Etat Libre d’Orange

What Etat Libre d’Orange does

Etat Libre d'Orange is a Paris-based luxury niche fragrance house founded in 2006 by Etienne de Swardt and operated under the legal entity Editions des Sens SAS. The company designs, produces, and sells perfumes and scented candles directly to consumers through its own e-commerce platform (etatlibredorange.com) and a small network of owned boutiques: two in Paris (3rd and 7th arrondissements) and one international location at MixC mall in Shenzhen, China. A separate US storefront (us.etatlibredorange.com) serves North American customers. The catalog comprises 89+ products organized into the Classic Collection (50ml and 100ml formats, starting at €105) and the Orange Extraordinaire Collection (100ml only, up to €240 for Nostos), alongside scented candles (€52-74), the Discovery Kit (€46 with a €25 voucher), travel sets, 2ml sample bundles, and e-Gift Cards.

The company's core technology is traditional fine perfumery craft executed in France using vegan, cruelty-free raw materials and upcycled ingredients. There is no proprietary software platform, no API, no mobile app, and no disclosed AI/ML capability; the 'Fragrance Finder' is the only digital product tool referenced and is positioned as a recommendation interface rather than a technology platform. Manufacturing relies on third-party production rather than disclosed in-house facilities.

Commercially, Etat Libre d'Orange runs a direct-to-consumer e-commerce model with one-time purchase pricing (no subscription), supplemented by physical retail. Pricing is euro-denominated, with French VAT included for EU shipments and international orders subject to local duties. Payment options include Visa, Mastercard, American Express, PayPal, Klarna installments in 12 countries, Apple Pay, Bancontact, and iDEAL. Marketing is digital-first across Instagram, Facebook, Pinterest, YouTube, email newsletter, and on-site content. The company is privately held and founder-owned, with no disclosed institutional funding, parent company, M&A, or executive hires.

Name

Etat Libre d’Orange

Legal name

Editions des Sens SAS

Website

https://etatlibredorange.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Etat Libre d'Orange is a Paris-based luxury niche fragrance house founded in 2006 that designs, produces, and sells perfumes and scented candles direct-to-consumer via its own e-commerce platform and boutiques in Paris and Shenzhen.

Ownership category

akta.pro rank

Product category

Luxury Niche Fragrances

NAICS

Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)

akta.pro secondary industries

Fragrance Gift Sets & Discovery Kits (CRABADAI), Personal Fragrances (Perfume, Cologne, Body Sprays) (CRADANAD)

Keywords

• Niche perfumery
• Luxury fragrances
• Vegan fragrances
• Scented candles
• Unisex perfumes

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fragrance Sales: Direct retail sales of luxury perfumes and scented candles to consumers through owned e-commerce platform and physical boutiques. Revenue is generated through one-time product purchases with no subscription component.
2. Discovery Kit and Sample Sales: Sale of discovery kits, travel sets, and individual 2ml samples that serve as both a product offering and a customer acquisition tool. Discovery Kit includes €25 voucher for next purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

État Libre d'Orange designs, produces and sells a portfolio of more than 89 niche luxury fragrances organized into The Classic Collection (50ml and 100ml) and The Orange Extraordinaire Collection (100ml only), manufactured in France using vegan and cruelty-free raw materials, including upcycled ingredients. The lineup is complemented by scented candles, the Discovery Kit, Four Free States of Orange sampler, Travel Kit and Refill Travel Kit, and e-Gift Cards, sold primarily through the brand's own e-commerce site and a small network of owned boutiques in Paris and Shenzhen.

Product overview

Etat Libre d'Orange is a French luxury fragrance house operating as a direct-to-consumer e-commerce business on Shopify. The product portfolio centers on perfumes organized into two main collections: The Classic Collection (available in 50ml and 100ml) and The Orange Extraordinaire Collection (exclusively in 100ml), alongside scented candles, discovery kits (Four Free States of Orange, Discovery Kit with 20 samples), and travel sets. The brand also offers an interactive Fragrance Finder tool and e-Gift Cards. Products are cruelty-free, vegan-friendly, and manufactured in France using sustainable raw materials.

