What Feest Voor Vogels does

Feest Voor Vogels is a Dutch direct-to-consumer e-commerce retailer founded in 2013 and headquartered in Vlagtwedde, Netherlands. The company sells what it describes as the most complete assortment of responsible and healthy garden bird food and garden animal products to individual consumers in the Netherlands and Belgium, operating exclusively through its own WooCommerce-based webshop at feestvoorvogels.nl. The product range centers on bird food (fat balls, bird peanut butter, scattered seed mixes, peanut nets, fat blocks, and premium feeding silos), extends to birdhouses and nest boxes, and includes secondary categories for other garden wildlife (squirrels, hedgehogs, bats, insects), chickens, and gift items. All feed is GMP+ certified and tested for Ambrosia and Aflatoxin, manufactured primarily by Dutch feed producers Hadivo Diervoeders and Wielink Diervoeders.

The business runs on a standard WooCommerce platform hosted by Piit Vormgeving & Web, with payment processing via Mollie, delivery via PostNL, email through Sendgrid, and independent review collection through WebwinkelKeur (9.7/10 across 2,478 reviews). Revenue is generated exclusively through one-time unit/package purchases priced between roughly €0.75 and €55.45, with a points-based loyalty program ("veertjes sparen") for repeat customers. The company is owner-operated by Elly Korvemaker, with no disclosed institutional investment, employees, or subsidiary structure. The go-to-market is content-driven, anchored on an SEO-focused educational blog covering seasonal bird feeding, species-specific guidance, and biodiversity, paired with a positioned "Groene Keuzes" sustainable product line.

Name

Feest Voor Vogels

Legal name

Feest Voor Vogels

Website

https://feestvoorvogels.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Feest Voor Vogels is a Dutch e-commerce retailer founded in 2013, selling GMP+ certified bird food and garden animal products directly to consumers in the Netherlands and Belgium via its own WooCommerce webshop.

Ownership category

akta.pro rank

Product category

Bird Feed and Garden Wildlife Supplies

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442)

akta.pro primary industry

Bird Supplies Retail (CRALAHAK)

akta.pro secondary industries

Bird Feed (Companion & Aviary) (AFADAFAJ), Bird Food (CRADAFAK)

Keywords

• Bird food retail
• Garden wildlife supplies
• Bird feeding accessories
• Nest boxes and birdhouses
• Pet feed ecommerce

Headquarters

HQ city

Vlagtwedde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales (E-commerce Retail): The company sells bird food and garden animal products exclusively through its own e-commerce webshop (feestvoorvogels.nl). Revenue is generated from one-time product purchases across multiple categories including birdseed mixes, fat balls, bird peanut butter, bird houses, and accessories. Products are priced per unit or package with occasional discounts and sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Feest Voor Vogels operates an online retail webshop selling garden bird food (fat balls, bird peanut butter, seed mixes, peanut nets, fat blocks) and related accessories including bird feeders, birdhouses, and nest boxes, plus food and supplies for other garden animals such as squirrels, hedgehogs, insects, bats, ducks, and chickens. Products are GMP+ certified, produced in the Netherlands, and shipped directly from the company's own stock in Vlagtwedde to consumers in the Netherlands and Belgium.

