RenaFi
RenaFi is a privately held, subscription-based ADHD coaching and peer community platform serving adults with ADHD. The company offers a $25/month membership with peer education, group coaching, educational content, webinars, and a Members' Area portal, independently operated with no institutional funding.
- Company typePrivate
- Founded-
- HeadquartersAlamo, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What RenaFi does
RenaFi is a privately held membership-based coaching and community platform serving adults with ADHD. The company is headquartered in Alamo, United States, operates as Rena-Fi, Inc., and is led by CEO Rick Webster. Its core offering is a $25/month subscription that provides members access to peer education, group coaching, goal-oriented focus groups, educational content, guest expert webinars, and a Members' Area community portal. The company does not operate a proprietary technology platform; service delivery is human-led through coaching sessions and community interaction, supplemented by a content library of free guides and blog posts targeting concerns such as finances, focus, productivity, communication, executive function, and job performance.
The business model is a recurring subscription via a self-serve checkout powered by SamCart, with a 14-day money-back guarantee and a 5-month extended tier also available. A separate 1:1 coaching product with Rick is offered alongside the group membership. Go-to-market is community-led, relying on organic content marketing (free guides, blog, email newsletter), social media presence across Facebook, Instagram, and YouTube, guest expert webinars, member testimonials, and word-of-mouth. The company is independently operated with no disclosed institutional investors, funding rounds, M&A activity, or parent company relationships, and has not pursued any geographic restrictions despite operating globally through digital delivery.
RenaFi firmographics
Firmographics- Name
- RenaFi
- Legal name
- Rena-Fi, Inc.
- Website
- https://rena-fi.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RenaFi is a privately held, subscription-based ADHD coaching and peer community platform serving adults with ADHD. The company offers a $25/month membership with peer education, group coaching, educational content, webinars, and a Members' Area portal, independently operated with no institutional funding.
- Ownership category
- akta.pro rank
RenaFi industry classification
Industry- Product category
- ADHD Coaching and Peer Support Services
- NAICS
- Educational Support Services (611710), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- ADHD/Executive Function & Organization Coaching (Academic) (EDANAFAC)
- akta.pro secondary industry
- Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)
Keywords
Where RenaFi is headquartered
LocationHeadquarters
- HQ city
- Alamo
- HQ country
- United States
- HQ region
- North America
Markets served
RenaFi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Monthly Membership Subscription: Recurring monthly subscription providing access to peer coaching, educational resources, expert webinars, and community support for adults with ADHD. Multiple subscription tiers available (1-month and 5-month options).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Membership - Core subscription tier |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
RenaFi product offering
Product offeringCore offering
RenaFi delivers ADHD coaching and peer-support to adults with ADHD through a $25/month membership that unlocks a Members' Area community with peer education, goal-oriented focus groups, educational content, and guest expert webinars. A separate 1:1 coaching offering with founder Rick Webster provides personalized guidance and accountability, and the membership is available in 1-month and 5-month subscription tiers with a 14-day money-back guarantee. The business is positioned as a lived-experience, community-led alternative to clinical ADHD support, covering practical outcomes such as finances, focus, productivity, communication, executive function, and job performance.
Product overview
RenaFi is a unified ADHD coaching and community membership platform offering personalized support through 1:1 coaching with Rick, group coaching, peer education, peer support, goal-oriented focus groups, educational content, and guest expert webinars. The core offering is a $25/month membership that provides access to the Members' Area community, along with free educational guides. The platform also offers 1:1 coaching sessions as a separate service and multiple subscription tiers (1-month and 5-month) to accommodate different commitment levels.
Differentiator
Problem solved
Functional benefit
Products and services
- 1:1 Coaching with Rick One-on-one ADHD coaching delivered by founder Rick Webster, providing personalized strategies and accountability for adults navigating ADHD-related challenges in areas such as finances, focus, productivity, communication, executive function, and job performance.
- Members' Area (Community Membership) Recurring paid membership that unlocks access to the RenaFi Members' Area community, including peer education, goal-oriented focus groups, educational content, and guest expert webinars, priced at $25/month with a 14-day money-back guarantee.
