ForEducation EdTech
ForEducation EdTech is a Brazilian Google for Education Premier Partner that sells, implements, and supports the Google Workspace for Education ecosystem — including two proprietary platforms (orchestra4edu LMS, conecta4edu family-communication app) and the Fluência Digital methodology — for K-12 schools and universities across all 27 Brazilian states.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ForEducation EdTech does
ForEducation EdTech is a Brazilian EdTech company founded in 2013 and headquartered in São Paulo that operates as a Google for Education Premier Partner in Brazil, with reach across all 27 Brazilian states. The company sells, implements, and supports the Google for Education ecosystem — including Google Workspace for Education (Fundamentals, Standard, Teaching and Learning Upgrade, and Education Plus tiers), Chromebooks, ChromeOS Flex, and Chrome Education Upgrade licenses — for K-12 schools, universities, and digital learning platforms. Its two proprietary platforms are orchestra4edu, an integrated LMS/portal that synchronizes with institutional academic ERPs and provides Learning Analytics over Google Workspace for Education, and conecta4edu, a school-family communication app available on iOS and Android. Revenue comes from three streams: professional services (Fluência Digital digital-transformation implementations, teacher and administrative training, and ongoing support), hardware sales (Chromebooks and ChromeOS Flex deployments), and software licensing (Google Workspace premium tiers and Chrome Education Upgrade). The company also runs structured programs — the Fluência Digital methodology, Hackathon Educacional (launched 2024, three modalities), and the Aluno Tutor (Student Tutor) program (six editions since 2020, 350 certified students) — to drive engagement, certification, and community among partner institutions.
The company's go-to-market is direct enterprise field sales combined with a partner/referral network of Google Reference Schools (20+ named institutions including Ânima Educação, SOMOS/Plurall, Materdei, Cotemig, Colégio Claritas, and Universidade São Judas). Notable deployments include the Plurall (SOMOS) integration serving 80,000 teachers and 1.1 million students, the Universidade São Judas Google Reference University status (first in Brazil), and an orchestra4edu user base of approximately 2 million students. The company holds a Google Partner of the Year award and a current Google for Education Partner badge, with no disclosed external funding and a headcount of 11–50.
ForEducation EdTech firmographics
Firmographics- Name
- ForEducation EdTech
- Legal name
- FOREDUCATION EDTECH TECNOLOGIA EDUCACIONAL LTDA
- Website
- https://foreducationedtech.com.br
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ForEducation EdTech is a Brazilian Google for Education Premier Partner that sells, implements, and supports the Google Workspace for Education ecosystem — including two proprietary platforms (orchestra4edu LMS, conecta4edu family-communication app) and the Fluência Digital methodology — for K-12 schools and universities across all 27 Brazilian states.
- Ownership category
- akta.pro rank
ForEducation EdTech industry classification
Industry- Product category
- Educational Technology Services
- NAICS
- Educational Support Services (611710), Computer Training (61142), Business and Secretarial Schools (611410), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)
- akta.pro secondary industries
- Education ERP (Student Information, Finance, HR) (HDAEAEAI), Productivity & Office Software Skills (EDAAAIAC), Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB)
Keywords
Where ForEducation EdTech is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ForEducation EdTech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Professional Services (Implementation & Training): Customized digital transformation programs including technical implementation, teacher training, administrative training, communication advisory, and ongoing support. Projects are personalized according to each client's needs.
- Hardware Sales: Chromebook sales and Chrome Education Upgrade licenses. ChromeOS Flex deployment for modernizing old PCs and Macs. Chrome Education Upgrade (CEU) enables device management and pedagogical environment creation.
- Google Workspace for Education Licensing: Premium licensing for Education Standard and Education Plus tiers, adding privacy, security layers, proactive prevention, advanced detection, and rapid remediation capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Google Workspace for Education Fundamentals - Free tier |
| Subscription | Annual | Teaching and Learning Upgrade - Mid-tier paid license |
| Subscription | Annual | Google Workspace for Education Standard - Mid-tier paid license |
| Subscription | Annual | Google Workspace for Education Plus - Premium tier |
| Subscription | Annual | Chrome Education Upgrade (CEU) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
ForEducation EdTech product offering
Product offeringCore offering
ForEducation EdTech is a Google for Education Premier Partner in Brazil that distributes Google Workspace for Education licenses, Chromebooks, ChromeOS Flex, and Chrome Education Upgrade, complemented by two proprietary platforms (orchestra4edu integrated LMS and conecta4edu school-family communication app) and a proprietary Fluência Digital digital transformation methodology. The company delivers end-to-end programs for K-12 schools and universities covering technical implementation, teacher and administrative training, family engagement, and Google Reference School/University certification pathways across all 27 Brazilian states.