Product overview

Feest Voor Vogels is a Dutch webshop (operating since 2013, based in Vlagtwedde) offering the most complete assortment of responsible and healthy garden bird food and garden animal products. The product portfolio centers on a core bird food category encompassing Mezenbollen (fat balls), Vogelpindakaas (bird peanut butter), Strooivoer (seed mixes), Netjes en Slingers (nets and string feeders), Vetproducten (fat products), Voersystemen (feeding systems), and Vogelhuisjes/Nestkasten (birdhouses and nest boxes). Supporting categories include Other Garden Visitors (squirrel food, hedgehog food, insects, bats), Chickens (feed and accessories), Plants and Seeds, and Gift Items (Ambiente napkins, keychains, candles). The company also emphasizes Green Choices (Groene Keuzes) product line featuring sustainable, zero-waste, and recycled-material products. All feed is GMP+ certified, tested for Ambrosia and Aflatoxin, and produced in the Netherlands. Notable products include the Singing Friend Mezenbolhouder 'Hello Sam' made from 100% recycled Tetra Pak materials, various premium seed mixes, fat blocks with mealworms, and specialty nest boxes in natural colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinvogelvoer (Garden Bird Food assortment) Core product category covering all garden bird food including mezenbollen (fat balls), vogelpindakaas (bird peanut butter), strooivoer (seed mix), nets and string feeders, fat products, natural feed, and total packages. GMP+ certified feed tested for Ambrosia and Aflatoxin, for individual consumers in the Netherlands and Belgium.
• Mezenbollen en Vetbollen (Fat Balls) Fat balls for garden birds including netless varieties for environmental friendliness and bulk 100-pack options, for hobbyist bird feeders in the Netherlands and Belgium.
• Vogelpindakaas (Bird Peanut Butter) Bird peanut butter in jars, XL pots, and 2.5L refill buckets, including a Classic with mealworms variant, manufactured by Hadivo Diervoeders and sold to garden bird enthusiasts.
• Netjes en Slingers (Peanut Nets and String Feeders) Peanut nets, mix nets with peanuts and sunflower seeds, and string feeders with peanuts for hanging in gardens, for individual garden wildlife consumers.
• Strooivoer (Scattered Seed Mix) Seed mixes for scattering in the garden, including kiemvrij (germ-free) variants with mealworms, available in 1kg, 3.5kg, and large packaging, for hobbyist bird feeders.
• Vetproducten (Fat Products) High-energy fat feed and fat blocks with grains, nuts, mealworms, and flakes for feeding tables and birdhouses, for individual garden bird enthusiasts.
• Voersystemen (Feeding Silos and Systems) Feeding silos, feeding houses, and feeding stations including the Feedr system and Duo feeding silos, for individual garden bird enthusiasts seeking durable dispensing hardware.
• Vogelhuisjes en Nestkasten (Birdhouses and Nest Boxes) Birdhouses, nest boxes, and nest materials including mussenflat (sparrow flat), wigwam models, and FSC-certified pine wood designs in natural green tint, for garden bird enthusiasts providing nesting habitat.
• Andere Tuinbezoekers (Other Garden Visitors: squirrel, hedgehog, insect, bat food) Food products for other garden animals including squirrel food mixes, balanced hedgehog food with insects, insect feed, and bat food, for individual consumers supporting garden biodiversity.
• Kippen (Chicken feed and accessories) Feed and accessories for backyard chickens, for individual consumers keeping poultry in their gardens.
• Groene Keuzes (Green Choices sustainable line) Curated sustainable product line featuring zero-waste items, natural and recyclable materials, and products with less packaging (e.g., mezenbollen without nets, holders from recycled Tetra Pak), for environmentally conscious garden consumers.
• Cadeauartikelen (Gift Items: Ambiente napkins, keychains, bags, textiles) Gift articles including Ambiente brand napkins and table accessories with bird motifs (butterflies, robins, chicken farm designs), keychains, pens, bags, and textiles, for individual consumers purchasing bird-themed gifts.

