Getnord

What Getnord does

Getnord, operated by Lithuanian entity UAB Redlainas and founded in 2014, designs and sells rugged, waterproof mobile phones and tablets built to MIL-STD-810G and IP67/IP68 standards. The product portfolio spans five core models: the Walrus feature phone with SOS lone-worker and 10m torch functions, the Lynx compact rugged smartphone, the Onyx rugged smartphone with a proprietary aluminum alloy core reinforcement and 4000mAh battery, the Thor phablet combining a smartphone with an integrated PMR 400-470 MHz walkie-talkie and NFC, and the Ruggpad7 rugged tablet. Underlying hardware relies on mainstream Android reference platforms (MediaTek MT6582, MT6735; Qualcomm Snapdragon 410) rather than custom silicon, with Getnord's differentiation concentrated in mechanical design, screen protection (factory-installed 9H Asahi tempered glass), and safety/lone-worker features.

Getnord makes money almost entirely through hardware sales. Distribution is multi-channel and global: Amazon and eBay marketplaces, a company-owned e-commerce storefront with delivery in 5–6 days, and physical retail through FNAC stores across Belgium. The website is localized into 35+ country/language versions covering Europe, North America, Australia, and Turkey, and the company is actively recruiting commercial resellers and distribution partners. Target customers span industrial and field workers (utilities, oil and gas, defense, police, manufacturing, transport), outdoor adventurers and extreme-sports users, and lone-worker / safety-critical personnel who require certified durability, long battery life, dual SIM, and SOS or PMR-radio functionality. No pricing, revenue, headcount, funding, or AI/ML capabilities are disclosed in the available data.

Name

Getnord

Legal name

UAB Redlainas

Website

https://getnord.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Getnord is a Lithuanian manufacturer of rugged, waterproof mobile phones and tablets (IP67/IP68, MIL-STD-810G) sold globally through Amazon, eBay, FNAC retail, and its own e-commerce store to industrial workers, outdoor users, and lone-worker personnel.

Ownership category

akta.pro rank

Product category

Rugged Mobile Devices

NAICS

Telephone Apparatus Manufacturing (334210)

akta.pro primary industry

Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure) (CRACALAJ)

akta.pro secondary industries

Rugged & Outdoor Tablets (CRACAMAH), Rugged Tablets & Slates (HDACALAA)

Keywords

• Rugged mobile phones
• Waterproof smartphones
• Military-grade tablets
• Industrial communication devices
• Outdoor rugged electronics

Headquarters

HQ city

Domeikava

HQ country

Lithuania

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: Getnord generates revenue primarily through the sale of rugged mobile phones and tablet PCs. Products are sold through online marketplaces (Amazon, eBay), the company's own e-commerce storefront, and physical retail chains (FNAC).

Go-to-market motion1 record

Distribution channels5 records

Marketing channels2 records

Core offering

Getnord designs, manufactures, and sells ruggedized waterproof mobile phones and tablets engineered for industrial, field, outdoor, and lone-worker use. The portfolio spans IP68/MIL-STD-810G-certified Android smartphones (Lynx, Onyx), a rugged feature phone with SOS and torch (Walrus), a PMR walkie-talkie-enabled phablet (Thor), and a rugged 7-inch tablet (Ruggpad7). Devices are sold directly to consumers and professionals via Amazon, eBay, FNAC retail in Belgium, and the company's own online storefront across 35+ country/language markets.

Product overview

Getnord is a manufacturer of rugged waterproof mobile devices, offering a portfolio of feature phones and smartphones designed for professionals and adventurers in extreme environments. The product lineup includes: Getnord Walrus (classic rugged feature phone with SOS and torch), Getnord Lynx (compact rugged smartphone), Getnord Onyx (premium rugged smartphone with aluminum alloy core and 4000mAh battery), Getnord Thor (rugged phablet with integrated Walkie-Talkie PMR radio and NFC), and Getnord Ruggpad7 (rugged waterproof tablet). All products feature IP67/IP68 waterproof ratings and MIL-STD-810G military-grade durability testing.

