Grayton Beer

What Grayton Beer does

Grayton Beer Company is a craft brewery founded in 2011 and headquartered in Santa Rosa Beach, Florida, serving craft beer consumers on the Florida Emerald Coast (Highway 30A area). The company produces a portfolio of 14 distinct beer styles, spanning sessionable ales (30A Beach Blonde Ale, 30A IPA, Pale Ale), IPAs (Fish Whistle IPA, Big Talk, 'Nother Beautiful Day), an amber ale (1890 Founder's Ale), gose-style beers (Salt of the Gulf, 30A Rosé), stouts incorporating regional ingredients (Franklin County Oyster Stout, Pearl & Stave Barrel-Aged Oyster Stout), and high-ABV specialty releases (Thirteen Silver Dollars Barleywine, High & Mighty Barrel-Aged Barleywine at 16% ABV). Recipes emphasize regional Florida ingredients including locally harvested Gulf salt, oysters, hibiscus flowers, and chipotle/poblano peppers, with brewing executed using traditional methods supplemented by modern lab-based quality assurance and R&D.

The company's go-to-market is hybrid: direct-to-consumer through its taproom (currently closed and in the process of relocating from Santa Rosa Beach to a new Freeport, FL location) and B2B wholesale distribution to retail locations via a distributor network, supported by an online distributor portal for account relations. The team comprises approximately 14 people led by CEO Andrew Johnson (8 years at Grayton, 20+ years in the beer industry), with brewing operations run by Director of Brewing Operations Josh Gauger (13+ years brewing, physics background) and Lead Brewer Ryan Trumpfheller (10 years brewing). Marketing is conducted through a content website, email newsletter, and organic social channels (Facebook, Instagram). The company is privately held with no disclosed institutional investors, funding rounds, or parent company, and its geographic footprint is limited to Florida with operating focus on the Northwest Florida/Emerald Coast region.

Name

Grayton Beer

Legal name

Grayton Beer Company

Website

https://graytonbeer.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Grayton Beer Company is a craft brewery founded in 2011 in Santa Rosa Beach, Florida, producing 14 distinct beer styles for craft beer enthusiasts on the Florida Emerald Coast through wholesale distribution and a taproom currently relocating to Freeport.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (312120)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer brewing
• Taproom beer sales
• Regional craft brewery
• Beer distribution wholesale
• Barrel-aged specialty beer

Headquarters

HQ city

Santa Rosa Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Taproom Sales: Direct-to-consumer beer sales at taproom location. Currently closed until new Freeport location opens.
2. Retail Beer Distribution: Distribution of canned and bottled craft beers to retail locations through distributor relationships. Website includes distributor portal.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Grayton Beer Company is a Florida craft brewery that manufactures and sells a portfolio of approximately 14 craft beer styles — including blonde ales, session and double IPAs, pale ales, amber ales, Gose-style sour/salty beers, Imperial Stouts (including oyster stouts), and bourbon barrel-aged barleywines — packaged in cans and bottles for retail distribution and historically sold on-premise at its taproom. The portfolio is differentiated by recipes incorporating regional Gulf Coast ingredients such as locally harvested Gulf of Mexico salt, Florida oysters, hibiscus, and bourbon barrel aging.

Product overview

Grayton Beer Company is a craft brewery in Grayton Beach, Florida, offering a portfolio of 14 distinct beer products spanning multiple styles including blonde ales (30A Beach Blonde Ale), session IPAs (30A IPA), standard and double IPAs (Fish Whistle IPA, 'Nother Beautiful Day, Big Talk), an American Pale Ale, an American Amber Ale (1890 Founder's Ale), gose-style beers (Salt of the Gulf, 30A Rosé), stouts (Franklin County Oyster Stout), barrel-aged specialty beers (Pearl & Stave Barrel-Aged Oyster Stout, High & Mighty Barrel-Aged Barleywine), and barleywines (Thirteen Silver Dollars Barleywine). The company also offers Blueberry Blonde Ale as a fruit-infused option. These products are available for on-site consumption at their taproom (currently closed pending new Freeport location) and through distribution channels.

Differentiator

Problem solved

Functional benefit

Products and services

• 30A Beach Blonde Ale

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Oyster City Brewing Company: Florida Panhandle craft brewery based in Apalachicola with a similarly oyster- and Gulf-inspired product portfolio. Closest geographic and thematic peer to Grayton, sharing the Northwest Florida coastal craft identity.
• Proof Brewing Company: Florida craft brewery in Tallahassee with regional distribution and a taproom. Similar scale and operating geography within the Florida craft segment.
• Coppertail Brewing Co. Tampa-based Florida craft brewery with a taproom and wholesale distribution. Comparable craft portfolio breadth and Florida-only distribution footprint.
• 3 Daughters Brewing: Florida craft brewery in St. Petersburg operating a sizable taproom plus statewide distribution. Comparable multi-channel craft model with similar SKU breadth and direct-to-consumer emphasis.
• Pensacola Bay Brewery: Regional craft brewery serving the Pensacola / Northwest Florida market with on-site taproom and wholesale distribution. Comparable in size, channel mix, and Florida Gulf Coast positioning.

Regional players

• SweetWater Brewing Company: Established Southeast U.S. craft brewery headquartered in Atlanta. Comparable taproom-plus-distribution model in an adjacent geography; competes indirectly for craft beer drinkers and retail shelf space.

Broad incumbents

• Funky Buddha Brewery: Larger Florida craft brewery (Oakland Park) with broad statewide distribution and a flagship taproom. Overlaps with Grayton on craft beer styles and Florida retail presence, but operates at meaningfully greater scale.
• Cigar City Brewing: One of the largest Florida craft brewers (Tampa) with statewide and select national distribution. Competes for the same Florida retail and on-premise accounts but at substantially greater scale.
• New Belgium Brewing Company: Large national craft brewer with deep distribution and a flagship taproom. Relevant comparable for specialty and barrel-aged programs and for the structural margin dynamics of large-scale craft distribution.
• Sierra Nevada Brewing Co. National craft incumbent with broad IPA and specialty portfolios. Sets the competitive benchmark for craft distribution scale and category innovation, including barrel-aged and seasonal releases.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/graytonbeer
• Instagraminstagram.com/graytonbeer
• LinkedInlinkedin.com/company/grayton-beer-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grayton Beer