GoPro Motorplex

What GoPro Motorplex does

Trackhouse Motorplex (formerly GoPro Motorplex) operates a single outdoor karting facility in Mooresville, North Carolina, marketed as America's Premier Outdoor Karting Facility. The venue centers on a 0.7-mile, 11-turn professional circuit modeled after the Kartdromo Parma in Italy, built by industry professionals, where the public can rent 13 HP CRG karts reaching speeds up to 55 mph seven days a week. The facility also accommodates personal kart owners with year-round track access, hosts the 2026 Karting Challenge, and runs Saturday RC car sessions under the Mini Motorplex brand. The company is a division of Trackhouse Entertainment Group, the parent of NASCAR Team Trackhouse Racing, which provides motorsports brand association and ecosystem integration.

The business generates revenue through per-session transaction fees across five streams: public rental karting, private group and corporate facility buyouts (including meeting rooms and full fleet), personal kart-owner track access, weekend RC car sessions, and competitive event entries. Pricing is not publicly disclosed, with all bookings routed through a Clubspeed online reservation system. Go-to-market is primarily direct-to-consumer via walk-ins and online booking, supplemented by a separate event-driven sales motion targeting corporate, team-building, and executive hospitality clients. Marketing leverages the Trackhouse/NASCAR brand association, live timing leaderboards, and a branded merchandise shop.

The facility has been operating since at least the GoPro Motorplex era, was rebranded to Trackhouse Motorplex in 2021 upon joining Trackhouse Entertainment Group, and currently operates as a privately held division with no disclosed funding, headcount, or financial data. Customer segments span individual recreational racers, corporate and business groups, serious kart owners, and RC car hobbyists, with primary value propositions being high-speed outdoor karting, professional-grade track quality, and exclusive NASCAR-linked brand positioning.

Name

GoPro Motorplex

Legal name

Trackhouse Racing

Website

https://gopromotorplex.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Trackhouse Motorplex (formerly GoPro Motorplex) operates a single 0.7-mile outdoor professional karting facility in Mooresville, NC, serving individual recreational racers, corporate event clients, and serious kart owners. It is a Trackhouse Entertainment Group division alongside NASCAR Team Trackhouse Racing.

Ownership category

akta.pro rank

Product category

Outdoor Karting Facility

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro industry

PRIMARYTHAJAEAK

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYMPAKAGAE

Race Tracks, Circuits & Motorsport Venues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Motorsports Series, Teams & Promoters

Keywords

• Outdoor karting facility
• Racing track rentals
• Corporate karting events
• Motorized recreation
• Motorsports entertainment

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Public Kart Racing Sessions: Per-session fees for individuals and groups racing on the 0.7-mile outdoor track in CRG rental karts. Open to the public 7 days a week with online booking required.
2. Private Group & Corporate Events: Facility rental for private group events including corporate entertaining, team-building activities, executive hospitality meetings. Includes exclusive access to entire facility, meeting rooms, and kart fleet.
3. Kart Owners Track Access: Year-round track access for personal kart owners to race alongside professionals on the world-class circuit.
4. RC Car Sessions (Saturdays): RC car racing sessions on Saturdays from noon to 4 p.m., providing additional revenue from hobbyist community.
5. Karting Challenge Events: Competitive events such as the 2026 Karting Challenge, likely with entry fees and prize opportunities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Trackhouse Motorplex (formerly GoPro Motorplex) is a 0.7-mile, 11-turn outdoor karting racing facility in Mooresville, North Carolina, modeled after Italy's famous Kartdromo Parma circuit. The company offers public rental kart racing on a 13 Horsepower CRG fleet capable of 55 mph, year-round track access for personal kart owners, group and corporate event rentals, and Saturday RC car sessions.

