The Coffee Pot

What The Coffee Pot does

The Coffee Pot (operating under the trade names 'Coffee.' and 'Esto es Coffee') is a Barcelona-based branding and creativity agency founded in 2010 and legally registered as The Coffee Pot BCN S.L., a Spanish private limited company (NIF B66748591). The agency delivers branding and creative services to mid-to-large enterprises and public-sector clients across chemical (KAO Chemicals), education (edebé, EDUCO), finance/banking (Banc Sabadell, Selfbank), fashion (Desigual), sports (Futbol Club Barcelona), technology (Fujitsu), tourism (Diputación de Huelva), energy (Nordy / Fortum Group), and human capital consulting (Ackermann International). Services are organized around two pillars: branding ('Branding con Afecto' – corporate and project identity, brand strategy) and creativity ('Creatividad con Efecto' – 360-degree campaigns, digital and graphic design, audiovisual production, social media content, performance creative), supplemented by a specialized 'coffee. LAB' sub-brand for animation and 3D visuals.

Commercially, the firm operates a project-based professional services model with custom quote-based pricing and no public pricing disclosure. Go-to-market is direct and consultancy-led: outreach is managed through the website contact form, direct email, and phone, with account management handled personally by co-founder Nuria Roca. The agency uses organic social channels (Instagram, LinkedIn, TikTok) and email newsletter capture for top-of-funnel visibility, with no intermediary distribution. The operating footprint covers the Iberian Peninsula via dual Barcelona-Madrid presence.

The agency is privately held with no disclosed institutional ownership, no external funding rounds, no M&A activity, no patents, and no regulatory actions on record. The named core team of six (including Ana Lafarga, Edu Ledesma, Marina Franco, Laura Jiménez, and Víctor Polo alongside Roca) executes across the diverse client portfolio, leveraging partnerships with collaborating agencies such as Good Rebel when multi-disciplinary capacity is required. The current technology posture is traditional creative production rather than AI-enabled tooling, with no disclosed proprietary platform, API, or AI capability.

Name

The Coffee Pot

Legal name

THE COFFEE POT BCN S.L.

Website

https://estoescoffee.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Coffee Pot is a Barcelona-based branding and creativity agency serving mid-to-large enterprises and public-sector clients across chemical, banking, fashion, sports, technology, energy, and education with corporate identity, 360-degree campaigns, and 3D animation services, delivered by a six-person core team operating across Barcelona and Madrid.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branding and Creative Services: The agency generates revenue through professional services including brand identity development, visual identity design, creative campaigns, and 360-degree creativity services for corporate clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

The Coffee Pot is a Barcelona-based branding and creativity agency that delivers brand identity design, visual and verbal identity construction, naming, 360-degree creative campaigns, digital and audiovisual production, social media content, and animation/3D visuals (via its coffee. LAB sub-brand) for corporate and public-sector clients. All work is delivered as bespoke, project-based creative services with strategic planning underpinning each engagement.

Product overview

The Coffee Pot is a branding and creativity agency with over 10 years of experience. The company offers a unified service portfolio organized around two core pillars: Branding Services (corporate identity, project identity, and brand strategy focused on 'Branding con Afecto') and Creativity Services (360-degree creative campaigns, digital creativity, graphic design, audiovisual production, animation and 3D, and social media content production). The agency also operates coffee. LAB as an internal creative sub-brand specializing in advanced animations and 3D visuals. All services are delivered with an emphasis on strategic purpose, emotional connection, and tangible brand outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• coffee. LAB: Animation and 3D visuals unit mentioned in their service offerings under 'Tecnología emocional'.

Products and services

• Branding Services Corporate and project identity development, including construction of visual and verbal brand identity, naming, and brand strategy, delivered under the agency's 'Branding con Afecto' approach.
• Creativity Services (360-degree campaigns) End-to-end creative campaign services including campaign creativity, digital creativity, graphic design, audiovisual production, and social media and performance marketing content production for client brands.
• Animation and 3D (coffee. LAB)

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• Good RebelminorStrategic or Co-development PartnerGood Rebel is listed as a collaborating agency on the Nordy project for Fortum Group. Coffee. worked alongside Good Rebel on the naming and visual identity development for Nordy.
• Ackermann InternationalcoreStrategic or Co-development PartnerAckermann International is a global leader in human capital consulting. Coffee. executed the re-branding project for Ackermann focused on 'More human, more impact' positioning, transforming their visual and verbal identity.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pentagram: Independent design firm with partners across multiple cities offering branding, visual identity, and creative direction. Comparable as a broad incumbent operating in the same creative/branding services space with a partner-led model.
• Saffron Brand Consultants: Global brand consultancy working on brand strategy and identity for large multinationals. Comparable as a broader incumbent operating in the same enterprise branding category with a much wider geographic and sector reach.
• Interbrand: Global brand consultancy offering brand strategy, naming, visual identity, and brand valuation. Comparable as a broad incumbent serving enterprise clients in the same branding services category.
• Landor & Fitch: Global branding and design consultancy within WPP offering brand strategy, identity, and experience design. Comparable as a large-scale incumbent in the same enterprise branding services category.

Direct peers

• Summa Branding: Spanish branding consultancy providing brand strategy, naming, and visual identity services. Comparable as a direct competitor in the Spanish enterprise branding market.
• Morillas: Barcelona-based brand design agency with a long track record in visual identity and packaging. Comparable as a similarly-positioned Iberian creative agency with multi-sector enterprise clients.
• Folch Studio: Barcelona creative studio focused on branding, editorial design, and visual identity. Comparable as a peer Iberian branding shop with a similar boutique positioning and enterprise project work.
• Mucho Studio: Barcelona-based branding and design studio offering brand strategy, visual identity, and creative direction. Directly comparable as a similarly-sized Iberian creative agency with an enterprise client base.
• Good Rebel: Named collaborating agency on the Nordy/Fortum project, indicating a similarly-positioned creative/branding shop working on enterprise identity briefs. Comparable as a direct peer in Iberian enterprise creative work.

Emerging players

• Eduard Corral: Independent Barcelona-based branding and design practitioner. Comparable as a small Iberian branding practitioner competing for similar boutique enterprise identity briefs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-coffee-pot
• Instagraminstagram.com/estoescoffee
• TikToktiktok.com/@estoescoffee
• Xx.com/thecoffeepotbcn
• Facebookfacebook.com/timeline

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coffee Pot