GoGetta
GoGetta is an Australian firm that operated commercial equipment and asset rental financing products (Rent.Grow.Own, Go.Own.Plus), now in wind-down, and launched recruitment marketing services in New Zealand in November 2025 targeting employers across all industries.
- Company typePrivate
- Founded2022
- HeadquartersWest End, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GoGetta does
GoGetta is an Australian-domiciled private firm that operated two distinct businesses under one brand. Its original Australian operation was a commercial equipment and asset rental and finance company offering two products: Rent.Grow.Own, a rental agreement with an option to eventually own the equipment, and Go.Own.Plus, a structured ownership pathway. Contracts carried weekly payments structured as tax-deductible rentals rather than interest-bearing loans, and customers remained responsible for insurance, registration, maintenance, and running costs. The firm held a PPSR security interest over financed assets, which it would release upon payout, sale to a third party, or refinancing.
The second operation is a New Zealand-based recruitment marketing business that launched under the GoGetta name on November 13, 2025, having previously traded as Trade Jobs NZ. It provides marketing services to help New Zealand companies attract candidates and streamline hiring, repositioning from a trades-only focus to all industries and explicitly targeting the "poachable majority" of workers open to new roles. Revenue mechanics for this arm are not disclosed.
The equipment rental book is in an active wind-down: no new applications are being accepted and a core team is servicing existing customers through contract end over the next 12 months. Corporate details are sparse — no management team, ownership structure, funding history, or revenue figures are disclosed in available sources. The firm claims 101–250 employees in firmographic data, which appears inconsistent with the stated "core team" status of the rental operation and likely reflects historical headcount.
GoGetta firmographics
Firmographics- Name
- GoGetta
- Legal name
- GoGetta
- Website
- https://gogetta.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoGetta is an Australian firm that operated commercial equipment and asset rental financing products (Rent.Grow.Own, Go.Own.Plus), now in wind-down, and launched recruitment marketing services in New Zealand in November 2025 targeting employers across all industries.
- Ownership category
- akta.pro rank
Where GoGetta is headquartered
LocationHeadquarters
- HQ city
- West End
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
GoGetta business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Recruitment Marketing Services: Marketing services to help companies attract talent and streamline hiring processes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Rental agreement with weekly payments |
Go-to-market motion1 record
Distribution channels1 record
GoGetta product offering
Product offeringCore offering
GoGetta provides commercial equipment rental and ownership-financing solutions to Australian businesses through two products: Rent.Grow.Own (a rental agreement with an option to own) and Go.Own.Plus (an ownership-track agreement). Customers make weekly rental payments that are 100% tax deductible, and at the end of the term they may continue renting, pay out the equipment, or sell to a third party, with GoGetta releasing the PPSR on receipt of funds.
Product overview
GoGetta operates as an equipment and asset rental/finance company offering two distinct products: Rent.Grow.Own and Go.Own.Plus. Both products allow businesses to obtain commercial equipment through rental agreements with pathways to ownership. Rent.Grow.Own is a rental model with ownership options, while Go.Own.Plus is structured toward eventual equipment ownership. The company was previously operating as Trade Jobs NZ in the recruitment marketing space but expanded to all sectors in New Zealand before its current wind-down phase in Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Rent.Grow.Own Commercial equipment rental agreement enabling Australian businesses to rent commercial equipment (with weekly tax-deductible payments and no interest rate) and providing flexible end-of-term options: continue renting, pay out and own outright, or sell to a third party with PPSR release on receipt of funds. Customers are liable for rental payments for the remainder of the term.
- Go.Own.Plus Equipment ownership-track financing agreement for Australian businesses, where contract holders make weekly payments toward eventual outright ownership of commercial equipment. No interest rate is applied (structured as a rental product), weekly payments are 100% tax deductible, and contract holders remain liable for payments for the remainder of the term.
Companies that use GoGetta
Customer profileSegments2 records
Ideal customer profiles1 record
GoGetta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoGetta partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
GoGetta competitors and assessment
Company assessmentDirect peers
- Crest Capital: US-based equipment financing company providing loans and leases for commercial equipment to SMEs. Highly comparable in product structure (lease/loan with ownership options) and target customer.
- National Funding: US small-business lender offering equipment leasing, working capital, and merchant cash advance. Directly comparable equipment finance product set and SME customer focus.
- Ascentium Capital: US equipment finance and leasing provider for businesses across industries. Direct comparable to GoGetta in offering equipment lease/finance structures with flexible terms to commercial customers.
- Lumi: Australian fintech offering equipment finance and unsecured working capital to SMEs. Closely comparable business model and customer segment to GoGetta's Rent.Grow.Own and Go.Own.Plus products.
- Balboa Capital: US small-business funder offering equipment leasing and working capital solutions. Comparable business model focused on equipment finance for SMEs across industries.
- Direct Capital: US equipment financing company offering leases and loans for commercial equipment. Comparable product set and SME customer base to GoGetta's equipment finance offering.
- Scottish Pacific: Specialist Australian provider of invoice finance, equipment finance, and lending solutions to SMEs. Direct functional peer to GoGetta's commercial equipment rental/finance products in the same Australian market.
- Prospa: Leading Australian online lender to small businesses, including term loans and lines of credit for working capital and equipment purchases. Comparable SME finance model and Australian geographic footprint.
Broad incumbents
- DLL Group: Global vendor-finance and commercial equipment leasing specialist across multiple asset categories and geographies. Comparable commercial equipment finance model at much larger scale.
Regional players
- Latitude Financial: Australia- and New Zealand-focused consumer and SME finance provider offering personal loans, asset finance, and credit products. Comparable regional finance footprint to GoGetta's AU/NZ operations.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
GoGetta social profiles
Digital presenceGoGetta financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoGetta leadership team
Management profileNumber of profiles
GoGetta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoGetta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoGetta
What does GoGetta do?
GoGetta provides commercial equipment rental and ownership-financing solutions to Australian businesses through two products: Rent.Grow.Own (a rental agreement with an option to own) and Go.Own.Plus (an ownership-track agreement). Customers make weekly rental payments that are 100% tax deductible, and at the end of the term they may continue renting, pay out the equipment, or sell to a third party, with GoGetta releasing the PPSR on receipt of funds.
Is GoGetta a public or private company?
GoGetta is a private company. It is classified as unknown and is currently operating.
When was GoGetta founded?
GoGetta was founded in 2022. It employs 101 to 250 people.
Where is GoGetta based?
GoGetta is headquartered in West End, Australia, in the Oceania region.
How does GoGetta make money?
One revenue line is on record: recruitment Marketing Services.
Who are GoGetta's main competitors?
Direct peers on record are Crest Capital, National Funding, Ascentium Capital, Lumi, Balboa Capital, Direct Capital, Scottish Pacific and Prospa. DLL Group is listed as a broad incumbent. Latitude Financial is listed as a regional player.
Does GoGetta have an API?
No public API is recorded for GoGetta.