Burt’s Logo Apparel

What Burt’s Logo Apparel does

Burt's Logo Apparel is a family-owned custom apparel decorator founded in 1983 and headquartered at 1405 East Olive Court, Unit #F, Fort Collins, Colorado. The company provides custom screen printing and embroidery services on t-shirts, polos, sweatshirts, jackets, hats, bags, and a catalog of promotional products (drinkware, backpacks, executive accessories, etc.). Production is executed in-house with the company claiming the largest production capacity of any shop in Fort Collins, supported by an in-house art department that redraws or converts non-vector artwork and provides design assistance from concept through digital proofs. The business also operates two specialty programs: a Walkathons/Fun Runs school t-shirt program at a flat $5.25 per shirt, and the Health/Kindness Heroes program serving UCHealth's Healthy Kids Club. A sub-brand, Burt's Artwork, sells cotton-canvas framed prints (sizes 11x14 to 24x36, priced $125-$400) including CSU-themed and landscape designs.

The company serves a diversified regional customer base spanning local and regional businesses, K-12 schools and PTAs, event organizers, municipalities (e.g., City of Loveland Parks and Recreation), and individuals/families in Northern Colorado, with stated nationwide shipping capability and pricing positioned as competitive with national rivals. Recognizable customer logos include UCHealth Healthy Kids Club, Gilded Goat Brewing Company, City of Loveland, Flutterby Ceramics, and Mantooth Marketing Company (a 25-year relationship). Pricing is quote-based, driven by product style, decoration type, color count, and order quantity, with minimums of 24 pieces for screen printing and 6-12 pieces for embroidery; standard production runs two weeks for garments and 3-4 weeks for promotional products, with rush orders accepted.

Go-to-market is sales-led and community-led rather than e-commerce: customers initiate via a web quote form, phone (local and toll-free), email, or in-person visits at the Fort Collins location. Marketing relies on recurring event sponsorships (Fire Hydrant 5K, Colorado Brewers' Festival), a blog focused on printing education and event spotlights, and organic Facebook and Instagram presence. Blank-apparel procurement is concentrated with SanMar (primary) and S&S Activewear (secondary). Burt's Logo Apparel is privately held with no disclosed investors, parent company, funding rounds, or ownership changes; legal name on record is "Burts Logo & Apparel" (also styled as "Burt's Logo & Apparel").

Name

Burt’s Logo Apparel

Legal name

Burts Logo & Apparel

Website

https://burtslogoapparel.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Burt's Logo Apparel is a family-owned custom screen printing and embroidery business in Fort Collins, Colorado, founded in 1983. It serves Northern Colorado businesses, schools, municipalities, event organizers, and individuals with decorated apparel, promotional products, and specialty walkathon and healthcare-program programs.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)

akta.pro secondary industries

Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Workwear, Uniforms & Safety Apparel Cut & Sew (IMAOAEAC)

Keywords

• Custom screen printing
• Custom embroidery
• Branded apparel
• Promotional products
• Custom t-shirts

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Screen Printing Services: Custom screen printing on t-shirts, apparel, and various products. Revenue generated per order based on quantity, colors, and complexity. Primary service offering for over 35 years.
2. Embroidery Services: Custom embroidery decoration for hats, jackets, shirts, and bags. Minimum order requirements of 12 pieces for embroidery.
3. Custom Promotional Products: Sale of custom promotional products including drinkware, bags, accessories, and branded merchandise. 3-4 week turnaround for promotional products.
4. Artwork Sales: Pre-designed artwork prints sold directly to customers, including Colorado State University themed art and landscape prints priced between $125-$400.
5. Walkathon/Fun Run Orders: Specialized school event t-shirt orders at flat pricing of $5.25 per shirt with minimum quantities

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Burt's Logo Apparel is a family-owned custom apparel decoration company based in Fort Collins, Colorado. The company offers custom screen printing and embroidery services on t-shirts, apparel, hats, jackets, bags, and a wide range of promotional products. Orders are taken via quote requests, phone, email, and walk-ins, with design assistance from an in-house art department and rush order capability.

