Activata Prepaid
Activata Prepaid is a New Zealand paytech aggregator that supplies EFTPOS terminals, POS systems, payment processing, broadband, insurance, and prepay services to small and medium retailers across hospitality, retail, convenience, and health verticals via weekly rental billing.
- Company typePrivate
- Founded2003
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Activata Prepaid does
Activata Ltd (operating as Activata Prepaid / Activata) is a New Zealand paytech aggregator founded in 2003 and headquartered in Auckland, with additional offices in Wellington and Christchurch. The company supplies EFTPOS terminals (Ingenico Desk 3200/5000, Move 5000; Verifone V205c, V200T, 240M), its own ActivPOS cloud and on-premises point-of-sale systems, payment processing (contactless, credit card, Alipay, WeChat Pay), broadband, insurance, and a prepay distribution catalogue (mobile top-up, digital currency, Bonfire Gift Mastercards, transport ticketing). It also distributes V-Count 3D people-counting and retail analytics hardware. Activata integrates its terminals with more than 40 POS software platforms, including Shopify POS, Vend, Lightspeed, Kounta, Square, Reckon, Toniq, and Cake.
The underlying technology combines third-party terminal hardware from global manufacturers with Activata's own managed weekly rental, billing, and account-management infrastructure, augmented by a 3D active stereo vision analytics layer (V-Count Ultima AI) for footfall, zone, queue, and demographic measurement. A multi-lingual customer care centre and named account managers (Andy, Rochelle, Julian, Cameron) provide a high-touch service model, with documented same-day hand-delivery of replacement terminals.
Commercially, Activata serves small and medium-sized New Zealand retailers across hospitality, retail, convenience, health, services, and beauty verticals. Revenue is generated through weekly terminal and POS rental subscriptions, payment transaction fees, prepay commissions (which can offset retailer rental costs), V-Count hardware distribution, broadband subscriptions, and insurance referrals. Customers are acquired through a structured online survey/quote funnel (Paylab), direct on-site sales consultations, an 0800 phone line, and word of mouth supported by named testimonial content on the company website. The company is privately held with no disclosed funding rounds or external investors.
Activata Prepaid firmographics
Firmographics- Name
- Activata Prepaid
- Legal name
- Activata Ltd
- Website
- https://activata.co.nz
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Activata Prepaid is a New Zealand paytech aggregator that supplies EFTPOS terminals, POS systems, payment processing, broadband, insurance, and prepay services to small and medium retailers across hospitality, retail, convenience, and health verticals via weekly rental billing.
- Ownership category
- akta.pro rank
Activata Prepaid industry classification
Industry- Product category
- Payment Technology Services
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
- akta.pro secondary industry
- Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO)
Keywords
Where Activata Prepaid is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Activata Prepaid business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- EFTPOS Terminal Weekly Rental: Activata supplies EFTPOS terminals through weekly rental plans, providing ongoing recurring revenue from terminal hire. Customers pay a weekly fee that includes hardware and connectivity.
- POS System Rental/Managed Services: Point of Sale systems (ActivPOS range) are offered as managed solutions, integrating with terminal rental to provide a complete payment ecosystem under a single billing platform.
- Payment Processing: Activata enables payments via its payments partner, earning revenue from transaction processing fees on contactless, credit card, Alipay, and WeChat Pay transactions.
- Prepay Services (Mobile Top-up, Digital Currency): Convenience retailers can access Activata prepay services for mobile top-up, digital currency, and similar services, which provide customers with an opportunity to offset equipment rental costs.
- V-Count People Counter Distribution: Activata distributes V-Count 3D people counting sensors and retail analytics systems to retailers, generating revenue from hardware sales and/or associated service agreements.
- Broadband Services: Activata provides broadband internet solutions bundled with paytech packages for retail stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | EFTPOS Terminal Weekly Rental Plans |
| Subscription | Pay-as-you-go | POS Solutions (ActivPOS Range) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Activata Prepaid product offering
Product offeringCore offering
Activata Prepaid provides EFTPOS terminals, POS systems, and payment processing services to New Zealand retailers through a unified weekly rental and billing platform. The company aggregates hardware from manufacturers such as Ingenico and Verifone with its own managed services, broadband, insurance, and prepaid top-up offerings to serve as a one-stop paytech provider for small and medium retailers.
Product overview
Activata is a paytech company providing a unified payment technology ecosystem centered on EFTPOS terminal rental, POS solutions, and payment processing delivered via a weekly rental and billing platform. The core product portfolio includes multiple Ingenico and Verifone EFTPOS terminals (Ingenico Desk 3200, Desk 5000, Move 5000, Verifone V205c, V200T, 240M) offered with POS integration, plus ActivPOS as the company's cloud-based and on-premises POS solution. Payment services encompass contactless, credit card, online, and Asian payments (Alipay, WeChat Pay) via payments partners. Add-on modules include V-Count retail analytics (people counting, zone analytics, queue management, demographic analysis), Broadband internet, Insurance, and Prepay Services including mobile top-up, digital currency, and Bonfire Gift Mastercards. The company operates across New Zealand with headquarters in Auckland and offices in Wellington and Christchurch.
