Leadoff

What Leadoff does

Leadoff, operating publicly under the brand 'Precize', is an Indian online marketplace that enables retail investors to buy and sell unlisted and pre-IPO shares of private growth companies. Founded in 2021 and headquartered in Mumbai (with founding operations linked to Bangalore), the company runs a web-based portal at precize.in where users can discover, research, and transact in a curated selection of 20+ private companies spanning 20 industry sectors, including marquee issuers such as NSE Limited, OYO Rooms, Zepto, boAt, Airtel Payments Bank, Polymatech Electronics, and Hinduja Leyland Finance. The core product delivers a streamlined three-step investment flow — confirm, order, pay — with a minimum ticket size of ₹10,000, bank-level data-security policies, and curated analyst research reports designed to lower the information asymmetry that traditionally bars retail investors from private markets.

Underlying the platform is a relatively conventional marketplace architecture: a self-serve consumer portal with login, reserve-access, and payment rails, complemented by a Screener tab, a Private Equity section, and a 'Precize Care' support module offering chat, call, and text assistance. Revenue is generated via transaction fees on completed buy/sell trades (pay-as-you-go, no subscription disclosed), with no publicly available tier pricing.

Go-to-market is a digital-first, direct-to-consumer motion heavily reliant on influencer marketing. The company has assembled partnerships with nine-plus prominent Indian financial content creators — including CA Rachana Ranade, Abhishek Kar, Shashank Udupa, Shankar Nath, Mukul Agrawal, Sahil Bhadviya, Sharique Samsudheen, Soam Jena, and Sunday Nivesh — producing YouTube content that explains unlisted-share investing and demonstrates the platform. The team is small (1-10 employees), founded by Gaurav Raj Chattarki (Product, Founding Team), and there is no public disclosure of funding, investors, or revenue to date.

Name

Leadoff

Legal name

Precize

Website

https://www.joinleadoff.com/

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Leadoff (operating as Precize) is an Indian online marketplace that enables retail investors to buy and sell unlisted and pre-IPO shares of private growth companies with a ₹10,000 minimum ticket, monetizing via transaction fees and acquiring users through financial-influencer partnerships.

Ownership category

akta.pro rank

Product category

Unlisted Shares / Pre-IPO Equity Marketplace

akta.pro primary industry

Lead Generation, Comparison & Marketplace Platforms (Financial Products) (FSAEAMAM)

Keywords

• Unlisted shares marketplace
• Pre-IPO investing platform
• Private market access
• Retail equity investing
• Unlisted equity trading

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Transaction Fees: Platform facilitates buy and sell transactions of unlisted shares, likely charging transaction-based fees on completed trades

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Leadoff (operating brand: Precize) runs an online marketplace platform that lets retail investors in India buy and sell unlisted and pre-IPO equity shares of private growth companies. Users access a curated screener of companies across roughly 20 industry sectors, review analyst-prepared research reports, and complete investments in a three-step flow (confirm, order, pay) at a minimum ticket size of ₹10,000.

Product overview

Precize is a unified platform for investing in private markets, offering a curated selection of leading private growth companies in India. The core product is the Precize Platform, a web-based portal enabling users to discover, research, and invest in unlisted and pre-IPO shares with a minimum ticket size of ₹10,000. The platform provides curated financial reports by analysts for informed investment decisions. Precize Care is a supplementary customer support module accessible via chat, call, or text. The platform operates as a three-step process: confirm, order, and pay, supported by bank-level security policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Precize Platform Online marketplace platform that lets retail investors in India buy and sell unlisted and pre-IPO shares of private growth companies across roughly 20 industry sectors. Includes a curated company screener, analyst research reports, and a self-serve invest flow accessible through the investor portal.
• Precize Care Customer support service for Precize users, providing assistance via chat, call, or text to help investors complete unlisted-share transactions.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• CA Rachana RanadecoreGTM or Marketing PartnerFinancial educator and CA who creates content about investing and private markets on YouTube, driving awareness and user acquisition for Precize platform
• Abhishek KarcoreGTM or Marketing PartnerFinancial influencer known for content on private investments, creates videos about Precize and unlisted shares investing
• Shashank UdupacoreGTM or Marketing PartnerContent creator demonstrating how to buy shares of private companies through the Precize platform
• Shankar NathcoreGTM or Marketing PartnerInfluencer discussing the potential of unlisted shares and private market investing via Precize
• Sharique SamsudheencoreGTM or Marketing PartnerFinancial content creator focusing on private investing education for Malayalam-speaking audience
• Soam JenaminorGTM or Marketing PartnerTravel and finance content creator who discusses private markets on his channel
• Sunday NiveshminorGTM or Marketing PartnerDaily news content creator covering Private Equity and unlisted shares
• Mukul AgrawalcoreGTM or Marketing PartnerFinancial influencer creating content about buying unlisted shares and private company investments
• Sahil BhadviyacoreGTM or Marketing PartnerInvestment content creator demonstrating how to invest in high-growth private companies via Precize

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• UnlistedZone: Indian marketplace platform focused specifically on retail access to unlisted and pre-IPO shares. Closest direct competitor with the same asset class, buyer audience, and transaction-fee model as Leadoff/Precize.
• Planify: India-focused pre-IPO investment platform that aggregates unlisted-share opportunities for retail investors, with a comparable curated marketplace model and similar minimum ticket sizes.
• Sharescart: India-based platform enabling retail investors to buy and sell unlisted and pre-IPO equities. Operates in the same niche with a similar retail-investor value proposition.

Broad incumbents

• Zerodha: India's largest retail brokerage with massive active trader base and strong brand trust. A natural broad incumbent that could easily extend into pre-IPO/unlisted shares, posing an existential competitive threat to Leadoff.
• Groww: Leading Indian retail investing app with deep distribution and brand recognition among first-time investors. Potential broad incumbent moving into private-market access products.
• INDmoney: Indian wealth-tech super-app aggregating mutual funds, stocks, and US equities; has begun exploring private-market offerings. Comparable audience and overlap with Leadoff's retail wealth-management value proposition.
• Upstox: Major Indian discount broker with large retail customer base; comparable retail-investor demographic and a logical entrant if it expanded into unlisted/pre-IPO share trading.

Emerging players

• Wint Wealth: Indian platform offering retail access to alternative fixed-income/private-debt products. Comparable emerging fintech democratizing private-market access for retail investors in India.
• Grip Invest: Indian retail-focused platform providing access to private credit, bonds, and other alternative instruments. Comparable mission of opening private-market access to Indian retail.

Others

• Stockholding Corporation of India: Indian custodial and depository participant infrastructure provider. Comparable ecosystem participant operating in the Indian securities infrastructure that Leadoff depends on for settlement and KYC workflows.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/leadoffhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadoff