Seventeen Twelve

What Seventeen Twelve does

Seventeen Twelve (legally Foothills Distillery LLC) is a craft distillery based in Conover, North Carolina, that produces and sells small-batch artisan bourbon and moonshine. Its core technology is a double-distillation process applied to 100% North Carolina-grown grains, with the bourbon aged in new oak barrels filled with toasted yellow birch wood for an unfiltered, full-flavor profile. The company offers two core products: Seventeen Twelve Bourbon (86 proof), positioned as North Carolina's first bourbon grown, distilled, and aged in the state since Prohibition, and Gatlin' 110 (110 proof), a high-proof moonshine described as the first legally produced high-proof moonshine in the North Carolina Foothills.

The business operates a direct-to-consumer and wholesale model. Revenue is generated through online sales via the Cellar.com marketplace, retail distribution through the North Carolina ABC store system and select partners in Louisiana, Michigan, and Washington DC, and private distillery tours (currently suspended due to COVID-19). The primary customer segment is individual consumers seeking locally sourced, provenance-driven spirits; a secondary segment is bars and restaurants using the products in craft cocktail programs. The company also engages in content marketing through its blog, featuring cocktail recipes and bar partnerships.

Operationally, Seventeen Twelve is a privately held, bootstrapped LLC founded by Zackary Cranford and Tim Weaver, with grain sourcing anchored by long-term partnerships with Hedrick Farms and Riverbend Malt House. The team is small (1–10 employees), distribution is limited to four states plus DC, and there is no disclosed external investment or institutional funding. The company has earned multiple industry awards, including Gold at the 2016 San Francisco International Spirits Competition and 2015 Blue Ridge Spirits Competition, but has not disclosed revenue or growth metrics.

Name

Seventeen Twelve

Legal name

Foothills Distillery LLC

Website

https://seventeentwelvespirits.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Seventeen Twelve is a craft distillery in Conover, North Carolina, producing small-batch bourbon and moonshine from 100% North Carolina-grown grains for direct-to-consumer and on-premise retail customers across four states plus DC.

Ownership category

akta.pro rank

Product category

Craft Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft distillery spirits
• Artisan bourbon whiskey
• Small batch moonshine
• Locally sourced grains
• North Carolina spirits

Headquarters

HQ city

Conover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Spirit Sales: Direct sales of bourbon and moonshine products to consumers via online ordering and distillery tours, as well as wholesale distribution through state ABC stores and retail partners
2. Distillery Tours: Private tour experiences available by reservation for groups of 4-30 guests, offering hands-on distillery experiences and spirit sampling

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Seventeen Twelve is a craft distillery producing small-batch artisan spirits from 100% North Carolina-grown grains, operating as Foothills Distillery LLC in Conover, NC. The company distills, bottles, and supplies bourbon (aged in new oak barrels with toasted yellow birch wood) and high-proof moonshine through direct-to-consumer online sales, state ABC stores, and retail/wholesale channels across select U.S. markets.

Product overview

Seventeen Twelve is a craft distillery producing small-batch artisan spirits from 100% North Carolina-grown grains. The company offers two core spirits: Seventeen Twelve Bourbon (aged in new oak barrels with yellow birch) and Seventeen Twelve Gatlin' 110 (high-proof moonshine). Both products are double-distilled and hand-bottled in Conover, NC.

Differentiator

Problem solved

Functional benefit

Brands

• Seventeen Twelve Bourbon: North Carolina's first Bourbon grown, distilled, and aged since Prohibition. Double distilled, aged in new oak barrels with toasted yellow birch wood. 86 Proof. Award-winning - Gold at 2016 San Francisco International Spirits Competition and 2015 Blue Ridge Spirits Competition.
• Seventeen Twelve Gatlin' 110

