Caturra Africa

What Caturra Africa does

Caturra Africa, founded in 1994 in Cape Town, South Africa, is a specialty coffee roaster and diversified beverage supplier that operates a small-batch roasting facility at its Goodwood, Cape Town headquarters. The company produces 100% Arabica coffee in formats including whole beans, ground, instant, filter, and Nespresso-compatible capsules, with signature blends such as Blue Mountain, Mocha Java, Connoisseur, Napoli, Deluxe Crema, and Romano. Beyond coffee, the portfolio spans Twinings and Dilmah teas (80+ blends), hot chocolate, chai, frappe mixes, syrups, fruit pulps, Table Mountain mineral water, iced teas, wellness shots, and Cederberg rooibos solutions, alongside professional coffee equipment and accessories. Quality assurance is handled by international green bean brokers, with provenance and fair farmer compensation emphasized throughout the supply chain.

Its business model is multi-stream B2B and B2C with a clear hospitality bias. Revenue is generated through direct sales of coffee, beverage, and equipment products to cafés, hotels, lodges, guesthouses, and corporate boardrooms; through private label and wholesale custom-branded coffee for boutique hotels, cafés, and retailers; and through in-room hospitality solutions (capsules, 1-cupper sachets, plunger sachets). The go-to-market is sales-led and consultative, with Beverage Specialists supporting equipment and beverage rollouts. Pricing is not publicly disclosed and is negotiated via direct inquiry. The 2024 strategic partnership with Melitta Group provides the company with international technology, distribution reach across Africa, and the backing of a global coffee leader, while Caturra retains its own brand identity and local execution.

Name

Caturra Africa

Legal name

Caturra Africa

Website

https://caturraafrica.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Caturra Africa is a Cape Town-based specialty coffee roaster and diversified beverage supplier founded in 1994. It serves hospitality operators, retailers, and corporate clients across Africa with 100% Arabica coffee, teas, equipment, and private label solutions, backed by Melitta Group.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

Keywords

• Specialty coffee roasting
• Hospitality beverage solutions
• Private label coffee
• Coffee equipment supply
• Arabica coffee distribution

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Coffee Products: Sale of 100% Arabica coffee in various formats including whole beans, ground coffee, instant, filter, and capsules. Available in 250g and 1kg packs. Multiple blends offered including Blue Mountain, Mocha Java, Connoisseur, Napoli, Deluxe Crema, and Romano.
2. Beverage Products: Diversified beverage portfolio including teas (Twinings & Dilmah in 80+ blends), hot chocolate powders, aromatic chai, frappe mixes, syrups, fruit pulps, and natural mineral water from Table Mountain aquifers.
3. Equipment & Accessories: Sale and support of professional coffee machines ranging from compact bean-to-cup machines to full professional espresso setups. Includes machinery, accessories, and ongoing support from Beverage Specialists.
4. Private Label & Wholesale: Custom-labelled coffee solutions for boutique hotels, cafés, and retailers, combining Caturra's roasting expertise with the customer's brand identity.
5. In-Room Hospitality Solutions: Nespresso-compatible capsules, convenient 1-cupper sachets, plunger and hot chocolate sachets designed for hotel guest rooms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Caturra Africa roasts and distributes 100% Arabica coffee in Cape Town under its own signature blends, available as whole beans, ground, instant, filter, and capsules. The company also supplies a broader beverage portfolio (teas, hot chocolate and chai powders, syrups, fruit pulps, mineral water) plus professional coffee equipment, in-room hospitality solutions, and private-label manufacturing for boutique hotels, cafés, and retailers across Africa.

