Dementia Care International

What Dementia Care International does

Dementia Care International is a Melbourne, Australia-based private organization founded in 1993 by Jane Verity that develops and disseminates the Spark of Life Philosophy, a proprietary framework for humanizing dementia care through emotional wellbeing, strengths-based engagement, and the concept of rementia (recovery of lost abilities). The company's core technology is the Spark of Life Philosophy itself — including the Model of Care, 5 Core Emotional Needs framework, Spark of Life Language, the Rehabilitative Program, and the Club Program — all copyrighted IP developed by Jane Verity and Hilary Lee with roots in Scandinavian healthcare systems.

The product portfolio is structured as a tiered education and certification offering: 4-Hour Spark of Life Education Sessions delivered on-site at client facilities, 4-Day Spark of Life Rehabilitative Programs, a 3-week International Master Leadership Program held in Perth, Australia and Denmark, and 3-Day Certified Club Facilitator Courses. Supplementary revenue lines include Spark of Life Rainbow Uniforms (Australian-manufactured colorful polos for care staff) and audio educational resources, with a membership layer for premium content.

The go-to-market combines direct enterprise sales to aged care facilities, hospitals, and healthcare organizations worldwide with a community-led model where certified Master Practitioners and Club Facilitators implement the philosophy in their own facilities across 14+ countries. Pricing is not publicly disclosed; revenue mix spans professional services (training fees), licensing/certification, merchandise, and subscription/membership content. The Dementia Foundation for Spark of Life operates as the charity arm, sponsoring practitioners from developing countries. The company employs 11-50 staff and maintains an active leadership presence through Jane Verity at industry conferences including the 2026 National Dementia Conference in Melbourne.

Name

Dementia Care International

Legal name

Dementia Care International

Website

https://dementiacareinternational.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Dementia Care International is a Melbourne-based organization founded in 1993 that develops the proprietary Spark of Life Philosophy and Model of Care, delivering education, certification, and rehabilitative programs to aged care facilities, hospitals, and healthcare professionals across more than 14 countries.

Ownership category

akta.pro rank

Product category

Dementia Care Education and Training

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Health Services (8000), Services-Management Consulting Services (8742)

akta.pro primary industry

Family Caregiver Training & Dementia Coaching (HSABAEAI)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)

Keywords

• Dementia care education
• Aged care training
• Rehabilitative programs
• Caregiver certification
• Person-centered care

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Education and Training Programs: Dementia Care International generates revenue through fee-for-service education sessions including 4-Hour Spark of Life Education Sessions, 4-Day Spark of Life Rehabilitative Program, and the International Master Leadership Program. These programs train healthcare professionals, staff, and families in the Spark of Life Philosophy.
2. Certification and Licensing: Revenue is generated through certification programs that train Master Practitioners and Club Facilitators who then implement the Spark of Life Philosophy in their own organizations. Programs are conducted in various countries including Perth, Australia and Denmark.
3. Merchandise and Products: Sale of Spark of Life branded merchandise including colorful polo uniforms designed for dementia care environments. Uniforms feature custom woven rainbow collars and cuffs and are manufactured in Australia in sizes 6-26.
4. Membership Content: Some premium content and resources require membership access, indicating a subscription or membership-based revenue component for exclusive educational materials.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Dementia Care International delivers the Spark of Life Philosophy as a humanizing, rehabilitative education and care framework for organizations and professionals working with people living with dementia. The company trains healthcare staff and family caregivers through 4-hour education sessions, a 4-day Rehabilitative Program, and an intensive International Master Leadership Program, while certifying Master Practitioners and Club Facilitators to implement the methodology in their own facilities. Supplementary revenue comes from Spark of Life branded uniforms and audio educational resources that reinforce the philosophy in care environments.

Product overview

Dementia Care International offers a unified portfolio of dementia care education and certification programs centered around the Spark of Life Philosophy. The core offerings include the Spark of Life Education (with sessions ranging from 4-hour to 4-day formats), the Spark of Life Model of Care (a best practice framework), the Spark of Life Rehabilitative Program (therapeutic intervention), and the Spark of Life Club Program (social engagement). The International Master Leadership Program provides advanced certification for leaders. Supplementary products include the Spark of Life Rainbow Uniforms for care facilities and audio educational resources. All programs focus on humanizing dementia care through emotional connection, unconditional love, and practical skills development.

