A Jolly Consulting

What A Jolly Consulting does

A Jolly Consulting Ltd. (AJC) is a UK-based professional advisory firm specialising in risk management, business continuity, fraud prevention, cyber security, environmental, social and governance (ESG), and data protection services. The company is registered in England, headquartered in Chelmsford, and operates a regional headquarters in London (Great Portland Street) and an operational office in Colchester. Its client base spans financial services, banking, payments, professional sports, government, automotive, retail, and consumer brands, with named logos including MUFG, Bank of Scotland, BluOr Bank, Bottomline, the Ministry of Justice, Virgin Wines UK, and Ohme. AJC's service portfolio is built around compliance with regulatory frameworks such as GDPR, SWIFT CSP, DORA, KYC/AML, ICARA/ICAAP, SMCR, and Consumer Duty, with delivery positioned as bespoke, case-by-case consulting rather than a packaged software product.

The firm differentiates through a stack of hard-to-replicate accreditations: it is a SWIFT CSP Certified Provider, Visa-accredited for VARS reviews, an accredited partner for Cyber Essentials and Cyber Essentials Plus, and an ISO/IEC 27001 partner. It is also an ICO-registered data controller and lists a technology partnership with Mastercard RiskRecon. Core technology is not proprietary; AJC is a services firm and explicitly does not offer an API, SDK, or packaged software product, instead delivering audits, penetration testing, vulnerability testing, and regulatory assessments via its team of experienced professionals (11-50 employees, including specialists with 20-25+ years of domain experience).

AJC's business model is professional services revenue, with engagements individually scoped and quoted rather than sold on standardised pricing. Go-to-market is sales-led and direct, primarily enterprise field sales with phone and email as primary contact channels, supplemented by content marketing through its AJC Insights blog and a Mailchimp newsletter. The company claims UK and worldwide client reach but has no public funding, no disclosed revenue, and no M&A history, indicating an owner-operated consultancy that funds its growth organically.

Name

A Jolly Consulting

Legal name

A Jolly Consulting Ltd.

Website

https://ajollyconsulting.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

A Jolly Consulting is a UK-based professional advisory firm delivering risk management, cyber security, fraud prevention, GDPR, ESG, and regulatory compliance consulting to enterprise clients across financial services, banking, government, sports, and consumer sectors.

Ownership category

akta.pro rank

Product category

Risk Management Consulting

NAICS

Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industry

Financial Management & Performance Improvement Consulting (BPAHACAF)

Keywords

• Risk management consulting
• Cybersecurity advisory
• Fraud prevention services
• GDPR compliance consulting
• Regulatory compliance advisory

Headquarters

HQ city

Chelmsford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Consulting Services: Professional consultancy providing Risk Management, Business Continuity Planning, Fraud Prevention, Cyber Crime Prevention, Environmental Social and Governance (ESG), and Data Protection services to organisations across various sectors.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

A Jolly Consulting is a professional advisory firm that provides risk management, business continuity planning, fraud prevention, cyber crime prevention, ESG advisory, and data protection services to organisations across financial services, sports, government, and other sectors. The firm delivers bespoke consulting engagements including SWIFT CSP attestations, Visa VARS reviews, Cyber Essentials certification, GDPR compliance, KYC/AML advisory, penetration testing, and DORA compliance. Services are tailored on a case-by-case basis and delivered through direct client engagement by a cross-disciplined team of experienced professionals.

Product overview

A Jolly Consulting is a professional services firm offering a portfolio of consulting services rather than a unified software product. The company's service portfolio includes: Cyber Security Services (encompassing SWIFT CSP attestation, DORA compliance, Cyber Essentials certification, penetration testing, vulnerability testing, and AI risk governance); Fraud Risk Management (including fraud risk governance, VARS reviews, and fraud assessments); Regulatory Compliance and KYC/AML services; Data Protection and GDPR compliance; Environmental, Social and Governance advisory; Risk and Business Continuity planning; Audits; ICARA/ICAAP Compliance Solutions; and Compliance Solutions. These services are delivered through their team of experienced professionals and are designed to be tailored to each client's specific needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Audits Professional audit services covering risk management, compliance, and operational assessments across various regulatory frameworks and standards for organisations in financial services and other sectors.
• Cyber Security Services Comprehensive cybersecurity services including SWIFT CSP attestation, DORA compliance, Cyber Essentials certification, penetration testing, AI risk governance, and vulnerability testing for financial institutions and other organisations.
• Data Protection GDPR compliance, privacy framework design, data subject rights management, and data protection governance services for organisations handling personal data.
• Environmental, Social and Governance (ESG) ESG advisory services helping organisations develop and implement sustainability and governance frameworks.
• Fraud Risk Management Fraud prevention, risk governance, fraud risk assessments, and VISA Acceptance Risk Standard (VARS) reviews for payment organisations and merchants.
• Compliance Solutions Comprehensive compliance and risk management solutions including conduct risk assessment, product lifecycle compliance, AI-powered compliance automation, technology integration, and global compliance advisory.
• Regulatory Compliance and KYC/AML Know Your Customer (KYC) framework design, AML compliance, regulatory analysis, and transaction monitoring services for financial institutions.
• ICARA/ICAAP Compliance Solutions Internal Capital Adequacy and Risk Assessment services for firms operating under MIFIDPRU regulations, including compliance frameworks and capital adequacy assessments.
• Risk and Business Continuity Business continuity planning, risk identification, disaster recovery strategy, and operational resilience services following the Four P's framework (People, Processes, Premises, Providers).
• Project Management Professional project management consultancy services for implementing compliance, security, and operational initiatives.

