Pagot Savoie

What Pagot Savoie does

Pagot Savoie (legal entity SOCIÉTÉ PAGOT SAVOIE) is a privately held French building materials and home improvement retailer structured as a SAS with a capital base of €14,750,085. The company operates 22 retail showrooms across the Bourgogne-Franche-Comté and Grand-Est regions of eastern France, headquartered in Chenôve, and trades under the Espace Aubade brand alongside sub-brands covering heating/Air conditioning (Espace Aubade), electrical equipment (Le Matériel Électrique), and building materials (Les Matériaux). Its product portfolio spans five core categories — bathroom fixtures, tiling, heating and air conditioning, electrical and lighting, and construction materials — supplied through both physical showrooms and e-commerce channels (espace-aubade.fr, eBAT Pro).

The business model is primarily transactional retail: customers purchase building materials and home improvement products through stores or online, complemented by a referral-based professional installation service via the certified 'Pro Aubade' artisan network. Pagot Savoie serves two principal customer segments — individual homeowners (particuliers) undertaking renovation projects and professional tradespeople (artisans, plumbers, electricians, HVAC installers) — supported by a growing suite of digital project-planning tools including a 3D bathroom configurator, heating and air conditioning simulators, a financial aid calculator (MaPrimeRénov', CEE), and a photovoltaic simulator signaling extension into renewable energy advisory.

Pricing is quote-based and not publicly disclosed, with seasonal promotional campaigns (e.g., Les Semaines de la Clim', Les Semaines du Meuble et du Carrelage) offering VAT-inclusive or VAT-free deals on selected partner-brand products. Go-to-market combines showroom-led expert consultation with content marketing (blog, newsletter), online appointment booking, and event-driven promotions. The company maintains partnerships with major HVAC and bathroom brands (Atlantic, Bosch, Daikin, De Dietrich, Mitsubishi Electric, Grohe, Hansgrohe, Jacob Delafon, Villeroy & Boch) and operates a private-label line (Aubade Création).

Name

Pagot Savoie

Legal name

SOCIÉTÉ PAGOT SAVOIE

Website

https://pagot-savoie.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Pagot Savoie is a French building materials and home improvement retailer operating 22 retail showrooms across Bourgogne-Franche-Comté and Grand-Est under the Espace Aubade brand, selling bathroom, tiling, HVAC, electrical, and construction products to individual homeowners and professional tradespeople, with installation services via its Pro Aubade artisan network.

Ownership category

akta.pro rank

Product category

Building Materials & Home Improvement Retail

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Building materials retail
• Bathroom fixtures
• Heating cooling systems
• Home renovation supplies
• Construction materials

Headquarters

HQ city

Chenôve

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Building materials retail: Sale of bathroom fixtures (furniture, bathtubs, showers, faucets, sinks, toilets), tiling, heating/cooling equipment (boilers, water heaters, radiators, towel warmers, heat pumps, air conditioning), electrical products (lighting, ventilation, central vacuum), and construction materials (interior/exterior fitting, insulation, roofing, masonry). Products are sold through physical retail stores with expert consultation.
2. Professional installation services referral: Pagot Savoie connects customers with a network of qualified artisans ('Pro Aubade') for installation work, providing end-to-end project support from product selection through professional installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Pagot Savoie is a regional French retailer selling building and home improvement products — bathroom furniture and fixtures, floor and wall tiling, heating and air-conditioning systems, electrical products (lighting, ventilation, central vacuum), and construction materials — through 22 physical showrooms and complementary online channels under the Espace Aubade brand. The offering is complemented by digital project-planning tools (3D bathroom configurator, heating/aid/photovoltaic/air-conditioning simulators), an in-store advisor appointment booking system, and a network of qualified Pro Aubade installers.