Product overview

Burt's Logo Apparel is a family-owned screen printing and embroidery business based in Fort Collins, Colorado, founded in 1983. The company offers a unified custom apparel decorating service that combines screen printing and embroidery capabilities. The core product portfolio includes: custom screen printing services for t-shirts and apparel; custom embroidery for hats, jackets, and garments; and a wide range of customizable promotional products. Supporting these core services are specialized programs for schools (walkathons/fun runs) and the Health/Kindness Heroes program for UCHealth's Healthy Kids Club. Additionally, the company sells Burt's Artwork, a line of custom artwork prints on canvas including designs like Trust In Me, Serenity Tree, and CSU-themed pieces available in multiple sizes.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Screen Printing Custom screen printing services for t-shirts, apparel, and promotional items, with digital design proofs showing customer design colors, size, and placement on garments. Minimum order of 24 pieces for screen printing.
• Custom Embroidery High-quality embroidery using computerized machines for logos and monograms on hats, jackets, t-shirts, and bags. Minimum order of 12 pieces per design.
• Custom T-shirts & Apparel Custom printed or embroidered apparel including crew necks, V-necks, tank tops, long sleeves, sweatshirts, jackets, polos, and backpacks, decorated in-house.
• Promotional Products Customizable promotional products including water bottles, coffee mugs, stadium seats, computer backpacks, wireless earpods, Christmas ornaments, shot glasses, travel blankets, desk organizers, cutlery sets, executive organizers, and charcuterie sets. Standard 3-4 week turnaround.
• Walkathons/Fun Runs T-shirts Specialized t-shirt ordering system for school walkathons and fun runs, featuring custom designs, lap tallying options, and sponsor logo printing at a flat rate of $5.25 per shirt with minimum quantities.
• Health/Kindness Heroes Program Custom t-shirt program for UCHealth's Healthy Kids Club supporting youth health and fitness programs in northern Colorado, with orders submitted through a dedicated portal using pre-approved designs.
• Burt's Artwork Prints Pre-designed canvas artwork prints (e.g., Trust In Me, Solo Cloud, Serenity Tree, CSU-themed designs, Beach Clouds) printed on cotton canvas with UV protection varnish, stretched over wooden frames, and ready to hang in sizes 11x14, 18x24, and 24x36, priced $125 to $400.

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, secondary and flagship.

• SanMarcoreOthersPrimary supplier of apparel products including t-shirts, activewear, and accessories. SanMar is listed as the most-used supplier by Burt's Logo Apparel for their custom printing and embroidery orders.
• S&S ActivewearsecondaryOthersSecondary supplier of apparel for custom printing and embroidery products. Provides additional inventory and product options beyond SanMar.
• Colorado Brewers' FestivalflagshipGTM or Marketing PartnerOfficial merchandise sponsor for multiple years. Creates and sells official event merchandise including t-shirts for the annual craft beer festival in Fort Collins.
• Fire Hydrant 5KflagshipGTM or Marketing PartnerAnnual event sponsor benefiting Larimer Humane Society. Designs race t-shirts and participates in the expo with vendor booth.
• UCHealth Healthy Kids ClubcoreGTM or Marketing PartnerOngoing partnership to provide t-shirt orders for the elementary health and fitness program. Orders submitted through dedicated portal with pre-approved designs.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Broken Arrow Wear: Independent custom screen printer and embroiderer with similar event- and team-driven demand. Closest analog to Burt's in operating model: in-house decoration, quote-based ordering, local/regional SMB focus.
• Rush Order Tees: Custom screen printing and embroidery shop with a national footprint, online ordering, and rush-order capability. Directly comparable on product offering, decoration methods, and rush turnaround — Burt's explicit differentiator.
• Underground Printing: Multi-location custom apparel screen printer with student-organization and event-driven sales. Comparable in channel mix (events, schools, Greek life) and decoration methods, though broader geographic footprint.
• Custom Threads Apparel: Regional custom screen printing and embroidery shop. Comparable on service mix (screen printing + embroidery), SMB customer base, and order minimums typical of independent decorators.
• CustomInk: National custom apparel decorator offering screen printing and embroidery with online design tools and group-ordering. Direct competitor in the same product category, though serving a national rather than regional customer base.

Broad incumbents

• Vistaprint (Cimpress): Mass-market print and promotional products platform with a custom apparel offering. Overlaps with Burt's promotional products and apparel decoration but operates at vastly greater scale and fully self-serve.
• 4imprint: Large promotional products distributor that includes decorated apparel. Comparable on the promotional products revenue stream and B2B SMB customer base, but does not specialize in local screen printing/embroidery services.

Emerging players

• LogoSportswear: Online platform for custom team apparel and corporate wear with configurable decoration. Competes for the same SMB team-uniform buyer via self-serve tooling — relevant as a digital-funnel comparison to Burt's quote-based model.

Others

• SanMar: Burt's primary apparel blank supplier and the largest wholesale distributor of imprintable apparel in North America. Comparable on customer overlap (decorators) and product catalog but is a supplier, not a direct competitor for finished decorated goods.
• alphabroder: Major distributor of imprintable apparel and accessories serving the decorator channel. Adjacent rather than competing — provides the blank goods ecosystem that Burt's decoration business depends on, similar to SanMar.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BurtsLogoApparel
• Instagraminstagram.com/burtslogoapparel/?hl=en
• Xx.com/BurtsLogoFoCo
• LinkedInlinkedin.com/company/burts-logo-apparel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burt’s Logo Apparel