Maui Federal Credit Union

What Maui Federal Credit Union does

Maui Federal Credit Union (MauiFed) is a federally chartered, member-owned not-for-profit financial cooperative headquartered in Kahului, Hawaii, that has continuously operated on the island of Maui since 1938. Originally established as Maui Pine Federal Credit Union to serve 28 employees of Maui Pineapple Company, the institution has undergone two renames (to Maui Land & Pine Federal Credit Union in 1997, then to Maui Federal Credit Union in 2003) and expanded its federal community charter in 2013 to serve any individual who lives or works on Maui. In 2014, the credit union merged with Kula Community Federal Credit Union, absorbing its membership. The institution serves consumer members across savings, checking, retirement, youth, lending, and digital banking product lines, including Regular Share Accounts, Share Certificates, IRAs, Coverdell ESAs, auto/mortgage/home equity/personal/green energy/student loans, and Visa debit and credit cards. Distribution is delivered through three Maui branch locations (Kahului Main Branch, Ho'okele Partnership Station at Pu'unene, Hana Branch) supplemented by a statewide shared-branching network through Aloha Pacific FCU and surcharge-free ATM access through Bank of Hawaii.

Maui FCU generates revenue primarily through interest income on its loan portfolio, with secondary income from service fees (overdraft protection, wire transfers, notary, check reorders) and investment income on member deposits, consistent with standard credit union economics. As a cooperative, surplus earnings are returned to members through lower loan rates, higher share dividends, and reduced fees rather than distributed as profit to external shareholders. The institution is regulated by the NCUA, federally insured via the National Credit Union Share Insurance Fund, and governed by a volunteer Board of Directors. Headcount is reported at 11-50 employees. The credit union's technology stack is entirely vendor-sourced: Fiserv powers the mobile banking app, online banking, and loan origination platform; PSCU powers the credit card mobile app and card services; Zelle handles P2P payments; Google Analytics handles web analytics. Marketing and member engagement are executed through a community-focused mix of social media (Facebook, Instagram, X), a quarterly eNewsletter (Tidbits), community events and member giveaways, the Making It Happen blog, and financial education resources.

Maui FCU is an active participant in the Credit Unions of Maui Coalition, a six-credit-union collaboration that has raised over $190,000 for local healthcare charities via the annual charity golf tournament since 2014 and partners with the Maui Food Bank on holiday food drives. The institution runs youth financial education programs (Sprout and iThrive accounts), awards scholarships to members pursuing higher education, and maintains NCUA-insured deposits up to $250,000 per individual depositor. The cooperative's strategic posture is best characterized as stable community institution with incremental digital modernization, focused on deepening member relationships within the geographically constrained Maui membership field rather than pursuing aggressive expansion.

Name

Maui Federal Credit Union

Legal name

Maui Federal Credit Union

Website

https://mauifcu.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

11–50 employees

Short description

Maui Federal Credit Union (MauiFed) is a federally chartered, member-owned not-for-profit credit union founded in 1938 and headquartered in Kahului, Hawaii, providing savings, checking, lending, and digital banking services to Maui residents and workers through three island branches and a vendor-stacked digital platform.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (522130)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Retail banking services
• Consumer lending
• Credit union services
• Deposit accounts
• Digital banking

Headquarters

HQ city

Kahului

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income from Lending: As a not-for-profit credit union, Maui FCU generates revenue primarily through interest earned on loan products including auto loans, mortgages, personal loans, home equity loans, credit cards, and green energy loans. Interest rates are passed back to members in the form of lower loan rates and higher savings dividends.
2. Fee-based Services: The credit union charges fees for various services including overdraft protection, wire transfers, notary services, check reorders, and certain account maintenance activities. These fees represent a secondary revenue stream.
3. Investment Income: Interest and investment income from deposits held at the credit union, generating returns on member deposits that are not loaned out

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Maui Federal Credit Union (MauiFed) is a not-for-profit financial cooperative that provides consumer banking products and services to members on the island of Maui. Its core offerings include share/savings accounts, share draft checking, share certificates, IRAs, Coverdell ESAs, youth accounts, a suite of consumer loans (auto, mortgage, personal, home equity, secured, green energy, student), Visa credit and debit cards, and digital banking via online, mobile, and phone channels.

