Saba
Saba Italia S.p.A. is an Italian car park management company (part of Saba Group) operating urban parking facilities in Rome, Milan, Verona, Brindisi, Pisa, and Venice Mestre, serving tourists, commuters, and corporate accounts through online booking, mobile app, and Telepass integration.
- Company typePrivate
- Founded1966
- HeadquartersRoma, Italy
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Saba does
Saba Italia S.p.A. is an Italian car park management company headquartered in Rome (Via del Serafico, 200) that operates as the Italian subsidiary of the multinational Saba Group (Saba Interparking). The company manages urban parking facilities across at least 13 listed sites in six Italian cities — Rome (3), Milan (2), Verona (4), Brindisi airport (2), Pisa (1), and Venice Mestre (1 camper site) — with locations concentrated near tourist attractions, transit hubs, and historic city centers including Arena Verona, the Verona Courthouse area, Borgo Trento Hospital, and Brindisi Salento Airport. Pricing averages €2.60-€2.80/hour at city car parks and €10-€30/day at airport and camper facilities, with multiday packages offering up to 70% discounts versus hourly rates.
The company's technology stack centers on a self-serve digital parking management platform accessible via website (sabait.it) and a mobile application, supplemented by on-site ANPR (Automatic Number Plate Recognition) for entry/exit, video surveillance, electric vehicle charging at select sites, and integration with Telepass and UnipolMove toll-telematic devices for automated access. Payment is processed via third-party platforms; credit card data does not flow through Saba's systems. The platform uses geolocation to recommend nearby facilities and offers self-serve online booking with free cancellation within 24 hours.
Saba's go-to-market is a self-serve PLG model targeting B2C end users — primarily tourists/leisure travelers visiting Italian cities and regular commuters seeking monthly or multiday passes. Revenue is generated through seven distinct streams: hourly usage fees, daily/multiday tickets, prepaid value cards (€50-€200 with 5% bonus), Silver/Gold subscription season tickets, hourly ticket packs for corporate accounts, dedicated camper parking, and EV charging services. The MySaba loyalty program, free cancellation policy, and Telepass/UnipolMove interoperability serve as the primary retention mechanisms.
Saba firmographics
Firmographics- Name
- Saba
- Legal name
- Saba Italia S.p.A.
- Website
- https://sabait.it
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Saba Italia S.p.A. is an Italian car park management company (part of Saba Group) operating urban parking facilities in Rome, Milan, Verona, Brindisi, Pisa, and Venice Mestre, serving tourists, commuters, and corporate accounts through online booking, mobile app, and Telepass integration.
- Ownership category
- akta.pro rank
Saba industry classification
Industry- Product category
- Parking Management Services
- NAICS
- Parking Lots and Garages (812930)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
- akta.pro secondary industries
- Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Parking & Toll Payment/Reservation Platforms (BPAMAIAL), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)
Keywords
Where Saba is headquartered
LocationHeadquarters
- HQ city
- Roma
- HQ country
- Italy
- HQ region
- Europe
Offices12 records
Markets served
Saba business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hourly Parking Fees: Customers pay per hour for parking usage, with rates varying by location and time of day. First hour typically charged at full rate with subsequent hours at standard or discounted rates.
- Daily/Multiday Parking Passes: Prepaid daily or multi-day parking packages offering 24-hour access with multiple entry/exit capabilities. Longer stays receive progressively higher discounts up to 70%.
- Prepaid Cards: Prepaid parking cards available in denominations of €50, €100, €150, and €200, providing 5% bonus value. Customers load credit for future parking sessions.
- Season Tickets/Subscriptions: Monthly and longer-term subscriptions in Silver (weekdays) or Gold (24/7) tiers for regular commuters and frequent users.
- Hourly Ticket Packs: Pre-purchased ticket bundles in 1h, 2h, and 3h denominations, sold in packs of 50 or 250 units with up to 35% discount versus standard rates.
- Camper Parking: Dedicated overnight parking for camper vehicles at €30 per day, targeting tourism and road travelers.
- Electric Vehicle Charging Services: Revenue from electric vehicle charging stations available at select parking facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Arena Verona - Hourly rate |
| Usage-based | Pay-as-you-go | Borgo Trento Hospital - Hourly rate |
| Usage-based | Pay-as-you-go | Isolo Verona - Hourly rate |
| Unit Pricing | Pay-as-you-go | Arsenale Verona - Daily rate |
| Usage-based | Pay-as-you-go | Brindisi Airport Comfort P1 - Daily rates |
| Usage-based | Pay-as-you-go | Brindisi Airport Easy P9 - Time-based rates |
| Unit Pricing | Pay-as-you-go | Venice Mestre Camper Parking |
| Subscription | One time/ perpetual license | Prepaid Cards - Value cards |
| Unit Pricing | One time/ perpetual license | Hourly Ticket Packs |
| Subscription | Monthly | Season Ticket Subscriptions - Silver/Gold |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Saba product offering
Product offeringCore offering
Saba Italia S.p.A. operates a car park management business providing secure parking facilities across Italian cities including Rome, Milan, Verona, Brindisi, Pisa, and Venice Mestre. Customers can book hourly, daily, multiday, or subscription-based parking online through the website or mobile app, with additional services such as electric vehicle charging, dedicated camper parking, and prepaid value cards. The MySaba loyalty program supports account management and offers discounts up to 70% on multiday stays.
