Jersey Shore Restaurant Group

What Jersey Shore Restaurant Group does

Jersey Shore Restaurant Group, LLC (JSRG) is a privately held, multi-concept restaurant operator founded in 2023 and headquartered in Brick, New Jersey. The group was established by the operators of Harpoon Willy's to consolidate multiple restaurant brands under a unified corporate umbrella. JSRG's portfolio includes four concepts along the New Jersey Shore: Harpoon Willy's, a rustic waterfront restaurant housed in a 200-plus-year-old building on the Manasquan River with locations in Manasquan and Robbinsville; Half Moon Point, a contemporary upscale-casual restaurant in Point Pleasant named after Henry Hudson's ship; Coastal Canteen, a new casual rooftop dining concept opening in Manasquan; and THE BANQS, an additional concept referenced in JSRG recruitment materials. Combined headcount is 101-250 employees, consistent with a multi-unit full-service restaurant operator.

The company makes money primarily through dine-in, takeout, and catering food and beverage sales across its restaurant locations, supplemented by ancillary revenue streams including a unified gift card program and the JSRG Loyalty Program. The loyalty program operates on a freemium, points-based model where members earn 1 point per dollar spent on food and non-alcoholic beverages, redeem 500 points for a $25 reward, and receive a $10 birthday discount on $25+ orders and referral bonuses. Customer segments are overwhelmingly consumer (local residents and Jersey Shore visitors seeking casual through upscale dining experiences), with geographic concentration in New Jersey. JSRG does not serve enterprise customers.

JSRG's technology stack is entirely composed of third-party, off-the-shelf restaurant infrastructure with no proprietary platform: Toast for point-of-sale, Paytronix for loyalty and gift cards, OpenTable for reservations, Mailchimp for email marketing, Squarespace for websites, and Indeed for recruiting. Leadership is concentrated, with John Kitrick serving as both CEO and CFO. The company has no disclosed funding, no public revenue figures, no M&A activity, and operates entirely within a single state (New Jersey).

Name

Jersey Shore Restaurant Group

Legal name

Jersey Shore Restaurant Group, LLC

Website

https://thejsrg.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Jersey Shore Restaurant Group is a privately held New Jersey-based multi-concept restaurant operator founded in 2023, managing Harpoon Willy's, Half Moon Point, Coastal Canteen, and THE BANQS dining brands along the Jersey Shore for local residents and visitors.

Ownership category

akta.pro rank

Product category

Casual and Contemporary Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Family-Style Restaurants (THAFACAC)

Keywords

• Casual dining restaurants
• Waterfront dining
• Restaurant group operations
• Loyalty program hospitality
• Private event catering

Headquarters

HQ city

Brick

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Dining Sales: Revenue from food and beverage sales across multiple restaurant locations including Harpoon Willy's, Half Moon Point, and Coastal Canteen. Includes dine-in, takeout, and catering services.
2. Loyalty Program: Points-based loyalty program where members earn 1 point per dollar spent on food and non-alcoholic beverages. Points redeemable for $25 rewards at 500 points. Birthday rewards and referral incentives drive repeat visits.
3. Gift Cards: Sale of physical and electronic gift cards available online and in-person at all restaurant locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Jersey Shore Restaurant Group owns and operates a portfolio of casual and contemporary dining restaurants along the New Jersey Shore, including Harpoon Willy's (Manasquan and Robbinsville), Half Moon Point (Point Pleasant), and Coastal Canteen (Manasquan). The company sells dine-in food and beverage service, takeout, catering, and private event experiences across these branded locations. Complementary offerings include a unified JSRG Loyalty Program and physical and electronic gift cards accepted at all restaurants.

Product overview

Jersey Shore Restaurant Group operates a portfolio of casual and upscale dining restaurants along the New Jersey Shore. The company encompasses three distinct restaurant brands: Harpoon Willy's (historic waterfront dining in Manasquan and Robbinsville), Half Moon Point (contemporary fine dining in Point Pleasant), and Coastal Canteen (casual rooftop dining in Manasquan). Beyond its restaurant operations, JSRG offers customer engagement products including a loyalty program (JSRG Loyalty Program) for earning and redeeming rewards across all locations, and gift cards available in physical and digital formats. The company's portfolio spans fine dining, casual waterfront, and modern casual segments.

