What NCIC does

SportyBet Limited operates NCIC, a mobile-first online sports betting platform serving Kenyan consumers under a license issued by the country's Betting Control and Licensing Board (BCLB). The operator targets Kenyan sports bettors — predominantly football-oriented users on mid-range Android handsets — with a product portfolio spanning pre-match and live sports betting, virtual sports, jackpot pools, SportyGames (instant-win games), and casino-style content. Distribution is concentrated through a dedicated Android APK and mobile browser experience, with social media activity and affiliate marketing cited as the principal acquisition channels. Customer-facing language, currency (KES), and the regulatory licence all anchor the offering to the domestic Kenyan market.

The platform is built around M-Pesa as its primary payment rail, leveraging STK push to enable low-friction deposits and withdrawals on mobile devices. Monetization follows the standard online bookmaker model: the operator earns the overround (margin) on betting markets plus house edge on virtual and casino-style games, rather than subscription fees. Pricing is deliberately low-friction — minimum deposit of KES 50 and a "Karibu Gifts" welcome bonus of up to 300% of first deposit, capped at KES 1,500 — positioning the product for price-sensitive mass-market bettors. Product differentiation in the live-betting experience is delivered through 1UP and 2UP early-payout features, a Bet Builder tool, and live streaming of selected events.

The business operates within Kenya's regulated gambling framework under BCLB oversight, with KES-denominated transactions and consumer-facing compliance obligations. The source material discloses no parent company, no funding history, no headcount, and no named executives, which materially limits visibility into capital structure, corporate governance, and operating scale. Consequently, any assessment of financial trajectory depends on inferred rather than disclosed metrics.

Name

NCIC

Website

https://cohesion.or.ke

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

SportyBet Limited operates NCIC, a mobile-first online sports betting platform serving Kenyan consumers under a BCLB licence. The platform offers sports betting, virtual sports, jackpots, and instant-win games, with M-Pesa payment integration as its core distribution mechanism.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Mobile sports betting
• M-Pesa betting Kenya
• Live in-play wagering
• Football betting markets
• Virtual sports betting

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Distribution channels2 records

Marketing channels1 record

Core offering

SportyBet is a mobile-first online sportsbook operating in Kenya under a Betting Control and Licensing Board (BCLB) license. It sells pre-match and live sports betting markets (with football as the anchor vertical), virtual sports, jackpot pools, and SportyGames casino-style games to individual Kenyan consumers. All financial transactions are anchored to M-Pesa mobile money via STK push, and the platform is delivered through an Android APK and mobile browser interface.

Differentiator

Problem solved

Functional benefit

Products and services

• SportyBet Sportsbook Mobile-first pre-match sports betting product for Kenyan consumers aged 18+, covering football, basketball, tennis, rugby, cricket, table tennis, esports, and virtual football markets with M-Pesa deposits and withdrawals.
• SportyBet Live Betting In-play sports betting product offering real-time markets on ongoing matches with full and partial cash-out functionality and live streaming for selected events, integrated into the main SportyBet navigation.
• SportyBet Virtual Sports Virtual sports betting offering on SportyBet Kenya, delivering simulated sports wagering opportunities to Kenyan consumers alongside the live sportsbook.
• SportyBet Jackpots Jackpot betting product with accumulating prize pools, available to Kenyan SportyBet users as a distinct wagering vertical with dedicated campaigns and promotions.
• SportyGames Casino-style mini-game product available to Kenyan consumers on the SportyBet platform, supplementing the sportsbook with non-sports wagering content.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/NCIC_Kenya
• Facebookfacebook.com/NCICkenya

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NCIC