Product overview

Pagot Savoie is a building materials and home improvement retailer operating under the Espace Aubade brand, offering a comprehensive portfolio of products across five main categories: bathroom (salle de bains), tiling (carrelage), heating/air conditioning (chauffage/climatisation), electrical (électricité including lighting), and building materials (les matériaux). The company operates 22 retail locations across Burgundy-Franche-Comté and Grand-Est regions of France, serving both individual homeowners and professional tradespeople. In addition to physical products, Pagot Savoie provides digital tools including a 3D bathroom configurator, heating and air conditioning simulators, financial aid calculators, and online appointment booking. Professional clients have access to the eBAT Pro portal. The product portfolio includes complementary services such as the Pros Aubade network for installation work, and the company runs seasonal promotional campaigns (Les Semaines de la Clim', Les Semaines du Meuble et du Carrelage) featuring special pricing and VAT-free offers on selected product ranges.

Differentiator

Problem solved

Functional benefit

Brands

• Espace Aubade: Main brand name for heating, air conditioning, and bathroom products
• Le Matériel Électrique
• Les Matériaux

Products and services

• Salle de Bains (Bathroom Products) Complete bathroom product line including furniture, bathtubs, shower cabins and walls, shower trays, faucets, sinks/basins, and toilets, sourced from brands such as Grohe, Hansgrohe, Jacob Delafon, Paini, Delpha, Duravit, and Geberit; sold through Pagot Savoie showrooms and the Espace Aubade e-commerce site to individual homeowners and trade professionals.
• Carrelage (Tiling) Floor and wall tiling products for interior and exterior applications, including ceramic tiles, porcelain, travertine, and mosaic options, sold to homeowners and trade professionals undertaking renovation or new-build projects.
• Chauffage / Climatisation (Heating and Air Conditioning) Heating and cooling solutions including boilers, water heaters, radiators, towel dryers, heat pumps, and air conditioning systems from brands such as Mitsubishi Electric, Atlantic, Daikin, De Dietrich, Bosch, Panasonic, Thermor, LG, Samsung, and Airzone, supplied to homeowners and trade installers.
• Électricité (Lighting, Ventilation and Central Vacuum) Electrical product range covering interior, exterior, and professional lighting (LED fixtures, wall lamps, ceiling lights, spotlights, solar-powered options), residential ventilation, and central vacuum systems, sold under the Le Matériel Électrique sub-brand.
• Les Matériaux (Building Materials) Construction materials line including interior/exterior fittings, exterior joinery, insulation and plasterwork, timber-frame houses, roofing, masonry, sanitation infrastructure, and tools, sold under the Les Matériaux sub-brand to homeowners and construction trades.
• eBAT Pro Professional Ordering Portal Dedicated B2B portal (ebatpro.fr) for registered artisans, plumbers, electricians, HVAC installers, and builders to manage professional orders, invoices, and account services at trade terms.
• Pros Aubade Installer Referral Network Network of qualified, vetted craftsmen ('Pros Aubade') for the installation of bathroom, heating/cooling, tiling, and construction products purchased at Pagot Savoie, accessible to customers via the 'Trouver un Pro' service.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core.

