Qualification Targets

Name

Qualification Targets

Legal name

Qualification Targets Inc.

Website

https://targets.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Shooting Targets & Firearms Training Consumables

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994)

SIC

Ordnance & Accessories, (No Vehicles/Guided Missiles) (3480)

akta.pro primary industry

Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Shooting targets
• Firearms training equipment
• Tactical training supplies
• Law enforcement targets
• Military qualification targets

Headquarters

HQ city

Hammond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Shooting Target Sales: Sale of paper, cardboard, steel, and reactive shooting targets for military, law enforcement, and civilian markets. Products sold individually and in packs with varying price points from $10 to $2,545.
2. Safety Equipment Sales: Sale of ear protection, eye protection, and gun cleaning accessories. Revenue generated from individual product sales across multiple price tiers.
3. Government/Department Orders: Direct B2G sales to government agencies including military branches, federal law enforcement, and state/local departments via Net 30 terms, phone, fax, and email with dedicated department order processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qualification Targets Inc. manufactures, sources, and sells shooting targets — paper, cardboard, AR500/AR550 steel, thermal/reactive, training, critical response, and ARQ (Annual Rifle Qualification) targets — plus range safety accessories (ear/eye protection, target stands, cleaning supplies, timers, dummy rounds) through a Shopify e-commerce storefront and dedicated department sales channel. Offerings span agency-specific designs for U.S. military branches, federal/state/local law enforcement, the FBI, and civilian shooters, with custom design services and GSA Advantage federal procurement access.

Product overview

Qualification Targets Inc. is a specialized shooting target manufacturer and supplier serving military, law enforcement, and civilian markets for over 25 years. The company operates as a single unified e-commerce platform offering hundreds of products across two main categories: shooting targets and safety accessories. The core target portfolio includes Paper Targets, Cardboard Targets, Steel Targets, Target Backers, Thermal/Reactive Targets, Training Targets, Critical Response Targets, and ARQ Targets — each available in multiple military, federal, and law enforcement agency-specific designs. The accessories lineup includes Ear Protection, Eye Protection, Target Stands, Timers, Clearing Stations, Training Dummy Rounds, Less Lethal Targets, Magazine Storage, and Weapon Cleaning Products. Products are sold individually and in packs, with government customers served via GSA Advantage contract.

Differentiator

Problem solved

Functional benefit

Products and services

• Paper Targets Standard paper shooting targets for firearms qualification and training, available in multiple sizes and designs including B-21, B-27, FBI-Q, and military/law enforcement specifications. For military, law enforcement, and civilian shooters.
• Cardboard Targets Durable cardboard shooting targets designed for repeated use in training scenarios, including FBI-Q-CB, B-27-CB, and agency-specific designs. Priced $55–$104 per unit due to enhanced durability. For high-volume training facilities and law enforcement.
• Steel Targets Long-lasting AR500 and AR550 steel targets including gongs, dueling trees, plate racks, auto-poppers, and IPSC-style targets for high-volume training. Priced $4.83–$2,545. For ranges, law enforcement training, and commercial shooting facilities.
• Target Backers Cardboard, plastic, and polyfoam backers that protect walls and provide proper bullet containment behind paper targets at shooting ranges.
• Thermal and Reactive Targets Infrared and thermal-reactive targets for zeroing weapons and advanced training exercises, including IR-T series and M-VELETA3 models. For advanced law enforcement and military training programs.
• Training Targets Specialized training targets including hostage scenarios, silhouette targets, and discretionary shape targets for tactical firearms training. For law enforcement and military instructors.
• Critical Response Targets & Overlays Shoot/No Shoot training targets and overlays for active shooter response training, including CR-100 series and CR-200 series with photo-realistic situational designs. For law enforcement de-escalation and active-shooter programs.
• ARQ (Annual Rifle Qualification) Targets Annual Rifle Qualification targets for the Marine Corps Weapons Training Battalion, including ARQ Destroy/Long Bay and ARQ Drill/Short Bay variants registered with National Stock Numbers for streamlined federal procurement.
• Ear Protection Range hearing protection including electronic earmuffs, passive ear muffs, ear plugs, and combo sets from Walker's, Pro Ears, and Pyramex. Priced $15.99–$199.99.
• Eye Protection Range safety glasses and tactical goggles from Pyramex, ZTEK, and other brands, including prescription readers and protective cases. Priced $3.77–$21.59.
• Target Stands Stands and mounting systems for holding paper and cardboard targets at shooting ranges.
• Target Packs Pre-packaged sets of targets including B-21E Target Pack, B-27E Target Pack, B-21E Pack, and CR-200 Starter for convenient bulk purchasing. Priced $24–$155.
• Training Dummy Rounds Non-firing training ammunition for safe firearm handling drills, malfunction drills, and training scenarios without live rounds.
• Less Lethal / Self Defense Targets Specialized targets designed for less-lethal weapon and self-defense training scenarios. For law enforcement and security training programs.
• Weapon Cleaning Products Gun cleaning supplies including brushes, patches, lubricants, and cleaning kits from brands like Militec-1 and Pro-Shot. Priced $3.75–$86.
• Safety Items Range safety equipment including miscellaneous safety products used at commercial and training shooting facilities.
• Clearing Stations Stations for safely clearing and inspecting firearms after use at commercial and military shooting ranges.
• Timers Shooting range timers for competitive shooting and tactical training timing exercises.
• Magazine Storage Storage solutions for firearm magazines and shooting accessories.

Quantifiable outcome

• Most orders ship within 24 hours
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store at targets.net, providing product catalog management, shopping cart functionality, order processing, and secure payment processing infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Champion Traps & Targets: Direct peer: manufactures paper, cardboard, and reactive targets plus range gear for sporting goods retail, ranges, and government. Closely comparable in product mix and end markets.
• Grizzly Targets: Direct peer: manufacturer of AR500/AR550 steel targets and target systems for high-volume range use. Competes head-to-head in the steel target category and government/range channel.
• Birchwood Casey: Direct peer: produces shooting targets (shoot-N-C, paper, silhouette) and shooting accessories for sporting goods, LE, and military channels. Comparable product breadth and dual B2C/B2G distribution model.
• Action Target: Direct peer: manufactures and supplies shooting targets, steel target systems, and range equipment to law enforcement, military, and commercial ranges. Overlaps with Qualification Targets' core product line and customer base in government and LE training.
• Caldwell (Battenfeld Technologies): Direct peer: offers shooting accessories, target stands, rests, and range equipment to civilian, LE, and military markets. Overlaps in target stands, rests, and shooting accessories sold alongside targets.
• Laser Shot: Direct peer: provides simulation-based and reactive target systems (including thermal/infrared) for military and law enforcement firearms training. Comparable in advanced training products and government customer base.

Broad incumbents

• Blackhawk Products Group: Broad incumbent: tactical gear, holsters, and shooting accessories supplied to military and law enforcement. Overlaps with Qualification Targets' LE/military channel and accessories range, though broader in product scope.
• Vista Outdoor: Broad incumbent: parent of Federal, Speer, CCI, and other shooting sports brands. Sells ammunition, reloading, and shooting accessories across sporting goods, LE, and military channels, providing an obvious strategic-acquisition comparison.
• Safariland: Broad incumbent: large portfolio of law enforcement, military, and tactical products including holsters, body armor, and training equipment. Comparable in serving the same federal/state LE customer base, though not focused narrowly on targets.

Emerging players

• Mantis (MantisX): Emerging player: dry-fire and live-fire training systems (sensors, apps, target systems) for civilian and LE shooters. Partial overlap in the training-targets and accessories category with a technology-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Targets.net

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualification Targets