Haiti Torrefazione
Haiti Torrefazione is a Milan-based artisan coffee roaster founded in 1947 that produces espresso blends for Italian Ho.Re.Ca customers, private-label third-party brands, and direct-to-consumer capsule and home sales, with international exports and bundled equipment, training, and maintenance services.
- Company typePrivate
- Founded1947
- HeadquartersMilan, Italy
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Haiti Torrefazione does
Haiti Torrefazione (legal entity: Torrefazione Haiti Coffee Corporation) is a privately held Italian coffee roasting company founded in 1947 and headquartered at Via Alzaia Naviglio Grande, 154 in Milan's historic Navigli district. The company roasts espresso coffee blends for the Italian Ho.Re.Ca sector (hotels, restaurants, cafés) and operates a portfolio of three core blends (Three Stars, Special, Gold), each composed of 6-7 coffee varieties sourced from Central/South American Arabica, African, and Asian Robusta origins. Its production methodology emphasizes artisanal roasting using modern automated systems with manual control, separate roasting of each green-coffee variety followed by post-roast blending, cold-air cooling (no water contact) to preserve aroma, and an 8-day aging/degassing period in quality-divided silos before packaging.
The company monetizes through four primary streams: (1) weekly direct-delivery Ho.Re.Ca coffee supply in Northern Italy with agency-based distribution elsewhere in Italy; (2) contract/private-label roasting, blending, and packaging for third-party brands including UK-based The Roasting; (3) direct-to-consumer sales of home-use blends (100% Arabica, Family Quality N.7) and Nespresso-compatible capsules (Miscela Oro, Rossa, Marrone, Ginseng, Decaffeinato) via Milan pickup and Italy-wide shipping; and (4) international exports through its own import/export office and intermediaries. Ancillary revenue comes from equipment-as-a-service (free-loan of Faema, Rancilio, and Cimbali professional machines), technical maintenance, barista training, water analysis, and H.A.C.C.P. compliance advisory. Public retail pricing is disclosed (e.g., €14/kg home blends, €18 per 100-capsule box promotional); Ho.Re.Ca pricing is quote-based.
The business operates with 1-10 employees from a single facility, has been continuously active since 1947, and since 1999 has run an ongoing partnership/twinning with Moka Brasil Srl, another Milan-based roaster, which enables joint product development and private customer sales at reduced cost. Ownership appears family/independent with no disclosed institutional investment, funding rounds, or external capital.
Haiti Torrefazione firmographics
Firmographics- Name
- Haiti Torrefazione
- Legal name
- Torrefazione Haiti Coffee Corporation
- Website
- https://haititorrefazione.it
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Haiti Torrefazione is a Milan-based artisan coffee roaster founded in 1947 that produces espresso blends for Italian Ho.Re.Ca customers, private-label third-party brands, and direct-to-consumer capsule and home sales, with international exports and bundled equipment, training, and maintenance services.
- Ownership category
- akta.pro rank
Haiti Torrefazione industry classification
Industry- Product category
- Coffee Roasting
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Blending & Flavoring (AFAFADAC)
- akta.pro secondary industries
- Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew) (AFAFAIAD), Single-Serve Coffee (Pods, Capsules) (CRADAHAH)
Keywords
Where Haiti Torrefazione is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Haiti Torrefazione business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Coffee Sales to Ho.Re.Ca: Direct sale of roasted coffee blends to hotels, restaurants, and cafes throughout Italy with weekly delivery schedules.
- Coffee Roasting for Third Parties: Contract roasting, blending, and packaging services for brands and customers who want to offer their own coffee products. Covers the entire production process from roasting to final packaging.
- Private Customer Sales: Sale of coffee blends and capsules directly to private consumers for home use, with shipping throughout Italy.
- Equipment Provision and Service: Provision of coffee machines on loan/free lease basis with associated coffee supply contracts, including technical assistance and maintenance services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Arabica 100% and Family Quality N.7 blends for home use |
| Unit Pricing | Pay-as-you-go | Standard Nespresso-compatible capsules (100 pcs) |
| Unit Pricing | Pay-as-you-go | Special capsules (Coffee & Ginseng, Decaffeinated) - 25 pcs |
| Other | Pay-as-you-go | Milan city delivery |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Haiti Torrefazione product offering
Product offeringCore offering
Haiti Torrefazione is a Milan-based coffee roasting company that produces espresso blends for Ho.Re.Ca customers (bars, restaurants, hotels) and private consumers. The company roasts, blends, and packages coffee using a separate-roast-then-blend process with cold air cooling and an 8-day aging/degassing period. It also offers contract roasting/private label services for third-party brands, plus professional coffee machine loan, technical assistance, and barista training.
