Optimum Sorting
- Company typePrivate
- Founded2017
- HeadquartersHasselt, Belgium
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
Optimum Sorting firmographics
Firmographics- Name
- Optimum Sorting
- Legal name
- Optimum nv
- Website
- https://optimum-sorting.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Ownership category
- akta.pro rank
Optimum Sorting industry classification
Industry- Product category
- Optical Sorting Equipment for Food Processing and Mining
- NAICS
- Food Product Machinery Manufacturing (333241), Commercial and Service Industry Machinery Manufacturing (3333), Mining Machinery and Equipment Manufacturing (333131)
- SIC
- Special Industry Machinery, Nec (3559), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Sorting, Grading & Optical Inspection Systems (Size/Color Sorters) (AFAAAJAC)
- akta.pro secondary industries
- Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray) (IMALAOAH), Sampling, Inspection & Cargo Survey Services (Inbound/Outbound, Hold Inspections) (AFAOAMAF), Advanced/Optical Sorting & Quality Control Services (NIR, AI, Robotics) (BPALADAH)
Keywords
Where Optimum Sorting is headquartered
LocationHeadquarters
- HQ city
- Hasselt
- HQ country
- Belgium
- HQ region
- Europe
Offices5 records
Markets served
Optimum Sorting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Optical Sorting Machines: Sale of optical sorting machines (belt sorters, free-fall sorters) for food processing and mining applications. Includes Novus, Ventus, Magnus, and Triplus product lines with various configurations.
- Service and Support: 24/7 service including remote support, maintenance, and technical assistance. Engineers can log in remotely to customer machines to troubleshoot issues.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Optimum Sorting product offering
Product offeringCore offering
Optimum Sorting designs, manufactures, and sells optical sorting machines (Novus belt sorter, Ventus free-fall laser sorter, Magnus all-in-one sorter, Triplus free-fall sorter) for food processing and mining companies. The machines integrate camera, laser, hyperspectral imaging, and metal detection technologies with proprietary modules (AflaSort, TDA, H-TEC, S-TEC, DRS) to detect defects, foreign materials, and contaminants in potatoes, vegetables, fruit, nuts, dried fruit, candy, seafood, pet food, insects, and ores. The company sells directly to enterprise processors via global demo centers and provides 24/7 service with remote diagnostic support.
Product overview
Optimum Sorting is a pioneer in optical sorting technology offering a portfolio of four main sorting machine platforms (Novus belt sorter, Ventus free-fall laser sorter, Magnus all-in-one sorter, and Triplus free-fall sorter) that process a wide range of products including fresh and frozen foods, nuts, dried fruit, candy, seafood, pet food, and minerals. The machines are enhanced with optional add-on technologies including AflaSort for aflatoxin detection, TDA for multi-laser structural analysis, H-TEC hyperspectral imaging, S-TEC bottom-view camera inspection, and DRS for defect return processing. The company operates demo centers in Belgium, Netherlands, Colorado (USA), California (USA), and Thailand, and employs approximately 100 people.
Differentiator
Problem solved
Functional benefit
Brands
- AflaSort: Innovative aflatoxin detection technology using specific laser wavelengths to detect contaminated products during sorting
- TDA (Topological Data Analysis)
- H-TEC
- DRS (Defect Return System)
- S-TEC
- Optimum Reality Demo
Products and services
- Novus Belt Sorter Versatile belt sorter combining camera, laser, and metal detection technologies for sorting food products. Features adjustable sorting criteria and intuitive color touchscreen interface for monitoring and controlling the sorting process. Designed for food processors across multiple segments.
- Ventus Free-Fall Laser Sorter Free-fall laser sorter with dual inspection system and ultra-precise lasers for detecting even the smallest imperfections. Features inspection widths of 600-1800mm, up to 16 lasers and 32 sensors, with laser scanning speeds of up to 400 scans per second — the widest free-fall laser sorter on the market. Used by NCP Group for tree nut sorting.
- Magnus All-in-One Intelligent Sorter All-in-one intelligent sorter designed for delicate products such as soft fruit. Detects differences in color, form, and structure with precision and removes defects without damaging fragile products. Used by BerryBrothers for soft fruit sorting.
- Triplus Free-Fall Sorter Robust free-fall sorter specifically developed for sorting whole potatoes and vegetables. Combines advanced technology with a tough, reliable design for efficient processing of root vegetables.
