Groupe Silam

What Groupe Silam does

Groupe Silam (legal entity SASU SILAM EVENTS & EQUIPMENTS, founded 2014) is a full-service event agency headquartered in Saint Étienne du Rouvray, Normandy, with regional offices at La Défense in Paris and Marrakech, Morocco. The company provides turnkey event management across two core divisions — event organization and curated venue selection — serving enterprise corporate clients, works councils (CSE), and high-end private events across industries including luxury, consulting, energy, banking, automotive, and government. Service offerings span conception and planning, technical production (sound, lighting, video, live streaming), custom scenography and set design, artistic performances, catering coordination, and interior design for event spaces.

The business operates on a professional services model with quote-based, project-level pricing. Revenue streams include event organization fees, venue and equipment rental (including the owned Atelier 735 meeting space), furniture and décor rental, and CSE/works council package offerings. Underlying capabilities include in-house technical event production equipment, a curated partner venue network of châteaux, abbeys, gardens, rooftops, and hotels across Normandy, Île-de-France, and Morocco, plus owned real estate assets (Atelier 735, two nightlife establishments, a Morocco villa). The go-to-market motion combines direct enterprise field sales, event-driven marketing through major regional platforms like Armada 2023/2027, and digital channels (Facebook, Instagram, LinkedIn, YouTube, Journal Silam content marketing). Notable enterprise clients include Hermès, KPMG, Axa, TotalEnergies, Stellantis, Crédit Agricole Normandie Seine, Vinci Construction, BFM TV, and Saint James.

The company employs approximately 60 staff across production, logistics, administration, and commerce, and recently inaugurated a 2,500 m² facility combining warehouses, offices, and headquarters (2025) to support infrastructure scaling. Ownership is founder-controlled (Nicolas Lamotte as Co-Dirigeant and Amélie Bréval as Directrice Générale), with no external funding or parent company evidenced. Geographic operations span Rouen, Paris (Île-de-France), and Marrakech, with event delivery extending across Normandy cities including Évreux, Le Havre, Deauville, and Caen.

Name

Groupe Silam

Legal name

SASU SILAM EVENTS & EQUIPMENTS

Website

https://silam.fr/

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Silam is a French full-service event agency headquartered near Rouen with offices in Paris and Marrakech, providing turnkey corporate event management, team building, technical production, scenography, and curated venue sourcing for enterprise clients, works councils, and private events.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Venue Sourcing & Site Coordination (HSACAAAD), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Corporate event management
• Event production services
• Team building activities
• Venue sourcing
• Technical scenography

Headquarters

HQ city

Sotteville-sous-le-val

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Event Organization Services: Full-service event management including conception, planning, and execution of corporate events, private events, team building, conferences, and fashion shows. Revenue generated through project-based professional service fees.
2. Venue and Equipment Rental: Rental of meeting rooms (Atelier 735), event furniture, décor, and technical equipment including sound and lighting systems.
3. Interior Design and Space Planning: Custom interior design and fit-out services for event venues and commercial spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Groupe Silam is a full-service event agency providing end-to-end event organization including corporate events, private events, team building, conferences, and fashion shows. The company combines event production (sound, lighting, video, scenography), artistic performances, custom decoration, catering coordination, and venue selection from a curated network including châteaux, abbeys, hotels, and rooftops. Operations span Normandy, Île-de-France, and Morocco, supported by in-house technical infrastructure and owned venues such as Atelier 735.

Product overview

Groupe Silam is a full-service event agency operating across two core divisions: event organization and venue selection. The company provides comprehensive event planning services including corporate events, team building, private events, technical production (sound, lighting, video), artistic performances, custom decoration, catering, and interior design. For venues, they offer access to a curated network of exceptional partner locations (châteaux, abbeys, hotels, rooftops) across Normandy, Île-de-France, and Morocco, plus own managed properties including Atelier 735 (a 140 m² rental meeting space in Saint Etienne du Rouvray), two night establishments, and a villa in Morocco. The company also provides furniture and décor rentals, CSE packages, and serves as official partner for the Armada 2027 maritime event. Recent infrastructure expansion includes a new 2,500 m² headquarters building (since 2025) combining warehouses, offices, and social headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Atelier735: Meeting, training, and reception room rental facility located in Silam Parc, Seine-Maritime, near Rouen.

