La Place de l’immobilier

What La Place de l’immobilier does

La Place de l'immobilier (legal entity HBS Research) is a French commercial real estate data provider founded in 2006 by Blaise Heurteux and Thomas Soares and headquartered in Courbevoie/Paris. The company operates a proprietary database aggregating more than 200 sources of open data and big data to cover roughly 5.6 million buildings, 1.7 million property owners, 13.5 million companies and establishments, and 12 million transactions (including validated DVF land-value records since 2015). It serves B2B professional real estate actors — brokers/commercialisateurs, investors and asset managers, corporate real estate departments (occupiers), developers, and local authorities/public development agencies.

The product is delivered as a modular platform combining a core Data Provider layer (building/owner/tenant/offer/transaction information sheets, prospecting search engines, and territory/sector observatories for Territories, Health, Education, and Paris PLU Bioclimatique) with connected software modules (Module Commercialisation Brokers, Module Utilisateurs, Module Investisseurs) and data-driven advisory/research missions (asset, tenant, and location search). In October 2021 it launched BoostIA, an AI layer integrated into its search engines that predicts tenant relocation probability (analyzing ~400 data fields across tens of thousands of corporate moves), assesses company financial health, and models building lifecycle stages. The acquired Olarchy platform (invested 2021, acquired February 2022) adds collaborative commercialization workflow management.

The business monetizes primarily through recurring enterprise subscriptions to the data platform and connected modules, complemented by project/retainer-based advisory missions. Pricing is not publicly disclosed and is set via direct sales consultation and quotes tailored to module selection and scope. Go-to-market is led by a dedicated direct enterprise sales team covering France, a self-service logged-in platform (laplacedelimmobilier-pro.com), and active presence at French real estate trade shows (SIMI, MIPIM, CIEL). The company reported revenue of more than €3 million in 2021 and €3.5 million in 2022 with 35–37 employees, and joined the STONAL group in October 2023 as part of European proptech consolidation.

Name

La Place de l’immobilier

Legal name

HBS Research

Website

https://laplacedelimmobilier.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

La Place de l'immobilier operates a proprietary French commercial real estate database covering buildings, owners, tenants, offers, and transactions, sold via subscription and AI-enhanced modules to brokers, investors, corporate occupiers, developers, and local authorities.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Data and Analytics

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

Keywords

• Commercial real estate data
• Real estate prospecting software
• Property intelligence platform
• Real estate market analytics
• CRE data subscription

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Data Provider Subscriptions: Subscription-based access to the proprietary real estate database providing information on properties, owners, tenants, offers, and transactions. Customers pay recurring fees to access search engines, property information sheets, and market data.
2. Connected Software Modules: Revenue from specialized software modules including Module Commercialisation Brokers (commercialization/ mandate management), Module Utilisateurs (portfolio management for property directions), and Module Investisseurs (asset management for investors). These are subscription-based SaaS-style modules connected to the proprietary data platform.
3. Advisory / Consulting Missions: Custom consulting engagements leveraging data expertise for specific client problems: asset sourcing missions, tenant identification missions, and site/implantation search missions. These are project-based or retainer-based professional services engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

La Place de l'immobilier provides a B2B real estate data and analytics platform serving the French commercial real estate market. The core offering is a subscription-based proprietary database covering 5.6 million buildings, 1.7 million property owners, 13.5 million companies, and 12 million transactions, augmented by AI-powered prospecting tools (BoostIA), connected software modules for brokers, investors, and property users, specialized territory observatories, and data-driven consulting missions.

Product overview

La Place de l'immobilier operates as a unified platform with a modular architecture combining a core Data Provider platform with specialized software modules and consulting services. The Data Provider platform forms the foundation, offering access to information on 5.6 million buildings, 1.7 million owners, 13.5 million companies, and 12 million transactions. Connected Tools modules (Broker Commercialization, Users, and Investors) provide sector-specific functionality for real estate professionals. Observatories (Territories, Paris PLU Bioclimatic, Health, Education) deliver market intelligence for specific segments. The Olarchy subsidiary (acquired 2021) adds digital commercialization workflow management. Consulting services complete the offering with data-driven missions for asset, tenant, and location searches.

Differentiator

Problem solved

Functional benefit

Brands

• Olarchy: Digital platform dedicated to investors that facilitates the management of commercializations. Allows organizing and managing internal processes and external collaboration with brokers and prospects through workflow tracking for all steps (pitches, mandates, commercialization reports, prospecting, visits, applications) until lease signing.

