The Philadelphians Cricket

What The Philadelphians Cricket does

The Philadelphians Cricket LLC is a privately held professional cricket franchise founded in 2020 in Philadelphia, Pennsylvania, competing as one of 26 teams in Minor League Cricket (MiLC) and serving as a feeder franchise for Major League Cricket. The franchise operates from venues across Pennsylvania and New Jersey — Exton Park (Exton, PA), Clemens Park (Hatfield, PA), and Mercer County Park (NJ) — and fields a squad of approximately 20 players including marquee international talent such as Liam Plunkett (2019 Cricket World Cup winner with England) and Captain Jonathan Foo. Its core product is professional T20 cricket entertainment delivered through league matches, complemented by an annual cricket festival that drew 1,500+ fans in its 2022 inaugural edition.

The business model relies on three revenue streams: sponsorship (anchored by Parx Casino & Sportsbook as principal sponsor and BetParx as co-sponsor, both affiliated with the same gaming parent), merchandise sales through The PhillyCricket Store e-commerce storefront and on-site event stands, and event revenue from ticket sales and concessions at matches and festivals. Go-to-market is event-driven, anchored by community-facing activations including youth cricket clinics, player meet-and-greets, and volunteer partnerships with nonprofit organizations such as Sewa International and Asha Jyothi. Marketing channels span organic social media (Twitter, Facebook, Instagram, LinkedIn), owned video content via The PhiladeLphians TV (launched 2023), newsletter signups, and The Rocky Club Fan Hub community platform.

The franchise is positioned around the revived 'Philadelphians' brand — historically the most prominent US cricket team during the 19th and early 20th centuries — and explicitly aims to restore Philadelphia's cricketing heritage at a professional level. The company is owned by a group of founding partners (Murali Kailashnath, Ernie, Murli, Santosh, Jaisri, Mayur, Sathya) with no disclosed institutional funding or parent company structure.

Name

The Philadelphians Cricket

Legal name

The Philadelphians Cricket LLC

Website

https://phillycricket.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Philadelphians Cricket LLC operates a professional T20 cricket franchise competing in Minor League Cricket as Philadelphia's official team, serving US cricket fans with league matches, an annual festival, youth clinics, merchandise, and digital content.

Ownership category

akta.pro rank

Product category

Professional Sports Franchise

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cricket Leagues (MPAKAAAF)

Keywords

• Professional cricket franchise
• Minor league cricket
• Cricket match operations
• Sports team merchandise
• Community cricket events

Headquarters

HQ city

Hatfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship Revenue: The franchise generates revenue through sponsorship arrangements with Parx Casino & Sportsbook (principal sponsor), BetParx (co-sponsor), and other local sponsors. Sponsors receive brand visibility at events, on team uniforms, and across digital platforms.
2. Merchandise Sales: The Philadelphians operates 'The PhillyCricket Store' selling official franchise merchandise including apparel and memorabilia to fans and supporters.
3. Event Revenue: Revenue generated from ticket sales and concessions at Minor League Cricket matches and community cricket festivals hosted by the franchise.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Philadelphians Cricket operates a professional T20 cricket franchise representing Philadelphia in Minor League Cricket (MiLC). The franchise fields a competitive squad, hosts home matches at venues across Pennsylvania and New Jersey, runs the annual Philly Summer Cricket Festival, sells official merchandise through The PhillyCricket Store, and delivers youth cricket clinics and community engagement programs.

Differentiator

Problem solved

Functional benefit

Brands

• The PhiladeLphians TV: Video content platform featuring player highlights, Philadelphian of the Week segments, and match coverage
• The Rocky Club - Fan Hub
• PhillyCricket Store

Products and services

• Minor League Cricket Match Tickets
• Philly Summer Cricket Festival
• PhillyCricket Store Merchandise

Quantifiable outcome

• 1500+ fans attended the inaugural Philly Summer Cricket Festival 2022
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered primary, secondary, core and minor.

• Parx Casino & SportsbookprimaryChannel Partner/ Reseller/ DistributorParx Casino & Sportsbook is the principal sponsor of The Philadelphians Cricket franchise. The partnership provides brand visibility through team sponsorship, on-site fan activations at events including free gaming coupons and golf cart rides, and official Philadelphians merchandise distribution. The partnership was announced in 2022.
• BetParxsecondaryChannel Partner/ Reseller/ DistributorBetParx serves as a co-sponsor of The Philadelphians, providing fan activations at cricket events and brand visibility. The sportsbook brand engages with fans through event presence and promotional activities at Minor League Cricket matches and festivals.
• MetaCricket AgencycoreStrategic or Co-development PartnerMetaCricket Agency appears to be the management/agency handling the franchise's operations, player recruitment, and business development. The agency is visible in ownership group photos and appears to provide strategic direction for the franchise.
• Minor League Cricket (MiLC)coreStrategic or Co-development PartnerMinor League Cricket is the foundational component of T20 cricket in the U.S., launching in 2021 with 26 teams across the country. The Philadelphians compete in this league as the official Philadelphia franchise, receiving league-level coverage through Willow TV and digital platforms.
• Major League Cricket (MLC)coreStrategic or Co-development PartnerMajor League Cricket is the flagship T20 competition in the USA, launched in 2022 with 6 city-based teams. The Philadelphians serve as a feeder franchise with player crossover between Major and Minor League Cricket. MLC co-founder Sameer Mehta has publicly praised the franchise's community event initiatives.
• USA CricketcoreStrategic or Co-development PartnerUSA Cricket is the national governing body overseeing national team programs and sanctioning professional T20 tournaments. The organization drives exposure across key U.S. cricketing markets and creates player pathways for professional cricket.
• CC Morris Cricket LibraryminorStrategic or Co-development PartnerCC Morris Cricket Library runs the oldest cricket museum in the western hemisphere. Partnered with The Philadelphians for the 2022 Philly Summer Cricket Festival, displaying rare artifacts including Sir Donald Bradman's personal cricket bat and John 'Bart' King's personal gear.
• ToyotaminorChannel Partner/ Reseller/ DistributorToyota is the title sponsor of Minor League Cricket. At The Philadelphians' 2022 festival, Toyota displayed a 2022 Toyota Tundra Pickup and provided a virtual reality cricket game as fan entertainment.
• Sewa International and Asha JyothiminorOthersNonprofit organizations that provided volunteer support for The Philadelphians' community events, with enthusiastic high school kids assisting with operations. These organizations focus on personality development of youth and shaping future leaders.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/philly_cricket
• Facebookfacebook.com/phillycricket
• LinkedInlinkedin.com/company/the-philadelphians
• Instagraminstagram.com/philly_cricket

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Philadelphians Cricket