Assurance Development

What Assurance Development does

Assurance Developments Ltd. is a Bangladesh-based real estate developer incorporated in 2003 and headquartered at Assurance Tower, Banani, Dhaka. Founded by Gaus Uddin Khan, the company develops and sells residential apartments and commercial properties across prime Dhaka micro-markets including Gulshan, Banani, Bashundhara, Dhanmondi, Uttara, Baridhara, and Mohakhali. Its product portfolio spans ongoing residential projects (Bellevue, Shining Ruby, The Green Lodge, Niladri, Gulshan Panaroma, Floating Forest), ready and recently handed-over projects, and two commercial buildings (Asian Tower, MS Center); apartment sizes range from approximately 1,290 sqft (Niladri) to over 4,250 sqft (The Green Lodge). The company holds ISO 9001 certification and is a member of REHAB (Real Estate and Housing Association of Bangladesh), signaling regulatory compliance advantage in a market where developer credibility drives buyer decisions. Headcount is stated at 1,000+ employees, with delivery of 1,500+ apartments on time cited as a core differentiator.

The business model is a traditional developer cycle: land is acquired (in some cases via partnership with landowners), projects are built under RAJUK approvals, and units are sold off-plan or upon completion on a per-unit pricing basis (not publicly disclosed). Revenue is generated entirely through one-time-sale transactions across two streams - residential property sales and commercial property sales - with pricing varying by project, micro-market, floor, and unit size. The go-to-market is sales-led: a direct corporate sales team at the Banani headquarters handles enquiries, conducts on-site project viewings, and supplements with referrals and project-launch ceremonies. Three customer segments are served: individual mid-market to upper-middle-class home buyers (primary), commercial property buyers (businesses/investors), and landowner partners. No recurring revenue, financing arms, or rental/management operations are disclosed. Pricing is quoted on inquiry rather than published, consistent with high-touch negotiation-driven sales.

The company has no disclosed technology platform, AI/ML capabilities, mobile applications, or third-party integrations beyond a basic EMI calculator on its corporate website. Marketing channels are limited to the corporate website, project commencement ceremonies, and earned media; there is no evidence of paid digital advertising, CRM automation, or PropTech adoption. Ownership remains private with no subsidiaries, no parent entity, no funding rounds, and no M&A activity disclosed. Leadership is concentrated around the Khan family (Chairman Gaus Uddin Khan and Vice Chairman Rezina Gaus) alongside a professional CEO and directors covering project operations.

Name

Assurance Development

Legal name

Assurance Developments Ltd.

Website

https://assurance.com.bd

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Assurance Developments Ltd. is a Bangladesh-based real estate developer, founded in 2003 and headquartered in Dhaka, that builds and sells residential apartments and commercial properties across prime Dhaka locations including Gulshan, Banani, Bashundhara, and Dhanmondi for individual home buyers, commercial buyers, and landowner partners.

Ownership category

akta.pro rank

Product category

Residential and Commercial Real Estate Development

NAICS

New Housing For-Sale Builders (236117), Land Subdivision (237210)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)

Keywords

• Residential property development
• Commercial real estate
• Apartment construction
• Real estate investment
• Dhaka property developer

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Property Sales: Revenue generated from the sale of residential apartments across various projects in Dhaka. Customers purchase apartments off-plan or upon completion, with pricing based on square footage and project location.
2. Commercial Property Sales: Revenue from commercial spaces including office units and retail shops in commercial projects such as Asian Tower, MS Center, and Azhar Market.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Assurance Developments Ltd. is a Dhaka-based real estate developer that builds, markets, and sells residential apartment projects and commercial buildings in prime locations of Dhaka, Bangladesh. Its portfolio spans multiple named residential projects (e.g., Bellevue, Shining Ruby, The Green Lodge, Niladri, Gulshan Panaroma, Floating Forest) and commercial projects (e.g., Asian Tower, MS Center), and it also partners with landowners to develop their plots in exchange for a share of units or revenue.

Product overview

Assurance Developments Ltd. is a Bangladeshi real estate developer established in 2003, offering residential and commercial property development services. The company's product portfolio consists of multiple apartment and commercial building projects across Dhaka, including ongoing developments (Bellevue, Shining Ruby, The Green Lodge, Niladri, Gulshan Panaroma, FLOATING FOREST), ready projects (Corner Meadows, Assurance Sunflower, Abedins Dream, Asian Tower, Assurance Marzuq, MS Center, Meherunnessa Villa), and completed handover projects. They also provide an EMI Calculator digital tool for customer financial planning. The portfolio spans prime Dhaka locations including Gulshan, Banani, Uttara, Dhanmondi, Bashundhara, Baridhara, Mohammadpur, and Mohakhali.