Differentiator
Problem solved
Functional benefit
Products and services
- Ingenico Desk 3200 Countertop EFTPOS terminal with user-friendly interface, Ethernet and 3G connectivity, and POS integration. Supports swipe, insert, Paywave, and NFC payment types with an optional customer PIN-pad, offered to New Zealand retailers.
- Ingenico Desk 5000 Robust countertop EFTPOS terminal designed for demanding retail environments with a 3.5-inch touchscreen, multimedia capabilities, and Ethernet, WiFi, and 4G connectivity. Apps-capable device offered via weekly rental.
- Ingenico Move 5000 Portable EFTPOS terminal enabling full mobility for indoor and outdoor environments with extended battery life and WiFi and 4G connectivity, available to retail and hospitality businesses.
- Verifone V205c Affordable countertop payment terminal with Ethernet connectivity and a 2.8-inch QVGA color LCD display, offered by Activata on weekly rental plans.
- Verifone V200T All-in-one dual-function countertop payment device with multiple connectivity types, built-in backup battery, and enhanced security features, offered on weekly rental.
- Verifone 240M Portable payment device with WiFi, Bluetooth, and 3G connectivity and a 3.5-inch HVGA capacitive touchscreen with Gorilla Glass 3 technology. Suited to pay-at-the-table, curbside delivery, kiosks, and line-busting use cases.
- ActivPOS Cloud-based and on-premises point of sale solutions with real-time inventory management, powerful reporting, eCommerce integration, multi-store capacity, staff management, stock control, and integrations with leading POS software platforms. Offered as managed POS solutions for retailers.
- V-Count Next-generation 3D people counting and retail analytics system providing 99.9% accuracy using active stereo vision technology, including zone analytics, queue management, and demographic analysis for optimizing store performance. Distributed by Activata in New Zealand.
- Activata Prepay Services Prepaid services including mobile top-up (Spark, Vodafone, 2degrees, OneNZ, Skinny, Warehouse Mobile, etc.), digital currency, vouchers, and transport ticketing offered to convenience retailers so customers can offset equipment rental costs.
- Bonfire Gift Mastercards Open-loop gift card solution distributed by Activata as a retailer distributor, enabling convenience and retail stores to sell gift cards that can help offset equipment rental costs.
- Activata Broadband Broadband internet solution bundled with weekly paytech plans for retail stores, providing connectivity to support EFTPOS and POS operations.
- Activata Insurance Business insurance solutions offered as part of Activata's broader business-ready solutions portfolio for retailers.
- Payment Processing Payment processing services enabling contactless, credit card, online, Alipay, and WeChat Pay transactions via payments partners, with attractive transaction rates offered to New Zealand retailers.
Quantifiable outcome
- 99.9% accuracy in people counting (V-Count Ultima AI)
- +1 more outcomes
Companies that use Activata Prepaid
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles5 records
Activata Prepaid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration71 records
AI capability6 records
Feature5 records
Activata Prepaid partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- IngenicocoreIngenico is a leading global EFTPOS terminal manufacturer. Activata supplies Ingenico terminals (Desk 3200, Desk 5000, Move 5000) to New Zealand retailers through weekly rental plans. The partnership provides hardware infrastructure for Activata's paytech offering.
- VerifonecoreVerifone is a payment technology company manufacturing EFTPOS terminals. Activata supplies Verifone terminals (V205c, V200T, 240M) to New Zealand retailers through weekly rental plans, complementing the Ingenico hardware range.
- Payments Partner (unnamed)coreActivata enables payment processing via a payments partner that provides attractive rates for contactless and credit card transactions. This partner enables the transaction processing component of Activata's paytech solution.
- POS Software Partners (40+ integrations)coreActivata integrates its EFTPOS terminals with over 40 POS software systems including Shopify POS, Vend, Kounta, Lightspeed, Square, Reckon, Erply, and industry-specific solutions (Toniq for health, Cake for hospitality, etc.). This broad compatibility enables Activata to serve diverse retail verticals.
- V-CountcoreActivata distributes V-Count's next-generation 3D people counting sensors and retail analytics systems (Ultima AI, Zone Analytics, Queue Management, Demographic Analysis) in New Zealand. V-Count's 3D stereo vision technology provides 99.9% accuracy for retail footfall analytics.
- Bonfire (Gift Mastercards)coreActivata is a retailer distributor of open-loop Bonfire Gift Mastercards, enabling convenience and retail stores to sell gift cards. This partnership allows retailers to offer gift card products that can help offset equipment rental costs.
