B+B International
B+B International is an Italian vertical software and hardware provider serving approximately 500 packaging, display, and large-format digital printing companies with its proprietary Packway ERP, Esko ArtiosCAD, and Kongsberg cutting table distribution, generating around 18 million Euro in revenue under FORUM Family Office majority ownership.
- Company typePrivate
- Founded1993
- HeadquartersMontebelluna, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What B+B International does
B+B International S.r.l. is an Italian vertical software and hardware provider founded in 1993 and headquartered in Montebelluna, in the Veneto province of Treviso. The company serves approximately 500 packaging, display/POP, and large-format digital printing companies across Italy, employing roughly 65 people. Its core offering is the proprietary Packway ERP suite, which covers CRM, estimating, production planning, MES-based shop floor data capture, warehouse logistics, shipping, e-procurement, and management analysis, and is designed to interconnect with factory machinery in an Industry 4.0 model.
The technology stack combines Packway with third-party tools that B+B distributes in Italy: Esko ArtiosCAD for structural packaging and display design, and Kongsberg Precision Cutting Systems tables (including the C64, C Edge, and i-BF feeder) for digital cutting, creasing, and milling. This combined "Digital Formula" spans pre-production, design, production planning, machine data capture, finishing, and management analysis. Supporting modules such as i-cut Production Console, Kongsberg Connect, Docupoint (CRM/technical office), and Packway E-Procurement extend workflow automation, including ERP-to-ERP integration with platforms such as SAP and reporting on Microsoft Power BI.
B+B makes money through a mix of hardware distribution (Kongsberg cutting tables), software licensing for proprietary Packway modules and Esko ArtiosCAD, and recurring professional services including consulting, installation, training, and ongoing technical assistance. The go-to-market is direct enterprise sales to mid-to-large Italian packaging converters, display manufacturers, and digital printing companies, supplemented by the exclusive Kongsberg distribution and official Esko ArtiosCAD dealer relationships. Pricing is custom and quote-based, with multi-year contracts. In November 2025, FORUM Family Office, a Munich-based family investment office, acquired a majority stake while the four founding shareholders (Luciano Bortolini, Davide Dal Col, Enrico Basso, and Andrea Tizian) retained equity and executive roles, with a stated mandate to support continued growth and internationalization.
B+B International firmographics
Firmographics- Name
- B+B International
- Legal name
- B+B International S.r.l.
- Website
- https://bbinternational.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B+B International is an Italian vertical software and hardware provider serving approximately 500 packaging, display, and large-format digital printing companies with its proprietary Packway ERP, Esko ArtiosCAD, and Kongsberg cutting table distribution, generating around 18 million Euro in revenue under FORUM Family Office majority ownership.
- Ownership category
- akta.pro rank
B+B International industry classification
Industry- Product category
- Packaging ERP Software
- NAICS
- Custom Computer Programming Services (541511), Office Equipment Merchant Wholesalers (42342)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Misc Industrial & Commercial Machinery & Equipment (3590)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industries
- Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB), ERP Extensions & Add-ons (CPQ, Billing, Revenue Management) (HDAEAEAO)
Keywords
Where B+B International is headquartered
LocationHeadquarters
- HQ city
- Montebelluna
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
B+B International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Hardware sales: Sale of Kongsberg digital cutting, creasing and milling cutting tables as exclusive Italian distributor, and related hardware accessories.
- Software licensing and subscriptions: Distribution and licensing of Esko ArtiosCAD software for packaging and display design; sale of proprietary Packway ERP and Packway E-Procurement modules.
- Professional services: Consulting and analysis, installation and training, and technical assistance services provided post-sale to ensure maximum performance of installed hardware and software products.
- Managed services and support: Ongoing technical assistance, software support, and maintenance services for installed systems including ERP, CAD/CAM and cutting equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on product configuration and service scope |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
B+B International product offering
Product offeringCore offering
B+B International develops and sells proprietary Packway ERP software tailored for the packaging, display and digital printing industries, and serves as Italy's exclusive distributor for Kongsberg digital cutting tables and official dealer for Esko ArtiosCAD CAD software. The company bundles these into a 'Digital Formula' workflow covering CRM, estimating, production planning, MES shop-floor data capture, warehouse logistics, design, cutting and management analysis, supported by consulting, installation, training and ongoing technical assistance.
Product overview
B+B International offers a comprehensive 'Digital Formula' solution combining proprietary Packway ERP software with third-party hardware and CAD/CAM products. The core offering centers on Packway, a modular ERP system for the packaging industry featuring CRM, estimating, production planning, MES shop floor data collection, warehouse logistics, and management analysis modules. This is complemented by Esko ArtiosCAD for structural packaging and display design (with ArtiosCAD Display Store for parametric display library), and Kongsberg digital cutting tables including C64, i-BF board feeder, and C Edge models. Supporting modules include i-cut Production Console and Kongsberg Connect for workflow automation. B+B also distributes Sistemi eSolver accounting software integrated with Packway. Services include consulting, installation, training, and technical assistance.
Differentiator
Problem solved
Functional benefit
Brands
- Packway: Proprietary ERP software designed specifically for the packaging, display, and digital printing industries, offering modules for CRM, production planning, warehouse management, and e-procurement
- Packway E-Procurement
- Digital Formula
- Docupoint
Products and services
- Packway ERP Proprietary modular ERP software designed specifically for the packaging, display and digital printing industries. Covers CRM, estimating, production planning, production data monitoring (MES), warehouse logistics, shipping and management analysis, with Industry 4.0 interconnection to shop-floor machinery. Sold to packaging manufacturers, display makers and digital printing companies.