Differentiator

Problem solved

Functional benefit

Brands

• Harpoon Willy's: A waterfront restaurant located on the Manasquan River with rustic, riverside charm and over two centuries of history.
• Half Moon Point
• Coastal Canteen
• THE BANQS

Products and services

• Harpoon Willy's Flagship waterfront restaurant brand on the Manasquan River at the Jersey Shore, housed in a historic 200-plus-year-old establishment. Offers comfort dining with rustic, riverside charm. Locations in Manasquan and Robbinsville, NJ, serving dine-in, takeout, and private events.
• Half Moon Point Contemporary dining restaurant in Point Pleasant, NJ named after Henry Hudson's ship. Offers a sophisticated yet relaxed atmosphere for casual lunches, romantic dinners, and special celebrations.
• Coastal Canteen Casual dining destination in Manasquan, NJ featuring bright, vibrant coastal dishes, craft cocktails, spacious lounge areas, and rooftop dining with laid-back vibes.
• JSRG Loyalty Program Free membership rewards program accepted at all JSRG restaurants. Members earn 50 points on signup and 1 point per dollar spent on food and non-alcoholic beverages; 500 points redeemable for a $25 reward. Includes $10 birthday reward on $25+ orders and 50-point referral bonuses plus $25 spend credit when a referred friend enrolls.
• JSRG Gift Cards Physical and electronic gift cards accepted at all JSRG restaurant locations, including Half Moon Point and Harpoon Willy's. Purchasable online via the JSRG website or in person at any JSRG location.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Darden Restaurants: Large multi-brand full-service restaurant company (Olive Garden, LongHorn Steakhouse, Capital Grille, etc.). Comparable as a portfolio operator of differentiated casual and upscale full-service dining concepts, though at vastly greater scale than JSRG.
• Ruth's Hospitality Group: Operates Ruth's Chris Steak House, an upscale steakhouse chain. Comparable to JSRG's Half Moon Point as an upscale special-occasion dining concept, though operating at national scale versus JSRG's regional footprint.
• Restaurant Brands International: Global multi-brand restaurant operator (Burger King, Tim Hortons, Popeyes, Firehouse Subs). Comparable as a multi-brand restaurant platform operator, though focused on limited-service QSR rather than JSRG's full-service dining model.
• Bloomin' Brands: Multi-concept restaurant operator (Outback Steakhouse, Carrabba's, Bonefish Grill, Fleming's). Comparable multi-brand casual and upscale dining portfolio operator, though national in scale versus JSRG's regional concentration.

Emerging players

• The Melting Pot: Special-occasion fondue restaurant chain with a destination-dining positioning. Comparable to JSRG's special-occasion concepts (Half Moon Point) in targeting experiential dining occasions, though focused on a single niche concept rather than a diversified portfolio.

Direct peers

• Hillstone Restaurant Group: Operates multiple upscale-casual dining brands including Hillstone and Houston's. Comparable as a multi-concept upscale-casual operator focused on quality ambiance and full-service dining experiences similar to JSRG's Half Moon Point concept.
• Lettuce Entertain You Enterprises: Multi-concept restaurant group operating dozens of distinct dining brands across casual, upscale, and specialty categories. Highly comparable business model to JSRG's portfolio approach of running differentiated restaurant concepts under a single corporate umbrella.
• The ONE Group Hospitality: Hospitality company operating upscale-casual and rooftop dining concepts (STK, Benihana). Comparable multi-brand restaurant operator with rooftop and special-occasion concepts that align with JSRG's Coastal Canteen and Half Moon Point positioning.
• Brigantine Restaurant Group: New Jersey-based restaurant group operating a portfolio of casual dining and seafood concepts along the Jersey Shore. Directly comparable as a regional multi-unit restaurant operator in the same geography serving a similar shore-area customer base.
• Briad Group: New Jersey-based hospitality operator running multiple restaurant and hotel concepts across the region. Highly comparable as a regional multi-concept operator with similar scale and a similar approach to operating distinct dining brands under one corporate umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thejsrg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jersey Shore Restaurant Group