What Geothermal International does

Geothermal International is presented in the firmographic data block as a UK-based (Coventry) for-profit company founded in 2000 with 51–100 employees, described as involved in the design and installation of heating and cooling systems and using the domain gienergy.net. There is a material inconsistency in the supplied dataset: every other detailed block describes the gienergy.net website as a web-based informational platform serving UK online casino players, with content centred on a casino-style timing/multiplier game called Chicken Road, attributed to an operating entity named iNOUT Games / InOut Games. The substantive product surface is therefore a single-game casino information and affiliate site (English-language, UK-targeted), with the game described as a "progressive slot" of variable volatility, 98% RTP, a £0.10–£200 stake range, Standard and Pro modes, Auto Play, and a stated release date of 11 November 2021; a dedicated mobile app variant is also referenced.

The core technology is a content/SEO website plus an associated mobile app, with no disclosed APIs, SDKs, integrations, or proprietary AI features. The site's value proposition is educational: game mechanics, RTP and payout commentary, bankroll-management guidance, bonus-system explanation, deposit/withdrawal walkthroughs, and responsible-gambling framing (UKGC licensing, GamStop support). The commercial model is implicit affiliate/referral rather than direct product sales: publicly disclosed pricing is false and no commercial pricing model is published, while featured UK-licensed operators (Cazeus, CasinoLab, MostBet) are presented with welcome-bonus offers and "Play Now" CTAs typical of affiliate funnels.

The customer base described is a single segment — UK-based online casino players seeking information about Chicken Road — with pain points around game-mechanics clarity, legitimacy/licensing verification, and responsible-play tools. The dataset contains no management team, no ownership commentary beyond an undisclosed structure, no certifications, no partnerships, no M&A activity, and no disclosed revenue. A 2011 funding round of approximately $18.78M led by Greencoat Capital with Scottish Equity Partners and StartX is listed but lacks source attribution and appears inconsistent with both the firmographic HVAC profile and the current casino-content profile.

Name

Geothermal International

Legal name

iNOUT Games

Website

https://gienergy.net

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Geothermal International's website (gienergy.net) operates as a UK-targeted SEO content and affiliate platform for the iNOUT Games casino-style timing game Chicken Road, providing game guides, RTP/payout commentary, and licensed-operator referrals to UK online casino players.

Ownership category

akta.pro rank

Product category

iGaming Affiliate Content

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industries

Online Casino Studios & Game Publishers (Slots, RNG, Live Dealer) (MPAEABAJ), Geolocation, Age Verification & Responsible Gambling Tech (MPAEAKAE)

Keywords

• Online casino reviews
• IGaming affiliate content
• Casino game guides
• UK gambling information
• Casino strategy guides

Headquarters

HQ city

Coventry

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Marketing channels1 record

Core offering

Geothermal International operates gienergy.net, an informational content platform providing comprehensive guides, strategy advice, casino recommendations, and responsible-gambling content focused on the Chicken Road online casino game in the UK market. The site covers game mechanics, registration, deposits/withdrawals, RTP and payout information, bonuses, and compliance with UK Gambling Commission licensing. It functions as an iGaming affiliate/information hub directing UK players to licensed casino operators such as Cazeus, CasinoLab, and MostBet.

Product overview

The company's offering consists of a single core gaming product - Chicken Road - a casino-style timing and risk game featuring lane-crossing mechanics with multiplier-based payouts. The game is available in two modes (Standard offering moderate risk and Pro mode with enhanced multipliers and increased volatility), and is offered as both a standard web game and mobile application variant.

Differentiator

Problem solved

Functional benefit

Products and services

• Chicken Road A timed risk / progressive slot game featuring lane-crossing mechanics and multiplier-based payouts, where players start with a base stake and advance across lanes that can either pay out or bust the round. Available in Standard (moderate risk) and Pro (enhanced multipliers, increased volatility) modes, with a stated ~98% RTP and stakes ranging from £0.10 to £200. Targeted at UK online casino players seeking licensed, regulated gaming on UK Gambling Commission-approved operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• CasinoGuru: Casino review and complaint-resolution affiliate platform with detailed game and bonus information. Comparable in content depth, regulatory emphasis, and SEO-driven traffic model.
• Catena Media: Large publicly listed iGaming affiliate operator with deep coverage of casino reviews, bonuses, and game-specific content. Comparable in business model (operator referrals, SEO, content) and UK exposure.
• Latest Casino Bonuses (LCB): Community-driven casino bonus and review affiliate site with active player forums. Comparable in single-vertical (casino) focus and SEO/community engagement model.
• Better Collective: Listed sports betting and casino affiliate group with strong UK presence and compliance-led positioning. Comparable as a regulated-market affiliate leveraging SEO and responsible-gambling messaging.
• Slotsia: Slots-focused affiliate site with game reviews, demo access, and casino recommendations. Closely comparable in product emphasis (single-game/slots content) and UK targeting.
• AskGamblers: Long-running casino review and affiliate site with game-specific slots and casino content, plus user reviews. Comparable as a casino-focused review/affiliate destination.
• Gambling.com Group: Publicly listed performance-marketing company operating a portfolio of gambling affiliate and review sites across multiple verticals and geographies. Most directly comparable as a scaled, SEO-led casino affiliate operator.

Emerging players

• iNOUT Games: The studio that develops Chicken Road and is featured across the platform. Comparable as the upstream content/product supplier whose roadmap directly determines the affiliate's traffic potential.

Broad incumbents

• Pragmatic Play: Major multi-vertical iGaming content provider (slots, live casino, bingo). Comparable as a high-volume game publisher whose UK titles compete for the same affiliate real estate.
• Evolution (Live Casino): Dominant B2B provider of live dealer and RNG casino content. Comparable as a large incumbent in the iGaming content ecosystem whose commercial dynamics shape affiliate economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/geothermalint
• Facebookfacebook.com/GIEnergy
• LinkedInlinkedin.com/company/geothermal-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geothermal International