Group One
Group One USA is a Florida-based Field Marketing Organization that connects licensed insurance advisors with multiple carriers across Health, Life, Medicare, and Ancillary insurance lines, earning revenue through carrier commissions and agent contracting services for nationwide U.S. consumers.
- Company typePrivate
- Founded2005
- HeadquartersHialeah, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Group One does
Group One USA (legal entity: Group One Corp.) is a Florida-based insurance Field Marketing Organization (FMO) founded in 2005 and headquartered in Doral. The company operates as an intermediary between insurance carriers and a network of licensed insurance advisors, providing agents with access to multiple carriers and a suite of support tools rather than selling directly to end consumers. Its product portfolio spans four categories: Health Insurance (ACA, Off-Exchange, and Short-Term plans), Life Insurance (Term, Whole, Universal, Final Expense, Accidental, and Mortgage Protection), Medicare (Parts A, B, C, D, and Medigap), and Ancillary/Supplemental Insurance (Gap, Cancer, Heart Attack & Stroke, Hospitalization, Dental & Vision, and Accidental coverage). Distribution is nationwide across the United States through the advisor network, with no disclosed international operations.
The company's technology stack is centered on operational rather than intelligent capabilities. It operates a Business Management Portal (app.grouponeusa.com) for authorized agents to manage client information and operations, online quoting platforms for comparing and generating insurance quotes, and an in-house enrollment assistance function for ACA, Medicare, and Life products. The platform is differentiated primarily through ease-of-use and integration interoperability rather than proprietary algorithms or data advantages. WCAG 2.1 Level AA accessibility conformance is maintained across the public site.
Revenue is generated through a commission-based model: the company earns commissions and overrides from insurance carriers for policies sold through its advisor network, and it provides agent contracting services without upfront fees. Two primary segments are served—individual/family consumers seeking coverage (reached via phone, web, and Spanish-language channels) and licensed insurance agents seeking carrier access, training, marketing support, and commission processing. Marketing combines digital channels (website, blog, social), email/SMS, and traditional phone-based acquisition, with a dedicated Advisor Portal and 'Get Appointed' program for agent recruitment.
Group One firmographics
Firmographics- Name
- Group One
- Legal name
- Group One Corp.
- Website
- https://grouponeusa.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Group One USA is a Florida-based Field Marketing Organization that connects licensed insurance advisors with multiple carriers across Health, Life, Medicare, and Ancillary insurance lines, earning revenue through carrier commissions and agent contracting services for nationwide U.S. consumers.
- Ownership category
- akta.pro rank
Group One industry classification
Industry- Product category
- Insurance Brokerage and Distribution
- NAICS
- Insurance Carriers and Related Activities (524)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH)
Keywords
Where Group One is headquartered
LocationHeadquarters
- HQ city
- Hialeah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Group One business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: The company generates revenue through commissions from insurance carriers. As an FMO, Group One USA provides agents access to multiple carriers and receives commission overrides or referral fees when agents sell carrier products. The company also pays commissions to advisors based on their production, with bonus and incentive programs for Life and ACA sales.
- Agent Contracting Services: Revenue generated from contracting with insurance agents who use the company's platform, tools, and carrier access. Agents pay no upfront fees but operate under the company's FMO appointments with carriers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Group One product offering
Product offeringCore offering
Group One USA is a national Field Marketing Organization (FMO) and insurance agency that distributes Health, Life, Medicare, and Ancillary/Supplemental insurance products to individuals and families through a network of licensed insurance advisors. The company holds carrier appointments that allow its agents to quote and enroll clients across multiple top carriers in a single platform. It also operates a Business Management Portal that supports agents with client management, quoting, training, and operational tooling.
Product overview
Group One USA is a national insurance agency/FMO (Field Marketing Organization) offering a portfolio of insurance products. The core offering consists of four main product categories: Health Insurance (including ACA/Marketplace plans, short-term coverage, and supplemental options), Life Insurance (term, whole, universal, final expense, accidental, and mortgage protection), Medicare (Original Medicare, Medicare Advantage, and Medigap supplements), and Ancillary/Supplemental Insurance (gap coverage, cancer plans, heart attack & stroke, hospitalization, dental & vision, and accidental coverage). The company also provides advisors with a Business Management Portal platform for agent operations. The products are distributed through a network of licensed insurance advisors who access carrier products through the company's platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Insurance Health insurance products distributed to U.S. individuals and families, including Individual & Family Plans, ACA (Marketplace) Plans, Short-Term Coverage, and Supplemental Plans. Sold through licensed insurance advisors operating under Group One USA's carrier appointments.
