What Boero does

Boero Bartolomeo S.p.A., founded in 1831 and headquartered in Genoa, Italy, formulates, produces, and distributes professional paints and coatings primarily for building, architecture, and yachting applications. The company operates a catalog of more than 170 products organized around several sub-brands: Boerotherm for external thermal insulation composite systems (ETICS); Artdecor for decorative interior finishes (Stresa, Bellagio, Arona, Sirmione, Garda); Koala for super-washable interior paints; Painting Natural for eco-compatible lines; and Isolareflex thermal insulation (exclusively distributed by Boero since 2023). Its proprietary ColorStream tintometric system enables precise color reproduction across product lines, complemented by the proprietary 1831 "Il colore italiano" color collection (launched 2022) and an exterior extension (1831 ESTERNI, launched 2025) containing 410+ exterior colors. Technical differentiators include encapsulated microbiocide (MBI) technology in Biquarz coatings and certified compliance with EPD, C.A.M. (D.M. 24 November 2025), IAQ Grade A+, BREEAM, and LEED standards. The portfolio also includes BIM objects, technical data sheets, and 300+ downloadable specification documents supporting the architectural community.

Boero serves three primary customer segments: architects and interior designers (requiring color planning tools, BIM objects, and technical specifications); construction companies and contractors (requiring certified, regulation-compliant coating systems); and building administrators and property managers (responsible for facade restoration, thermal insulation upgrades, and bonus casa incentive compliance). The company monetizes through one-time product sales across paints, coatings, primers, and complete thermal insulation systems, supplemented by professional color consultancy and design services. Its go-to-market combines an authorized dealer network across Italy, a CAP-geolocated direct e-commerce platform (shop.boero.it), and field/enterprise sales support for major projects. Pricing is not publicly disclosed; e-commerce transactions carry a fixed €9.90 delivery fee, with free in-store pickup at dealer locations. Reference projects include the Padiglione Italia at EXPO 2025 Osaka, MUDEC museum (Milan), and municipal color plans executed for over 70 Italian towns and historic centers.

Boero is a privately held company operating under the direction and coordination of CIN – Corporação Industrial do Norte, S.A., a Portuguese diversified industrial conglomerate. The Italian subsidiary generates revenue solely from EMEA markets with Italy as the primary geography, has no disclosed subsidiaries, no public listings, and no disclosed venture or private equity backing. Product innovation, regulatory compliance, and brand-led marketing via industry events (Milano Design Week, Klimahouse, Arkeda) drive its commercial rhythm, and the company maintains an active digital presence across Instagram, Facebook, and YouTube. No revenue, headcount, or profitability figures are publicly disclosed in available sources.

Name

Boero

Legal name

Boero Bartolomeo S.p.A.

Website

https://boero.it

Company type

Private

Founded year

1831

Operating status

Operating

Short description

Boero Bartolomeo S.p.A., founded in 1831 in Genoa, Italy, formulates and distributes professional paints, coatings, and external thermal insulation systems for architects, construction companies, and property managers across the Italian building and yachting markets.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Architectural paints
• Professional coatings
• Thermal insulation systems
• Decorative finishes
• Tintometric color matching

Headquarters

HQ city

Genova

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Coating Products: Sale of professional paints, coatings, primers, and finishing products for interior and exterior building applications
2. Thermal Insulation Systems (Boerotherm): Complete thermal insulation systems including insulating panels, mortars, primers, renders, and finishes for energy efficiency applications
3. Professional Consulting Services: Design consulting, color consultancy, and technical specification support for architects, designers, and construction companies

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Boero formulates, manufactures, and distributes a full range of professional paints and coatings for architectural and construction use, including interior and exterior wall finishes, primers and fixatives, enamels for iron and wood, decorative finishes, and the Boerotherm external thermal insulation composite system (ETICS) for building envelope energy efficiency. The portfolio spans 170+ products supported by a proprietary ColorStream tintometric system and the 1831 Il Colore Italiano color system for specification-grade color reproduction. Products are sold through an authorized dealer network, a direct e-commerce platform, and professional specification sales targeting architects, designers, contractors, and construction companies primarily in Italy.

Product overview

Boero is an Italian professional painting and coating solutions company for architecture and construction, established in 1831 in Genoa. The product portfolio is organized around several interconnected categories: (1) Boerotherm thermal insulation a cappotto systems including EPS white, EPS grey, and phenolic resin insulation panels with associated mortars, primers, renders, and finishing coats; (2) Exterior wall finishes including siloxane, acrylic-siloxane, acrylic, mineral silicate, mineral polysilicate, elastomeric, and reinforced cement renders; (3) Interior wall finishes and primers including washable velvety paints (Koala with 40+ years history), fixatives, primers, and special anti-mold finishes; (4) Decorative products under the Artdecor brand featuring finishes like Stresa (velvet with light effects), Bellagio (pearlescent), Arona (veil effect), Sirmione (light points), Garda (sand-textured metallic); (5) Eco-compatible Painting Natural paints; (6) ColorStream proprietary tintometric color matching system; (7) Color collections including the 1831 – Il colore italiano system (for interiors and exteriors), Edilizia Storica e Moderna (1 and 2), and Rivestimenti Murali; (8) Color consulting and project design services; (9) Isolareflex thermal insulation as exclusive distributor. Boero also operates an e-commerce marketplace with geolocation-based retailer matching and delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Boero: Primary brand for professional painting solutions for construction and architecture, including paints, coatings, enamels, and thermal insulation systems.
• BoeroTherm
• Artdecor
• Isolareflex
• ColorStream
• 1831 – Il colore italiano
• Painting Natural
• Koala

