Midwood Addiction Treatment

What Midwood Addiction Treatment does

Midwood Addiction Treatment is a private, for-profit outpatient addiction and mental health treatment provider operating from a primary facility at 3057 Senna Drive in Matthews, North Carolina, within the Charlotte metropolitan area, with an administrative address in Charlotte. The legal entity is Harmony Recovery Group, LLC, and Midwood is a member of the broader Harmony Health Group portfolio of behavioral health programs spanning multiple states. Founded in 2015 and operating with 11–50 employees, the facility delivers a full outpatient continuum: Medication-Assisted Treatment (MAT) using FDA-approved agents (buprenorphine, methadone, naltrexone, acamprosate), Substance Abuse Partial Hospitalization (PHP) and Intensive Outpatient Programs (IOP), Mental Health PHP/IOP, and outpatient aftercare, supplemented by specialized tracks for alcohol, opioid, heroin, meth, cocaine, and benzodiazepine use disorders.

The clinical model layers evidence-based modalities — cognitive-behavioral therapy, EMDR trauma therapy, 12-step facilitation, group and individual therapy, family counseling — with holistic adjuncts such as yoga, mindfulness meditation, music therapy, and adventure therapy. Same-day admission, free confidential assessments, and 24/7 phone intake are positioned as core patient-acquisition mechanics, supported by insurance verification across nine major commercial carriers.

The business model is direct-to-consumer clinical care delivered at a single physical site, monetized primarily through insurance reimbursement, with private-pay and structured payment plans as secondary streams. Marketing relies on SEO, payer-specific landing pages, social media, and inbound phone intake. Growth and expansion indicators (M&A, funding, new sites, leadership changes) are not disclosed in the source data.

Name

Midwood Addiction Treatment

Legal name

Harmony Recovery Group, LLC

Website

https://midwoodaddictiontreatment.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwood Addiction Treatment is a private outpatient addiction and mental health facility in Matthews, North Carolina, serving adults with substance use and co-occurring disorders through MAT, PHP, IOP, and aftercare programs, billed primarily to major commercial insurers.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAF

Outpatient Substance Use Treatment Programs (IOP/PHP/OP)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAD

Outpatient Substance Use Disorder (SUD) Treatment Programs

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFACAG

Medication-Assisted Treatment (MAT) & Opioid Treatment Programs (OTPs)

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

Keywords

• Addiction treatment services
• Outpatient rehabilitation
• Medication-assisted treatment
• Substance abuse therapy
• Mental health counseling

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance-Billed Treatment Services: Accepts most major insurance carriers including Aetna, Blue Cross Blue Shield, Carelon, Cigna, Humana, MedCost, Optum, UnitedHealthcare, and Wellcare. Revenue generated through insurance reimbursement for treatment services.
2. Private Pay / Out-of-Pocket: Payment for clients without insurance coverage, including housing rent, medications, clinical/treatment services, deductibles and coinsurance, and groceries/client expenses
3. Payment Plans: Flexible payment arrangements to make treatment financially accessible for uninsured individuals or those with financial constraints

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Midwood Addiction Treatment provides outpatient drug and alcohol rehabilitation services for individuals struggling with substance use and co-occurring mental health disorders. Programs include Medication-Assisted Treatment (MAT), Intensive Outpatient Programs (IOP), Partial Hospitalization Programs (PHP), standard outpatient treatment, and specialized tracks for LGBTQ+ and Christian populations. The facility also delivers mental health therapy, intervention services, and family therapy for adults in the Charlotte, North Carolina metropolitan area.

Product overview

Midwood Addiction Treatment offers a comprehensive continuum of addiction treatment and mental health services through multiple interconnected programs. The core treatment programs include Medication-Assisted Treatment (MAT) combining FDA-approved medications with counseling, and various levels of outpatient care (Partial Hospitalization Programs, Intensive Outpatient Programs, and Outpatient/Aftercare). These are complemented by specialized tracks for specific substance addictions (alcohol, opioids, benzodiazepines, cocaine, meth) and mental health conditions. The treatment approach integrates evidence-based therapies (CBT, trauma therapy/EMDR, group and individual therapy) with holistic services (yoga, music therapy, adventure therapy, mindfulness meditation) to address the physical, emotional, and psychological aspects of addiction and co-occurring mental health disorders.

