The Toy Peddler
The Toy Peddler is a Hot Wheels database and peer-to-peer marketplace, operated within the hobbyDB platform, that serves individual diecast collectors with community-curated catalog data, collection management tools, and an annual premium subscription for active sellers.
- Company typePrivate
- Founded2013
- HeadquartersBoulder, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Toy Peddler does
The Toy Peddler is a Hot Wheels-focused database and peer-to-peer marketplace operated as a branded section within the hobbyDB collectibles platform, based in Boulder, Colorado. It serves Hot Wheels collectors and hobbyists by providing a community-curated catalog of diecast model cars (covering new releases, vintage models, and exclusive editions), collection and wish-list management tools, and an integrated marketplace for buying, selling, and trading. The platform is supported by a volunteer squad and advisory council of collectors who maintain database accuracy, with content distributed via a blog, a dedicated mobile app (hobbyDB Vision on iOS and Android), and physical presence at collector events such as Diecast Supercon in Las Vegas.
The underlying technology combines a web-based catalog and marketplace platform with mobile applications for collection tracking on the go. The database is the core asset, tracking collectibles across multiple hobbyDB sister sites (AmiiboPriceGuide, HRC Collector, PopPriceGuide) and totaling more than 100 billion collectibles platform-wide. Recent feature additions include Subject Galleries for browsing by series or theme, a "Design Your Own" model tool, "Who Owns What" ownership lookup, and a Premium Showcase feature, all aimed at deepening engagement beyond the core buy/sell flow.
The business model is twofold: marketplace commissions on peer-to-peer sales and trades, plus an annual "Premium All-In" subscription that is required to unpause seller listings and unlocks advanced features such as enhanced showcase tools. The customer base is exclusively individual collectors (no enterprise or institutional logos disclosed), and pricing is fully self-serve. The company is privately held under the hobbyDB corporate umbrella, with no disclosed funding rounds, management team, or revenue figures.
The Toy Peddler firmographics
Firmographics- Name
- The Toy Peddler
- Legal name
- The Toy Peddler
- Website
- https://thetoypeddler.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Toy Peddler is a Hot Wheels database and peer-to-peer marketplace, operated within the hobbyDB platform, that serves individual diecast collectors with community-curated catalog data, collection management tools, and an annual premium subscription for active sellers.
- Ownership category
- akta.pro rank
The Toy Peddler industry classification
Industry- Product category
- Collectibles Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (459120)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Scale Model Kits (Aircraft, Armor, Ships, Cars) (CRALAKAA)
- akta.pro secondary industries
- Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Miniatures & Figurines (Display/Collectible) (CRALAKAB)
Keywords
Where The Toy Peddler is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Markets served
The Toy Peddler business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketplace Transaction Fees: Platform facilitates peer-to-peer sales and trades of Hot Wheels collectibles, earning revenue through transaction fees on sales.
- Premium Subscription: Premium All-In Subscription required to unpause listings and access advanced seller tools and marketplace features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium All-In Subscription |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
The Toy Peddler product offering
Product offeringCore offering
The Toy Peddler is a Hot Wheels database and marketplace section hosted on the hobbyDB platform. It enables collectors to look up accurate valuations and specifications for Hot Wheels diecast collectibles, manage their owned and wish-listed items, and buy, sell, and trade pieces through a peer-to-peer marketplace with integrated shipping and offer workflows. A Premium All-In Subscription unlocks active seller listings and enhanced showcase features, and the experience is supported by a community-curated catalog maintained by a volunteer squad and advisory council.
Product overview
The Toy Peddler is a Hot Wheels database and marketplace hosted on the hobbyDB platform. It consists of the Hot Wheels Database (a comprehensive catalog of Hot Wheels collectibles), the Hot Wheels Marketplace (for buying, selling, and trading), and supporting tools including Collection Management, Wish List Management, and List Management features. The service also offers a Premium Subscription tier with enhanced features like the 'Who Owns What' showcase functionality. A mobile app (hobbyDB Vision) is available for iOS and Android devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Hot Wheels Database Comprehensive catalog of Hot Wheels diecast collectibles with images, specifications, historical data, and community-driven valuations, intended for Hot Wheels collectors and resellers seeking accurate pricing and product information.
- Hot Wheels Marketplace Peer-to-peer marketplace where individual collectors list Hot Wheels for sale or trade, manage inventory, send and receive offers, handle shipping requests, and track past sales. Available globally with active selling requiring a Premium All-In Subscription.
- Premium All-In Subscription (Hot Wheels) Annual subscription tier that unlocks the ability to unpause seller listings on the Hot Wheels Marketplace and provides enhanced features including the "Who Owns What" functionality and Premium Showcase options.