Products and services

• Data Provider Platform Comprehensive real estate data platform providing access to building information, owner and tenant data, and market transactions. Includes information on 5.6 million buildings, 1.7 million owners, 13.5 million companies, and 12 million real estate transactions for French commercial real estate professionals.
• Info à l'immeuble (Building Information) Simplified building information module providing access to data on 5.6 million buildings, 1.7 million owners, 13.5 million companies, and 12 million property transactions with a simplified search engine that identifies an address, owner, or company in one click, accessing complete information sheets including property descriptions, investors, users, history, and key transaction information.
• Listing de Prospection (Prospecting Listings) High-performance prospecting tool with AI-powered search engines for evaluating companies (activity, NAF code, headcount, growth rate, financial health, relocation probability, number of sites), buildings (surface, nature, ownership type, occupancy type, ERP), and offers (surface, agency, sector, nature). Users can define criteria, build result lists, export to Excel, and set up alerts.
• Observatoire Territoires (Territories Observatory) Interactive inventory of real estate assets across economic, urban planning, and real estate dimensions for market analysis and strategic planning. Used by local authorities for territorial marketing, business attraction, and economic development reporting.
• Observatoire PLU Bioclimatique (Bioclimatic Urban Planning Observatory) Database of 924 buildings marked under Paris Bioclimatic Urban Plan with indicators on nature, occupancy rate, size and type for compliance analysis and urban planning research.
• Observatoire Santé (Health Real Estate Observatory)
• Observatoire Enseignement (Education Real Estate Observatory)
• Module Commercialisation Brokers (Broker Commercialization Module)
• Module Utilisateurs (Users Module)
• Module Investisseurs (Investors Module)
• Conseil / Consulting Services
• Mission de Recherche d'Actifs (Asset Search Mission)
• Mission de Recherche d'Utilisateur (Tenant Search Mission)
• Mission de Recherche d'Implantation (Location Search Mission)
• Olarchy Digital platform dedicated to investors that facilitates the management of commercializations, organizing and managing internal processes and external collaboration with brokers and prospects through workflow tracking for all steps (pitches, mandates, commercialization reports, prospecting, visits, applications) until lease signing.
• Observatoire des Bureaux (Office Observatory)

Quantifiable outcome

• COVEA Immobilier reports using La Place de l'immobilier as their primary real estate data platform since 2014, having experimented with and rejected other platforms in favor of it.
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

One partnership is on record.

• STONALflagshipStrategic or Co-development Partner · 1 October 2023In October 2023, La Place de l'immobilier joined STONAL as part of the consolidation of the European proptech market. STONAL, founded in 2017 by real estate and tech experts, is the reference platform for building data management for property owners and asset managers of residential and commercial, public and private assets. La Place de l'immobilier operates as a subsidiary under the STONAL group umbrella, with the legal entity remaining HBS Research. This is a parent-subsidiary relationship with shared data and platform synergies.

Scale indicators13 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VTS: B2B commercial real estate leasing platform with data, workflow and tenant intelligence modules for brokers and landlords. Directly comparable to La Place's Module Commercialisation Brokers and overall data-plus-modules architecture.
• CoStar Group: Global leader in commercial real estate data, analytics and marketplaces. Closest archetype to La Place de l'immobilier's CRE intelligence platform — same data-driven subscription model serving brokers, investors and occupiers — but at global scale rather than France-only.
• LightBox: Commercial real estate data and workflow platform for brokers, investors and developers. Comparable CRE data intelligence offering with property, owner and transaction information used for site selection and due diligence.
• Cherre: Commercial real estate data analytics platform that consolidates property, owner and tenant information for institutional investors. Closest functional peer to La Place's Data Provider platform with AI-driven analytics layered on top.
• CompStak: Crowdsourced commercial real estate lease and sale comp data platform. Direct match for La Place's positioning as a qualified-data backbone for brokers and investors using market transaction intelligence.
• MSCI Real Capital Analytics: MSCI's CRE transaction intelligence and analytics arm providing market data, cap rates and pricing benchmarks. Direct overlap with La Place's transaction analytics and DVF-grounded real estate market observatories.
• Altus Group: Commercial real estate data, analytics and advisory firm (including Reonomy and ARGUS). Highly comparable CRE intelligence stack serving investors and asset managers — same vertical focus as La Place's Modules Utilisateurs and Investisseurs.

Regional players

• Catella: Pan-European real estate advisory, investment and research firm headquartered in the Nordics. Comparable European CRE data and research positioning to La Place's territorial observatories, though with broader advisory footprint and different geographic spread.

Broad incumbents

• Yardi: Established real estate software and data incumbent with property management, investment and analytics suites. Comparable in module-driven subscription model, but with broader portfolio beyond CRE intelligence.
• RealPage: Large real estate software and analytics incumbent with broad portfolio across multifamily, commercial and analytics. Overlaps with La Place's SaaS module approach but serves a much wider footprint and customer surface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lpdi_fr
• YouTubeyoutube.com/user/hbsresearch
• LinkedInlinkedin.com/company/laplacedelimmobilier

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Place de l’immobilier