- New Zealand Telco Operators (2degrees, Spark, Vodafone, etc.)coreActivata is a retailer distributor of telco mobile SIM cards (2degrees, Spark, Vodafone, OneNZ, Skinny, Digicel Voucher, and others), enabling convenience retailers to sell mobile top-up and SIM card products. These prepay services provide additional revenue that can offset equipment rental.
- Transport Ticketing PartnersminorActivata distributes transport ticketing products, enabling retailers to sell transit passes and tickets. This complements the broader prepaid services offering for convenience retailers.
- Insurance Provider (unnamed)minorActivata offers business insurance as part of its broader solution set, providing additional protection products alongside payment technology for retail businesses.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Activata Prepaid competitors and assessment
Company assessmentOthers
- Verifone: Verifone is one of Activata's two core hardware partners supplying terminals (V205c, V200T, 240M) but also sells directly to merchants in many markets, making it both a supplier and adjacent competitor in the EFTPOS value chain.
- Ingenico (Worldline): Ingenico supplies Activata's other core terminal lineup (Desk 3200, Desk 5000, Move 5000) and is now part of Worldline — meaning Activata is both customer and adjacent competitor to the same global payments platform.
Broad incumbents
- Stripe: Stripe is a global payment processing and commerce platform competing for NZ merchant acquiring and online payment volume. While Activata partners with an unnamed payments processor for processing, Stripe represents both a competitive threat and integration opportunity for Activata's customers.
- Shopify: Shopify offers Shopify POS hardware and integrated payments to retail merchants globally, directly competing with Activata's ActivPOS/EFTPOS bundle. Shopify POS is also an integration partner, illustrating the dual competitor/ecosystem relationship.
- Lightspeed Commerce: Lightspeed acquired NZ-origin Vend and Kounta POS systems and competes in retail and hospitality verticals served by Activata. It is both an integration partner via Activata's POS connections and a competitor for SMB merchant wallet share.
- Fiserv (Clover): Fiserv's Clover platform provides integrated POS hardware, software, and payment processing to SMBs globally. As a bundled paytech solution similar to Activata's offering, it represents both a competitive threat and a model for Activata's vertically-integrated stack.
- Square (Block): Square (Block) provides integrated POS, payment processing, and hardware for SMBs globally including in NZ. While not dominant locally, it competes with Activata's ActivPOS and EFTPOS offering through an integrated SaaS-plus-hardware model.
- Worldline (Paymark NZ): Worldline acquired Paymark, New Zealand's dominant payment network and processing infrastructure, and offers merchant services across the country. As the incumbent acquirer/processor, it competes with Activata for NZ payment volume while also being a potential upstream partner.
Direct peers
- Smartpay NZ: Smartpay is a New Zealand-based EFTPOS terminal provider offering rental plans to SMB merchants across hospitality, retail, and services — directly competing with Activata on terminal supply, POS integration, and weekly billing.
Emerging players
- Toast: Toast is a US-focused but rapidly expanding restaurant POS and payments platform with integrated hardware and software — closely comparable to Activata's hospitality vertical offering. While not yet active in NZ, it represents the bundled SaaS-plus-hardware model Activata competes against in hospitality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Activata Prepaid social profiles
Digital presenceActivata Prepaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activata Prepaid leadership team
Management profileNumber of profiles
Profiles4 records
Activata Prepaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activata Prepaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activata Prepaid
What does Activata Prepaid do?
Activata Prepaid provides EFTPOS terminals, POS systems, and payment processing services to New Zealand retailers through a unified weekly rental and billing platform. The company aggregates hardware from manufacturers such as Ingenico and Verifone with its own managed services, broadband, insurance, and prepaid top-up offerings to serve as a one-stop paytech provider for small and medium retailers.
Is Activata Prepaid a public or private company?
Activata Prepaid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Activata Prepaid founded?
Activata Prepaid was founded in 2003. It employs 11 to 50 people.
Where is Activata Prepaid based?
Activata Prepaid is headquartered in Auckland, New Zealand, in the Oceania region.
How does Activata Prepaid make money?
Six revenue lines are on record. EFTPOS Terminal Weekly Rental is the primary driver. The others are POS System Rental/Managed Services, payment Processing, prepay Services (Mobile Top-up, Digital Currency), V-Count People Counter Distribution and broadband Services.
Who are Activata Prepaid's main competitors?
Others on record are Verifone and Ingenico (Worldline). Broad incumbents are Stripe, Shopify, Lightspeed Commerce, Fiserv (Clover), Square (Block) and Worldline (Paymark NZ). Smartpay NZ is listed as a direct peer. Toast is listed as an emerging player.
Does Activata Prepaid have an API?
No public API is recorded for Activata Prepaid.
What industry is Activata Prepaid in?
Activata Prepaid's product category is Payment Technology Services. Its primary akta.pro industry code is FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure, with a secondary code of FSAMANAO, Prepaid Reload Networks & Distribution (Retail Top-Up). Its NAICS code is 42343 and its SIC code is 5045.