What Rösner Backstube does

Rösner Backstube is a fourth-generation, family-owned artisan bakery headquartered in Würzburg, Germany, founded in 1934 by Otto Rösner. The company operates approximately 74 retail branches across Franconia — about 65 in the Würzburg metro area and roughly 10 in the Fürth/Nürnberg region — including stand-alone stores, café locations with indoor/outdoor seating, and in-store concessions within Norma, REWE, EDEKA, and Kupsch supermarkets. Its core product portfolio spans four traditional German categories: bread, rolls, fine pastries, and cakes/tortes, with 99% of items produced in-house at the Hertzstraße and Würzburg/Lengfeld production facilities.

The underlying production technology pairs traditional handcraft with modern baking equipment, supported by a high proportion of skilled bakers and a documented apprenticeship program. The company has held continuous IFS Food Standard Higher Level certification since 2007 (currently Version 7, since 2021) and has received DLG quality awards for its breads. Digital infrastructure is minimal: no mobile app, no e-commerce, no API, and customer engagement occurs primarily through a content website, Facebook, and Instagram.

The business model is direct-to-consumer retail plus a wholesale B2B leg. Retail revenue comes from individual in-store purchases at unit or weight-based prices, supplemented by a Families Bonus Card loyalty program (1 point per €2 spent, redeemable for products, also usable as a prepaid gift voucher). B2B wholesale supply to 47 Norma and 16 Kupsch stores, plus institutional customers including Uni-Klinik Würzburg and König und Bauer, extends distribution without diluting the retail brand. Customers are general Franconian consumers and institutional buyers; key management is Benjamin Rösner as Geschäftsführer (Managing Director).

Name

Rösner Backstube

Legal name

BB Rösner Backstube GmbH

Website

https://roesner-backstube.de

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Rösner Backstube is a fourth-generation, family-owned German artisan bakery operating approximately 74 retail branches across Franconia (Würzburg and Fürth/Nürnberg), selling in-house produced breads, rolls, pastries, and cakes to individual consumers, with a parallel wholesale supply to Norma, Kupsch, and institutional accounts.

Ownership category

akta.pro rank

Product category

Artisanal Bakery

NAICS

Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Commercial Bakeries (311812)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

In-Store / Supermarket Bakeries (THAFAFAE), Artisanal & Craft Bakeries (CRAHAGAA), Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)

Keywords

• Artisan bakery
• Baked goods
• Retail bakery
• Confectionery products
• Wholesale bakery

Headquarters

HQ city

Würzburg

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery Sales: Revenue generated from direct sales of freshly baked goods (bread, rolls, pastries, cakes, tortes, snacks, and coffee) through approximately 74 company-owned retail branches and café locations in Franconia. Customers purchase in-store at individual item prices. 99% of products are produced in-house.
2. Wholesale/B2B Supply: Supply of bakery products to external retail chains including 47 Norma-Filialen (supermarkets), 16 Kupsch-Filialen, and institutional wholesale customers such as Uni-Klinik Würzburg and König und Bauer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Family-owned German artisan bakery producing fresh baked goods including breads, rolls, fine pastries, cakes, and tortes. Approximately 99% of products are manufactured in-house and sold through around 74 retail branches across Franconia (Würzburg and Fürth/Nürnberg regions), with additional wholesale supply to supermarkets and institutional customers.

Product overview

Rösner Backstube is a traditional family-owned bakery operating a network of approximately 74 retail locations in the Würzburg area and 10 locations in the Nuremberg/Fürth region. The company produces 99% of its products in-house, combining traditional craftsmanship with modern baking techniques. The core product portfolio consists of four main categories: Brot (bread), Brötchen (rolls), Feingebäck (fine pastries), and Torten & Kuchen (cakes and pastries). Additional services include a loyalty bonus card program, custom cake ordering, and café seating in select locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Breads (Brot)
• Rolls (Brötchen)
• Fine Pastries (Feingebäck)
• Cakes and Tortes (Torten & Kuchen)
• Wholesale Bakery Supply

