Hesse + Co Maschinenfabrik

What Hesse + Co Maschinenfabrik does

Hesse + Co Maschinenfabrik is an Austrian B2B distributor of new and used industrial metalworking machinery, founded in 1947 and headquartered in Wiener Neudorf. The company operates a 2,000 m² exhibition hall displaying approximately 300 machines on-site and maintains a catalog of more than 635 active SKUs, split between 447 sheet-metal working machines (press brakes, shears, laser and plasma cutting systems, plate rolling machines, hydraulic and eccentric presses, bending centers) and 188 chip-removing machines (lathes, milling machines, grinding machines). It also distributes branded product lines, notably the HESSE by DURMA press brake series (AD-S, AD-Servo, AD-ES, AD-EB), and supplies tools, accessories, and safety devices.

The company monetizes through one-time sales of new machines (priced from a few hundred euros for accessories up to €718,300 for high-end bending centers), certified used machines (carrying 15-30% discounts on selected stock with a 14-day return policy), and recurring service streams including maintenance, repair, safety inspections, spare parts procurement, and blade grinding. Customers include industrial metalworking and fabrication firms, steel construction companies, container and tank builders, metal stamping operations, and smaller workshops across Austria, Bosnia and Herzegovina, Croatia, Hungary, and Slovenia. The company is privately held as a GmbH with 11-50 employees and executes an enterprise field-sales motion augmented by an online catalog that includes a machine selection wizard, a 360-degree virtual tour, and active digital marketing channels.

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Name

Hesse + Co Maschinenfabrik

Legal name

HESSE+CO Maschinenfabrik GmbH

Website

https://hesse-maschinen.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Hesse + Co Maschinenfabrik is an Austrian B2B distributor, founded 1947, of new and used industrial metalworking machinery (press brakes, shears, cutting systems, lathes, mills) serving fabrication, steel construction, container, stamping, and workshop customers across Austria and four CEE/SEE markets.

Ownership category

akta.pro rank

Product category

Industrial Machinery and Machine Tools

NAICS

Metalworking Machinery Manufacturing (33351), Cutting Tool and Machine Tool Accessory Manufacturing (333515)

SIC

Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industries

Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB), Industrial Saws & Cutting Systems (Band/Circular Saws, Abrasive Cutting) (IMAHADAL)

Keywords

• Sheet metal machinery
• Metal cutting tools
• Used machine tools
• Press brake equipment
• Machine tool dealer

Headquarters

HQ city

Wiener Neudorf

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Machine Sales: Sale of new industrial metalworking machines including press brakes, shears, lasers, plasma cutters, and machine tools from various manufacturers. Machines sold at specific price points ranging from hundreds to hundreds of thousands of euros.
2. Used Machine Sales: Sale of refurbished and inspected used metalworking machinery. Tested and verified for function and safety before sale.
3. Service and Maintenance: Maintenance, repair, safety inspections, spare parts procurement, and blade grinding services for metalworking machinery.
4. Machine Trade-in: Purchase of used machines from customers looking to upgrade equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hesse + Co Maschinenfabrik is an Austrian machinery dealer (GmbH) founded in 1947 that sells new and used sheet metal working machines and metal cutting machine tools. The company operates a 2,000 m² exhibition hall displaying approximately 300 machines and offers supporting after-sales services including maintenance, repair, safety inspections, spare parts, and blade grinding to industrial metalworking customers across Austria, Bosnia, Croatia, Hungary, and Slovenia.