Products and services

• Boerotherm Thermal Insulation System Complete external thermal insulation composite system (ETICS / cappotto termico) for building energy efficiency. Includes certified insulation panels (EPS white, EPS grey, phenolic resin), matched mortars, primers, renders, and finishing coats designed to work together as a tested system with CE marking and ETA certification. Targeted at construction firms, contractors, and property managers executing building envelope retrofits.
• Koala Super-Washable Interior Paint Velvety super-washable interior wall paint (idropittura superlavabile vellutata) with over 40 years of market history, positioned as Boero's flagship residential interior paint solution. Marketed as the best for home walls and used across residential projects for high-traffic, washable interior surfaces.
• Artdecor Decorative Finishes Decorative finishes line for interior surfaces offering five effect families: Stresa (velvety with light effects), Bellagio (pearlescent reflections), Arona (veil effect), Sirmione (decorative with light points), and Garda (sand-textured metallic). Designed for residential, commercial, and public spaces in both classic and modern styles.
• 1831 Il Colore Italiano Color System Proprietary curated color collection and system launched in 2022 representing Italian color identity in architecture. Available for both interiors (1831 Interni) and exteriors (1831 Esterni) with coordinated palettes and combination proposals. Includes the 1831 Esterni exterior collection with 410 colors for facade design, including thermal insulation systems. Used by architects and designers for project specifications.
• ColorStream Tintometric Color-Matching System Proprietary color matching and tintometric system used to dispense colorants and reproduce colors across the Boero product range. Enables dealers and customers to achieve desired colors consistently in multiple product lines.
• Painting Natural Eco-Compatible Paints Eco-compatible paint line formulated for environmentally conscious consumers and projects, with reduced environmental impact across the product lifecycle. Formulated within the Boero eco-friendly product portfolio.
• Isolareflex Thermal Insulation Distribution Thermal insulation products for building energy requalification, distributed by Boero as exclusive Italian distributor. Complements Boero's own Boerotherm insulation system by broadening the range of available solutions for facade energy upgrades.
• Historical Color Collections (Edilizia Storica e Moderna 1 & 2, Rivestimenti Murali) Three external wall color collections formulated with external-use pigments highly resistant to light and weathering: Edilizia Storica e Moderna 1 (190 colors), Edilizia Storica e Moderna 2 (50 colors), and Rivestimenti Murali (158 colors). Designed for exterior architectural projects.
• Project and Color Consultancy Services Professional color and project consultancy service for architects, interior designers, and construction companies. Provides design assistance, color planning, and technical specification support (including thermal insulation systems) for professional building projects.
• Boero E-Commerce Store (shop.boero.it) Direct online sales platform for Boero products offering home delivery (EUR 9.90 across Italy) or free in-store pickup at authorized dealers. Uses CAP-based geolocation to direct customers to the nearest authorized dealer, with Axerve payment processing for credit/debit cards.

Quantifiable outcome

• Over 70 color plans developed for historical and modern buildings across Italy
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Mario Cucinella Architects (MCA)flagshipStrategic or Co-development Partner · 20 April 2026Boero partnered with Mario Cucinella Architects as partner of 'Solferino 28' at Milano Design Week 2026, organized by Corriere della Sera, Living and Abitare. Boero will partially decorate the 'Città delle idee' installation using colors from the 1831 ESTERNI collection. Boero will also have an exclusive space to showcase its nearly two centuries of history and vision.
• IsolareflexcoreChannel Partner/ Reseller/ DistributorBoero is the exclusive distributor (distributore esclusivo) of Isolareflex thermal insulation products in Italy. This partnership strengthens Boero's thermal insulation offering alongside their own Boerotherm systems.
• Agenzia CasaClimacoreStrategic or Co-development PartnerNew partnership with Agenzia CasaClima established in February 2024, supporting energy efficiency and sustainable building certifications.
• ANIT (Associazione Nazionale per l'Isolamento Termico e Acustico)minorStrategic or Co-development PartnerBoero participates in ANIT (National Association for Thermal and Acoustic Insulation) tours and conferences on building renovation and energy savings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/BoeroChannel
• Facebookfacebook.com/BoeroColoreItaliano
• Instagraminstagram.com/boero_coloreitaliano1831/?utm_medium=copy_link

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boero