Differentiator

Problem solved

Functional benefit

Products and services

• Bellevue Residential apartment project in Bashundhara, Dhaka, comprising 8 apartments sized 2,007-2,010 sqft, scheduled for handover in October 2026.
• Shining Ruby Modern 10-storey residential project in Banani, Dhaka, offering 4-bedroom apartments of 2,851-2,913 sqft, scheduled for handover by June 2027.
• The Green Lodge Premium Gulshan-2 residential project with 6 large apartments of 4,236-4,257 sqft, scheduled for handover in July 2028.
• Niladri 10-storey apartment complex in Ashkona with 35 apartments sized 1,295-1,400 sqft, including common space, scheduled for handover in December 2025.
• Gulshan Panorama 14-storey residential tower in Gulshan, Dhaka, with 24 apartments of 2,335-2,570 sqft, scheduled for handover in May 2027.
• Floating Forest 14-storey residential project in Dhanmondi, Dhaka, with apartments ranging from 2,117 to 3,118 sqft, scheduled for handover in August 2025.
• Corner Meadows Ready residential project in Uttara, Dhaka, with apartments sized 1,638-1,738 sqft available for immediate possession.
• Assurance Sunflower G+8-storey ready residential project in Bashundhara, Dhaka, with apartments of 1,564-1,640 sqft, handed over in March 2024.
• Mystic Renu Mahal Handover-stage residential project in Uttara, Dhaka, with apartments of 1,970-2,088 sqft already delivered to owners.
• Abedins Dream Large ready residential project in West Agargaon, Dhaka, with 100 apartments of 1,456-1,511 sqft, handed over in December 2023.
• Asian Tower Ready commercial building in Nikunja, Dhaka, with 28 commercial spaces of 1,386-3,078 sqft spread across 14 floors, intended for business owners and investors.
• MS Center Ready commercial building in Mohakhali, Dhaka, with 14 commercial floors of 1,855-5,375 sqft, handed over in December 2019.
• Assurance Marzuq Ready residential project in Baridhara, Dhaka, with 18 apartments of 2,068-2,485 sqft, handed over in October 2021.
• Meherunnessa Villa 10-storey ready residential project in Banani, Dhaka, with 9 apartments of 1,993-2,114 sqft, handed over in December 2022.
• Handover Projects Portfolio Portfolio of completed and handed-over residential and commercial projects by Assurance Developments, including Cymbidium, GOOl MEHER, Sultans Legacy, Aporajeo, Kakoli, Azhar Market, Ela Castle, Haye Heritage, Khalil Garden, Mallicks Assurance, Sharnali, Barokot, Badhon, Banani Kunja, La Mandarin, Masuka Lodge, Muttalib Villa, Rain Forest, Salvia, and Mystic Renu Mahal.
• EMI Calculator Online Equated Monthly Installment (EMI) calculator tool on the Assurance Developments website that lets prospective buyers compute monthly payments based on principal loan amount, interest rate, and tenure.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Anwar Landmark: Bangladesh real estate developer building residential apartments in Dhaka's premium areas including Gulshan and Banani. Closely comparable product portfolio, customer profile, and sales approach to Assurance Developments.
• Navana Real Estate: Established Dhaka-based developer with ongoing and completed apartment projects in Gulshan, Banani, Dhanmondi, and other premium neighborhoods. Comparable to Assurance in customer segment, project scale, and direct-sales GTM.
• Concord Real Estate & Development Limited: Listed Bangladeshi developer of residential and commercial real estate in Dhaka, with comparable project typologies, sales approach, and target buyers to Assurance.
• Wata Holdings Limited: Bangladeshi developer with apartment projects in Dhaka premium locations. Overlapping customer segment and product offering with Assurance's mid-to-premium residential portfolio.
• Rupayan Group: Dhaka-headquartered real estate developer with residential and commercial projects in similar premium locations. Competes with Assurance for the same mid-to-upper-market apartment buyer and uses a comparable build-and-sell model.
• Bashundhara Land & Development: Largest Bangladeshi real estate developer with extensive residential and commercial projects across Dhaka, including Bashundhara R/A. Directly comparable to Assurance as a Dhaka-focused for-sale residential and commercial developer targeting the same middle and upper-middle class buyer segments.
• Eastern Housing Limited: Listed Dhaka-based real estate developer with a long operating history and residential projects across Dhaka's prime areas. Comparable to Assurance in for-sale apartment business model and REHAB-affiliated positioning.
• Amin Mohammad Group: Dhaka-headquartered real estate developer with residential projects across the city. Comparable build-and-sell apartment business targeting middle to upper-middle class buyers in Dhaka.
• Building for Future Ltd (BFF): Dhaka-focused residential developer with apartment projects in Gulshan, Banani, and similar neighborhoods. Comparable mid-tier scale, customer base, and build-to-sell model to Assurance.

Regional players

• South Breeze Housing Limited: Dhaka-based residential developer with projects in and around the city. Comparable in business model and customer segment but with somewhat smaller scale than Assurance's premium Gulshan/Banani portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assurance Development