- AflaSort Aflatoxin Detection Module Technology option for the Ventus laser sorter that detects aflatoxin contamination in almonds and peanuts using deep-blue lasers with specific wavelengths that cause aflatoxin residues to fluoresce at different colors based on concentration.
- 24/7 Service and Remote Support 24/7 service including remote support, maintenance, and technical assistance for installed sorting machines. Engineers can log in remotely to customer machines to troubleshoot issues. Includes installation and ongoing maintenance support.
Quantifiable outcome
- Butterball detection rate increased from 75% to 85% using TDA technology
- +3 more outcomes
Companies that use Optimum Sorting
Customer profileNamed customers2 records
Segments10 records
Ideal customer profiles5 records
Optimum Sorting technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Optimum Sorting partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Optimum Sorting competitors and assessment
Company assessmentBroad incumbents
- Bühler Group: Swiss food processing equipment major selling the Sortex optical sorter line. Competes directly with Optimum in nuts, grains and similar food applications, and has a far broader product portfolio.
- TOMRA: Global leader in optical sorting for food, recycling and mining with a much larger installed base. Direct overlap with Optimum's food sorting portfolio and a key benchmark for technology and pricing dynamics.
Direct peers
- Multiscan Technologies: Spanish optical sorter manufacturer focused on fruit, vegetables and processed food. Comparable mid-sized competitor with similar customer types to Optimum.
- Satake Corporation: Japanese manufacturer of optical and laser sorters for grains, rice, nuts and seeds. Comparable technology stack and end markets, especially in grain and nut processing.
- Cimbria (AGCO): Designs and supplies optical sorting and seed/grain processing equipment. Overlaps with Optimum in seed, grain and food sorting applications.
- Key Technology (Duravant): Specialist in optical sorting and conveying for food processing including nuts, fruit, vegetables and seafood. Closely comparable product offering and target customers to Optimum Sorting.
- Sesotec: Specializes in metal detection, X-ray inspection and optical sorting for food and plastics. Closest peer on the inspection/detection technology side that Optimum's Novus platform competes with.
Emerging players
- Steinert: Sensor-based sorting specialist for mining and recycling, expanding into food and other bulk materials. Direct overlap with Optimum's newly launched mining sorting technology.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Optimum Sorting social profiles
Digital presenceOptimum Sorting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Optimum Sorting leadership team
Management profileNumber of profiles
Profiles1 record
Optimum Sorting subsidiaries and ownership
Company hierarchySubsidiaries2 records
Optimum Sorting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Optimum Sorting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Optimum Sorting
What does Optimum Sorting do?
Optimum Sorting designs, manufactures, and sells optical sorting machines (Novus belt sorter, Ventus free-fall laser sorter, Magnus all-in-one sorter, Triplus free-fall sorter) for food processing and mining companies. The machines integrate camera, laser, hyperspectral imaging, and metal detection technologies with proprietary modules (AflaSort, TDA, H-TEC, S-TEC, DRS) to detect defects, foreign materials, and contaminants in potatoes, vegetables, fruit, nuts, dried fruit, candy, seafood, pet food, insects, and ores. The company sells directly to enterprise processors via global demo centers and provides 24/7 service with remote diagnostic support.
Is Optimum Sorting a public or private company?
Optimum Sorting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Optimum Sorting founded?
Optimum Sorting was founded in 2017.
Where is Optimum Sorting based?
Optimum Sorting is headquartered in Hasselt, Belgium, in the Europe region.
How does Optimum Sorting make money?
Two revenue lines are on record. Optical Sorting Machines are the primary driver. The others are service and Support.
Who are Optimum Sorting's main competitors?
Broad incumbents on record are Bühler Group and TOMRA. Direct peers are Multiscan Technologies, Satake Corporation, Cimbria (AGCO), Key Technology (Duravant) and Sesotec. Steinert is listed as an emerging player.
Does Optimum Sorting have an API?
No public API is recorded for Optimum Sorting.
What industry is Optimum Sorting in?
Optimum Sorting's product category is Optical Sorting Equipment for Food Processing and Mining. Its primary akta.pro industry code is AFAAAJAC, Sorting, Grading & Optical Inspection Systems (Size/Color Sorters), with a secondary code of IMALAOAH, Inspection, Checkweighing & Detection Systems (Vision, Metal, X-ray). Its NAICS code is 333241 and its SIC code is 3559.