Quantifiable outcome

• 73% of financial firms cite regulatory compliance as their biggest operational challenge
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and supporting.

• Mastercard RiskReconcoreTechnology or IntegrationAJC partnered with Mastercard RiskRecon, a leading cyber risk intelligence platform that enables organisations to understand and manage third-party cyber risk exposure. The partnership strengthens AJC's third-party cyber risk management offerings.
• VisacoreTechnology or IntegrationAJC is fully accredited by Visa to undertake VISA Global Acquirer Risk Standard (VARS) reviews and assessments for merchants and payment organisations.
• SWIFTcoreTechnology or IntegrationAJC is a SWIFT CSP Certified Provider offering independent SWIFT Customer Security Programme assessments and attestation services to financial institutions.
• Cyber EssentialscoreTechnology or IntegrationAJC is an accredited partner for Cyber Essentials and Cyber Essentials Plus certification, helping organisations achieve UK government-backed cyber security certification.
• ISOcoreTechnology or IntegrationAJC is an accredited partner for ISO/IEC 27001 certification, providing information security management system assessment and implementation support.
• Educational HubsupportingChannel Partner/ Reseller/ DistributorAJC is an accredited partner of the Educational Hub for professional development resources and training materials in cyber security and compliance areas.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trustwave: Trustwave is a global cyber security and managed detection firm offering compliance, penetration testing, and risk advisory to regulated industries. Comparable to AJC on cyber security, PCI/SWIFT-style compliance, and regulated FS buyers, with a more technology-led delivery model.
• NCC Group: NCC Group is a UK-listed cyber security and risk mitigation firm offering assurance, consulting, and managed detection across highly regulated industries. Comparable to AJC on cyber risk, SWIFT/PCI-style attestation work, and UK regulated buyer base, but operating at materially greater scale.
• Baringa Partners: Baringa Partners is a UK-headquartered independent consultancy with deep Financial Services expertise spanning risk, compliance, and operational resilience. Comparable to AJC on UK FS client base and regulatory advisory work, but with much larger partner teams and broader cross-functional offerings.
• Protiviti: Protiviti is a global risk consulting and internal audit firm serving financial services with risk, compliance, and technology practices. Comparable to AJC on risk advisory, regulatory compliance, and FS vertical focus, but with a global delivery footprint and broader technology integration offering.
• Bridewell: Bridewell is a UK-based cyber security and risk consultancy providing penetration testing, managed detection, and compliance services to financial services and critical infrastructure. Directly comparable to AJC on cyber security, regulatory compliance, and FS client base, though typically at a larger scale and with broader service lines.

Broad incumbents

• FTI Consulting: FTI Consulting is a global advisory firm with a substantial risk, compliance, and cyber security practice serving regulated industries and government. Comparable to AJC in regulatory advisory and FS/government clients, but as a broader portfolio player with significant scale and global reach.
• Control Risks: Control Risks is a UK-headquartered global risk consultancy specialising in fraud, security, and operational risk for multinational clients. Comparable to AJC on fraud risk management and cross-border risk advisory, but as a broader incumbent with global delivery.
• Marlowe plc: Marlowe plc is a UK-listed group of governance, risk, and compliance services businesses serving regulated industries. Comparable to AJC on UK regulatory compliance and risk advisory buyers, but as a listed consolidator across multiple compliance and HR service lines.
• KPMG UK: KPMG UK is a Big 4 professional services firm offering risk, regulatory compliance, cyber, and ESG advisory to UK financial institutions. Comparable to AJC on DORA, SWIFT, and regulatory advisory work in FS, but with vastly greater scale and full-stack consulting capability.
• Alvarez & Marsal: Alvarez & Marsal is a global professional services firm with risk, regulatory, and cyber practices serving financial services. Comparable to AJC in regulated-client advisory work, but operates as a broad incumbent across restructuring, tax, and performance improvement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Jolly Consulting