Differentiator

Problem solved

Functional benefit

Products and services

• Drug and Alcohol Rehab (Outpatient) Outpatient drug and alcohol rehabilitation program for adults struggling with substance use disorders in the Charlotte, NC area. Provides structured counseling, therapy, and recovery support without requiring inpatient admission.
• Medication-Assisted Treatment (MAT) Medication-Assisted Treatment combining FDA-approved medications with counseling and behavioral therapies for opioid and alcohol use disorders. Available to adult patients on an outpatient basis.
• Intensive Outpatient Program (IOP) Structured Intensive Outpatient Program providing multiple therapy sessions per week for individuals requiring more support than standard outpatient care but who do not need inpatient or PHP-level intensity.
• Partial Hospitalization Program (PHP) Partial Hospitalization Program offering day-long clinical treatment for patients stepping down from inpatient care or requiring higher-acuity outpatient support.
• Standard Outpatient Program Continuing outpatient recovery program providing weekly individual and group therapy for patients in maintenance or aftercare phases of recovery.
• Mental Health Therapy Mental health therapy services for individuals with co-occurring disorders such as anxiety, depression, PTSD, and other psychiatric conditions, often integrated with addiction treatment.
• LGBTQ+ Addiction Treatment Track Specialized outpatient treatment track tailored to LGBTQ+ individuals, addressing identity-specific stressors alongside substance use disorders.
• Christian-Focused Addiction Treatment Track Faith-based outpatient treatment track integrating Christian spiritual principles with evidence-based addiction therapy for patients seeking a religious recovery framework.
• Intervention Services Structured intervention services for families of individuals with substance use disorders, helping plan and execute interventions that lead to treatment enrollment.

Quantifiable outcome

• Over 70% of people admitted to drug and alcohol rehab have symptoms of Trauma - their trauma-informed approach addresses this directly

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Harmony Health GroupcoreStrategic or Co-development PartnerMidwood Addiction Treatment is a member of the Harmony Health Group family of programs, founded by leading behavioral health innovators dedicated to excellence in care. Harmony Health Group operates multiple addiction treatment centers across multiple states including Recover By The Sea, Recovery In Tune, Harmony Recovery Center, Harmony Treatment and Wellness, Summit at Harmony Oaks, Riverwalk Recovery Center, Harmony Oaks Recovery Center, Harmony Healing Center, and Blue Hills Recovery.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• American Addiction Centers (AAC): National multi-level addiction treatment operator offering PHP, IOP, MAT, and residential programs; larger and broader portfolio but overlapping service lines with Midwood.
• Acadia Healthcare: Public behavioral health operator with a national network of inpatient and outpatient SUD and mental health facilities, overlapping significantly with Midwood's outpatient offering as part of a broader portfolio.
• Hazelden Betty Ford Foundation: Established nonprofit SUD treatment provider with PHP, IOP, and outpatient programs; competes in the same insurance-reimbursed outpatient segment but with broader geographic and residential reach.

Direct peers

• Summit Behavioral Health: Multi-state outpatient and intensive outpatient addiction treatment network with PHP/IOP/MAT offerings, comparable in service model and patient demographic to Midwood.
• BayMark Health Services: Large outpatient opioid addiction treatment provider operating across multiple states with a focus on MAT, directly comparable to Midwood's MAT-centric PHP/IOP model.
• CleanSlate Centers: Multi-state outpatient MAT and addiction treatment provider with a comparable office-based opioid treatment and IOP/PHP model, directly competing for similar insurance-reimbursed SUD patients.
• New Season (Colonial Management Group): National outpatient MAT and opioid treatment program operator with clinic-based services, closely aligned with Midwood's MAT and counseling continuum.
• BrightView Health: Outpatient addiction treatment platform offering MAT, IOP, and counseling with insurance-driven admissions, closely matching Midwood's service mix and patient acquisition motion.
• Recovery Centers of America: PE-backed addiction treatment chain offering PHP, IOP, MAT, and aftercare with insurance-led admissions; direct competitor in the regional outpatient SUD market.

Regional players

• Waypoint Recovery Center: North Carolina-based outpatient and residential addiction treatment provider offering similar MAT and therapy programs in the same Charlotte/Southeast geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/midwoodaddictiontreatment
• Instagraminstagram.com/harmonyrecoverygroup
• LinkedInlinkedin.com/company/midwood-addiction-treatment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwood Addiction Treatment