Giere Investment Services

What Giere Investment Services does

Giere Investment Services Inc is a privately held, founder-owned financial advisory firm founded in 1996 by Todd Giere and headquartered in the Twin Cities metropolitan area of Minnesota, with offices in Oakdale and Maple Grove. The firm provides personalized financial planning and investment advisory services to individuals, families, and small business owners, encompassing retirement planning, college funding, estate and legacy strategies, strategic and tactical portfolio management, charitable gifting, tax minimization, and risk assessment. Service delivery is relationship-driven, conducted through scheduled consultations and supported by an extensive library of online financial calculators.

The firm's product suite is built around a fee-based money management model and includes separately managed accounts, mutual funds, unit investment trusts, stocks/bonds/ETFs, REITs, traditional and Roth IRAs, 529 college savings plans, and insurance and annuity products, alongside small-business retirement plans (Individual 401(k), SEP IRA, Simple IRA, Group 401(k)). All securities and advisory services are delivered through LPL Financial, a third-party registered broker-dealer and registered investment advisor (Member FINRA/SIPC) — meaning Giere operates on LPL's platform for custody, trade execution, and compliance rather than maintaining proprietary trading or custody technology.

The firm is led by Todd Giere (President; MBA, Certified Financial Fiduciary®; Series 7, 63, 65 FINRA licenses) and Anna Carlson (Operations Manager; CFP®; Series 7 & 66 FINRA licenses). Revenue is generated primarily through recurring fee-based asset management and professional advisory fees, with no public pricing disclosure. The firm is constrained by a two-person team, a strictly regional Twin Cities service area, and reliance on a single vendor platform, leaving limited operational scale but high personal-service intensity.

Name

Giere Investment Services

Legal name

Giere Investment Services Inc

Website

https://giereinvestments.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Giere Investment Services is a privately held, Twin Cities–based financial advisory firm founded in 1996 that provides personalized retirement, estate, tax, and portfolio management services to individuals, families, and small businesses through LPL Financial.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Investment Management Advisory (RIA) (FSAEAAAB)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Retirement Income Planning & Decumulation Advisory (FSAEABAD)

Keywords

• Financial advisory services
• Retirement planning
• Investment management
• Wealth management
• Estate planning

Headquarters

HQ city

Minnesota City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-based Money Management: Fee-based investment management services offered through LPL Financial. Services include retirement planning, college funding, estate strategies, portfolio management, and insurance solutions.
2. Financial Advisory Services: Comprehensive financial planning and advisory services for individuals, families, and small business owners including retirement plans, tax strategies, and charitable gifting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Giere Investment Services provides personalized financial planning and investment advisory services to individuals, families, and small businesses in the Twin Cities area. Core offerings include retirement planning, college funding, estate and legacy strategies, strategic and tactical portfolio management, charitable gifting, tax minimization, and risk assessment, delivered through LPL Financial's broker-dealer platform.

Product overview

Giere Investment Services offers a comprehensive suite of financial planning and investment management services through a unified advisory model. The firm provides personalized investment strategy development and portfolio management as its core offering, supplemented by retirement planning, estate planning, and tax strategy services. Investment solutions include fee-based money management, separately managed accounts, mutual funds, IRAs, 529 plans, ETFs, stocks, bonds, REITs, and insurance/annuity products. For small business owners, the firm offers retirement plan solutions including Individual 401(k), SEP IRA, Simple IRA, and Group 401(k). All services are delivered through a personalized, relationship-based approach with a focus on individual client goals and values.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Planning Comprehensive retirement planning services including goal-setting, savings strategies, and income projection to help clients achieve financial security in retirement.
• College Funding
• Estate and Legacy Strategies Planning services focused on preserving wealth and ensuring smooth transfer of assets to future generations.
• Strategic & Tactical Investment Portfolio Management Active portfolio management using strategic asset allocation and tactical adjustments based on market conditions.
• Charitable Gifting Advisory services to help clients incorporate charitable giving into their financial and estate plans effectively.
• Tax Strategies & Minimization Tax-efficient investment and planning strategies to reduce tax burden and maximize after-tax returns.
• Risk Assessment & Mitigation Evaluation of investment risks and implementation of strategies to protect client portfolios from market volatility.
• Fee-based Money Management Professional investment management services offered on a fee basis through LPL Financial, aligning advisor incentives with client outcomes.
• Insurance & Annuities Insurance products and annuity solutions for income protection and retirement income planning.
• Individual 401(k) Self-employed retirement plan allowing high contribution limits and potential loan features.
• SEP IRA Simplified Employee Pension IRA offering tax-deductible contributions for self-employed individuals.
• Simple IRA Savings Incentive Match Plan for Employees providing small business retirement benefits with lower administrative costs.
• Group 401(k) Employer-sponsored retirement plan for small businesses with employee and employer contribution options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Cetera Financial Group: Independent broker-dealer and RIA support platform serving thousands of retail advisors offering retirement, investment, and insurance solutions. Comparable in serving mass-affluent and small business clients through affiliated advisors, and could house a successor practice should Giere consider affiliation transitions.
• Edward Jones: Large national broker-dealer with a heavy branch-office footprint in suburban and small-metro markets including Minnesota. Directly comparable to Giere in serving individuals and small business retirement plans with relationship-driven financial advice, but at vastly greater scale and with commission + fee product mix.
• Ameriprise Financial: Public financial advisory firm with an extensive independent advisor franchise offering retirement, investment, and insurance planning. Overlaps with Giere in target clientele (individuals, families, small business retirement plans) and the holistic fee-based planning model, but at significantly larger AUM scale.
• Raymond James Financial Services: Broker-dealer supporting thousands of independent financial advisors who deliver retail wealth, retirement and small-business planning. Operates the same independent-advisor model as Giere's LPL relationship, but with broader product set, more regions, and larger average producer practices.

Emerging players

• Betterment: Leading direct-to-consumer digital wealth manager offering goal-based retirement, IRA, and tax-loss harvesting services. Competes against Giere at the entry-level mass-affluent tier with far lower fees, but lacks the multi-generational relationship and small business retirement plan capabilities that differentiate Giere's practice.
• Vanguard Personal Advisor / Schwab Personalized Indexing: Hybrid robo-advisor + CFP service from major asset managers. Competes for the same retail retirement and wealth-management dollar as Giere but with significantly lower fees and digital scalability — a structural threat (and price-benchmark) to traditional relationship-driven practices like Giere.

Direct peers

• LPL Financial (affiliated practices): Giere is itself an LPL-affiliated independent RIA. The broader LPL affiliated advisor base is the most direct comparable peer set — thousands of small (1–10 person) RIA practices using LPL's custodian/broker-dealer and serving individuals and small businesses with retirement and investment planning. Same operating model, same vendor, same compliance framework.
• Cambridge Investment Research: Independent broker-dealer supporting hundreds of small advisory practices serving individuals, families and small businesses — virtually identical service offering to Giere (retirement planning, IRAs, 401(k)s, estate strategies, fee-based wealth management). Primary differentiation is platform sponsor rather than underlying advisory practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/giere-investment-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giere Investment Services