Bazzara Espresso

What Bazzara Espresso does

Bazzara S.r.l., trading as Bazzara Espresso, is a family-owned Italian coffee roaster founded in 1966 in Trieste when Dionisio Bazzara acquired the roasting facility La Brasiliana — Industria Triestina del Caffè. The company is now in its third generation of family ownership, with Franco Bazzara serving as President and Mauro Bazzara as CEO, and produces premium espresso blends under named lines including Gustoitaliano, Dolcevivace, Aromamore, Grancappuccino, Piacerepuro, and Dodicigrancru, alongside single-origin (Monorigini), organic (Bioarabica), decaffeinated, and capsule products compatible with Nespresso and Lavazza systems. Its core production technology is a slow roasting process (tostatura rigorosamente lenta) followed by air cooling, with rigorous sensory quality control led by Marco Bazzara, a Q Arabica Grader and Authorized SCA Trainer.

Bazzara operates a multi-channel go-to-market combining a HORECA-focused B2B distributor network across at least seven country markets (Germany, Spain, France, Croatia, Russia, Netherlands, and China) with a direct-to-consumer e-commerce store at shop.bazzara.it offering free Italy shipping over €30 and international delivery via Fedex and DHL. The company supplements coffee sales with three complementary revenue lines: the Bazzara Academy providing SCA-certified training, sensory analysis, and barista courses; the biennial Trieste Coffee Experts industry summit launched in 2014; and the Bazzara CoffeeBooks publishing imprint, which has released five specialty coffee titles including the CoffeExperts volume with 2,000 industry pre-orders. Revenue mechanics are unit-pricing for physical products, recurring wholesale for HORECA accounts, and professional-services fees for academy enrollment. The firm employs approximately 20 people at its Via Cesare Battisti 1 headquarters in Trieste, with a customer base spanning hospitality operators, international distributors, individual consumers, and coffee professionals.

Name

Bazzara Espresso

Legal name

Bazzara S.r.l.

Website

https://bazzara.it

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Short description

Bazzara Espresso is a Trieste-based, family-owned Italian coffee roaster founded in 1966 that produces premium espresso blends, single-origin, organic, and capsule coffees for HORECA distributors across at least seven countries, direct-to-consumer e-commerce, the Bazzara Academy training program, and a specialty coffee book publishing imprint.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (31192), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Coffee (Roasted, Ground, Whole Bean) (CRADAHAG)

akta.pro secondary industries

Single-Serve Coffee (Pods, Capsules) (CRADAHAH), Coffee, Espresso & Tea Appliances Retail (CRACADAC)

Keywords

• Specialty coffee roasting
• Italian espresso blends
• HORECA coffee supply
• Coffee education training
• Coffee bean distribution

Headquarters

HQ city

Trieste

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Coffee Sales to HORECA: Wholesale distribution of coffee beans, capsules, and related products to hotels, restaurants, bars, and other hospitality businesses through a network of distributors.
2. E-commerce Direct Sales: Direct-to-consumer sales through shop.bazzara.it offering coffee beans, capsules, cialde, coffee books, and accessories. Orders processed with shipping via GLS (Italy) and Fedex/DHL (international).
3. Coffee Training Courses: Revenue from Bazzara Academy training courses including SCA-certified programs, sensory analysis, barista training, and specialty coffee education.
4. Coffee Books Publication: Sale of Bazzara CoffeeBooks publications including CoffeExperts, Caffè Espresso trilogy, and specialty coffee education books sold worldwide.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bazzara Espresso is a Trieste-based coffee roasting company founded in 1966 that produces and distributes premium Italian coffee beans, capsules, and cialde using a slow roasting process with air cooling. The company sells to HORECA channels (hotels, restaurants, bars) through an international distributor network and to consumers directly through its own e-commerce shop. It also operates the Bazzara Academy for professional coffee training and publishes specialty coffee books through the Bazzara CoffeeBooks imprint.

Product overview

Bazzara Espresso is an Italian coffee company founded in 1966, operating as both a coffee producer and publisher of specialty coffee knowledge. The core offering consists of premium coffee products organized into distinct lines: Luxury Blends for high-end hospitality, Standard Blends (including named varieties like Dodicigrancru and Gustoitaliano), Pure Origin single-origin coffees, Bioarabica organic selections, and Decaffeinato options. These are sold through the Bazzara E-Shop direct-to-consumer platform alongside an educational division called Bazzara Academy offering SCA-certified training courses. The company also operates Bazzara CoffeeBooks as a publishing arm producing specialty coffee literature, and organizes the Trieste Coffee Experts summit for industry professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Bazzara CoffeeBooks: A publishing division of Bazzara producing coffee-related books including 'CoffeExperts', 'Caffè Espresso', 'La Filiera del caffè Espresso', 'La Degustazione del caffè', and 'Cappuccino Italiano: Latte Art'.
• Bazzara Academy
• Trieste Coffee Experts