Products and services

• Seventeen Twelve Bourbon North Carolina's first Bourbon grown, distilled, and aged since Prohibition. Double distilled and aged at least 2 years in new oak barrels filled with toasted yellow birch, unfiltered, 86 Proof. Sold to adult consumers via the distillery website, Cellar.com online marketplace, North Carolina ABC stores, and retail partners in LA, MI, and DC.
• Seventeen Twelve Gatlin' 110 Award-winning high-proof moonshine, claimed as the first high-proof moonshine legally made in the Foothills of North Carolina. Double distilled, un-aged, 110 Proof. Made with Hedrick Corn, Hedrick Abruzzi Rye, and Riverbend Two-Row Barley. Gold at 2015 MicroLiquor Spirit Awards; Silver at TheFiftyBest.Com 2016.
• Private Distillery Tours Private tour experiences available by reservation only, accommodating groups of 4 to 30 guests any day of the week based on the distilling schedule. Includes a hands-on distillery experience and spirit sampling. Tours were suspended due to COVID-19 per company website.

Quantifiable outcome

• Multiple gold medals at prestigious spirit competitions including San Francisco International Spirits Competition and Blue Ridge Spirits Competition
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Anchor Bar (Raleigh, NC)minorGTM or Marketing Partner · 18 May 2016Raleigh bar featuring Seventeen Twelve spirits in their cocktail program. Featured cocktails including bourbon sours and specialty drinks using Gatlin' 110 moonshine. Collaborative content marketing through Seventeen Twelve blog featuring bartender Kelli.
• Hedrick FarmscoreOthersLocal Catawba County farm supplying Hedrick Corn and Hedrick Abruzzi Rye grain used in Seventeen Twelve spirits production. Key ingredient supplier for the distillery's commitment to 100% North Carolina agriculture.
• Riverbend Malt HousecoreOthersSupplier of Riverbend Two-Row Barley from Buncombe County, NC for use in Seventeen Twelve spirits production, supporting the distillery's local sourcing model.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Balcones Distilling: Texas craft distillery producing award-winning whiskeys and rum with innovative aging and finishing techniques; comparable in craft spirits innovation, regional sourcing, and award-winning reputation.
• Treaty Oak Distilling: Texas craft distillery producing bourbon, gin, and vodka with farm-to-bottle grain sourcing and on-site tasting room; comparable in craft distillery model combining local sourcing narrative and experiential tasting room.
• Smooth Ambler Spirits: West Virginia craft bourbon and rye distillery with small-batch production and distribution through state ABC systems; comparable in craft whiskey positioning and multi-state expansion approach.
• Corsair Distillery: Triple-distilled craft spirits producer known for experimental whiskeys, gins, and moonshine; comparable in small-batch production approach and focus on unique barrel/aging techniques like Seventeen Twelve's yellow birch process.
• New Riff Distilling: Kentucky craft bourbon and rye distillery with strong award pedigree and multi-state distribution; comparable in craft bourbon positioning, independent ownership, and expansion-focused model.
• Wilderness Trail Distillery: Kentucky craft bourbon distillery focused on small-batch production with proprietary fermentation and distillation techniques; comparable in craft bourbon production scale and award-driven reputation building.
• Asheville Distilling Company: North Carolina craft distillery producing small-batch bourbon and other spirits; directly comparable peer in the same state with similar craft positioning, multi-channel distribution, and taproom experience model.
• Cathead Distillery: Small-batch craft distillery producing whiskey, vodka, gin, and moonshine; comparable in scale, craft heritage positioning, and direct-to-consumer focus with on-site tasting room.

Broad incumbents

• Maker's Mark (Beam Suntory): Mass-market bourbon brand owned by Beam Suntory with national/global distribution; sets the standard premium craft-adjacent bourbon benchmark and represents the scale ceiling Seventeen Twelve would compete against for shelf and on-premise placement.
• Jack Daniel's (Brown-Forman): Iconic Tennessee whiskey brand owned by Brown-Forman with global distribution; dominant bourbon/Tennessee whiskey incumbent that defines mainstream consumer expectations and competes for the same on-premise occasion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1712spirits
• Facebookfacebook.com/foothillsdistillery2013

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seventeen Twelve