Penacook Place
Penacook Place is a non-profit senior living facility in Haverhill, Massachusetts, founded in 1968 and part of the Covenant Health network, offering a full continuum of care from independent living through skilled nursing, memory care, and rehabilitation for elderly and post-acute patients.
- Company typePrivate
- Founded1968
- HeadquartersHaverhill, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Penacook Place does
Penacook Place is a non-profit senior living and healthcare organization founded in 1968 and headquartered at 150 Walter Street in Haverhill, Massachusetts. It operates as a single-campus facility providing a comprehensive continuum of care across 11 service lines: independent living, assisted living, adult day health, respite care, short-term rehabilitation, long-term care, memory care, transportation, telemedicine, palliative care, and skilled nursing. The organization serves seniors requiring varying levels of support — from those able to live independently to individuals with Alzheimer's and other dementias needing secure memory care, as well as post-acute patients recovering from surgery, illness, or injury.
The business operates under a residential care fee model with quote-based, monthly billing for its services. Its go-to-market is sales-led and relationship-driven, relying on direct admissions (self-referral and family-initiated), scheduled facility tours, downloadable brochures, and healthcare provider referrals from hospital discharge planners and physicians. Marketing channels include the Covenant Health multisite web platform, LinkedIn, and community events and news content. Technology is conventional: the facility's notable digital offering is telemedicine for remote physician consultations, and it maintains HIPAA compliance.
Penacook Place is a member of the Covenant Health regional healthcare network, which provides shared technology infrastructure, brand association, and integrated care coordination. The organization employs 51-100 staff and serves the New England regional market, with no disclosed revenue, funding events, M&A activity, patents, awards, or executive team information in the available source materials.
Penacook Place firmographics
Firmographics- Name
- Penacook Place
- Legal name
- Penacook Place
- Website
- https://penacookplace.org
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Penacook Place is a non-profit senior living facility in Haverhill, Massachusetts, founded in 1968 and part of the Covenant Health network, offering a full continuum of care from independent living through skilled nursing, memory care, and rehabilitation for elderly and post-acute patients.
- Ownership category
- akta.pro rank
Penacook Place industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)
- akta.pro secondary industry
- Single-Site CCRCs (HLADAEAE)
Keywords
Where Penacook Place is headquartered
LocationHeadquarters
- HQ city
- Haverhill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Penacook Place business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Residential Care Fees: Revenue generated from long-term and short-term residential care services including room, board, and care services for seniors requiring assisted living, memory care, skilled nursing, and rehabilitation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for senior living and care services |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Penacook Place product offering
Product offeringCore offering
Penacook Place is a non-profit senior living community that provides a comprehensive continuum of care for older adults, including independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, adult day health, respite care, and palliative care. The facility operates 24-hour nursing services, therapeutic programs (physical, occupational, speech therapy), telemedicine-enabled remote consultations, and transportation services for residents in Haverhill, Massachusetts.
Product overview
Penacook Place is a senior living and care community offering a comprehensive portfolio of services across the care continuum. The organization provides a coordinated ecosystem of care including Independent Living, Assisted Living, Adult Day Health, Respite Care, Short Term Rehabilitation, Long Term Care, Memory Care, Transportation, Telemedicine, Palliative Care, and Skilled Nursing. These services are designed to support seniors at various stages of aging and care needs, from active independent living to comprehensive 24-hour skilled nursing care, with Telemedicine providing remote healthcare access and Transportation ensuring mobility for residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living
Companies that use Penacook Place
Customer profileSegments4 records
Penacook Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Penacook Place partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Covenant HealthcorePenacook Place operates as part of the Covenant Health network, a regional healthcare system. The facility utilizes Covenant Health's shared technology infrastructure including a multisite web platform. This affiliation provides integrated care coordination, shared resources, and brand association with a larger healthcare provider.