Product overview

Caturra Africa offers a diversified beverage and hospitality product portfolio centered around 100% Arabica coffee roasted in Cape Town since 1994. The core offering includes signature coffee blends (Blue Mountain, Mocha Java, Connoisseur, NAPOLI, Deluxe Crema, ROMANO) available as whole beans or ground in 250g/1kg packs. Beyond coffee, the portfolio extends to teas (Twinings, Dilmah), powders (hot chocolate, chai, frappe), syrups and fruit pulps, mineral water from Table Mountain, in-room beverage solutions, local additions (iced teas, rooibos), and professional equipment/accessories. The company also offers private label and wholesale services for branded coffee solutions. All products are backed by partnership with Melitta Group for global expertise and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Caturra Coffee Blends 100% Arabica signature coffee blends including Blue Mountain, Mocha Java, Connoisseur, Napoli, Deluxe Crema, and Romano, available as whole beans, ground coffee, instant, filter, and capsules in 250g and 1kg packs. Sold to hospitality operators, retailers, and home consumers across Africa.
• Teas Tea portfolio of 80+ blends from global brands Twinings and Dilmah, plus specialty options on request. Distributed through the same hospitality and retail channels as Caturra coffee.
• Beverage Powders Hot chocolate (regular and white), aromatic chai, and frappe mixes suitable for both hot and iced menus. Targeted at cafés, hotels, and other hospitality venues.
• Syrups and Fruit Pulps In-house crafted syrups and fruit pulps developed to enhance coffees, mocktails, smoothies, and signature drinks for hospitality menus.
• Table Mountain Mineral Water Natural mineral water sourced from Table Mountain aquifers, offered as a stock product and also available for private-label branding by hospitality and retail buyers.
• In-Room Beverage Solutions Hotel guest-room beverage offering including Nespresso-compatible capsules, single-serve 1-cupper sachets, plunger sachets, and hot chocolate sachets, designed for hotels, lodges, and guesthouses.
• Local Beverage Additions Regionally relevant beverages including iced teas, wellness shots, sports drinks, and Cederberg rooibos-based options, supplied to hospitality operators alongside the core coffee and tea range.
• Professional Coffee Machines and Equipment Professional coffee equipment ranging from compact bean-to-cup machines to full espresso setups, supplied with accessories and ongoing support from Caturra Beverage Specialists for hotels, offices, cafés, and lodges.
• Private Label and Wholesale Coffee Custom-labelled coffee manufacturing service for boutique hotels, cafés, and retailers, combining Caturra's small-batch roasting with the buyer's own brand identity and supplied at wholesale volumes.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Melitta GroupcoreStrategic or Co-development PartnerCaturra Africa is backed by Melitta Group, a global coffee leader with over a century of international expertise. The partnership combines Melitta's advanced technology, consistent quality, and sustainable solutions with Caturra's local knowledge and personalized service. Together they deliver coffee, tea, equipment, and in-room hospitality solutions across Africa.
• TwiningsminorOthersGlobal tea brand offering over 80 blends of tea included in Caturra Africa's product portfolio for hospitality customers.
• DilmahminorOthersGlobal tea brand offering over 80 blends of tea included in Caturra Africa's product portfolio for hospitality customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Melitta Group: German coffee group and Caturra's strategic partner; a broad incumbent spanning filter coffee, beans, capsules, equipment and tea — a useful comparable given the technology, sourcing and distribution infrastructure Caturra now leverages.
• JDE Peet's: Global coffee and tea major (Jacobs Douwe Egberts, Peet's, Douwe Egberts) with extensive hospitality and retail reach in Africa and Europe — broad incumbent competing for the same hospitality and private label business.
• Costa Coffee: UK-headquartered coffee brand (now part of Coca-Cola) with a global wholesale and hospitality proposition, including capsules and beans — broad incumbent comparison for private label and hospitality distribution.

Regional players

• Tribe Coffee Roasting: South African specialty coffee roaster serving hospitality and retail — a regional direct peer sharing the same Cape Town / South African hospitality customer base and roast-to-order model.
• Beyers Koffie: Established South African coffee brand with a hospitality and foodservice distribution footprint — regional competitor in the same private-label and wholesale segments Caturra targets.

Direct peers

• illy: Premium Italian espresso roaster focused on quality single-origin arabica, sold into hospitality and foodservice worldwide — closely comparable to Caturra's 100% Arabica positioning and hospitality-led go-to-market.
• Nespresso (Nestlé): Global capsule-coffee leader whose compatible capsule format is already used in Caturra's in-room hospitality solutions — directly comparable on product format and in-room hotel segment.
• Segafredo Zanetti: Italian espresso brand with a portfolio spanning capsules, beans, equipment and foodservice solutions — overlapping with Caturra's coffee + equipment + capsule offering for the hospitality channel.
• Lavazza: Italian family-owned coffee roaster with a long heritage in roasting and a deep hospitality/hotel sector presence across multiple continents — directly comparable to Caturra Africa's vertically integrated coffee roaster model serving hotels and cafés.

Emerging players

• Kicking Horse Coffee: Specialty whole bean and ground coffee brand focused on quality, organic and fair-trade sourcing — comparable to Caturra's sustainability narrative and small-batch roast positioning, though at a different scale and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thecaturracoffeecompany
• Instagraminstagram.com/caturraafrica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caturra Africa