Kimstore
Kimstore is a Philippines-based direct-to-consumer e-commerce retailer founded in 2006, selling smartphones, laptops, tablets, gaming consoles, home appliances, and electronics accessories through its Shopify-powered kimstore.com storefront to Filipino consumers nationwide.
- Company typePrivate
- Founded2006
- HeadquartersQuezon City, Philippines
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Kimstore does
Kimstore is a Quezon City, Philippines-based direct-to-consumer e-commerce retailer that has sold mobile phones, laptops, tablets, cameras, gaming consoles, home appliances, audio gear, smart-home devices, and electronic accessories online since 2006. The company operates the kimstore.com storefront on a Shopify-based platform and serves Filipino consumers nationwide via same-day and next-day delivery plus multiple physical pickup locations. Its catalog spans premium third-party brands (Apple, Samsung, Google, Xiaomi, Dell, HP, ASUS, Sony, Bose, Shokz, JBL, Nintendo, Insta360, DJI, TCL, Fujidenzo) alongside an in-house brand portfolio including Skinarma (cases and accessories), Kazumi (kitchen appliances), Jaguar Electronics (power banks and fans), and Supremo.
The business is multi-vertical and "horizontal" in segmentation, targeting four primary consumer personas: students (primary segment), gamers and entertainment enthusiasts, home owners seeking appliances, and tech enthusiasts seeking flagship devices. Marketing runs through Facebook, Instagram, TikTok, YouTube, blog content, email, and on-site banners. A second-hand/verified-pre-loved smartphone line and bundle deals (iPhone + earbuds, laptop + mouse) extend reach into price-sensitive demand.
Kimstore's revenue model is one-time retail product sales, with pricing displayed in Philippine pesos across a ₱29 (accessory) to ₱253,990 (premium laptop) range. Promotion-driven discount codes (e.g., BIG77, KS77NA, SALE77, HELLO77) and free shipping thresholds drive volume. Checkout is supported by a dense payment integration layer — mobile wallets (GCash, ShopeePay), credit cards (HSBC, BPI), and buy-now-pay-later partners (Skyro, Billease, Sezzle) — making financing a structural part of the conversion funnel. The company is privately held, has no disclosed investors or subsidiaries, and operates exclusively in the Philippines.
Kimstore firmographics
Firmographics- Name
- Kimstore
- Legal name
- Kimstore
- Website
- https://kimstore.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kimstore is a Philippines-based direct-to-consumer e-commerce retailer founded in 2006, selling smartphones, laptops, tablets, gaming consoles, home appliances, and electronics accessories through its Shopify-powered kimstore.com storefront to Filipino consumers nationwide.
- Ownership category
- akta.pro rank
Kimstore industry classification
Industry- Product category
- Online Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (449210)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- General Big-Box Consumer Electronics Retail (CRACAAAA)
- akta.pro secondary industries
- Big-Box Electronics + Gaming & VR Retail (CRACAAAG), Big-Box Electronics + Small Appliances Retail (CRACAAAC)
Keywords
Where Kimstore is headquartered
LocationHeadquarters
- HQ city
- Quezon City
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
Kimstore business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: Direct sales of gadgets and electronics to consumers through the kimstore.com e-commerce platform. Products include mobile phones, laptops, tablets, cameras, gaming consoles, home appliances, and accessories. Revenue is generated through one-time product transactions with various payment options including installment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide product range from ₱29 (accessories) to ₱253,990 (high-end laptops) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Kimstore product offering
Product offeringCore offering
Kimstore is an online retailer based in the Philippines that sells consumer electronics and gadgets directly to consumers via its own e-commerce website (kimstore.com). The product range spans mobile phones, laptops and desktops, tablets, cameras, gaming consoles, audio devices, home and kitchen appliances, smart-home gear, personal-care devices, power solutions, accessories, and lifestyle items from brands such as Apple, Samsung, Xiaomi, Google, Sony, Nintendo, Dell, HP, ASUS, Acer, TP-Link, JBL, Bose, and Shokz.
