Ciolina
Ciolina AG is a family-owned Swiss luxury fashion boutique founded in 1833 in Bern, retailing 50+ premium designer brands across two Bern locations and a Gstaad resort boutique, with personal shopping, alterations, delivery, and e-commerce services for affluent consumers.
- Company typePrivate
- Founded1833
- HeadquartersBern, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Ciolina does
Ciolina AG is a privately held Swiss luxury fashion boutique founded in 1833, headquartered at Marktgasse 51 in Bern, with an additional clearance location (Ciolina Fundgrube) in Bern's Zeughauspassage and a resort boutique in Gstaad that opened in 1958 and expanded in 2008 with the first Moncler boutique there. The company retails a curated assortment of more than 50 premium international designer brands — including Brunello Cucinelli, Moncler, Dolce & Gabbana, Zegna, Khaite, Jacquemus, Maison Margiela, and Erdem — across women's, men's, and accessories categories, with a men's luxury business-casualwear department added in 1991.
Its business model combines physical retail with light e-commerce (Visa and MasterCard only, no returns / size-exchange only) and a portfolio of value-added services: by-appointment personal shopping including after-hours consultations, an in-house alterations atelier (Änderungsatelier), delivery to hotels or wish-addresses, and a loyalty bonus program. Pricing is quoted in Swiss Francs inclusive of the 8.1% Swiss VAT, with shipping calculated at checkout.
The company is family-owned across multiple generations (Ciolina, Cantadore, and Heller families), incorporated as an Aktiengesellschaft since 1927, with no disclosed external investors, parent company, or funding rounds. It employs 11-50 people and markets primarily through organic Instagram content (@ciolinabern) and its website (ciolina.ch), positioning itself as the leading fashion house in the Bern region for affluent local and resort clientele.
Ciolina firmographics
Firmographics- Name
- Ciolina
- Legal name
- Ciolina AG
- Website
- https://ciolina.ch
- Company type
- Private
- Founded year
- 1833
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ciolina AG is a family-owned Swiss luxury fashion boutique founded in 1833 in Bern, retailing 50+ premium designer brands across two Bern locations and a Gstaad resort boutique, with personal shopping, alterations, delivery, and e-commerce services for affluent consumers.
- Ownership category
- akta.pro rank
Ciolina industry classification
Industry- Product category
- Luxury Fashion Retail
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Retail & Clienteling (Boutiques/Omnichannel) (CRAKAFAM)
Keywords
Where Ciolina is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Ciolina business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Retail Fashion Sales: Traditional retail revenue from selling high-end fashion brands through physical boutique locations in Bern and Gstaad, as well as through the company's e-commerce platform. Sales are one-time transactions for clothing, shoes, and accessories.
- Personal Shopping Services: Premium personal shopping consultation services offered to customers, including appointments outside normal business hours. This service enhances customer experience and drives higher-value purchases.
- E-commerce Sales: Online sales through the company's e-shop platform, with orders processed via the online system and delivered to customers. The company accepts Visa and MasterCard payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | E-commerce pricing with standard VAT |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Ciolina product offering
Product offeringCore offering
Ciolina AG is a Swiss family-owned luxury fashion house operating since 1833, retailing a curated assortment of more than 50 premium international designer labels (Brunello Cucinelli, Moncler, Dolce & Gabbana, Zegna, Khaite, Erdem, Ami Paris, etc.) for women and men through its Bern flagship, Bern Fundgrube outlet, Gstaad boutique, and ciolina.ch e-shop. The offering is wrapped with value-added services including appointment-based Personal Shopping, in-house Alterations Atelier, hotel/wish-address Delivery, and a customer Bonus Program.
Product overview
CIOLINA is a traditional fashion boutique retailer based in Bern, Switzerland, operating since 1833. The company offers a curated selection of luxury international fashion brands through its main physical store at Marktgasse 51, a secondary location (CIOLINA FUNDGRUBE), and an e-commerce platform. Core offerings include Personal Shopping consultation services, an in-house Alterations Atelier, Delivery service, and a Bonus rewards program. The e-shop enables online ordering with Visa and MasterCard acceptance, though items cannot be returned (size exchanges only).
Differentiator
Problem solved
Functional benefit
Brands
- CIOLINA BERN: Main flagship store located at Marktgasse 51, 3011 Bern, offering luxury fashion brands for women and men.
- CIOLINA FUNDGRUBE
Products and services
- CIOLINA E-Shop Online storefront enabling customers to order Ciolina's curated luxury fashion assortment with CHF pricing and credit card checkout, targeted at Swiss and international luxury consumers.
- Personal Shopping service Individual appointment-based fashion consultation and shopping assistance for luxury consumers, available outside regular business hours on request.
- Änderungsatelier (Alterations Atelier) In-house tailoring and alterations service for purchased garments, including short-notice alterations, for customers seeking a precise fit.
