What Escapologic does

Escapologic® is a UK-based escape room entertainment company incorporated as Escapologic® Limited in England (company number 09516033), operating since approximately 2015 from its headquarters at 21–23 Castle Gate, Nottingham. The company designs, builds, and operates 11 distinct themed physical escape rooms within a basement venue complex — covering genres that include steampunk laboratories (Contraption), an officially licensed Warhammer 40,000 experience (Immaterium, developed in conjunction with Games Workshop), horror rooms (Butcher, Howitz, Violet), adventure quests (Robin of Lockskey), bank heists (Heistakes), and disaster/secret-society themes (EPI Centre, Chronos, Reactorvate, Curio). Each room seats a maximum of five players for a 60-minute session and is built on a narrative-first design methodology in which backstories and characters are developed before puzzle architecture, supported by bespoke in-house props, custom mechanical contraptions, and multi-sensory effects (lighting, smoke, sound, motion).

The core technology is physical immersive experience design rather than software; the digital layer extends the proposition only through basic video-conferencing integrations (Zoom, Microsoft Teams, Webex) used for online/virtual escape rooms and through a direct online booking system on the company website. Escapologic has historically operated a second venue in Leicester (~6,000 sq ft) which is listed as currently closed; no expansion to additional physical sites is evidenced.

The business model is direct-to-consumer per-session booking, with revenue drawn from three streams: (1) standard consumer bookings priced £15–£31 per person depending on party size, day of week (off-peak Sun–Thu vs peak Fri–Sat), and any applicable family ticket discount; (2) corporate team-building packages priced from £330 for 15 delegates with a £22 surcharge per additional delegate, sold Mon–Thu and Fri up to 16:00; and (3) gift vouchers (Golden Ticket) sold physically or digitally with 1-year validity. All bookings require full payment up front with no deposits or refunds. The customer base spans leisure groups (friends, families, stag/hen parties), corporate clients using rooms for team building, university freshers, and escape-room enthusiasts.

Name

Escapologic

Legal name

Escapologic® Limited

Website

https://www.escapologic.com/

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Escapologic® is a UK private escape-room operator founded around 2015, running 11 themed immersive rooms (including a Games Workshop–licensed Warhammer 40,000 experience) at its Nottingham venue, serving leisure groups, corporate team-building clients, stag/hen parties, and enthusiasts through direct online bookings, gift vouchers, and online rooms.

Ownership category

akta.pro rank

Product category

Escape Room Entertainment

NAICS

Amusement Parks and Arcades (7131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM)

akta.pro secondary industry

Event Strategy & Experience Design (BPAFAGAA)

Keywords

• Escape room entertainment
• Themed escape games
• Corporate team building
• Immersive puzzle experiences
• Leisure group activities

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Escape Room Session Bookings: One-time per-room booking fees charged per session. Pricing varies by party size (2-5 people per room), day of week (peak vs off-peak), and whether booking as an individual group or corporate team building event. Sessions are 60 minutes in duration with a brief before and debrief after.
2. Gift Vouchers (Golden Ticket): Physical vouchers (posted 1st class with glittering golden ticket, blank greetings card, and golden envelope for £4 extra) and digital vouchers (delivered by email at no extra charge). Vouchers valid for 1 year from date of purchase and can be used to book online or over the phone.
3. Corporate Team Building Packages: Dedicated corporate team building packages with minimum group sizes of 15 delegates (minimum 4 per room). Corporate rate available off-peak Monday-Thursday and up to 16:00 on Fridays, starting from £330 for 15 people, charged at £22 per additional delegate.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Escapologic designs, builds, and operates 11 themed 60-minute immersive escape room experiences for groups of 2-5 players at its Nottingham venue, combining custom-built mechanical puzzles, multi-sensory set design, and narrative-driven storylines across genres including horror, sci-fi, heist, and adventure. The company also delivers corporate team building packages (minimum 15 delegates), virtual escape rooms over video conferencing, and gift vouchers as ancillary offerings.

Product overview

Escapologic is an escape room entertainment company operating 11 distinct themed escape rooms across Nottingham and Leicester locations, with a sprawling 6,000+ square feet of detailed sets. The core product portfolio includes physical in-person escape rooms featuring immersive themes such as steampunk laboratories (Contraption), Warhammer 40,000 licensed experiences (Immaterium), horror rooms (Butcher, Howitz, Violet), adventure quests (Robin of Lockskey), bank heists (Heistakes), treasure hunter mysteries (Curio), disaster scenarios (EPI Centre), time-travel laboratories (Chronos), and nuclear facility adventures (Reactorvate). The company also offers virtual online escape rooms delivered via video conferencing platforms, corporate team building packages, and gift vouchers. All rooms feature 60-minute time limits with teams of 2-5 players.

