BioFlorence

What BioFlorence does

BioFlorence Produtos Hospitalares is a privately held Brazilian supplier of hospital and medical support products, headquartered at Rua Cecília Basso Rabechi, 71, Itatiba, São Paulo (CNPJ 24.682.887/0001-45). The company was founded in 2009 and operates with 11–50 employees, serving hospitals and healthcare facilities primarily in Southeast Brazil. Its product line consists of low-complexity medical commodity goods — pillows, mattresses, positioners, and protector products — supplied under the 'BioFlorence' brand with the positioning 'Sua Saúde em Boas Mãos' (Your Health in Good Hands).

The company's business model is straightforward B2B distribution: it sells hospital products directly to healthcare-provider customers through a catalog-based motion, supported by a website and direct-contact channels (WhatsApp for inquiries, Instagram and YouTube for brand presence). Pricing is not publicly disclosed, and the firm has no disclosed certifications, regulatory approvals, patents, or proprietary technology stack. The operating geography is restricted to a single country (Brazil), with concentration in the Southeast region, and there are no recorded subsidiaries, partnerships, alliances, funding rounds, M&A activity, or leadership hires in the source data.

Financially and structurally, BioFlorence is opaque: no revenue, headcount-by-function, ownership, or investor information is disclosed, and the contact details (a placeholder phone number, generic email) suggest a small operator with limited public-market visibility. The absence of certifications, compliance data, and named institutional customers implies the company is positioned as a local/regional commodity supplier rather than a scaled, differentiated medical-device business.

Name

BioFlorence

Legal name

BioFlorence Produtos Hospitalares

Website

https://bioflorence.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

BioFlorence Produtos Hospitalares is a privately held Brazilian supplier of medical and hospital products — pillows, mattresses, positioners, and protectors — selling directly to hospitals and healthcare facilities in Southeast Brazil via a catalog and WhatsApp/Instagram channels.

Ownership category

akta.pro rank

Product category

Medical Supplies

NAICS

Medical Equipment and Supplies Manufacturing (3391), Mattress Manufacturing (33791)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro industry

PRIMARYHSABAKAA

Durable Medical Equipment (DME) Sales & Rentals

Home & Personal Services/Elder Care & In-Home Care Services/Medical Equipment & Home Mobility Support Services

SECONDARYCRADALAK

Medical & Hygiene Disposables (Underpads, Disposable Washcloths, Bed Bath Products)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

SECONDARYIMAMAGAF

Medical & Healthcare Hygiene Disposables (Patient Wipes, Underpads)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

Keywords

• Hospital medical supplies
• Medical mattresses
• Patient positioners
• Hospital pillows
• Protective medical products

Headquarters

HQ city

Itatiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Marketing channels2 records

Core offering

BioFlorence supplies pillows, mattresses, positioners, and protector products to hospitals and healthcare facilities in Brazil. Operating under the legal name BioFlorence Produtos Hospitalares, the company provides hospital and medical products through direct sales to healthcare providers, supported by a catalog-based approach and direct customer contact channels.

Product overview

BioFlorence operates as a single-product hospital products company, offering Bioflorence Produtos Hospitalares. The company serves the Brazilian healthcare market with medical and hospital supplies, and maintains a catalog-based sales approach through their website.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Pillows Pillows designed for hospital and healthcare facility use, supplied to healthcare providers in Brazil.
• Medical Mattresses Medical mattresses supplied to hospitals and healthcare facilities in Brazil for patient care.
• Patient Positioners Positioner products designed for patient positioning in hospital and healthcare settings.
• Protector Products Protector products supplied to healthcare facilities for use in hospital and medical environments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights2 records

Broad incumbents

• Essity (BSN medical): Multinational hygiene and health company with a medical solutions division selling hospital bedding, hygiene disposables, and protection products — competes with BioFlorence across multiple product categories as part of a much broader portfolio.
• Owens & Minor: Global medical products distributor serving hospitals with patient care supplies including bedding, positioners, and protection products — comparable as a B2B hospital-supply channel competitor with a much larger scale footprint.
• Cardinal Health: U.S.-headquartered medical products distributor with extensive hospital supply catalogs and global reach; an indirect competitor in Brazil via broadline distribution, and a useful benchmark for how hospital supply economics scale.
• Henry Schein: Global distributor of medical and dental supplies serving office-based practitioners and institutions — adjacent in distribution model and customer base, though with a different primary channel mix.

Direct peers

• Mölnlycke Health Care: Global medical products company selling wound care, pressure ulcer prevention (including positioners and mattresses), and operating-room supplies — comparable niche overlap with BioFlorence's positioning and protection products.
• Medline Industries: One of the largest privately held medical supplies manufacturers and distributors globally, with a deep catalog of hospital bedding, positioners, and patient hygiene products — directly overlapping BioFlorence's pillow, mattress, positioner, and protector offering.

Regional players

• Cremer: Brazilian manufacturer of medical textiles, dressings, and hospital consumables, with a national footprint — the closest scaled Brazilian peer to BioFlorence in terms of category and geography.
• Embramed: Brazilian medical products distributor serving hospitals and clinics across Brazil, with overlapping hospital-supply categories and a comparable B2B go-to-market motion.
• Medcare Brasil: Brazilian medical supplies distributor focused on hospital and clinical products, including bedding, positioners, and protection items — a directly comparable regional competitor operating in the same geography.

Emerging players

• Diasyst: Brazilian medical device and supplies company with a focus on hospital and clinical products, representing a similarly-sized emerging competitor in the regional Brazilian hospital supply market.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/bioflorence1
• LinkedInlinkedin.com/company/bioflorence

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BioFlorence