Product overview

Hesse + Co Maschinenfabrik is a specialized machinery trading company offering new and used sheet metal working machines and metal cutting machine tools. The product portfolio is organized into three main categories: (1) Sheet Metal Working Machines including press brakes (Abkantpressen), plate rolling machines, hydraulic presses, laser and plasma cutting systems, punching machines, notching machines, bending centers, flanging machines, eccentric presses, and slitting lines; (2) Metal Cutting Machine Tools including band saws, drilling machines, lathes, and grinding machines; and (3) Tools, Accessories and Other items including digital displays, roller conveyors, welding tables, and safety devices. The company also distributes branded product lines such as HESSE by DURMA press brakes (featuring AD-S, AD-Servo, AD-ES, and AD-EB series) and offers comprehensive after-sales services including maintenance, repair, safety inspections, spare parts procurement, and blade grinding. Machines are available from a 2,000 m² exhibition hall in Wiener Neudorf, Austria, with both new and certified used equipment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Sheet Metal Working Machines (Blechbearbeitungsmaschinen) New and used machines for cutting, bending, pressing, and forming sheet metal, including press brakes (Abkantpressen), guillotine shears (Tafelscheren), laser cutting machines, plasma cutting machines, waterjet cutting machines, punching machines (Stanzmaschinen), plate rolls (Blechbiegemaschinen), bending machines, and welding machines. Sold to industrial metalworking customers across Austria, Bosnia, Croatia, Hungary, and Slovenia.
• Metal Cutting Machine Tools (Spanabhebende Werkzeugmaschinen) New and used machine tools for subtractive metalworking, including lathes (Drehmaschinen), milling machines (Fräsmaschinen), drilling machines (Bohrmaschinen), grinding machines (Schleifmaschinen), and machining centers (Bearbeitungszentren). Sold to industrial metalworking customers.
• Tools, Accessories, and Other (Werkzeuge, Zubehör, Sonstiges) Supporting tooling, accessories, and miscellaneous equipment for use with sheet metal and metal cutting machines. Sold to industrial metalworking customers.
• Used Machinery Pre-owned sheet metal working machines and metal cutting machine tools offered with discounts of up to 30% versus new equivalents, with trade-in options available. Sold to industrial metalworking customers seeking cost-effective equipment.
• HESSE by DURMA Press Brakes Private branded line of press brakes sold by Hesse + Co under the HESSE by DURMA name. Sold to industrial metalworking customers.
• Maintenance and Repair Services Scheduled and corrective maintenance and repair services for sheet metal working machines and metal cutting machine tools. Provided to industrial metalworking customers.
• Safety Inspection Services Safety inspections of industrial machines to verify operational and regulatory compliance. Provided to industrial metalworking customers.
• Spare Parts Supply of spare parts for sheet metal working machines and metal cutting machine tools. Sold to industrial metalworking customers.
• Blade Grinding Service (Messerschleifen) Regrinding service for worn machine blades. Provided to industrial metalworking customers.

Quantifiable outcome

• 14-day return policy on used machines
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Amada: Japanese-founded global manufacturer of sheet metal machinery including press brakes, laser cutters, and punching machines. Direct product category overlap with Hesse's core offerings, targeting industrial B2B metal fabricators, but operating as a global OEM rather than a regional dealer/distributor.
• Bystronic: Swiss-headquartered manufacturer of sheet metal processing equipment (press brakes, laser cutters, automation). Comparable because it directly competes with the machines Hesse distributes (press brakes, laser cutting systems) and serves the same industrial fabrication customers, but operates as a global OEM rather than a regional dealer.
• Mazak: Japanese global manufacturer of machine tools (lathes, machining centers, laser cutting systems). Competes with the metal cutting machines Hesse distributes and serves comparable industrial B2B customers, but as a global OEM with a much broader product portfolio.
• Salvagnini: Italian manufacturer of flexible sheet metal manufacturing systems (panel benders, punching, laser cutting, FMS). Competes in the same product categories Hesse distributes and serves similar industrial fabricators, but as an automation-focused OEM with a narrower specialisation than Hesse's broad dealer portfolio.
• LVD Group: Belgian manufacturer of sheet metal working machinery (press brakes, shears, laser cutting, punching). Headquartered near Hesse's European customer base, with overlapping product categories and target customers, but as a direct OEM rather than a multi-brand dealer.
• EMAG: German manufacturer of metal cutting machine tools (lathes, grinding, gear cutting) for industrial production. Comparable in the chip-removing machine tool category Hesse sells under its Spanabhebende Werkzeugmaschinen line, but operating as a specialised OEM rather than a multi-brand dealer.
• DMG Mori: Japanese-German global manufacturer of CNC machine tools including lathes, milling machines, and additive manufacturing. Strong product overlap with Hesse's chip-removing machine tool category and serves the same industrial manufacturing customers, but at far greater scale and as a direct OEM.
• TRUMPF: German global leader in machine tools, laser technology, and metalworking. Overlaps strongly with Hesse's sheet metal and laser cutting categories and serves the same industrial customer base, but as a much larger OEM with a broader product portfolio beyond Hesse's core dealer range.

Direct peers

• Knuth Werkzeugmaschinen: German machine tool dealer/distributor offering new and used metal cutting and sheet metal machinery to industrial buyers. The most direct peer to Hesse — same distribution model, same product categories (lathes, mills, presses, lasers), and same target SME industrial customer base, though with a DACH-centric footprint.
• Stürmer Maschinen: German machinery dealer offering metalworking, workshop, and sheet metal machinery with on-site showrooms and service. Operates the same multi-brand dealer / showroom / service model as Hesse, serving industrial B2B buyers in Central Europe with a comparable mix of new and used equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hessemaschinen
• Facebookfacebook.com/hessemaschinen
• LinkedInlinkedin.com/company/hesse-co-maschinenfabrik-gesmbh
• Instagraminstagram.com/hesseundco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hesse + Co Maschinenfabrik