Product overview
ForEducation EdTech is a Google for Education Premier Partner in Brazil offering a platform-plus-methodology portfolio. The core offering centers on Google Workspace for Education (sold across four tiers: Fundamentals, Standard, Teaching and Learning Upgrade, and Education Plus), complemented by two proprietary platforms: orchestra4edu (an integrated LMS portal built on Google Workspace with Learning Analytics and machine learning) and conecta4edu (a digital agenda for school-family communication on iOS/Android). The company also delivers three structured programs — Fluência Digital (a proprietary digital fluency methodology with multiple implementation phases), Hackathon Educacional (an immersive ideation/programming marathon with three age-based modalities), and the Aluno Tutor Google for Education program (student-tutor initiative with Google certification). Hardware and OS offerings include Chromebooks, ChromeOS Flex, and Chrome Education Upgrade licenses. All offerings are focused on the Google for Education ecosystem, serving educational institutions across all Brazilian states.
Differentiator
Problem solved
Functional benefit
Brands
- orchestra4edu: Learning management platform that integrates with Google Workspace for Education tools, providing analytics, course management, and user synchronization capabilities for educational institutions
- conecta4edu
- Fluência Digital
- Hackathon Educacional
- Programa Aluno Tutor
- Escolas de Referência Google
Products and services
- orchestra4edu Proprietary learning management and integration portal that consolidates Google Workspace for Education tools, virtual classrooms, third-party content, and Learning Analytics. Enables institutions to build complete courses, track user performance, and synchronize data between academic ERPs and Google Workspace. Used by approximately 2 million students.
- conecta4edu Digital educational agenda and communication application for schools to manage communication with parents/guardians. Features include institutional announcements, notifications, daily activity logs, event calendars, optional early childhood routine tracking (meals, evacuation, naps). Available on iOS and Android.
- Fluência Digital Proprietary digital fluency transformation methodology and program for educational institutions, delivered through multiple structured phases including technical deployment, teacher training, administrative team training, communication advisory, family lectures, Google Ambassador Program, Student Tutor Program, Digital Citizenship Program, and Google Reference School Certification.
- Hackathon Educacional Immersive ideation and prototyping marathon program for schools, offered in three modalities (Hackathon Kids for Elementary, Hackathon Educacional for Middle/High School, and Hacka Day). Develops communication, creativity, computational thinking, problem-solving, and teamwork skills, and serves as a digital transformation engagement channel.
- Google Workspace for Education Google's cloud productivity and collaboration suite for schools and universities, distributed by ForEducation EdTech across four licensing tiers (Fundamentals free, Teaching and Learning Upgrade, Standard, and Education Plus). Includes Gmail, Drive, Docs, Slides, Sheets, Forms, Classroom, Meet, and Calendar, with security and analytics features at higher tiers.
- Chromebooks Google ChromeOS laptops designed for cloud-based computing, distributed by ForEducation EdTech for use in educational institutions. Features fast boot times, long battery life, automatic security updates, and configurations up to 8GB RAM and 64GB storage.
- ChromeOS Flex Google's cloud-prioritized operating system that can be installed on existing PCs and Macs to deliver a fast, secure, easy-to-manage computing experience, reducing e-waste and offering up to 96% cost savings versus purchasing new devices, manageable via Chrome Education Upgrade.
- Chrome Education Upgrade (CEU) Device management license that transforms Chrome OS devices (and renewed PCs running ChromeOS Flex) into pedagogical tools. Enables IT administrators to create educational environments with security policies, Kiosk Mode for standardized testing, guest access, third-party SSO, offline device tracking, and ROI optimization features.
- Programa Aluno Tutor Google for Education Student tutor program that develops digital fluency, web safety, and media literacy. Students become multipliers of Google Workspace knowledge by helping peers and teachers. Six editions have certified 350 students as Aluno Tutor Google since its launch in 2020.
Quantifiable outcome
- São Judas transitioned from in-person to remote learning in 4 hours during pandemic (received government notice at 3pm, classes running remotely by 7pm same day)
- +4 more outcomes
Companies that use ForEducation EdTech
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
ForEducation EdTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature5 records
ForEducation EdTech partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Google for EducationcoreOfficial Google Partner Brasil specializing in Google for Education ecosystem implementation. Authorized to distribute Google Workspace for Education (all tiers), Chrome Education Upgrade, Chromebooks, and ChromeOS Flex. Company holds Partner of the Year recognition and maintains current Google Partner Badge certification.
- Ânima EducaçãomajorMajor Brazilian higher education group partner for digital transformation. ForEducation enabled São Judas university to achieve Google Reference University status. Partnership supported pandemic remote learning transition for Ânima's network including São Judas and other institutions.
- SOMOS Educação (Plurall)majorForEducation integrated Plurall digital learning platform with Google Classroom, Meet, and Agenda. Integration enabled 80,000 teachers and 1.1 million students to maintain study routines during pandemic school closures.
- Google Certified Educator NetworkminorStaff members hold Google Certified Educator Level 1, 2, Trainer, and Innovator certifications, enabling company to deliver certified Google training programs.