Product overview
Haiti Torrefazione is a Milan-based coffee roasting company founded in 1947 that produces and sells espresso coffee products. The company offers a portfolio of products consisting of three main coffee blends for professional bars and restaurants (Haiti three stars, special, and gold), two coffee blends for home use (100% Arabica and Family quality n.7), and Nespresso-compatible capsules in three varieties (Miscela Oro, Rossa, and Marrone) plus specialty options (caffeine-free and ginseng). The company also provides a range of services including coffee roasting for third parties (private label), professional coffee machine loan (Faema, Rancilio, Cimbali brands), technical assistance and maintenance, bartender training, water analysis, and H.A.C.C.P. compliance advisory. The product line is complemented by coffee storage services with aging and degassing processes.
Differentiator
Problem solved
Functional benefit
Brands
- Haiti coffee three stars: A balanced blend of Arabica and Robusta varieties with seven different coffee types providing steady flavor over time.
- Haiti coffee special
- Haiti coffee gold
- Miscela Oro
- Miscela Rossa
- Miscela Marrone
- Arabica 100%
- Family quality n.7
Products and services
- Haiti Coffee Three Stars (Ho.Re.Ca blend) Balanced Arabica and Robusta blend of seven different coffee types for Ho.Re.Ca (bars and restaurants), providing steady flavor over time. Aimed at professional espresso service.
- Haiti Coffee Special (Ho.Re.Ca blend) Full-bodied coffee blend with African origin characteristics balanced by Central American Arabica for palatable acidic aftertaste. Designed for Ho.Re.Ca professional use.
- Haiti Coffee Gold (Ho.Re.Ca blend) Delicate-flavored coffee blend with high Arabica content, full-bodied texture and intense aroma. Aimed at Ho.Re.Ca customers.
- 100% Arabica Home Blend 100% Central American Arabica coffee blend packaged in 250g packs for home consumers; suitable mainly for moka pot extraction.
- Family Quality N.7 Home Blend Blend of 7 types of coffee for home use, in the same varieties as served at coffee bars but in different proportions; suitable for both moka pot and espresso extraction.
- Miscela Oro (Gold Blend) Nespresso-Compatible Capsules Nespresso-compatible capsules containing 7 types of coffee with delicate aroma; packaged in 100-piece boxes for home consumers.
- Miscela Rossa (Red Blend) Nespresso-Compatible Capsules Nespresso-compatible capsules with balanced aroma containing 7 types of coffee; packaged in 100-piece boxes for home consumers.
- Miscela Marrone (Brown Blend) Nespresso-Compatible Capsules Nespresso-compatible capsules with full-bodied aroma containing 7 types of coffee; packaged in 100-piece boxes for home consumers.
- Caffè e Ginseng Nespresso-Compatible Capsules Coffee and ginseng blend in Nespresso-compatible capsules; packaged in 25-piece boxes for home consumers.
- Caffè Decaffeinato Nespresso-Compatible Capsules Decaffeinated coffee blend in Nespresso-compatible capsules; packaged in 25-piece boxes for home consumers.
- Third-Party Coffee Roasting (Private Label) Contract coffee roasting, blending, and packaging service for brands and customers wanting their own coffee products. Includes raw material selection, packaging design, production, and logistics.
- Professional Coffee Machine Loan (Comodato d'uso) Provision of professional espresso machines (Faema, Rancilio, Cimbali brands) on free-loan basis to bars, including site inspection and equipment evaluation.
- Coffee Machine Technical Assistance and Maintenance Technical assistance and maintenance for coffee machines with prompt intervention and expert technicians, including minor repairs to prevent urgencies.
- Barista Training Courses Training courses for bartenders on coffee management covering water evaluation, coffee maker standards, grinding and dosage, and cleaning procedures; delivered at company offices, client sites, or Altoga trade association.
- Water Analysis Service Water analysis service for coffee bars to adjust coffee maker temperature and choose appropriate water softener.
Quantifiable outcome
- Coffee delivered within 3-4 weeks from roasting date
- +1 more outcomes
Companies that use Haiti Torrefazione
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Haiti Torrefazione technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Haiti Torrefazione partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Moka Brasil SrlcoreIn 1999, Haiti Torrefazione partnered with Moka Brasil Srl, another coffee roaster based in Milan. This collaboration enabled new products and services for clients at lower costs, and made private customer sales possible. The partnership combines expertise from both companies.