- Packway E-Procurement Web-based e-procurement platform developed by B+B that automates order management between customers and suppliers, enabling ERP-to-ERP integration (e.g., Packway with SAP), real-time order status visibility, and supply chain transparency.
- Docupoint
Quantifiable outcome
- Packway E-Procurement enables automated order loading directly into the customer's ERP, eliminating manual data entry and associated errors.
- +1 more outcomes
Companies that use B+B International
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles4 records
B+B International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
B+B International partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Kongsberg Precision Cutting Systems (Kongsberg PCS)coreKongsberg Precision Cutting Systems produces the world's most robust and reliable digital cutting machines for large format, packaging and manufacturing markets. B+B International is Italy's sole distributor for Kongsberg's range of cutting, creasing and milling cutting tables. Kongsberg products are a core component of B+B's 'Digital Formula' offering.
- EskocoreEsko is an industry leader in pre-production and workflow software for packaging, sign and display designers and manufacturers. Headquartered in Belgium, it has a global organisation and network of distribution partners in more than 40 countries. B+B International is the official Italian dealer for Esko products ArtiosCAD. ArtiosCAD is integrated into B+B's 'Digital Formula' as the CAD design component.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
B+B International competitors and assessment
Company assessmentEmerging players
- Tilia Labs: Canadian provider of packaging imposition and pre-production software (Phoenix, Aries). Comparable to B+B's prepress capabilities within ArtiosCAD and Packway estimating, serving packaging converters with nesting and planning automation.
- Vistra Software: Independent print and packaging MIS/MRP provider active in the European market. Comparable to Packway as a vertical MIS/ERP for printing and packaging converters, addressing overlapping production planning, estimating and shop-floor data needs.
- Hybrid Software: Belgian provider of packaging prepress and workflow software (Cloudflow, PackZ, iC3D). Comparable to B+B's ArtiosCAD/Packway prepress and workflow layer, targeting similar packaging converters with modern cloud-native tooling.
Direct peers
- Zünd Systemtechnik AG: Swiss manufacturer of modular digital cutting tables that directly competes with Kongsberg in the cutting-table market. Comparable to B+B's hardware distribution pillar and to the cutting-table ecosystem in which Packway is integrated.
- Summa: Belgian manufacturer of cutting plotters and finishing systems, directly competing with Kongsberg in the cutting-table category. Comparable to B+B as a competitor within the same cutting-table product ecosystem that B+B distributes for Kongsberg.
Broad incumbents
- Esko: Belgian global leader in packaging pre-production software and hardware (maker of ArtiosCAD, which B+B distributes in Italy). Esko operates at vastly greater scale and offers an overlapping suite of CAD, structural design and workflow automation tools that compete broadly with Packway in the packaging converter segment.
- Heidelberg: German global leader in printing press machinery and packaging workflow software. Comparable to B+B as an integrated provider of prepress, press and postpress solutions for packaging converters, though operating at a fundamentally larger scale and footprint.
- EFI (Electronics For Imaging): US-based global provider of digital print and packaging MIS/workflow software (e.g., EFI PrintSmith, EFI Radius ERP). Comparable to Packway as an enterprise MIS for packaging and print, but at much larger scale and broader geographic reach.
- AGFA: Belgian printing and imaging company offering packaging prepress and workflow solutions (Asanti, Apogee). Comparable to B+B's prepress and workflow offerings, though AGFA operates globally and across adjacent print segments.
Others
- Kongsberg Precision Cutting Systems: Norwegian manufacturer of digital cutting, creasing and milling tables (B+B's exclusive Italian distribution line). Kongsberg is B+B's primary hardware partner/supplier, not a direct competitor, but defines the cutting-table ecosystem in which B+B operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
B+B International social profiles
Digital presenceB+B International compliance and trust
Trust signalCompliance3 records
B+B International financial estimates
Financial estimateRevenue estimate
Valuation estimate
B+B International leadership team
Management profileNumber of profiles
Profiles5 records
B+B International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B+B International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B+B International
What does B+B International do?
B+B International develops and sells proprietary Packway ERP software tailored for the packaging, display and digital printing industries, and serves as Italy's exclusive distributor for Kongsberg digital cutting tables and official dealer for Esko ArtiosCAD CAD software. The company bundles these into a 'Digital Formula' workflow covering CRM, estimating, production planning, MES shop-floor data capture, warehouse logistics, design, cutting and management analysis, supported by consulting, installation, training and ongoing technical assistance.
Is B+B International a public or private company?
B+B International is a private company. It is classified as private equity controlled and is currently operating.
When was B+B International founded?
B+B International was founded in 1993. It employs 11 to 50 people.
Where is B+B International based?
B+B International is headquartered in Montebelluna, Italy, in the Europe region.
How does B+B International make money?
Four revenue lines are on record. Hardware sales are the primary driver. The others are software licensing and subscriptions, professional services and managed services and support.
Who are B+B International's main competitors?
Emerging players on record are Tilia Labs, Vistra Software and Hybrid Software. Direct peers are Zünd Systemtechnik AG and Summa. Broad incumbents are Esko, Heidelberg, EFI (Electronics For Imaging) and AGFA. Kongsberg Precision Cutting Systems is listed as an others.
Does B+B International have an API?
No public API is recorded for B+B International.
What industry is B+B International in?
B+B International's product category is Packaging ERP Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of HDAEAEAB, Manufacturing ERP (Discrete, Process, Batch). Its NAICS code is 541511 and its SIC code is 5040.