- Lieferung (Delivery service) Delivery service that ships purchased or altered items to hotels or any customer-specified address.
- Bonusprogramm (Bonus Program) Loyalty program that provides benefits to customers for purchases made at Ciolina boutiques and online.
- CIOLINA FUNDGRUBE Secondary Ciolina retail location in the Zeughauspassage in Bern, providing an additional in-person shopping venue for the Ciolina assortment.
Companies that use Ciolina
Customer profileSegments2 records
Ideal customer profiles2 records
Ciolina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ciolina partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MonclercoreCiolina opened the first Moncler boutique in Gstaad in December 2008 in collaboration with Moncler. This partnership was described as 'zukunftsweisend' (future-oriented) and exceeded all expectations even during the 2008 financial crisis. Moncler is considered 'the big thing in fashion business' and Ciolina maintains a broad fashion collection for women and men at their Bern flagship as well.
Scale indicators2 records
Recent moves8 records
Expansion highlights4 records
Ciolina competitors and assessment
Company assessmentDirect peers
- Apropos: Curated luxury multi-brand boutique concept (online and selected European physical stores). Comparable as a specialist luxury multi-brand retailer emphasizing clienteling and editorial curation.
- PKZ (Paul Kehl Zürich): Swiss multi-brand menswear and womenswear boutique retailer with premium international labels. Comparable as a Swiss heritage luxury multi-brand specialist with physical stores and curated assortment.
- Loeb Bern: Historic Bern department store located steps from Ciolina's Marktgasse flagship. Overlaps in luxury fashion assortment and Bern luxury catchment, making it the most direct local competitor.
- Globus Switzerland: Swiss upmarket department store chain with curated luxury fashion and accessories. Operates with similar multi-brand boutique-style merchandising and high-touch customer service positioning.
- Bongénie Grieder: Historic Swiss luxury multi-brand retailer based in Zurich and Geneva, carrying Brunello Cucinelli, Dolce & Gabbana, and similar maisons. Closest direct analog to Ciolina as a heritage Swiss luxury boutique chain.
- Jelmoli: Iconic Zurich-based luxury department store with multi-brand designer fashion assortment. Comparable as a Swiss premium multi-brand physical retailer targeting affluent urban clientele.
Broad incumbents
- Breuninger: Major German luxury multi-brand department store and online retailer carrying 1,000+ premium and designer brands. Relevant incumbent competitor for cross-border luxury shoppers from Switzerland.
- Mytheresa: Leading global online luxury multi-brand platform with strong presence in Europe. Comparable as a multi-brand luxury fashion distributor, though pure-play digital rather than boutique-led.
- Engelhorn: Family-run German multi-brand fashion and lifestyle retailer with strong premium and luxury assortment. Similar family-owned heritage profile and multi-channel luxury positioning to Ciolina.
- KaDeWe Group: Operator of iconic KaDeWe Berlin, Alsterhaus Hamburg, and Oberpollinger Munich luxury department stores. Large incumbent multi-brand luxury retailer in the German-speaking market adjacent to Switzerland.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Ciolina social profiles
Digital presenceCiolina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ciolina leadership team
Management profileNumber of profiles
Profiles3 records
Ciolina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ciolina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ciolina
What does Ciolina do?
Ciolina AG is a Swiss family-owned luxury fashion house operating since 1833, retailing a curated assortment of more than 50 premium international designer labels (Brunello Cucinelli, Moncler, Dolce & Gabbana, Zegna, Khaite, Erdem, Ami Paris, etc.) for women and men through its Bern flagship, Bern Fundgrube outlet, Gstaad boutique, and ciolina.ch e-shop. The offering is wrapped with value-added services including appointment-based Personal Shopping, in-house Alterations Atelier, hotel/wish-address Delivery, and a customer Bonus Program.
Is Ciolina a public or private company?
Ciolina is a private company. It is classified as family owned and is currently operating.
When was Ciolina founded?
Ciolina was founded in 1833. It employs 11 to 50 people.
Where is Ciolina based?
Ciolina is headquartered in Bern, Switzerland, in the Europe region.
How does Ciolina make money?
Three revenue lines are on record. Retail Fashion Sales are the primary driver. The others are personal Shopping Services and E-commerce Sales.
Who are Ciolina's main competitors?
Direct peers on record are Apropos, PKZ (Paul Kehl Zürich), Loeb Bern, Globus Switzerland, Bongénie Grieder and Jelmoli. Broad incumbents are Breuninger, Mytheresa, Engelhorn and KaDeWe Group.
Does Ciolina have an API?
No public API is recorded for Ciolina.
What industry is Ciolina in?
Ciolina's product category is Luxury Fashion Retail. Its primary akta.pro industry code is CRAKAFAM, Luxury Retail & Clienteling (Boutiques/Omnichannel). Its SIC code is 5600.