Product overview
Saba operates as a parking management company offering a comprehensive suite of parking services across Italian cities. The core offering consists of hourly, daily, and multiday parking tickets (Hour Ticket, Daily Ticket, Saba Multiday) available through online booking and at parking facilities. Subscription-based products include Season Tickets in Silver and Gold tiers, plus Prepaid Cards with bonus value. The company also provides specialized services such as Camper Parking in Venice Mestre, Electric Charging infrastructure, and the My Saba customer portal for reservation management and exclusive discounts. The product portfolio is unified under the Saba brand, serving both individual drivers and regular commuters through physical parking facilities combined with digital booking platforms.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Discounts up to 70% on multiday parking versus standard hourly rates
- +2 more outcomes
Companies that use Saba
Customer profileSegments5 records
Ideal customer profiles4 records
Saba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Saba partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TelepasscoreTelepass device integration allows Saba customers to enter and exit parking facilities without stopping at payment kiosks. Subscribers are billed monthly through their Telepass subscription. This partnership streamlines the parking experience for frequent users and represents a key competitive advantage over competitors requiring manual payment.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Saba competitors and assessment
Company assessmentDirect peers
- NCP (National Car Parks): NCP runs thousands of off-street car parks in UK cities and at airports with short-stay, long-stay, and season-ticket products — comparable to Saba in city-center and airport operations, hourly/daily pricing tiers, and corporate prepaid packs.
- APCOA Parking: APCOA is one of Europe's largest off-street parking operators, running thousands of garages and surface lots across multiple EU countries with a digital booking layer — directly comparable to Saba's Italian/multinational car park footprint and on-site operations.
- Interparking: Interparking operates urban and transport-hub parking across Belgium, the Netherlands, France, Italy, Germany, and beyond — directly comparable to Saba's multinational car park operations and notably shares branding with the 'Saba Interparking' parent group.
- EasyPark Group: EasyPark operates a pan-European digital parking platform for finding, reserving, and paying for on- and off-street parking across 25+ countries — directly comparable to Saba's website/app booking, geolocation recommendations, and Telepass-style frictionless access, but as a software-led operator.
- Indigo (Infra Park): Indigo is a major European parking infrastructure operator with a multinational footprint spanning France, Iberia, Belgium, and Latin America; comparable to Saba in operating leased/owned garages, ANPR/digital access, and EV charging rollouts.
- Empark: Empark operates off-street car parks across Spain and Portugal with hourly, daily, and subscription products and digital booking — directly comparable to Saba in Iberia and in pricing model (hourly tickets, packs, subscriptions), and a key Iberian peer alongside Saba's Spanish presence.
- Q-Park: Q-Park operates owned and managed parking facilities across Western Europe with a focus on city-center and high-traffic destinations (events, hospitals, retail), with seasonal tickets and online reservations — directly comparable to Saba's urban tourism, airport, and subscription model.
Emerging players
- YourParkingSpace: YourParkingSpace is a UK digital marketplace that lets operators list bookable spaces, including hourly and long-stay parking — comparable to Saba's online booking layer for unused/operator-supplied capacity and adjacent to its reservation model.
- ParkBee: ParkBee is a digital marketplace that monetizes underused private parking spaces in European cities via an app — comparable to Saba as a digital-first parking booking channel but as an asset-light aggregator rather than an operator.
Regional players
- Parkia: Parkia is a Spain-led European parking operator with city and airport facilities and online booking; comparable to Saba in Iberia and in offering hourly/daily/season-ticket products, but with a primary regional base rather than Italian presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Saba social profiles
Digital presenceSaba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saba leadership team
Management profileNumber of profiles
Saba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saba
What does Saba do?
Saba Italia S.p.A. operates a car park management business providing secure parking facilities across Italian cities including Rome, Milan, Verona, Brindisi, Pisa, and Venice Mestre. Customers can book hourly, daily, multiday, or subscription-based parking online through the website or mobile app, with additional services such as electric vehicle charging, dedicated camper parking, and prepaid value cards. The MySaba loyalty program supports account management and offers discounts up to 70% on multiday stays.
Is Saba a public or private company?
Saba is a private company. It is classified as corporate owned and is currently operating.
When was Saba founded?
Saba was founded in 1966. It employs 1,001 to 5,000 people.
Where is Saba based?
Saba is headquartered in Roma, Italy, in the Europe region.
How does Saba make money?
Seven revenue lines are on record. Hourly Parking Fees are the primary driver. The others are daily/Multiday Parking Passes, prepaid Cards, season Tickets/Subscriptions, hourly Ticket Packs, camper Parking and electric Vehicle Charging Services.
Who are Saba's main competitors?
Direct peers on record are NCP (National Car Parks), APCOA Parking, Interparking, EasyPark Group, Indigo (Infra Park), Empark and Q-Park. Emerging players are YourParkingSpace and ParkBee. Parkia is listed as a regional player.
Does Saba have an API?
No public API is recorded for Saba.
What industry is Saba in?
Saba's product category is Parking Management Services. Its primary akta.pro industry code is TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride), with a secondary code of TLAJAIAD, Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing). Its NAICS code is 812930 and its SIC code is 7500.