- hobbyDB Vision Mobile App Mobile application available on iOS (Apple App Store) and Android (Google Play) that lets Hot Wheels collectors manage their collections and access marketplace functionality from mobile devices.
Companies that use The Toy Peddler
Customer profileSegments1 record
Ideal customer profiles1 record
The Toy Peddler technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Toy Peddler partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Goldin AuctionsminorFeatured partnership for Rare & Graded Funko Pops auctions. Blog post coverage of Goldin Auctions' Winter Pop Culture Elite Auction showcasing rare collectibles. Cross-promotional content relationship.
- M2 MachinescoreRegular coverage of new M2 Machines releases on the platform. Database catalog includes M2 Machines releases (e.g., S138, WMTS20). Dedicated subject galleries for M2 Machines product lines.
- hobbyDB Sister SitescoreRelated projects under hobbyDB umbrella: AmiiboPriceGuide, HRC Collector, PopPriceGuide. All part of the same company ecosystem providing collectible databases and marketplaces for different categories.
- PhillymintminorFeatured onboarding of Phillymint as a contributor/builder of the hobbyDB database. Blog post highlights new community member helping build the platform.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
The Toy Peddler competitors and assessment
Company assessmentBroad incumbents
- Heritage Auctions: Major collectibles auction house covering toys, diecast, and other hobby categories. Comparable at the high-end of the market for rare and graded Hot Wheels pieces.
- Mercari: Peer-to-peer marketplace with no seller fees and a sizable collectibles category. Competes for Hot Wheels listings with no subscription friction, representing a structural alternative for casual sellers.
- Facebook Marketplace: Massive general marketplace where local Hot Wheels sales occur frequently. Represents the default alternative for collectors seeking no-fee, frictionless peer-to-peer transactions.
- eBay: The largest general peer-to-peer marketplace where Hot Wheels are heavily traded in massive volumes. Direct overlap in marketplace functionality but lacks The Toy Peddler's specialized Hot Wheels database and curation.
Direct peers
- PopPriceGuide: Sister site under the hobbyDB umbrella serving Funko Pop collectors with the same database-plus-marketplace model. Most directly comparable in business model, technology stack, and target user behavior.
- Goldin Auctions: Premium collectibles auction house explicitly featured as a partnership on the platform. Directly comparable for high-end and rare collectible sales, including graded items relevant to serious Hot Wheels investors.
- PWCC Marketplace: Specialized collectibles marketplace focused primarily on sports cards but expanding into adjacent collectibles. Comparable model: database-driven, curated, fee-based marketplace for hobby collectors.
- AmiiboPriceGuide: Another sister site under hobbyDB serving Nintendo Amiibo collectors. Identical business model and technology stack, validating the platform's replication strategy across collectibles verticals.
- Beckett: Long-standing collectibles pricing and grading authority. Directly comparable in providing valuation reference data and serves overlapping collector audiences across multiple hobby verticals.
- Collector Revolution: Multi-category collectibles marketplace with community-driven pricing and trading features. Comparable marketplace-plus-database approach targeting hobby collectors.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
The Toy Peddler social profiles
Digital presenceThe Toy Peddler financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Toy Peddler leadership team
Management profileNumber of profiles
The Toy Peddler funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Toy Peddler M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Toy Peddler
What does The Toy Peddler do?
The Toy Peddler is a Hot Wheels database and marketplace section hosted on the hobbyDB platform. It enables collectors to look up accurate valuations and specifications for Hot Wheels diecast collectibles, manage their owned and wish-listed items, and buy, sell, and trade pieces through a peer-to-peer marketplace with integrated shipping and offer workflows. A Premium All-In Subscription unlocks active seller listings and enhanced showcase features, and the experience is supported by a community-curated catalog maintained by a volunteer squad and advisory council.
Is The Toy Peddler a public or private company?
The Toy Peddler is a private company. It is classified as corporate owned and is currently operating.
When was The Toy Peddler founded?
The Toy Peddler was founded in 2013. It employs 11 to 50 people.
Where is The Toy Peddler based?
The Toy Peddler is headquartered in Boulder, United States, in the North America region.
How does The Toy Peddler make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are premium Subscription.
Who are The Toy Peddler's main competitors?
Broad incumbents on record are Heritage Auctions, Mercari, Facebook Marketplace and eBay. Direct peers are PopPriceGuide, Goldin Auctions, PWCC Marketplace, AmiiboPriceGuide, Beckett and Collector Revolution.
Does The Toy Peddler have an API?
No public API is recorded for The Toy Peddler.
What industry is The Toy Peddler in?
The Toy Peddler's product category is Collectibles Marketplace. Its primary akta.pro industry code is CRALAKAA, Scale Model Kits (Aircraft, Armor, Ships, Cars), with a secondary code of CRALAFAH, Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming). Its NAICS code is 459120 and its SIC code is 5945.