Differentiator

Problem solved

Functional benefit

Products and services

• Spark of Life Education Sessions Structured education program for healthcare professionals, staff, and families delivered in 4-hour session format focused on humanizing dementia care and providing practical skills for caregivers.
• Spark of Life Rehabilitative Program 4-day therapeutic program facilitating improvement in cognitive and social abilities of people with dementia through positive connections, focused attention of unconditional love, and non-pharmacological interventions.
• Spark of Life Model of Care A best-practice framework of education and care practices developed by Jane Verity and Hilary Lee, promoting dignity, respect, and unconditional love and providing a transferable structure effective across diverse cultures and care settings including community and palliative care.
• Spark of Life Club Program Social engagement program designed to improve emotional wellbeing of people with dementia through meaningful activities, music, and positive connections in group settings.
• Spark of Life International Master Leadership Program 3-week intensive residential program (held in Perth, Western Australia) that trains international leaders to implement the Spark of Life Philosophy, teaching the science behind the philosophy and the skills needed to support elders with dementia.
• Spark of Life Rainbow Uniforms Colourful polo shirts with custom woven rainbow collars and cuffs designed for dementia care staff, available in eight rainbow colours and sizes 6 to 26, with optional personalized embroidery for bulk orders of 20 or more uniforms.
• Build a Supportive Partnership Audio CD Audio educational resource helping family and professional carers develop supportive caregiving partnerships in dementia care.

Quantifiable outcome

• Restoration of speech in patients who had not spoken for extended periods (e.g., Ces who had not spoken for 12 months)
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Dementia Foundation for Spark of LifecoreStrategic or Co-development PartnerThe charity arm of Dementia Care International that provides scholarships for individuals from developing countries to attend the International Master Practitioner Course. Has sponsored practitioners from Uganda, Zambia, Iceland, India, and other countries to become Spark of Life Master Practitioners.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Music & Memory: Nonprofit providing training and certification for personalized music programs in dementia care. Comparable in delivering engagement-focused, non-pharmacological therapeutic programs with measurable wellbeing outcomes for people with dementia.
• Hogeweyk (Dementia Village): Pioneer of the dementia village model focused on normalizing life for people with dementia through supportive community environments. A philosophy-driven care model organization with adjacent educational mission and similar humanizing-dementia-care ideology.

Direct peers

• Validation Training Institute (Naomi Feil): Provides certification and training in the Validation Method for dementia care, with global practitioner network and educational workshops. Directly comparable in methodology-based certification model, training delivery, and target audience of professional and family caregivers.
• Dementia UK: UK-based charity providing specialist dementia nursing (Admiral Nurses), family caregiver support, and education. Operates a similar model combining practitioner training, family caregiver coaching, and advocacy that parallels Dementia Care International's practitioner/family training approach.
• Teepa Snow / Positive Approach to Care: Provides dementia care training and certification programs for healthcare professionals and families, with a focus on person-centered, engagement-based approaches. Highly comparable in mission, delivery format (workshops/certification), and target audience to Spark of Life.
• Dementia Care Matters (UK): Organization focused on culture change and emotional wellbeing in dementia care, providing training, consultancy, and care home support. Highly comparable in philosophy-centered, emotion-focused approach to dementia care with similar training and implementation services.

Broad incumbents

• Age UK: Large UK charity providing information, advice, and training related to aging and dementia care. Comparable in training and educational content delivery for elderly care professionals and families, though with much broader scope.
• Alzheimer's Association (US): Largest US nonprofit offering dementia care training programs for healthcare professionals, families, and care facilities. Operates a much broader portfolio but overlaps significantly in professional training and family education offerings.
• Dementia Friends (Alzheimer's Society): Large-scale public awareness and training initiative reaching millions through sessions that change public understanding of dementia. Comparable to Dementia Care International in its focus on training non-specialists, but operates at significantly greater scale under a major charity.
• Alzheimer's Disease International: Global federation of Alzheimer associations operating across multiple continents with training, advocacy, and program resources for dementia care. A broader incumbent operating at scale in the same space with similar cross-cultural training and caregiver support objectives.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dementiacareinternational
• LinkedInlinkedin.com/company/dementia-care-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dementia Care International