Product overview

Maui Federal Credit Union (operating as MauiFed) is a not-for-profit financial cooperative serving members on the island of Maui since 1938. The company offers a comprehensive banking platform organized around three core pillars: deposit products (Regular Share Account, Secondary Share Accounts, Christmas Club Share, Share Certificates, Traditional and Roth IRAs, and Coverdell Education Savings Accounts), lending solutions (Auto Loans, Personal Loans, Mortgage Loans, Home Equity Loans, Secured Loans, Green Energy Loans, and Student Loans), and digital banking services (Online Banking, Mobile Banking App powered by Fiserv, Credit Card Mobile App powered by PSCU, Mobile Deposit, Bill Pay, Audio Response phone banking, Mobile Wallet, and Zelle for P2P payments). Additional services include Visa credit and debit cards, youth accounts (Sprout and iThrive programs), overdraft protection, direct deposit, wire transfers, shared branching, and loan protection insurance products. The credit union operates physical branches in Kahului (Main Branch) and Hana, plus a partnership station at Pu'unene Shopping Center, with surcharge-free ATM access through Bank of Hawaii and Aloha Pacific Federal Credit Union networks.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Share (Savings) Account Primary share savings account establishing credit union membership; requires $25 minimum opening deposit plus a one-time $1 membership fee, with dividends earned on daily balances of $100 or more. For Maui residents and workers.
• Secondary Share Account Additional savings account for separating funds for specific purposes or budgeting goals, with $100 minimum opening deposit and minimum balance to maintain. For Maui FCU members.
• Christmas Club Share Account Holiday savings account with no minimum opening deposit, no monthly service fees, and automatic transfer to Regular Share around October 1 each year. For Maui FCU members saving for holiday expenses.
• Share Certificate (Term Deposit) Fixed-interest-rate term deposit requiring $1,000 minimum deposit with terms ranging from 3 months to 5 years, paying monthly dividends and subject to early-withdrawal penalties. For Maui FCU members.
• Individual Retirement Account (Traditional & Roth IRA) Tax-advantaged retirement savings account available in Traditional and Roth variants with no minimum balance requirements. For Maui FCU members planning for retirement.
• Coverdell Education Savings Account (ESA) Tax-advantaged education savings account for children under 18 or with special needs, allowing tax-free growth and distributions for qualified education expenses, with $2,000 annual contribution limit. For Maui FCU members funding education expenses.
• Share Draft (Checking) Account Checking account providing access to funds through debit cards, bill pay, mobile deposit, and overdraft protection services. For Maui FCU members.
• MauiFed Platinum Visa Credit Card Visa credit card offering purchasing power, Visa Purchase Alerts, and integration with the PSCU-powered credit card mobile app. For Maui FCU members.
• Debit Card Visa debit card for everyday purchases, ATM access, and integration with mobile wallet services for contactless payments. For Maui FCU checking account holders.
• Auto Loans Financing options for purchasing new or used vehicles with competitive rates, available through online loan applications. For Maui FCU members.
• Personal Loans Unsecured loans for various personal financial needs including debt consolidation, home improvements, and major purchases. For Maui FCU members.
• Mortgage Loans Home financing solutions including purchase mortgages and refinancing options, with NMLS ID 519192 for regulatory compliance. For Maui FCU members purchasing or refinancing homes.
• Home Equity Loans Loans leveraging home equity for major expenses, home improvements, or debt consolidation with rates competitive with traditional mortgages. For Maui FCU members with home equity.
• Secured Loans Collateral-backed loans for members who may need credit-building options or prefer using savings as security. For Maui FCU members.
• Green Energy Loans Specialized financing for environmentally friendly upgrades and renewable energy systems. For Maui FCU members investing in renewable energy.
• Student Loans Education financing options for members pursuing higher education. For Maui FCU members.
• Youth Sprout Savings Account Savings account for the youngest members (newborn to approximately age 5) to establish early savings habits, with no fees. For Maui FCU members' young children.
• Youth iThrive Savings Account Savings account designed for teen members (approximately ages 13-17) with features suitable for developing financial independence. For Maui FCU members' teenage children.
• Online Banking Web-based platform for account management, transfers, bill pay, loan information access, and eStatements, provided through a secure login portal. For Maui FCU members.
• Mobile Banking App Fiserv-powered smartphone application for iOS and Android offering real-time account balances, money management, transfers, bill pay, mobile check deposit, alerts, and card management features. For Maui FCU members.
• Credit Card Mobile App PSCU-powered mobile application for credit card management with profile personalization features, transaction alerts, and card controls. For Maui FCU Visa credit card holders.
• Wire Transfer Services Domestic and international wire transfer services for moving funds between financial institutions. For Maui FCU members.
• Shared Branching Services Access to transactions at other credit union branches through the shared branching network, including the Ho'okele Partnership Station at Pu'unene Shopping Center and Aloha Pacific FCU locations across Hawaii and Nevada. For Maui FCU members.
• Loan Protection Insurance Optional insurance products including Credit Life Insurance, Credit Disability Insurance, Mechanical Repair Coverage, and GAP Insurance to protect loans. For Maui FCU loan borrowers.

Quantifiable outcome

• Over $190,000 raised for local healthcare organizations through annual Credit Unions of Maui Charity Golf Tournament since 2014
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Aloha Pacific Federal Credit UnioncoreChannel Partner/ Reseller/ Distributor · 1 January 2013Partnership station at Pu'unene Shopping Center allows Maui FCU members to conduct shared branching transactions. Maui FCU also provides surcharge-free ATM access at Aloha Pacific FCU locations statewide in Hawaii (Kaimuki, Main Branch Honolulu, Fort Street, Kailua, Waimalu, Waikele, Kapolei) plus Henderson, Nevada. Members can perform deposits, loan payments, and withdrawals at partnership station.
• Bank of HawaiicoreChannel Partner/ Reseller/ DistributorSurcharge-free ATM network partnership allowing Maui FCU members to access their accounts at Bank of Hawaii ATMs throughout Hawaii without fees.
• Credit Unions of Maui CoalitioncoreStrategic or Co-development PartnerCoalition of six Maui-based credit unions (Kahului FCU, Maui County FCU, Maui FCU, Maui Teachers FCU, Valley Isle Community FCU, Wailuku FCU) that jointly organize community events including annual food and funds drives, charity golf tournament benefiting Hospice Maui. Over $190,000 raised since 2014 for local healthcare.
• Maui Food BankminorGTM or Marketing PartnerAnnual partnership to help restock the Maui Food Bank before and after the holiday season to fight hunger in the Maui community.
• FiservcoreTechnology or IntegrationTechnology provider powering Maui FCU's mobile banking app, online banking platform, and loan origination systems.
• PSCUcoreTechnology or IntegrationCredit card services provider powering Maui FCU's Visa Platinum Credit Card and Credit Card Mobile App for card management and alerts.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MauiFCU
• YouTubeyoutube.com/channel/UCmQ4iSpselZFlBxTcuexBZA
• Facebookfacebook.com/mauifcu
• Instagraminstagram.com/mauifcu

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maui Federal Credit Union