BB Promotion

What BB Promotion does

BB Promotion, based in Mannheim, Germany, is described in the firmographics as an entertainment agency specializing in dance and concert productions, founded in 1987, with 11–50 employees. The aggregated operational data centers on ATG Tickets (ATG Ticketing & Sales GmbH), a German private limited company that operates the direct-to-consumer online ticketing platform atgtickets.de, covering musicals, shows, concerts, ballet, theater, comedy, classical music, and film-in-concert events. ATG Tickets maintains venue presence in six cities — Berlin, Hamburg, Köln, Düsseldorf, Bochum, and London — and holds rights for marquee touring productions including Starlight Express, Phantom of the Opera, Moulin Rouge, Harry Potter and the Cursed Child, SIX, and Disney's The Hunchback of Notre Dame, among more than 20 active productions.

The underlying platform is a standard e-commerce ticketing stack with digital ticket delivery, a "Verified Tickets" guarantee, and a "Best Price Guarantee." Its distribution is anchored on its own atgtickets.de storefront and supported by a multi-channel marketing stack spanning Facebook, Instagram, YouTube (ATG Touring), an email newsletter, a dedicated WhatsApp channel, an ATG Magazine content hub, and an affiliate partner program. Ancillary product lines include gift vouchers denominated €10–€500 and the Freitags-Lotterie (Friday Lottery), which distributes access to high-value productions.

On the commercial side, the company has built a brand-partnership ecosystem spanning Deutsche Bahn as official mobility partner, Mein Schiff / TUI Cruises as a priority partner, and a set of consumer-brand partners (Coca-Cola, Warsteiner, Scavi & Ray, Vilsa, Nuii, Autolevy) for cross-promotional activity. Revenue mechanics are primarily transaction fees on ticket sales, supplemented by one-time gift voucher purchases. The customer base is individual consumers and families/groups, with three stated personas: live entertainment enthusiasts, families and groups, and a premium/connoisseur audience. No revenue, headcount, ownership, or funding figures are disclosed in the source material.

Name

BB Promotion

Legal name

ATG Ticketing & Sales GmbH

Website

https://bb-promotion.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

BB Promotion is a Mannheim-based German entertainment agency (founded 1987) operating the ATG Tickets direct-to-consumer ticketing platform across six cities, distributing tickets to more than 20 musicals, shows, ballet, concerts, and comedy productions for individual consumers, families, and premium audiences.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert & Tour Promoters (MPAIAFAA)

akta.pro secondary industry

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI)

Keywords

• Live entertainment
• Event ticketing
• Concert productions
• Dance productions
• Entertainment agency

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to live entertainment events including musicals, shows, concerts, theater, and comedy performances across multiple venues in Germany and London
2. Gift Vouchers: Sale of gift vouchers available in denominations from €10 to €500, which can be redeemed for event tickets

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

BB Promotion is an entertainment agency that specializes in dance and concert productions, founded in 1987 in Mannheim, Germany. The company operates live entertainment offerings including the online distribution of tickets for musicals, shows, concerts, ballet, theater, comedy, and film-in-concert events across major German cities (Berlin, Hamburg, Köln, Düsseldorf, Bochum, Mannheim) and London, supported by verified ticketing, a best-price guarantee, gift vouchers, and a weekly promotional lottery.

Product overview

ATG Tickets operates as a unified ticketing platform for live entertainment, offering online ticket sales for musicals, shows, concerts, ballet, theater, comedy, and Film in Concert events. The platform is supplemented by gift voucher products (ATG Tickets Gutscheine) available in denominations from €10 to €500, and promotional campaigns including the Freitags-Lotterie lottery for premium productions. The company maintains venues in Berlin, Hamburg, Köln, Düsseldorf, Bochum, and London.

Differentiator

Problem solved

Functional benefit

Products and services

• ATG Tickets Online Ticketing Platform

Quantifiable outcome

• Verified tickets with best-price guarantee
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered priority partner, brand partner and core.

• Mein Schiff (TUI Cruises)priority partnerGTM or Marketing PartnerPriority brand partnership with Mein Schiff cruise line. ATG Entertainment and Mein Schiff jointly offer exclusive sweepstakes promoting live entertainment experiences. The partnership includes promotional giveaways such as balcony cabins for two on Mein Schiff Flow cruises.
• Coca-Colabrand partnerGTM or Marketing PartnerBrand partnership with Coca-Cola for promotional and marketing activities related to live entertainment events.
• Warsteinerbrand partnerGTM or Marketing PartnerBrand partnership with Warsteiner brewery for promotional activities at entertainment events.
• Scavi & Raybrand partnerGTM or Marketing PartnerBrand partnership with Scavi & Ray sparkling wine brand for promotional activities at events.
• Vilsabrand partnerGTM or Marketing PartnerBrand partnership with Vilsa mineral water for promotional activities at entertainment events.
• Nuii Ice Creambrand partnerGTM or Marketing PartnerBrand partnership with Nuii ice cream brand for promotional activities at entertainment events.
• Autolevybrand partnerGTM or Marketing PartnerBrand partnership with Autolevy for promotional activities at entertainment events.
• Deutsche BahncoreGTM or Marketing PartnerOfficial mobility partner providing train travel connections for ATG Tickets customers attending events. Deutsche Bahn partnership enables convenient travel to entertainment venues across Germany.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Contra Promotion: German concert and event promoter producing rock, pop, and family-format tours across multiple cities. Comparable as a peer-level German promoter operating in the same touring production category.
• Karsten Jahnke Konzertdirektion: Long-standing Hamburg-based concert promoter with strong focus on rock, pop, jazz, and world music tours. Comparable as an independent German promoter with a similar multi-decade operating profile and touring production focus.
• FKP Scorpio: Major German concert and festival promoter with a portfolio spanning rock, pop, indie, and family entertainment. Comparable to BB Promotion as a fellow German independent promoter competing for artist bookings and touring production rights.
• DEAG (Deutsche Entertainment AG): German live entertainment promoter producing and touring concerts, musicals, and family shows across the DACH region. Closely comparable to BB Promotion in business model — independent promoter of live entertainment with multi-city touring productions.
• BB Promotion GmbH (bb-promotion.com): Reference note: the subject company itself; included for completeness as the named entity in the firmographic record.
• Semmel Concerts: Established German concert and live entertainment promoter with a diversified roster spanning rock/pop tours, musicals, and family shows. Comparable as a mid-sized German promoter operating in the same competitive set for marquee touring productions.
• MTS - Michael T. Schmidt Konzertagentur: Independent German concert agency promoting tours and one-off concerts across multiple cities. Comparable as a smaller, specialist German concert promoter in the same operating tier as BB Promotion.

Broad incumbents

• Live Nation Entertainment: Global live entertainment and ticketing conglomerate. Comparable at the category level as a concert/musical promoter and ticketing platform, though operating at vastly larger scale than BB Promotion.
• Stage Entertainment: European musical theater producer and venue operator with significant German presence. Comparable to BB Promotion's musical production activity, particularly around licensed productions like Phantom of the Opera and Disney titles.
• Eventim: Germany's largest ticketing and live entertainment group, combining CTS Eventim's ticketing platform with promoter and venue operations. Directly comparable as it operates in the same German concert/musical promotion and ticketing value chain BB Promotion and its associated ATG ticketing arm serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ATGTouring
• Facebookfacebook.com/ATGEntertainmentDE
• Instagraminstagram.com/atgentertainmentde
• Xx.com/BBpromotion
• LinkedInlinkedin.com/company/bb-promotion-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BB Promotion