Products and services

• Luxury Blends Premium coffee blends designed for high-end bars, restaurants, and hotels featuring the finest Arabica and Robusta selections.
• Standard Blends Classic Italian espresso blends for retail and HORECA channels, including named varieties Gustoitaliano, Dolcevivace, Aromamore, Grancappuccino, Piacerepuro, and Dodicigrancru.
• Pure Origin Coffees (Monorigini) Single-origin coffee selections sourced from specific coffee-growing regions worldwide, offering unique flavor profiles per origin.
• Bioarabica Organic Arabica coffee selections meeting organic certification standards for consumers seeking certified organic coffee.
• Decaffeinato Decaffeinated coffee options for consumers seeking coffee without caffeine, part of the company's full-spectrum coffee range.
• Bazzara Academy Training Courses Professional coffee training and education programs including SCA-certified courses, sensory analysis workshops, and barista training delivered at the Trieste headquarters.
• Bazzara CoffeeBooks Publishing imprint producing specialty coffee books including CoffeExperts (priced at €55), Caffè Espresso trilogy, La Filiera del caffè Espresso, La Degustazione del caffè, and Cappuccino Italiano: Latte Art, sold worldwide.

Quantifiable outcome

• 7th place ranking in Il Sole 24Ore Champions of Export
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Starhotels Savoia Excelsior PalaceminorOthers · 21 September 2019Venue partner for Trieste Coffee Experts 2019 second day conference, held in the Emperor Hall of Starhotels Savoia Excelsior Palace in Trieste.
• Coffee Associations (FVG Region)coreOthersBazzara is a member of coffee associations in the FVG region that share the goal of promoting Italian coffee excellence abroad through environmentally and socially responsible policies.
• CoffeExperts Book SponsorsminorStrategic or Co-development PartnerVarious industry sponsors supported the CoffeExperts book publication including major players in the Italian coffee sector.
• Trieste Coffee Experts SponsorsminorGTM or Marketing PartnerPlatinum, Gold, and Media Partner sponsors for the Trieste Coffee Experts 2019 summit.
• Trieste Coffee Experts PartnerscoreStrategic or Co-development PartnerBiennial summit organized since 2014 bringing together protagonists of Italian coffee for reflection and dialogue on coffee chain challenges. Partners include industry associations, manufacturers, and professional organizations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Passalacqua Caffè: Naples-based Italian coffee roaster with strong HORECA presence and distinctive brand identity. Comparable to Bazzara in premium Italian espresso positioning and blend-focused product range.
• Hausbrandt: Trieste-based Italian coffee roaster with similar heritage profile to Bazzara. Comparable as a Trieste-rooted specialty/HORECA roaster with multiple blends and an international distributor footprint.
• illycaffè: Italian premium espresso specialist headquartered in Trieste. Most directly comparable to Bazzara as a Trieste-rooted, premium-positioned Italian espresso brand selling beans, capsules, and HORECA coffee solutions globally.
• Costadoro Caffè: Turin-based Italian premium coffee roaster. Comparable to Bazzara as a smaller premium Italian espresso specialist focused on HORECA and specialty distribution.
• Segafredo Zanetti (Massimo Zanetti Beverage Group): Major Italian coffee roaster with strong HORECA distribution and a global brand. Comparable to Bazzara in core Italian espresso blends and HORECA focus, but with broader international retail presence.
• Pellini Caffè: Italian coffee roaster producing espresso blends, capsules, and pods for retail and HORECA. Comparable to Bazzara in product mix, distribution model, and Italian espresso heritage positioning.
• Luigi Lavazza: Italy's largest coffee roaster and a global coffee brand. Competes head-to-head with Bazzara in Italian HORECA, retail blends, and capsule systems, though at vastly greater scale.
• Kimbo Caffè: Naples-based Italian coffee roaster selling espresso blends, capsules, and pods through retail and HORECA channels. Directly comparable in product range, GTM, and Italian heritage positioning.

Broad incumbents

• Nestlé Nespresso: Global premium capsule coffee system owned by Nestlé. Comparable to Bazzara as a broader incumbent in the premium coffee/capsule category, but operating at massive scale across both machines and proprietary capsules.

Others

• La Marzocco: Italian manufacturer of premium espresso machines. Adjacent ecosystem participant — Bazzara's HORECA customers use La Marzocco equipment, and both share a Florence/Trieste Italian specialty-coffee heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BazzaraIT
• Facebookfacebook.com/Espresso.Bazzara
• LinkedInit.linkedin.com/company/bazzara
• Instagraminstagram.com/bazzara.caffe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bazzara Espresso