Products and services

• Corporate Event Organization Full-service planning and execution of corporate events including conferences, seminars, executive meetings, general assemblies, and product reveals for enterprises across Normandy, Île-de-France, and Morocco.
• Team Building and Cohesion Activities Team building and employee cohesion events including dragon boat, equicoaching, collective fresco, giant karaoké, and wooden games, designed for corporate clients and works councils.
• Private Event Organization Organization of private celebrations, family events, intimate dinners, and exclusive gatherings for individual clients seeking bespoke experiences in exceptional venues.
• Technical Production and Scenography Technical event production including sound systems, lighting installations, giant screens, projectors, video capture, and live streaming for corporate and private events. Includes custom scenography and set design.
• Artistic Performances and Entertainment Coordinated artistic performances for events including musicians, performers, visual artists, custom shows, electro violinists, and dancers.
• Catering Coordination Coordination of catering services for events including brasero, food truck, cocktail dinatoire, and fine dining experiences through regional partner caterers.
• Interior Design and Custom Layout Custom interior fitting and decoration services for events and permanent venues, including custom scenography and bespoke set design.
• Atelier 735 Meeting and Event Space Rental Rental of a 140 m² contemporary and modular meeting room at Silam Parc in Saint-Étienne-du-Rouvray near Rouen, available for strategic meetings, collaborative seminars, conferences, and professional cocktails.
• Partner Venue Selection Curated selection and privatization of exceptional partner venues including châteaux, abbeys, gardens, rooftops, hotels, and riads across Normandy, Île-de-France, and Morocco.
• Furniture and Décor Rental Rental of event furniture and décor items for corpor
• CSE (Works Council) Event Packages Dedicated event packages for CSE (Comité Social et Économique) including team building activities, employee events, and seasonal celebrations tailored for works councils.

Quantifiable outcome

• 5/5 average rating from testimonial customers

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Rouen Métropole BasketminorGTM or Marketing PartnerOfficial partner of Rouen Métropole Basket, participating in sports event ecosystem.
• Football Club de Rouen (FCR)minorGTM or Marketing PartnerOfficial partner of Football Club de Rouen, providing event services and visibility through sports marketing association.
• Dragons de RouenminorGTM or Marketing PartnerOfficial partner of Dragons de Rouen (rugby team), building visibility through sports partnerships.
• Various Venue Partners (Châteaux, Abbeys, Hotels)coreStrategic or Co-development PartnerExclusive venue network of châteaux, abbeys, gardens, rooftops, and hotels throughout Normandy, Île-de-France, and Morocco. These partners provide event spaces that Groupe Silam privatizes for clients, forming a core part of their value proposition.
• Catering Partners (Traiteurs)coreStrategic or Co-development PartnerNetwork of high-end caterers and restaurateurs providing culinary services for events. Coordination handled by Groupe Silam for seamless client experiences.
• Bonnaire TraiteurminorStrategic or Co-development PartnerCatering partner for team building events along the Seine river.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• GL Events: French-headquartered global event services group providing event organization, venue management, and live event production — directly comparable to Groupe Silam's integrated event agency + venue network model, though at substantially larger scale.
• Châteauform': French operator of châteaux and dedicated corporate event/seminar venues across France. Highly comparable as a corporate event venue + service provider targeting the same French enterprise client base.
• Potel et Chabot: Paris-based prestigious event caterer and venue operator for corporate and private events, comparable to Groupe Silam's premium event + venue + catering positioning, particularly in Île-de-France.
• WMH Project: Paris-based event agency delivering corporate events, brand experiences, and production services — directly comparable B2B event agency competing for similar French enterprise clients.
• MCI Group: Global association, congress, and event organizer with strong European presence, comparable in core event/conference organization services targeting enterprise and association clients.
• Hopscotch Groupe: Paris-based communications and event agency offering corporate event organization, brand experiences, and PR — directly comparable as a French full-service event and communications player.
• Auditoire (Wasserman Live): Paris-based corporate event and live experience agency (now part of Wasserman), comparable in delivering premium corporate events and brand experiences for French and European enterprise clients.
• Live! by GL Events: Venue management and event services arm of GL Events, comparable in operating and programming event venues (similar to Silam's Atelier 735 + venue network model).

Broad incumbents

• Accor (Accor Live Limitless / Event Solutions): Global hotel group offering event venues, MICE services, and meeting solutions across France — a much larger broad incumbent whose venue and event offerings overlap with Silam's venue sourcing and corporate event services.

Regional players

• Belnori (Maison Belnori): French event agency specialized in team building, seminars, and corporate cohesion events — closely comparable to Silam's team-building service line and CSE/works-council segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GroupeSilam
• Facebookfacebook.com/groupesilamofficiel
• LinkedInlinkedin.com/company/groupe-silam
• Instagraminstagram.com/groupesilam

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Silam