Differentiator

Problem solved

Functional benefit

Brands

• The Classic Collection: The main fragrance collection featuring the brand's signature scents, available in 50ml and 100ml sizes.
• The Orange Extraordinaire Collection
• Discovery Kit
• Travel Kit
• Scented Candles

Products and services

• The Classic Collection The main fragrance collection featuring the brand's signature scents, available in 50ml and 100ml sizes, spanning multiple olfactory families including Fresh, Floral, Woody, Leathery, Spicy, Chypre, Powdery and Fruity. Prices start from €105 for 100ml (e.g., Let's Pretend). Targeted at luxury fragrance consumers seeking unisex, niche compositions.
• The Orange Extraordinaire Collection A rarefied collection of fragrances available exclusively in 100ml size, featuring the brand's most distinctive and bold compositions (e.g., Nostos at €240). Targeted at luxury fragrance enthusiasts seeking the most extraordinary, unconventional scents in the catalog.
• Scented Candles Home fragrance collection inspired by signature fragrances, with burn times of 40-60 hours for standard sizes. Some reinterpret iconic scents while others are exclusive home fragrance creations. Prices range from €52 to €74. Targeted at existing fragrance customers expanding into home ambience.
• Discovery Kit A curated collection of mini fragrances (box of 20 samples or customizable boxes) for exploring the brand's olfactory universe, priced at €46 and including a €25 voucher for next 100ml fragrance purchase (minimum €105 spend, valid 2 months). Doubles as a customer acquisition and trial tool.
• Four Free States of Orange A bundle of 4 x 2ml fragrance vials priced at €15, allowing customers to discover and try multiple scents before committing to a full bottle. Acts as a low-cost entry point to the brand's catalog.
• Travel Kit / Refill Travel Kit Practical travel-sized fragrances for experiencing the collection on the go, with refills available. Travel Kit priced at €160; Refill Travel Kit priced at €105. Targeted at travelers and gifting customers.
• e-Gift Card Digital gift cards available for purchase online, allowing recipients to choose their own fragrances. Supports gifting use cases for the brand's fragrance catalog.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Le Labo: New York-based niche fragrance house founded in 2006, now owned by Estée Lauder. Sells artisanal, unisex luxury fragrances and candles through DTC and selective retail — directly comparable to Etat Libre d'Orange in positioning, price point, and customer base.
• Byredo: Swedish luxury fragrance and lifestyle house known for distinctive unisex scents, candles, and leather goods. Comparable to Etat Libre d'Orange in DTC-driven premium niche positioning, design-led storytelling, and global e-commerce.
• Maison Margiela Replica: Designer house's Replica fragrance line offers accessible luxury scents with conceptual storytelling tied to memories and places. Comparable positioning in the contemporary niche/luxury fragrance segment with strong DTC and selective department store distribution.
• Serge Lutens: French niche perfumer known for provocative, artistic fragrance compositions sold primarily through the brand's own boutiques and online. Directly comparable in editorial, avant-garde positioning and French heritage.
• Frédéric Malle: Paris-based niche perfume publisher (Editions de Parfums Frédéric Malle), founded by a perfumer's son to showcase renowned perfumers' work. Comparable in French heritage, prestige pricing, and author-driven fragrance compositions sold via DTC and luxury retail.
• Diptyque: Paris-based luxury fragrance and scented candle house founded in 1961. Comparable in French heritage, premium pricing on perfumes and candles, DTC-first model, and global boutique presence.
• Memo Paris: Paris-based niche fragrance house with travel-inspired scents and DTC-led distribution. Comparable in Parisian luxury fragrance heritage, distinctive brand narrative, and unisex premium positioning.

Broad incumbents

• Aesop: Australian luxury beauty brand owned by L'Oréal, offering fragrances alongside skin, hair, and body care. Comparable in DTC-led model, design and editorial-led storytelling, vegan/cruelty-free positioning, and premium pricing.
• Tom Ford Private Blend: Estée Lauder-owned luxury fashion and fragrance brand's Private Blend collection offers niche-positioned, premium unisex fragrances. Comparable in luxury pricing and unisex positioning, but benefits from the broader Tom Ford brand and department store distribution.

Emerging players

• Initio Parfums Privés: Paris-based niche fragrance house specializing in pheromone-influenced and unconventional luxury scents. Comparable in DTC-first model, Parisian heritage, and bold positioning targeting niche fragrance enthusiasts.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/etatlibredorangeparis/videos
• Facebookfacebook.com/EtatLibreOrange
• Instagraminstagram.com/etatlibredorange
• Pinterestpinterest.fr/etatlibreorange
• Xx.com/EtatLibreOrange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etat Libre d’Orange