Product overview
Kimstore is a multi-category e-commerce platform operating as the Philippines' most trusted online gadget and electronics retailer since 2006. The platform offers a comprehensive product portfolio centered on consumer electronics including mobile phones (Apple, Samsung, Google, Xiaomi, Infinix, Tecno), laptops and desktops (Apple MacBook, Dell, HP, ASUS, Acer), tablets (Apple iPad, Samsung Galaxy Tab), cameras (Insta360, Kodak, Sony), gaming consoles (Nintendo, PlayStation), audio devices (Shokz, JBL, Bose), home appliances (TCL, Fujidenzo), smart home devices (TP-Link, Xiaomi), and personal care products. The business also features house brands (Skinarma, Kazumi, Jaguar Electronics, Supremo) for accessories and lifestyle products, along with bundle deals, second-hand/pre-loved phones, and various payment integration options including installment plans through Skyro, Billease, and multiple mobile wallets.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Phones Wide range of smartphones including Apple iPhone (14–17 series), Samsung Galaxy (S24, S25, A36, A56, Z Flip 7), Google Pixel, Xiaomi, Honor, Infinix, Tecno, OPPO, realme, POCO devices with various storage and color options, sold to Filipino consumers through kimstore.com.
- Laptops & Desktops Computers including Apple MacBook (Air, Pro, Neo with M4/M5 chips), Dell (Pro, Latitude, Workstation), HP, Lenovo, ASUS Vivobook, Acer (Swift, Aspire), and Ningmei brands sold online to Filipino consumers.
- Tablets & iPads
Companies that use Kimstore
Customer profileSegments4 records
Ideal customer profiles4 records
Kimstore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Kimstore partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- SkyrocoreSkyro, an SEC-registered financial lending company in the Philippines, has partnered with Kimstore to offer installment payment options for customers purchasing tech products. Under the partnership, customers can select Skyro as a payment option at checkout on Kimstore's website and apply for installment plans that fit their budget. Skyro was introduced in the country in August 2022 and is now present in over 8,000 partner merchant stores nationwide with more than 600,000 active product loan customers.
- BilleasecoreBillease is an installment payment partner featured on Kimstore's website, allowing customers to spread payments for purchases over time.
- ShopeePayminorShopeePay is featured as a promotional payment partner on Kimstore's website, offering exclusive deals and payment options for customers.
- HSBCminorHSBC credit card promotional partner featured on Kimstore's website offering exclusive discounts for HSBC cardholders.
- BPI (Bank of the Philippine Islands)minorBPI credit card promotional partner featured on Kimstore's website offering exclusive discounts for BPI cardholders.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Kimstore competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Kimstore social profiles
Digital presenceKimstore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kimstore leadership team
Management profileNumber of profiles
Profiles1 record
Kimstore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kimstore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kimstore
What does Kimstore do?
Kimstore is an online retailer based in the Philippines that sells consumer electronics and gadgets directly to consumers via its own e-commerce website (kimstore.com). The product range spans mobile phones, laptops and desktops, tablets, cameras, gaming consoles, audio devices, home and kitchen appliances, smart-home gear, personal-care devices, power solutions, accessories, and lifestyle items from brands such as Apple, Samsung, Xiaomi, Google, Sony, Nintendo, Dell, HP, ASUS, Acer, TP-Link, JBL, Bose, and Shokz.
Is Kimstore a public or private company?
Kimstore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kimstore founded?
Kimstore was founded in 2006. It employs 251 to 500 people.
Where is Kimstore based?
Kimstore is headquartered in Quezon City, Philippines, in the Asia region.
How does Kimstore make money?
One revenue line is on record: retail Product Sales.
Does Kimstore have an API?
No public API is recorded for Kimstore.
What industry is Kimstore in?
Kimstore's product category is Online Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAA, General Big-Box Consumer Electronics Retail, with a secondary code of CRACAAAG, Big-Box Electronics + Gaming & VR Retail. Its NAICS code is 449210 and its SIC code is 5399.