Product overview

Trackhouse Motorplex (formerly GoPro Motorplex) is a single-facility outdoor karting entertainment venue. The core product is public rental karting using a CRG 13 HP fleet on a 0.7-mile professional track, complemented by private track access for kart owners. Additional offerings include group/corporate event rentals, RC car racing on select days, and a karting challenge competition. The company also operates a merchandise shop. The facility is part of Trackhouse Entertainment Group, a NASCAR team division.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Karting (Rental Karts) Outdoor karting experience using a 13 Horsepower CRG rental fleet reaching speeds up to 55 mph on a 0.7-mile, 11-turn professional track. Open to the public 7 days a week, targeting recreational racers seeking high-speed karting experiences.
• Private Kart Track Access (Bring Your Own Kart) Year-round access for personal kart owners to race on the 0.7-mile, 11-turn professional track modeled after the Kartdromo Parma circuit in Italy, alongside other racing professionals.
• Group & Corporate Events Private facility rentals for employee entertainment, vendor appreciation, business partner hospitality, executive hospitality meetings, and team-building activities. Includes meeting rooms and full kart fleet access.
• Mini Motorplex (RC Cars) Remote control car racing available on Saturdays from noon to 4 p.m., offering an alternative activity for visitors and hobbyists.
• 2026 Karting Challenge Competitive karting challenge event for kart owners and racers, with track record of 59.504 seconds held by Eric Jones as benchmark.
• Event Space Event venue rental for private gatherings, corporate meetings, and special occasions at the Mooresville, NC facility.
• Track Shop Online merchandise shop selling Trackhouse Motorplex branded products and apparel via Shopify storefront.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Trackhouse Entertainment Group / NASCAR Team Trackhouse RacingcoreStrategic or Co-development PartnerTrackhouse Motorplex (formerly GoPro Motorplex) is now a division of Trackhouse Entertainment Group, joining NASCAR Team Trackhouse Racing. This provides the facility with NASCAR brand association, racing industry credibility, and integration into a professional motorsports entertainment ecosystem.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SpeedVegas: Las Vegas motorsport entertainment facility offering racing experiences, driving schools, and corporate events. Comparable to Trackhouse Motorplex in combining professional-grade track infrastructure with motorsport-themed consumer and corporate experiences.
• Autobahn Indoor Speedway: Indoor karting operator offering high-speed electric karting and corporate/group event packages. Closely matches Trackhouse Motorplex's premium positioning, group event focus, and high-speed kart fleet.
• K1 Speed: Largest indoor karting chain in the US, offering rental kart racing, group/corporate events, and competitive leagues. Directly comparable business model to Trackhouse Motorplex's rental kart and corporate event offering, differing primarily in indoor vs. outdoor format.
• Andretti Indoor Karting & Games: Multi-attraction indoor karting and entertainment centers leveraging the Andretti motorsport brand. Comparable to Trackhouse Motorplex in combining high-end rental karting with corporate event packages and motorsport brand association.
• Pole Position Raceway: Indoor electric karting franchise serving consumer walk-ins, group events, and leagues. Directly comparable to Trackhouse Motorplex on GTM motion, customer segments (consumer + corporate), and karting-only product focus.
• Richard Petty Driving Experience: NASCAR-affiliated driving experience offering ride-alongs and laps at major speedways. Comparable to Trackhouse Motorplex in leveraging a NASCAR brand to sell premium motorsport experiences to consumers and corporate groups.
• NASCAR Racing Experience: Operator of NASCAR driving experiences at major speedways including ride-alongs and stock car laps. Comparable to Trackhouse Motorplex in motorsport-themed consumer experiences, corporate entertainment packages, and professional-track infrastructure.
• MB2 Raceway: Indoor karting facility offering rental karting, leagues, and corporate events. Comparable to Trackhouse Motorplex in business model, target segments, and event-driven GTM motion.

Regional players

• Charlotte Motor Speedway: Major motorsport venue located in the Charlotte, NC metro region near Trackhouse Motorplex. Regional comparable on motorsport venue operations, though operating at vastly larger scale (NASCAR Cup races) and serving a different customer profile.

Broad incumbents

• Trackhouse Racing (NASCAR team): NASCAR Cup Series team and parent division of Trackhouse Motorplex. Included as the parent entity providing brand association, sponsor ecosystem, and motorsport industry integration that underpins the Motorplex's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/GoProMotorplex
• Facebookfacebook.com/GoProMotorplex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoPro Motorplex