MerryFox Realty

What MerryFox Realty does

MerryFox Realty is a privately held, full-service residential and commercial real estate brokerage headquartered at 224 Derby St, Salem, Massachusetts, serving the North Shore of Boston (Essex County, MA), including Marblehead, Swampscott, Danvers, Nahant, Salem, Beverly, and more recently Medway. The firm operates through a small team of approximately 15 hand-picked agents led by President and Broker Daniel Fox, and offers single-family, multi-family, condominium, investment property, corporate relocation, commercial sales/lease, and new-development marketing services across both buyer and seller representations.

The company's technology stack centers on an MLS-integrated property search platform hosted on the Union Street Media framework, augmented by an interactive Map Search, an FRED-API-powered mortgage calculator, Zillow virtual tour embeds, and standard social-share integrations (Facebook, Instagram, Twitter/X, Pinterest, LinkedIn). reCAPTCHA secures inquiry forms, and North Shore Lifestyle/town-specific content pages support local SEO and lead generation. There is no evidence of proprietary AI/ML systems, mobile applications, or third-party developer APIs.

MerryFox's business model is transaction-based: revenue is generated through real estate commissions on closed buyer and seller side deals (typically 5–6% total, split between listing and buyer's agents), plus commercial transaction fees and rental placement commissions. The firm also pursues referral and repeat-client work (e.g., a six-year relationship with Renaissance Real Estate Investments). No publicly disclosed pricing, revenue figures, or funding history exist; ownership is independent with no disclosed parent company, VC/PE backing, or M&A activity.

Name

MerryFox Realty

Legal name

MerryFox Realty

Website

https://merryfoxrealty.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MerryFox Realty is a privately held, full-service real estate brokerage based in Salem, MA, serving buyers and sellers across the North Shore of Boston (Essex County) through a team of approximately 15 agents offering residential, commercial, and relocation services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Real Estate Property Managers (53131)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Commercial real estate services
• Property sales representation
• Corporate relocation services
• Buyer seller representation

Headquarters

HQ city

Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Seller Services: Commissions earned from representing home sellers in transactions, typically a percentage of the sale price
2. Real Estate Commission - Buyer Services: Commissions earned from representing home buyers in purchasing transactions
3. Commercial Real Estate Services: Commercial sales and lease representation services
4. Rental Services: Rental property management and tenant placement services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MerryFox Realty is a full-service residential and commercial real estate brokerage serving buyers and sellers on the North Shore of Boston, Massachusetts. It offers buyer and seller representation across single-family homes, multi-family homes, condominiums, investment properties, commercial sales and leases, corporate relocations, and new development marketing, delivered through a team of experienced local agents via an MLS-integrated website with property search, map search, mortgage calculator, and virtual tour tools.

Product overview

MerryFox Realty is a full-service real estate company operating on the North Shore of Boston, Massachusetts. The company offers a unified platform combining MLS property search, map-based listing exploration, and mortgage calculation tools. Their service portfolio spans residential sales (single-family, multi-family, condominiums), commercial real estate (sales and leases), corporate relocations, and development marketing. The core product is the MLS Property Search tool, complemented by the Map Search interface and Mortgage Calculator for buyer convenience. Services are delivered through a team of experienced local agents across multiple North Shore communities including Salem, Marblehead, Swampscott, Danvers, Nahant, and Beverly.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer Representation Full-service representation for individual home buyers on the North Shore of Boston, covering preparation, agent selection, property search through MLS, offer and negotiation, escrow, inspection, appraisal, and closing support across single-family, multi-family, and condominium properties.
• Residential Seller Representation Full-service home selling services on the North Shore of Boston, including market valuation ("What Is My Home Worth?"), preparation guidance, agent and pricing selection, offer negotiation, escrow, inspection, appraisal, and close of escrow for single-family, multi-family, and condominium properties.
• Commercial Sales and Leases Commercial real estate brokerage services for the North Shore of Boston, including sales and leasing representation for commercial properties and investment assets.
• Corporate Relocation Services Relocation representation for corporate clients moving employees into the North Shore of Boston area, providing local market expertise, area orientation, and housing search support.
• Development Marketing and Sales Marketing and sales representation for new real estate development projects on the North Shore of Boston, including commercial and residential developments such as the 23 Liberty Street project.
• Investment Property Brokerage Brokerage and advisory services for investors buying or selling investment properties on the North Shore of Boston.
• Rental Property Services Rental property management and tenant placement services supporting landlords on the North Shore of Boston.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX: Large global franchise brokerage network with multiple offices across Essex County and the North Shore. Competes for the same agent pool and listing inventory as MerryFox under a similar traditional full-service model.
• Redfin: Tech-enabled discount brokerage operating nationally, including Greater Boston. Competes for the same buyer and seller pool on the North Shore but with a fundamentally different value proposition (lower commission, self-service tools), pressuring traditional agencies like MerryFox.
• Compass: Tech-forward national brokerage that has aggressively expanded into luxury Boston-area suburbs including the North Shore. Competes for the same high-end listings and agent talent that MerryFox relies on, but with a much larger technology and marketing platform.
• Century 21: Global franchise brokerage with longstanding presence in North Shore and Essex County communities. Directly comparable traditional full-service brokerage model competing for the same residential and small-commercial transaction pool.
• Keller Williams Realty: One of the largest U.S. residential brokerages by agent count, with established market centers in Greater Boston. Competes for traditional agent-led residential business and recruit the same experienced agent talent MerryFox depends on.
• Berkshire Hathaway HomeServices: National traditional residential brokerage network with presence in Massachusetts suburban markets. Competes with MerryFox for traditional full-service residential mandates and brand-recognition-driven seller relationships.
• Coldwell Banker: National full-service residential brokerage network. MerryFox appears affiliated via the 'Coldwell Banker President's Circle' recognition, making Coldwell Banker both a likely brand partner and the most direct broad incumbent peer for traditional suburban residential listings.

Emerging players

• eXp Realty: Cloud-based brokerage with a low-overhead model rapidly recruiting agents nationwide, including in Massachusetts. While not yet dominant on the North Shore, its cost structure and agent economics directly threaten boutique traditional agencies like MerryFox.

Direct peers

• Sotheby's International Realty: Luxury-focused global brokerage network with strong presence in affluent Boston-area coastal markets (e.g., Gibson Sotheby's). Directly comparable to MerryFox's premium North Shore positioning and high-end listing mix.
• William Raveis Real Estate: Family-owned regional brokerage dominant in New England, including affluent coastal Connecticut and Massachusetts towns. Directly comparable to MerryFox in geographic focus on high-end coastal suburban markets and traditional agent-led service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/merryfoxrealty
• Instagraminstagram.com/merryfoxrealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MerryFox Realty