Differentiator

Problem solved

Functional benefit

Brands

• Getnord Onyx: Rugged smartphone with aluminum alloy core, 4G LTE+ connectivity, IP68 and MIL-STD-810G certified
• Getnord Walrus
• Getnord Cat
• Getnord Lynx
• Getnord Thor
• Getnord Ruggpad7

Products and services

• Getnord Walrus Classic rugged IP68 mobile phone with standard keypad design in extremely tough, durable housing. Features include 10-meter torch light, SOS lone-worker function that auto-dials three programmable emergency numbers and sends SMS, and a pedometer. Targeted at working professionals and lone workers needing reliable, simple communication.
• Getnord Lynx Compact rugged 4-inch Android 5.1 (Lollipop) smartphone with dual SIM capability, 5MP camera, 3000mAh battery, and 4G LTE connectivity. Designed for professionals working in hostile environments who require a lightweight, full-featured smartphone that can survive field conditions.
• Getnord Onyx Rugged waterproof IP68 smartphone with a world-first aluminum alloy core to which all critical components are mounted, providing structural rigidity and preventing LCD breakage. Features a 4.7-inch display, 4000mAh battery delivering up to 580 hours standby, 4G LTE+ connectivity, dual SIM dual standby, NFC, and MIL-STD-810G certification. Replaceable 9H Asahi tempered glass screen protector over Gorilla Glass.
• Getnord Thor Rugged waterproof IP68 phablet combining smartphone and tablet functionality. Features integrated analogue FM PMR walkie-talkie operating on 400-470 MHz with 20 programmable channels, removable antenna, and PTT button; full NFC support; 5-inch IPS screen; QuadCore platform; and MIL-STD-810G certification (1.22m drop test across 26 angles). Targeted at industrial users needing combined communication and computing in one device.
• Getnord Ruggpad7 Rugged waterproof tablet with 7-inch display, IP67 rating, WiFi and 3G connectivity, running the latest Android platform. Designed for industrial and field professionals who need a larger-screen rugged device for data access, forms, and on-site applications.

Quantifiable outcome

• Getnord Onyx battery lasts up to 580 hours standby — comparable to a small tablet capacity at 4000mAh
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• FNACminorChannel Partner/ Reseller/ DistributorFNAC operates physical retail stores across Belgium (Brussels, Leuven, Aalst, Wijnegem, Gent, Brugge, Liège, Antwerp) where Getnord phones and tablets are sold. FNAC offers both in-store purchase and online ordering with in-store pickup.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blackview: Hong Kong-based rugged smartphone and tablet specialist selling IP68/MIL-STD-810G Android devices globally via Amazon and its own store. Closely comparable product mix, certifications, and marketplace-led GTM.
• AGM Mobile: Rugged smartphone manufacturer offering IP68/MIL-STD-810G Android devices with strong presence in EU markets. Direct overlap with Getnord's product range and channel strategy.
• CAT Phones (Bullitt Group): Licensed Caterpillar-branded rugged phones (CAT S series) targeting industrial and construction buyers. Most established brand in the rugged phone category and a direct competitor in the professional/industrial segment Getnord serves.
• Oukitel: Chinese rugged phone maker (WP series) with comparable IP68/MIL-STD specs and Android portfolio. Competes primarily on aggressive pricing and high-capacity batteries.
• Doogee: Manufacturer of rugged smartphones (S series) and tablets with IP68/MIL-STD-810G certifications sold globally through marketplaces. Overlaps with Getnord in price-sensitive rugged Android segment.
• Sonim Technologies: US-based rugged phone maker specializing in ultra-rugged devices for first responders, utilities, and industrial workers with PTT/SOS features. Comparable mission-critical enterprise targeting and durability positioning.
• Ulefone: Chinese rugged phone maker with extensive IP68/MIL-STD-810G lineup (Armor series) sold internationally through Amazon and own e-commerce. Directly competes with Getnord on the same outdoor/industrial Android rugged phone category.

Broad incumbents

• Samsung Galaxy XCover: Samsung's enterprise-focused rugged smartphone line with IP68 and MIL-STD-810G ratings plus Knox security. Competes from a broad incumbent position with enterprise software/service advantages.
• Kyocera DuraForce: Japanese rugged phone line (DuraForce PRO, DuraSport) with MIL-STD-810H and IP68 certifications targeting construction, public safety, and outdoor professionals. Comparable rugged specifications serving overlapping enterprise segments.
• Motorola Defy: Motorola's ruggedized smartphone line co-developed with Bullitt Group, targeting similar industrial/outdoor buyers with IP68/MIL-STD durability under a globally recognized consumer brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/getnordinternational
• LinkedInlinkedin.com/company/getnord

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Getnord