What The Beverly Project does

The Beverly Project (THE BEVERLY PROJECT, INC.) is a privately held, Las Vegas-based entertainment production company that designs and produces bespoke live shows for private events, nightclubs, stages, festivals, and video concepts. The firm operates through four integrated service pillars — Design, Production, Management, and Consultation — and delivers immersive experiences built around original storylines, custom characters, pop-up performances, MCs, specialty talent, photo opportunities, interactive elements, and curated musical soundtracks. Its work is anchored by two flagship productions: the OTR (On The Record) multi-room speakeasy on the Las Vegas Strip, for which TBP writes, directs, and oversees nightly performance, and the Pretty Fly 90's Show, a 75-minute stage show that sold out all 7 nights on the Strip in October 2016.

The company's core offering is human-led creative direction and live production rather than a software or technology platform; no proprietary technology, AI/ML systems, APIs, or app products are disclosed. The GTM motion is event-driven and relationship-based, with the company acquiring clients through direct outreach, referrals, a portfolio-driven website, an Instagram channel (@the.beverly.project), and a structured 'Get a Quote' booking form. Revenue is generated on a professional services, project-based model — each engagement is custom-scoped and quote-priced, with the OTR engagement functioning as the closest analog to recurring revenue.

The firm serves a diversified enterprise and venue client base that includes Strip nightlife operators (OTR), national trade associations (NAHB-USA), and gaming/entertainment companies (PLAYSTUDIOS), alongside private event planners, DMCs, party planners, venues, directors, and artists. The company is independently owned with no disclosed parent, investors, or funding rounds, operates with 11–50 employees, and is geographically concentrated in Nevada.

Name

The Beverly Project

Legal name

THE BEVERLY PROJECT, INC.

Website

https://thebeverlyproject.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

The Beverly Project is a Las Vegas-based entertainment production company that designs and produces immersive, custom live shows for private events, nightclubs, corporate functions, festivals, and stage concepts, serving enterprise clients, venues, and event planners.

Ownership category

akta.pro rank

Product category

Live Entertainment Production Services

NAICS

Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG), Video/IMAG & LED Wall Production (MPAGAKAD)

Keywords

• Live event production
• Immersive entertainment design
• Nightclub show production
• Private event entertainment
• Stage show creation

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Entertainment Production Services: The Beverly Project generates revenue through custom show design, production, and management services for private events, corporate functions, nightclubs, festivals, and stage shows. Revenue is project-based, with each engagement customized to client specifications including storyline development, character creation, performance direction, and event management.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The Beverly Project is a Las Vegas-based entertainment production company that designs, produces, and manages custom live shows for private events, corporate functions, nightclubs, music festivals, and stage productions. Its offering is organized into four service pillars—Design, Production, Management, and Consultation—and combines creative direction, immersive storylines, custom characters, pop-up performances, MCs, talent booking, and on-site run-of-show management. Signature named projects include the OTR (On The Record) speakeasy venue and the Pretty Fly 90's Show.

Product overview

The Beverly Project is an entertainment production company offering four integrated service pillars: Design, Production, Management, and Consultation. The company specializes in creating immersive, one-of-a-kind experiences for private events, nightclubs, festivals, and stages. Notable named offerings include OTR (On The Record), a multi-room speakeasy concept on the Las Vegas Strip with nightly production oversight, and the Pretty Fly 90's Show, a sold-out Las Vegas Strip stage show. The company works with artists, DMC's, party planners, venues, and directors to deliver shows featuring storylines, characters, pop-up performances, MC's, unique talent, photo ops, interactive elements, and musical soundtracks.

Differentiator

Problem solved

Functional benefit

Products and services

• OTR (On The Record) Multi-room speakeasy nightlife concept on the Las Vegas Strip featuring hidden spaces, unique music, and show-stopping performances. TBP writes and directs all performance concepts for the space and oversees the nightly production. Targeted at venue operators seeking a turnkey immersive nightlife entertainment product.
• Pretty Fly 90's Show 75-minute stage show concept written, directed, and produced by TBP, with branding development and marketing execution. The show sold out all 7 nights on the Las Vegas Strip in October 2016. Targeted at show promoters and stage show producers seeking a packaged, proven show concept.
• Custom Live Event Production (Design, Production, Management, Consultation) Full-service custom live event entertainment offering combining show design, immersive production, end-to-end event management, and original event consultation. Each engagement is customized to a client's theme or occasion and includes storylines, characters, pop-up performances, MCs, unique talent, photo ops, interactive elements, and a musical soundtrack. Targeted at event planners, party planners, venues, directors, artists, DMCs, and corporate clients.

Quantifiable outcome

• Pretty Fly 90's Show sold out each of its 7 nights on the Las Vegas Strip in October 2016

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights3 records

Direct peers

• TAO Group Hospitality: Operates major Las Vegas nightlife and daylife venues (TAO, Marquee, LIV) with in-house entertainment programming; comparable to TBP as a Las Vegas venue operator that commissions and runs live entertainment concepts.
• Spiegelworld: Las Vegas-based immersive live entertainment producer operating resident Strip shows (e.g., Absinthe, Opium) with custom creative direction and nightly production oversight — the same operating model TBP applies at OTR.
• Preston Bailey Designs: High-end event design and production firm specializing in custom immersive celebrations for corporate and private clients; comparable in the design-plus-execution premium event entertainment niche.
• Hakkasan Group: Owns and operates Las Vegas nightlife venues (Hakkasan, Omnia, Jewel) with resident DJs, performers and themed entertainment; comparable on venue-based nightlife entertainment production in the same Strip ecosystem.
• Big Night Entertainment Group: Hospitality and entertainment group operating nightlife venues and event production concepts with custom creative programming; comparable as a multi-venue entertainment operator investing in bespoke show IP.

Broad incumbents

• Cirque du Soleil: Global leader in immersive theatrical entertainment with multiple resident Las Vegas productions; comparable as a much larger-scale immersive show producer, though operating at a vastly different scale and capital base.
• AEG Presents: Global live entertainment promoter and venue operator (including Las Vegas properties) producing tours, festivals and branded events; comparable as a larger, broad-based entertainment production incumbent in the same end markets.
• Live Nation: Largest global live entertainment company producing concerts, festivals and venue experiences; comparable as a broader incumbent in live entertainment production, though primarily concert- rather than custom immersive event-focused.
• Blue Man Group: Established immersive live entertainment brand with resident productions and touring shows; comparable in concept (proprietary immersive format) though broader reach and larger production scale.

Emerging players

• Fever: Global platform curating and producing immersive experiences across entertainment, nightlife and corporate audiences; comparable as a scaled aggregator and producer of experiential entertainment that competes for similar end-customer demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/the.beverly.project
• Facebookfacebook.com/TheBeverlyProject
• LinkedInlinkedin.com/company/the-beverly-project

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Beverly Project