• AtlanticcoreTechnology or IntegrationAtlantic is a major French brand partner for heat pumps, water heaters, and air conditioning systems. Known for reliable, accessible climate control solutions with good quality-price ratio.
• BoschcoreTechnology or IntegrationBosch provides heating and hot water solutions including boilers and heat pumps, known for German engineering quality and reliability.
• DaikincoreTechnology or IntegrationDaikin is a leading global air conditioning manufacturer, offering a full range of residential and commercial HVAC solutions including inverter technology systems.
• De DietrichcoreTechnology or IntegrationDe Dietrich is a prestigious French brand specializing in heating systems, boilers, and thermal solar solutions with a long history of quality manufacturing.
• Mitsubishi ElectriccoreTechnology or IntegrationMitsubishi Electric is a premium Japanese brand renowned for high-end air conditioning systems with superior energy efficiency (SEER up to 11), low noise levels (from 19dB), and advanced filtration technologies.
• PanasoniccoreTechnology or IntegrationPanasonic provides a range of air conditioning and heating solutions, known for quality engineering and energy-efficient technologies.
• ThermorcoreTechnology or IntegrationThermor specializes in electric water heaters, towel warmers, and electric heating solutions with a focus on design and energy efficiency.
• GrohecoreTechnology or IntegrationGrohe is a leading German manufacturer of bathroom fixtures and faucets, known for precision engineering, innovative technologies like SmartControl, and premium quality.
• Jacob DelafoncoreTechnology or IntegrationJacob Delafon is a prestigious French bathroom brand offering comprehensive bathroom solutions including toilets, sinks, bathtubs, and accessories with elegant French design.
• DuravitcoreTechnology or IntegrationDuravit is a premium German bathroom fixtures manufacturer known for innovative design, particularly in ceramics and bathroom furniture.
• Hansgrohe/AxorcoreTechnology or IntegrationHansgrohe and its Axor design brand provide premium faucets, showerheads, and bathroom accessories with renowned German engineering and designer collaborations.
• Paini FrancecoreTechnology or IntegrationPaini France (Païni) is an Italian-origin bathroom fixtures manufacturer offering high-quality faucets, shower columns, and accessories with various finishes including chrome, black matte, and PVD coatings.
• Villeroy & BochcoreTechnology or IntegrationVilleroy & Boch is a premium European bathroom and tiling brand with a heritage dating back to 1748, known for high-quality ceramics and elegant bathroom design.
• Aubade Création (Private Label)coreOEM/ Whitelabel/ Licensing PartnerAubade Création is Pagot Sauvie's own brand line offering exclusive bathroom fixtures and faucets under the Aubade Creation label, featuring the Inox Line collection with premium finishes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brossette: Saint-Gobain network of plumbing and heating showrooms serving both professionals and individuals. Closely comparable to Pagot Savie's dual B2B/B2C motion and specialization in sanitary/HVAC distribution.
• Martin Belaysoud: Eastern-France building materials distributor serving both professionals and individuals across multiple regional branches. Highly comparable to Pagot Savoie on regional positioning, multi-category trade/retail mix, and DIY/renovation customer base.
• BigMat: Cooperative network of independent building materials retailers across France. Directly comparable to Pagot Savoie as a multi-store independent retailer serving both professionals and homeowners across construction and renovation categories.
• CEDEO: Saint-Gobain-owned specialist distributor of plumbing, heating and sanitary equipment across France. Highly comparable to Pagot Savoie in product focus (bathroom/HVAC), trade-customer motion, and showroom/showroom-club model.
• Point.P: Saint-Gobain national building materials distributor with extensive branch network. Comparable to Pagot Savoie in product breadth (sanitary, HVAC, building materials) and trade-pro customer orientation, though operating at a much larger national scale.
• Thermador Groupe: French group distributing HVAC and plumbing components (Thermador, Isopro, etc.) through independent reseller networks. Comparable to Pagot Savoie in HVAC distribution focus and reliance on installer/trade channel demand.
• Richardson: Specialty HVAC and plumbing distributor with regional branches across France, serving installers and end-customers. Comparable to Pagot Savoie in HVAC focus, branch model, and Pro Aubade-style installer ecosystem.

Broad incumbents

• Castorama: Kingfisher-owned national DIY/home improvement chain covering bathroom, HVAC and construction categories. Comparable incumbent competitor to Pagot Savoie but operating as a broad-line retailer rather than a regional specialist.
• Leroy Merlin: France's largest home improvement and DIY retailer with national coverage across all product categories Pagot Savoie addresses (bathroom, HVAC, tiling, building materials). Broad incumbent rather than direct competitor in specialty bathroom/HVAC.
• Mr.Bricolage: National network of independent home improvement stores addressing similar DIY/renovation categories. Comparable to Pagot Savoie in store-network model and broad home-improvement scope, though at smaller average store size.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pagot Savoie