Quantifiable outcome

• 9.7/10 customer rating on WebwinkelKeur based on 2478 reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Hadivo DiervoederscoreOthersHadivo Diervoeders is a Dutch animal feed producer that manufactures multiple products sold by Feest Voor Vogels, including vogelpindakaas (bird peanut butter), rozijnen mixnetjes (raisin mix nets), and general bird feed. Hadivo is referenced as the manufacturer of key products and represents the company's core supply relationship for quality-certified feed products.
• Wielink DiervoedersminorOthersWielink Diervoeders is a Dutch animal feed producer that manufactures the energierijk vetblok met meelwormen (energy-rich fat block with mealworms) sold by Feest Voor Vogels.
• Piit Vormgeving & WebcoreTechnology or IntegrationPiit Vormgeving & Web provides web hosting and email services for Feest Voor Vogels. They have access to customer data for technical support purposes and are contractually bound to confidentiality and appropriate security measures including SSL encryption and regular backups.
• MolliecoreOthersMollie is the payment processing platform used by Feest Voor Vogels to handle online payments. Mollie processes customer name, address, and payment data, and has appropriate technical and organizational measures in place to protect personal data.
• WebwinkelKeurminorOthersWebwinkelKeur collects and publishes independent customer reviews for Feest Voor Vogels. The platform shares customer name, location, and email with the company for order-linked reviews.
• PostNLcoreOthersPostNL handles package delivery for Feest Voor Vogels' outbound shipments. Customer name, address, and email are shared with PostNL for order fulfillment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bol.com: Bol.com is the largest general-merchandise e-commerce platform in the Netherlands and Belgium, hosting thousands of third-party sellers of bird food, feeders, and garden-wildlife products. It competes on breadth, price, and Prime-style delivery rather than specialist curation, putting price pressure on Feest Voor Vogels' commodity feed SKUs.
• Intratuin: Intratuin is the largest Dutch garden center chain, selling plants, garden hardware, and seasonal wildlife products including bird feeders and feed. It overlaps with Feest Voor Vogels on the garden-wildlife hardware side but lacks a specialist bird-food focus, serving a broader gardening audience.
• HEMA: HEMA is a Dutch variety retailer with stores and an online channel selling household, pet, and seasonal products including a small bird- and wildlife-related assortment. It competes incidentally with Feest Voor Vogels via low-cost commodity feed and gift SKUs during peak bird-feeding season.
• Welkoop: Welkoop is a large Dutch retail chain selling pet, garden, and farm supplies through physical stores and an online shop. It carries bird food and wildlife products as part of a much broader assortment, competing with Feest Voor Vogels on selection of basic feed SKUs while leveraging store footprint and bundled shopping trips.
• Praxis: Praxis is a major Dutch DIY and home-improvement retailer with a growing garden and outdoor-living assortment that includes bird feeders, houses, and seasonal feed. It competes with Feest Voor Vogels on hardware SKUs and benefits from in-store traffic that a pure e-commerce operator cannot access.
• Pets Place: Pets Place is a Dutch pet supplies retailer with both physical stores and an online channel focused on dogs, cats, and small animals but also offering bird food and feeders. It competes with Feest Voor Vogels in the bird-feeding segment while serving a broader multi-pet customer base.

Direct peers

• CJ Wildlife: CJ Wildlife is a European specialist in bird food and garden-wildlife products serving multiple countries including the UK, Ireland, and parts of continental Europe. It is directly comparable in product mix (feeders, fat balls, seeds, nest boxes) and target customer (home-based garden bird feeders), though it operates in different geographies.
• Vogelbescherming Nederland (webshop): The Dutch Society for the Protection of Birds operates a webshop selling bird food, feeders, and nest boxes to support its conservation mission. It targets the same Dutch garden-bird enthusiast segment as Feest Voor Vogels with overlapping product categories and a sustainability-aligned value proposition.
• Vivara: Vivara is the leading Dutch specialist retailer of bird food, feeders, and garden-wildlife products operating its own webshop. It competes head-to-head with Feest Voor Vogels in the same niche across the Netherlands and Belgium, with comparable assortment depth and direct-to-consumer fulfillment.

Regional players

• Garden Wildlife Direct: Garden Wildlife Direct is a UK-based online specialist selling bird food, feeders, and wildlife products to UK garden enthusiasts. It is a regional peer with a highly comparable value proposition (specialist assortment, sustainability messaging, loyalty mechanics) but operates in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/feestvoorvogels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feest Voor Vogels