Differentiator

Problem solved

Functional benefit

Products and services

• Contraption A 1920s inventor's workshop themed escape room featuring steampunk laboratory design. The first and inaugural escape room at Escapologic Nottingham, known for its fiendish ingenuity and legendary status. Designed for groups of 2-5 players on a 60-minute timer.
• Immaterium An officially licensed Warhammer 40,000 escape room created in partnership with Games Workshop. Players board the trader ship Evadere The Tempestas and must escape as the ship translates into the warp. Features intense physical elements including crawling, climbing, and tight spaces.
• Robin of Lockskey A multi-level adventure escape room with National Treasure/Indiana Jones themes. Players must find the golden arrow to save the kidnapped Sheriff of Nottingham. Features dark areas, climbing, and crawling elements.
• Heistakes A high-tech bank heist themed escape room set in Scelus Bank. Players act as mercenaries hired by hacker V10L3T to retrieve an artefact from the mega vault. Features a small amount of crawling, flashing lights, and elements of darkness.
• Curio A treasure hunter's manor house themed escape room. Players enter the home of Alexander Curio, an eccentric explorer who collected trinkets from around the globe. Described as the toughest room to date. Contains motion effects.
• Butcher A horror escape room set in a serial killer's lair, rated 18+. Features graphic horror imagery, blood gore, crawl spaces, and flashing lights. Known for having a higher quit-rate than success-rate, described as the bloodiest Nottingham escape room.
• Howitz A horror escape room set in a haunted toy store owned by Eli Howitz, rated 15+. Features darkness, loud noises, jump scares, clowns, satanic imagery, dolls, body horror, and flashing lights. Known to cause sleepless nights.
• EPI Centre A disaster-themed escape room set in the Edward Palatine Institute after an earthquake. Players are part of a disaster cleanup crew trying to save chemical research. Features crawling, climbing, colour puzzles, smoke, and flashing lights.
• Chronos A mysterious laboratory suspended in time themed escape room. Players investigate for The Powers That Govern (secret society including Da Vinci, Tesla, Einstein) to retrieve a mysterious energy source before being lost to time. Features smoke effects, colour puzzles, and flashing lights.
• Reactorvate An abandoned nuclear power facility themed escape room set on the island nation of Stokovia. Players must break into the facility, start up the reactor, and prove DAN CORP faked the meltdown. Features dark areas, smoke effects, and flashing lights.
• Violet A horror escape room set in an abandoned cabin where players must break the curse of witch Elizabeth Leven. Features flashing lights, smoke effects, tight spaces, prolonged darkness, crawling, and illustrative imagery of execution. The toughest horror room at Escapologic.
• Corporate Team Building Packages Team building packages for corporate groups using escape rooms. Includes racing against the clock, immersive scenarios testing communication and problem-solving, and goal-orientated fun. Corporate packages start from £22 per person with minimum 15 delegates, available off-peak Monday-Thursday and up to 16:00 on Fridays.
• Online Escape Rooms Virtual escape room experiences delivered via video conferencing platforms (Zoom, Teams, Webex). Players participate from home while a Games Master guides them through the experience. Includes themes such as murder mystery, secret agents, and virtual quests.
• Golden Ticket Gift Vouchers Gift vouchers for escape room experiences. Available as physical vouchers (posted with golden ticket, greetings card, and envelope for £4 extra) or digital vouchers delivered by email. Valid for 1 year from purchase and can be used to book online or over the phone.

Quantifiable outcome

• Escapologic's resident expert has completed over 950 escape rooms with a 99.5% success rate, demonstrating mastery of the escape room genre.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Games WorkshopflagshipOEM/ Whitelabel/ Licensing PartnerOfficial licensing partnership with Games Workshop for the Warhammer 40,000 Immaterium escape room experience. This is the first time the Warhammer 40,000 universe has been brought to life in an escape room format. Escapologic created Immaterium in conjunction with Games Workshop, featuring authentic Warhammer 40,000 theming, lore, spaceship interiors, Gothic architecture, and warp space elements. Players board 'Evadere The Tempestas' spaceship and experience a damaged vessel caught in the warp storm with Chaos elements. The room is designed to be accessible to non-Warhammer fans (as an Apollo 13-style spaceship survival mission) while offering exclusive content for existing Warhammer fans.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Clue HQ: UK-based escape room operator with multiple venues themed around immersive puzzle and narrative experiences. Closest comparable in business model, customer base (corporate, groups, enthusiasts), and direct-to-consumer booking funnel.
• The Crystal Maze Live Experience: London-based immersive live experience venue offering team-based puzzle/adventure rooms derived from a well-known TV IP. Comparable in immersive set design, B2C group bookings, and corporate team-building customers.
• Hint Hunt: London escape room operator offering themed physical puzzle rooms with corporate team-building packages. Most direct competitor in the UK market segment Escapologic serves.
• Time Run: London escape room operator with high-production-value immersive rooms and corporate events. Comparable in narrative-driven design philosophy and premium positioning.
• Sherlocked: UK escape room company known for highly themed, narrative-driven rooms with cinematic set design. Comparable target market (experienced escape room enthusiasts seeking premium experiences) and design approach.
• Clue Cracker: UK escape room operator offering themed rooms and corporate team-building events. Comparable product mix, regional UK positioning, and B2B corporate revenue stream.
• Trapp'd Escape Rooms: UK escape room operator with multiple venues across the Midlands and Northern England, including Nottingham. Closest geographic competitor with overlapping thematic and corporate event offering.

Broad incumbents

• Escape Hunt plc: UK-listed escape room operator with multi-territory franchise/licensing operations. Comparable product (physical escape rooms), broader geographic footprint, and public-company valuation benchmark for the category.
• Merlin Entertainments: Global operator of branded visitor attractions (LEGOLAND, Madame Tussauds, etc.) including escape-room-adjacent experiences. Useful broad benchmark for experiential entertainment venues and corporate event capacity.

Regional players

• AIM Escape: Bristol-based escape room operator with multi-room venues and corporate team building. Comparable in operating model and customer segments, though based in a different UK region from Escapologic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC99ol-jbXgQSp7XUe0otuBA
• Xx.com/escapologic
• Facebookfacebook.com/escapologic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Escapologic