- Digital PromiseminorGoogle partnered with Digital Promise to create the Dynamic Learning Project, offering technology training programs for teachers and institutions. ForEducation aligns with this initiative through its Fluência Digital program methodology.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
ForEducation EdTech competitors and assessment
Company assessmentBroad incumbents
- Microsoft Education: Direct ecosystem competitor offering Microsoft 365 Education, Teams for Education, and Surface devices to schools worldwide. Competes with ForEducation's Google Workspace for Education implementations at the platform level for Brazilian institutional buyers.
- Instructure (Canvas): Global LMS provider whose Canvas platform competes with orchestra4edu's LMS-like functionality. Comparable as a comprehensive learning management system sold to schools and universities, though it operates independently of the Google ecosystem.
- PowerSchool: Large K-12 education technology platform offering SIS, LMS, and analytics. Comparable to ForEducation in targeting schools with integrated management and analytics capabilities, though at global scale and outside the Google ecosystem.
Others
- Google for Education: The underlying platform provider and most critical partner; ForEducation's entire stack is built on Google Workspace, Chromebooks, and Chrome Education Upgrade. Not a competitor in the traditional sense, but the most important strategic counterparty and potential disintermediation risk.
- Digital Promise: Nonprofit that partnered with Google on the Dynamic Learning Project to train teachers in technology integration. ForEducation aligns with this initiative through its Fluência Digital methodology, making Digital Promise a thematically adjacent enabling organization in the same ecosystem.
Direct peers
- Ânima Educação: Large Brazilian higher-education group and a flagship ForEducation reference customer (São Judas). Operates digital, hybrid, and in-person programs and represents the type of institutional buyer ForEducation targets for Google Reference University status.
- SOMOS Educação (Plurall): Major Brazilian K-12 educational content and digital platform operator that partners with ForEducation to integrate its Plurall platform with Google Classroom. Operates in the same Brazilian EdTech market with overlapping institutional customers and complementary digital-learning offerings.
Regional players
- Estante Mágica: Brazilian EdTech focused on literacy and reading platforms for K-12 schools. Comparable as a Brazilian-focused K-12 digital learning provider, though concentrated on literacy content rather than broad infrastructure and device deployment.
- Geek Education: Brazilian EdTech offering digital skills, programming, and computational-thinking curricula to schools. Comparable to ForEducation's Hackathon Educacional and Aluno Tutor programs as K-12 digital fluency and innovation partners in the Brazilian market.
Emerging players
- Edmodo (Archipelago Learning): Education-focused collaboration platform for teachers, students, and parents. Comparable to ForEducation's conecta4edu in school-family communication and to Google Classroom's collaborative features, though with a different distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ForEducation EdTech social profiles
Digital presenceForEducation EdTech compliance and trust
Trust signalCompliance2 records
ForEducation EdTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
ForEducation EdTech leadership team
Management profileNumber of profiles
Profiles9 records
ForEducation EdTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ForEducation EdTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ForEducation EdTech
What does ForEducation EdTech do?
ForEducation EdTech is a Google for Education Premier Partner in Brazil that distributes Google Workspace for Education licenses, Chromebooks, ChromeOS Flex, and Chrome Education Upgrade, complemented by two proprietary platforms (orchestra4edu integrated LMS and conecta4edu school-family communication app) and a proprietary Fluência Digital digital transformation methodology. The company delivers end-to-end programs for K-12 schools and universities covering technical implementation, teacher and administrative training, family engagement, and Google Reference School/University certification pathways across all 27 Brazilian states.
Is ForEducation EdTech a public or private company?
ForEducation EdTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ForEducation EdTech founded?
ForEducation EdTech was founded in 2013. It employs 11 to 50 people.
Where is ForEducation EdTech based?
ForEducation EdTech is headquartered in São Paulo, Brazil, in the Latin America region.
How does ForEducation EdTech make money?
Three revenue lines are on record. Professional Services (Implementation & Training) is the primary driver. The others are hardware Sales and google Workspace for Education Licensing.
Who are ForEducation EdTech's main competitors?
Broad incumbents on record are Microsoft Education, Instructure (Canvas) and PowerSchool. Others are Google for Education and Digital Promise. Direct peers are Ânima Educação and SOMOS Educação (Plurall). Regional players are Estante Mágica and Geek Education. Edmodo (Archipelago Learning) is listed as an emerging player.
Does ForEducation EdTech have an API?
No public API is recorded for ForEducation EdTech.
What industry is ForEducation EdTech in?
ForEducation EdTech's product category is Educational Technology Services. Its primary akta.pro industry code is BPADAKAH, Digital Learning, EdTech Enablement & Connectivity for Education, with a secondary code of HDAEAEAI, Education ERP (Student Information, Finance, HR). Its NAICS code is 611710 and its SIC code is 8200.