Quantifiable outcome

• IFS Food Standard Version 7 Higher Level certified (continuous annual certification since 2007)
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Fürther BackstubecoreStrategic or Co-development Partner · 1 January 2013In 2013, Rösner Backstube acquired the Fürther Backstube with 15 retail locations in the Fürth area, expanding the company's footprint into the Nürnberg metropolitan region.
• Bernhard's BackhauscoreStrategic or Co-development Partner · 1 January 2005In 2005, Rösner Backstube merged with Bernhard's Backhaus. As part of this firmenzusammenschluss (company merger), a new logistics hall was put into operation, enabling expanded distribution capabilities and operational synergies.
• Norma (47 locations)minorChannel Partner/ Reseller/ DistributorRösner Backstube supplies bakery products to 47 Norma supermarket locations as a wholesale customer. Products are delivered to Norma stores for retail sale.
• Kupsch (16 locations)minorChannel Partner/ Reseller/ DistributorRösner Backstube supplies bakery products to 16 Kupsch supermarket locations as a wholesale customer.
• REWE, EDEKA (in-store concessions)minorChannel Partner/ Reseller/ DistributorRösner operates in-store concession branches within REWE and EDEKA supermarket locations, selling bakery products at the supermarket site. Multiple new openings at REWE and EDEKA locations documented (Höchberg, Waldbüttelbrunn, Frischecenter Trabold, Deutschhof Schweinfurt, etc.).
• Firma Schwarz (Sommerhausen)minorOthersRösner Backstube sources seasonal fruit (especially for confectionery/tortes) from Firma Schwarz in Sommerhausen, which is described as related family. This represents a regional supply partnership for fresh, local produce.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Müller Brot: Regional German bakery chain with own retail branches and in-store concessions in supermarket partners. Comparable retail bakery model with broad product portfolio (bread, rolls, snacks, cakes) and B2B supply to retail chains across a defined German region.
• BackFactory: Self-service bakery café chain operating hundreds of German locations with freshly baked products and in-store seating. Directly comparable retail bakery format, similar product breadth (bread, rolls, snacks, coffee), and similar franchise/branch-rollout model across regional German geographies.
• Der Beck GmbH: German retail bakery chain with own production and supermarket in-store locations, producing bread, rolls, and snacks. Directly comparable retail bakery format and B2B supply model; operates across multiple German regions, giving broader geographic reach than Rösner.
• J. Bauer GmbH & Co. KG: Bavarian family-owned bakery producing bread, rolls, and snacks via own production and supplying regional supermarket chains and foodservice. Directly comparable as a regional, family-rooted craft bakery with combined retail and B2B wholesale motion in southern Germany.
• Hofpfisterei: Munich-based traditional artisan bakery with own retail network, certified organic/sustainable production, and strong regional brand. Highly comparable as a family-rooted, certified-quality craft bakery selling in-house baked bread, rolls, and snacks through company-owned Bavarian branches.

Regional players

• Bäckerei Fuchs (Fuchs Bäckerei): Family-owned regional bakery chain operating in Bavaria with company-owned branches and supermarket in-store concessions. Comparable product categories and retail/wholesale dual model; primarily serves a different Bavarian geography from Rösner's Franconian footprint.

Broad incumbents

• Harry-Brot: Germany's largest industrial bread producer supplying discounter in-store bakeries and wholesale customers. Comparable in bakery manufacturing and B2B supply to supermarket chains; differs by operating at industrial scale rather than retail-craft, making it a broad incumbent rather than direct retail competitor.
• Kamps (Aryzta Germany): One of Germany's largest bakery chains with hundreds of retail outlets plus industrial production. Direct peer in retail bakery operations and B2B foodservice supply; comparable product categories (bread, rolls, snacks) and similar German regional footprint, though at substantially greater scale.
• Lieken (Hamburg, Bäckerei Lieken): Large industrial and retail bakery group producing bread, rolls, and snacks for German supermarket private labels and own retail outlets. Comparable in bakery manufacturing and B2B supermarket supply, but operates at industrial scale with broader national footprint than Rösner.

Others

• EDEKA bakery in-store operations (concept: Backstube inside EDEKA): EDEKA's owned in-store bakery operations represent a channel competitor and partner simultaneously — Rösner operates in-store concessions in EDEKA supermarkets, while EDEKA's own branded bakery programs compete for the same consumer occasions. Highly relevant as both a customer and a competitive reference point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/R%C3%B6sner-Backstube-166174176761999/?fref=ts
• Instagraminstagram.com/roesnerbackstube

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rösner Backstube