- Life Insurance Life insurance solutions distributed to U.S. consumers, including Term Life, Whole Life, Universal Life, Final Expense, Accidental Life, and Mortgage Protection Insurance. Distributed via the company's network of licensed advisors.
- Medicare Insurance Medicare coverage options for U.S. consumers, including Original Medicare (Part A & B), Medicare Advantage (Part C), and Medicare Supplemental (Medigap) plans. Delivered through licensed advisors with in-house enrollment assistance.
- Ancillary/Supplemental Insurance Supplemental insurance coverage distributed to U.S. individuals and families, including Gap Coverage, Cancer Plans, Heart Attack & Stroke, Hospitalization, Dental & Vision, and Accidental plans. Sold through the company's licensed advisor network.
Companies that use Group One
Customer profileSegments2 records
Ideal customer profiles2 records
Group One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Group One partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Carriers (Unnamed)coreGroup One USA has established relationships with leading insurance carriers as an FMO (Field Marketing Organization). These partnerships allow the company to offer advisors access to a wide range of insurance products including Health (ACA, Short-Term), Life, Medicare, and Ancillary coverage. The company emphasizes access to 'top carriers' as a key differentiator for its advisor network.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Group One competitors and assessment
Company assessmentBroad incumbents
- EverQuote: EverQuote operates an online insurance marketplace that connects consumers with agents and carriers across multiple insurance lines. It serves as a broader, tech-first incumbent in the insurance distribution space where Group One competes for consumer attention.
- Integrity Marketing Group: Integrity is a leading insurance distribution platform that acquires and partners with FMOs and insurance agencies — directly comparable as a scaled, multi-line FMO aggregator and a potential strategic acquirer of businesses like Group One.
- Allstate Insurance Company: Allstate is a major national insurance carrier that distributes both directly and through agent networks. It represents a broad incumbent competing for the same consumer insurance budget and a potential carrier partner for FMOs like Group One.
- Aetna (CVS Health): Aetna is a major health and Medicare Advantage carrier that distributes through agent networks and direct channels. It is both a potential carrier partner and a competitor for the same Medicare and individual health policy customers Group One serves.
Direct peers
- GoHealth: GoHealth is a Medicare-focused health insurance marketplace and FMO operating a similar commission-based model with licensed agents across the U.S. It directly competes with Group One in Medicare Advantage and supplement distribution via a tech-enabled agent network.
- SelectQuote: SelectQuote is a direct-to-consumer insurance distributor focused on life, senior health, and auto/home products, operating an agent-and-tech platform similar to Group One's FMO model with multi-carrier access across health, life, and Medicare.
- HealthMarkets: HealthMarkets is a national insurance brokerage distributing health, Medicare, life, and supplemental products through a network of independent agents — the same product mix and FMO-style distribution model as Group One.
- e-TeleQuote Insurance Solutions: e-TeleQuote is a Medicare-focused FMO distributing MA, Medigap, and Part D through licensed agents using a phone-and-digital sales motion — closely analogous to Group One's Medicare distribution engine.
- Quility: Quility is a life insurance FMO providing independent agents with carrier access, lead tools, and training. It overlaps Group One on the life insurance distribution side of the business.
- HealthPlanOne: HealthPlanOne is an insurance marketing organization distributing Medicare and individual health plans through agents — comparable to Group One's health and Medicare distribution with a similar agent-led acquisition model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Group One social profiles
Digital presenceGroup One compliance and trust
Trust signalCompliance1 record
Group One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Group One leadership team
Management profileNumber of profiles
Group One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Group One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Group One
What does Group One do?
Group One USA is a national Field Marketing Organization (FMO) and insurance agency that distributes Health, Life, Medicare, and Ancillary/Supplemental insurance products to individuals and families through a network of licensed insurance advisors. The company holds carrier appointments that allow its agents to quote and enroll clients across multiple top carriers in a single platform. It also operates a Business Management Portal that supports agents with client management, quoting, training, and operational tooling.
Is Group One a public or private company?
Group One is a private company. It is classified as unknown and is currently operating.
When was Group One founded?
Group One was founded in 2005. It employs 501 to 1,000 people.
Where is Group One based?
Group One is headquartered in Hialeah, United States, in the North America region.
How does Group One make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are agent Contracting Services.
Who are Group One's main competitors?
Broad incumbents on record are EverQuote, Integrity Marketing Group, Allstate Insurance Company and Aetna (CVS Health). Direct peers are GoHealth, SelectQuote, HealthMarkets, e-TeleQuote Insurance Solutions, Quility and HealthPlanOne.
Does Group One have an API?
No public API is recorded for Group One.
What industry is Group One in?
Group One's product category is Insurance Brokerage and Distribution. Its primary akta.pro industry code is FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 524 and its SIC code is 6411.