- The Roasting (UK)minorUK-based company that imports and resells Haiti coffee blends internationally. One of Haiti Torrefazione's third-party roasting clients who distributes under their own brand.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Haiti Torrefazione competitors and assessment
Company assessmentDirect peers
- Caffè Borbone: Naples-based Italian roaster with strong single-serve capsule (ESE pods and Nespresso-compatible) and Ho.Re.Ca focus. Directly comparable in the capsule category where Haiti competes.
- Pellini Caffè: Italian coffee roaster headquartered in Verona, offering blends for Ho.Re.Ca, home use, and private label/contract manufacturing with international distribution. Closely comparable on product mix and channel strategy.
- Bristot (1919 Prodi Caffè): Historic Italian espresso roaster (founded 1919) supplying bars, restaurants, and retail with espresso blends and pods/capsules. Comparable heritage, Ho.Re.Ca focus, and product portfolio.
- Costadoro: Italian coffee roaster (founded 1890, Turin) serving Ho.Re.Ca, retail, and private label with espresso blends and capsules. Highly comparable mid-size Italian artisanal roaster with similar B2B/B2C mix.
- Diemme Caffè: Padua-based Italian coffee roaster serving Ho.Re.Ca, home, and private label with traditional blends and modern capsule lines. Comparable size and channel mix to Haiti.
- Gardelli Specialty Coffees: Italian artisan roaster focused on specialty single-origin and blended coffees, with Ho.Re.Ca and retail sales including capsules. Comparable in artisanal heritage and Ho.Re.Ca focus, though positioned more premium/specialty.
- Quarta Caffè: Italian coffee roaster producing espresso blends for Ho.Re.Ca and retail, with private label and capsule offerings. Comparable size and product mix to Haiti Torrefazione.
- Toraldo Caffè: Italian coffee roaster offering espresso blends for bars and retail, plus capsule systems. Comparable mid-sized Italian artisanal player with multi-channel distribution.
Others
- La Marzocco: Italian manufacturer of professional espresso machines used by Ho.Re.Ca. Comparable not as a coffee competitor but as an ecosystem participant — Haiti loans machines from La Marzocco's peer brands (Faema, Rancilio, Cimbali) to its bar customers.
Broad incumbents
- Segafredo Zanetti: Major global Italian coffee brand with full espresso, capsule, and Ho.Re.Ca portfolio plus extensive international distribution. Broader incumbent competitor in Haiti's core categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Haiti Torrefazione compliance and trust
Trust signalCompliance1 record
Haiti Torrefazione financial estimates
Financial estimateRevenue estimate
Valuation estimate
Haiti Torrefazione leadership team
Management profileNumber of profiles
Haiti Torrefazione funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Haiti Torrefazione M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Haiti Torrefazione
What does Haiti Torrefazione do?
Haiti Torrefazione is a Milan-based coffee roasting company that produces espresso blends for Ho.Re.Ca customers (bars, restaurants, hotels) and private consumers. The company roasts, blends, and packages coffee using a separate-roast-then-blend process with cold air cooling and an 8-day aging/degassing period. It also offers contract roasting/private label services for third-party brands, plus professional coffee machine loan, technical assistance, and barista training.
Is Haiti Torrefazione a public or private company?
Haiti Torrefazione is a private company. It is classified as family owned and is currently operating.
When was Haiti Torrefazione founded?
Haiti Torrefazione was founded in 1947. It employs 1 to 10 people.
Where is Haiti Torrefazione based?
Haiti Torrefazione is headquartered in Milan, Italy, in the Europe region.
How does Haiti Torrefazione make money?
Four revenue lines are on record. Coffee Sales to Ho.Re.Ca is the primary driver. The others are coffee Roasting for Third Parties, private Customer Sales and equipment Provision and Service.
Who are Haiti Torrefazione's main competitors?
Direct peers on record are Caffè Borbone, Pellini Caffè, Bristot (1919 Prodi Caffè), Costadoro, Diemme Caffè, Gardelli Specialty Coffees, Quarta Caffè and Toraldo Caffè. La Marzocco is listed as an others. Segafredo Zanetti is listed as a broad incumbent.
Does Haiti Torrefazione have an API?
No public API is recorded for Haiti Torrefazione.
What industry is Haiti Torrefazione in?
Haiti Torrefazione's product category is Coffee Roasting. Its primary akta.pro industry code is AFAFADAC, Coffee Blending & Flavoring, with a secondary code of AFAFAIAD, Coffee & Tea Beverage Co-Packing (RTD Coffee/Tea, Cold Brew). Its NAICS code is 311920 and its SIC code is 2080.