Recent moves3 records
Expansion highlights3 records
Penacook Place competitors and assessment
Company assessmentDirect peers
- Five Star Senior Living: Newton, MA-headquartered senior living and rehabilitation operator with a comparable New England regional footprint. Operates independent living, assisted living, memory care, and skilled nursing communities — closely aligned with Penacook Place's service model and geography.
- Sunrise Senior Living: National senior living operator specializing in assisted living and memory care, with a strong reputation for dementia-care programming. Direct comparability on the assisted living and memory care service lines that are central to Penacook Place's offering.
- Benchmark Senior Living: New England-based senior living operator headquartered in Waltham, MA operating a portfolio of assisted living, memory care, and independent living communities. Closest geographic and service-model peer to Penacook Place, with a similar continuum-of-care approach in the same regional market.
- Atria Senior Living: Major national senior living operator offering independent living, assisted living, and memory care across more than 200 communities. Directly comparable continuum-of-care model and customer base (older adults needing daily support), though at significantly greater scale than Penacook Place.
- National HealthCare Corporation: Operator of skilled nursing, assisted living, and home care communities, primarily in the southeastern U.S. Comparable business model spanning the post-acute and long-term care continuum that mirrors Penacook Place's service mix.
- The Ensign Group: Provider of skilled nursing, assisted living, and rehabilitative care services operating across the post-acute continuum. Comparable on the skilled nursing and rehabilitation components of Penacook Place's service portfolio, with shared exposure to Medicare/Medicaid reimbursement dynamics.
- Genesis HealthCare: One of the largest skilled nursing facility operators in the U.S., also offering assisted living and rehabilitation services. Directly comparable on the skilled nursing and short-term rehabilitation components of Penacook Place's offering.
Broad incumbents
- Brookdale Senior Living: Largest senior living operator in the United States, offering independent living, assisted living, memory care, and continuing care retirement communities. Provides overlapping capabilities across Penacook's full service continuum as part of a much broader national portfolio.
- Life Care Services (LCS): Third-party manager of continuing care retirement communities and senior living communities nationwide. Comparable CCRC management expertise and resident-service model, serving a similar customer demographic across a much larger managed portfolio.
- Encompass Health: Largest owner and operator of inpatient rehabilitation hospitals in the U.S., focused on post-acute rehabilitation services. Overlaps with Penacook Place's short-term rehabilitation offering, though Encompass operates at significantly higher acuity and scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Penacook Place social profiles
Digital presencePenacook Place compliance and trust
Trust signalCompliance1 record
Penacook Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penacook Place leadership team
Management profileNumber of profiles
Penacook Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penacook Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penacook Place
What does Penacook Place do?
Penacook Place is a non-profit senior living community that provides a comprehensive continuum of care for older adults, including independent living, assisted living, memory care, skilled nursing, short-term rehabilitation, adult day health, respite care, and palliative care. The facility operates 24-hour nursing services, therapeutic programs (physical, occupational, speech therapy), telemedicine-enabled remote consultations, and transportation services for residents in Haverhill, Massachusetts.
Is Penacook Place a public or private company?
Penacook Place is a private company. It is currently operating.
When was Penacook Place founded?
Penacook Place was founded in 1968. It employs 51 to 100 people.
Where is Penacook Place based?
Penacook Place is headquartered in Haverhill, United States, in the North America region.
How does Penacook Place make money?
One revenue line is on record: residential Care Fees.
Who are Penacook Place's main competitors?
Direct peers on record are Five Star Senior Living, Sunrise Senior Living, Benchmark Senior Living, Atria Senior Living, National HealthCare Corporation, The Ensign Group and Genesis HealthCare. Broad incumbents are Brookdale Senior Living, Life Care Services (LCS) and Encompass Health.
Does Penacook Place have an API?
No public API is recorded for Penacook Place.
What industry is Penacook Place in?
Penacook Place's product category is Senior Living Services. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADAEAE, Single-Site CCRCs. Its NAICS code is 623311 and its SIC code is 8050.