Companies that use RenaFi
Customer profileSegments1 record
Ideal customer profiles1 record
RenaFi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RenaFi partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
RenaFi competitors and assessment
Company assessmentDirect peers
- Done: Done is a subscription-based telehealth platform focused on ADHD diagnosis, medication management, and ongoing care. It directly competes with RenaFi for the same adult ADHD customer seeking structured, subscription-based support, but adds a clinical/prescription layer RenaFi does not offer.
- ADHD Online: ADHD Online provides online ADHD assessment, diagnosis, and treatment including medication and coaching. It targets the same adult ADHD segment as RenaFi and competes for the same 'digital-first ADHD support' search intent.
- Klarity: Klarity is a virtual ADHD clinic offering evaluation, medication management, and ongoing care on a subscription basis. It is a direct competitor in the recurring-revenue adult ADHD support category, with a heavier clinical emphasis than RenaFi.
Broad incumbents
- Cerebral: Cerebral is a broader mental health telehealth subscription that includes ADHD alongside anxiety, depression, and insomnia. It competes with RenaFi for adults seeking recurring, digitally delivered mental health support, but as part of a wider portfolio rather than an ADHD-only niche.
- BetterHelp: BetterHelp is a large subscription therapy marketplace that includes therapists experienced with ADHD. It overlaps with RenaFi as a subscription-based, digital support option for adults with ADHD, but operates across all mental health conditions rather than focusing on ADHD coaching.
- Talkspace: Talkspace is an online therapy platform offering subscription messaging and live sessions across mental health conditions including ADHD. It is a broader incumbent competing for the same digitally-delivered adult ADHD support budget.
Others
- CHADD: CHADD is a long-standing nonprofit providing ADHD education, resources, and local support groups for adults and families. It is thematically adjacent to RenaFi's community-led, peer-support model rather than a direct subscription competitor.
- ADDitude Magazine: ADDitude is a leading ADHD content and resource brand serving adults and parents with ADHD through editorial content, webinars, and free guides. It addresses the same top-of-funnel information needs as RenaFi's free guides and blog.
- Focusmate: Focusmate is a subscription virtual coworking service that pairs users for accountability sessions, often used by adults with ADHD. It overlaps with RenaFi's productivity and accountability use cases but solves focus rather than providing ADHD coaching or community.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
RenaFi social profiles
Digital presenceRenaFi financial estimates
Financial estimateRevenue estimate
Valuation estimate
RenaFi leadership team
Management profileNumber of profiles
Profiles1 record
RenaFi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RenaFi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RenaFi
What does RenaFi do?
RenaFi delivers ADHD coaching and peer-support to adults with ADHD through a $25/month membership that unlocks a Members' Area community with peer education, goal-oriented focus groups, educational content, and guest expert webinars. A separate 1:1 coaching offering with founder Rick Webster provides personalized guidance and accountability, and the membership is available in 1-month and 5-month subscription tiers with a 14-day money-back guarantee. The business is positioned as a lived-experience, community-led alternative to clinical ADHD support, covering practical outcomes such as finances, focus, productivity, communication, executive function, and job performance.
Is RenaFi a public or private company?
RenaFi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RenaFi founded?
RenaFi was founded in -1. It employs 11 to 50 people.
Where is RenaFi based?
RenaFi is headquartered in Alamo, United States, in the North America region.
How does RenaFi make money?
One revenue line is on record: monthly Membership Subscription.
Who are RenaFi's main competitors?
Direct peers on record are Done, ADHD Online and Klarity. Broad incumbents are Cerebral, BetterHelp and Talkspace. Others are CHADD, ADDitude Magazine and Focusmate.
Does RenaFi have an API?
No public API is recorded for RenaFi.
What industry is RenaFi in?
RenaFi's product category is ADHD Coaching and Peer Support Services. Its primary akta.pro industry code is EDANAFAC, ADHD/Executive Function & Organization Coaching (Academic), with a secondary code of EDAJALAI, Executive Function & Learning Coaching (Organization/ADHD Coaching). Its NAICS code is 611710 and its SIC code is 8300.