Prat PR
Prat PR is a Stockholm-based public relations and communications agency founded in 2000, serving clients in the Swedish market with a small team of 11-50 employees under founder and CEO Gabriella.
- Company typePrivate
- Founded2000
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Prat PR does
Prat PR is a Stockholm-based public relations and communications agency operating in the Swedish market. Founded in 2000, the firm is positioned as a private, for-profit services business with a headcount in the 11-50 range, suggesting a small to mid-sized boutique agency. The company is led by founder and CEO Gabriella, indicating an entrepreneur-led operating model common in the European PR sector.
The agency's core business is the delivery of public relations and communication services. However, the source data provides no visibility into the specific service portfolio (e.g., media relations, crisis communications, corporate communications, content production), named clients, case studies, or sector specialization. The company website (prat.se) returned only a verification/loading page during data collection, and no product, pricing, partnership, or award information was captured across multiple sources.
The revenue model is not disclosed. PR agencies of this size typically generate income through monthly retainer fees for retained clients, project-based fees for defined communications campaigns, and hourly or day-rate consulting. The firm has no disclosed funding history, ownership structure beyond the founder-CEO, M&A activity, partnerships, or geographic footprint beyond Stockholm. As a result, the available evidence supports only a thin, foundational description of the business; deeper commercial, technical, and competitive claims would be unsupported.
Prat PR firmographics
Firmographics- Name
- Prat PR
- Website
- https://prat.se
- Company type
- Private
- Founded year
- 2000
- Headcount range
- 11–50 employees
- Short description
- Prat PR is a Stockholm-based public relations and communications agency founded in 2000, serving clients in the Swedish market with a small team of 11-50 employees under founder and CEO Gabriella.
- Ownership category
- akta.pro rank
Prat PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820)
- akta.pro primary industry
- Reputation Management & Online PR (BPAFADAN)
- akta.pro secondary industries
- Social Media & Community Management (PR-led) (BPAFADAM), Event PR & Communications Support (BPAFADAO)
Keywords
Where Prat PR is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Prat PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Prat PR product offering
Product offeringCore offering
Prat PR is a public relations and communication agency based in Stockholm, Sweden, founded in 2000. The firm sells PR and communications services to client organizations, with 11-50 employees delivering communications work from its Stockholm office.
Product overview
No product information available. The source content shows only a site verification/loading screen with no substantive information about Prat PR's products, services, or portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Relations and Communication Services PR and communications services delivered by the Prat PR agency to client organizations from its Stockholm office.
Companies that use Prat PR
Customer profileIdeal customer profiles1 record
Prat PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prat PR competitors and assessment
Company assessmentRegional players
- Geelmuyden Kiese: Largest independent Nordic communications consultancy headquartered in Oslo with Stockholm presence. Comparable as a Nordic PR/communications firm serving corporate and public-sector clients, though anchored in Norway rather than Sweden.
Direct peers
- Rud Pedersen Public Affairs: Nordic public affairs and communications consultancy with offices in Stockholm and other Nordic capitals. Comparable as a Stockholm-anchored communications firm competing for corporate reputation and public affairs mandates in the same buyer set.
- Hallvarsson & Halvarsson: Long-established Stockholm-based corporate communications and PR firm serving Swedish and Nordic listed clients. Directly comparable as a mid-sized, founder-era Stockholm PR agency targeting the same corporate and financial communications mandates.
- Springtime: Stockholm-based creative communications agency working across PR, content, and brand storytelling. Comparable as a Stockholm boutique PR/communications agency of similar scale pursuing corporate and consumer clients.
- W Communications: Stockholm-based PR and communications agency serving tech, consumer, and corporate clients. Comparable as a Stockholm-headquartered boutique PR firm of similar scale pursuing corporate communications mandates in the same buyer universe.
- Kreab: Stockholm-headquartered global public affairs and corporate communications consultancy with deep Nordic roots. Comparable as a Stockholm-based PR firm of similar vintage operating in corporate, capital markets, and public affairs advisory.
Broad incumbents
- Edelman: Global public relations firm with a Stockholm office serving large Swedish and multinational corporates. Comparable as a competing PR service provider in the same Stockholm buyer set, though operating at much greater scale and offering broader geographic reach.
- Hill & Knowlton: Global PR and public affairs network with Nordic presence including Stockholm. Comparable as a competitor for reputation, public affairs, and corporate communications mandates in the Swedish market, but with much broader global infrastructure.
- Burson (BCW merged with Burson-Marsteller into Burson): Global communications firm offering PR, public affairs, and reputation advisory with Nordic operations. Comparable as a competing PR services provider for Swedish corporate clients, though delivering at global network scale rather than boutique.
- Ogilvy PR: Global integrated communications network including PR practice, active in Stockholm and the Nordics. Comparable as a competing PR offering for Swedish brands and corporates, embedded within a much larger creative and advertising network.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Prat PR social profiles
Digital presencePrat PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prat PR leadership team
Management profileNumber of profiles
Profiles1 record
Prat PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prat PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prat PR
What does Prat PR do?
Prat PR is a public relations and communication agency based in Stockholm, Sweden, founded in 2000. The firm sells PR and communications services to client organizations, with 11-50 employees delivering communications work from its Stockholm office.
When was Prat PR founded?
Prat PR was founded in 2000. It employs 11 to 50 people.
Where is Prat PR based?
Prat PR is headquartered in Stockholm, Sweden, in the Europe region.
Who are Prat PR's main competitors?
Geelmuyden Kiese is listed as a regional player. Direct peers are Rud Pedersen Public Affairs, Hallvarsson & Halvarsson, Springtime, W Communications and Kreab. Broad incumbents are Edelman, Hill & Knowlton, Burson (BCW merged with Burson-Marsteller into Burson) and Ogilvy PR.
Does Prat PR have an API?
No public API is recorded for Prat PR.
What industry is Prat PR in?
Prat PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAN, Reputation Management & Online PR, with a secondary code of BPAFADAM, Social Media & Community Management (PR-led). Its NAICS code is 541820.