What Audison does

Audison is an Italian manufacturer of high-end automotive audio equipment, operating as a wholly-owned subsidiary of Elettromedia S.p.A. and headquartered in Potenza Picena, Italy. Founded in 1989, the company designs and sells DSP amplifiers, traditional amplifiers, processors, speakers, subwoofers, and subwoofer boxes organized into tiered sub-brands: Thesis (flagship), Voce/Voce II (premium), Forza (mid-high DSP), Prima (OEM integration), SR (compact high-power), and Bit (DSP processors). The company's core technology leverages digital signal processing with proprietary software (bit Drive 3.1) featuring ACCORDO 2.0 auto-tuning and UPMIXER 2.0, alongside Audiophile D-Class amplifier technology and Hi-Res Audio support. The Prima series enables plug-and-play OEM integration without cutting vehicle wiring, using proprietary T-Harness and Extension Cables.

The company monetizes through hardware sales distributed via a global authorized dealer network with regional distributors and direct e-commerce. Pricing is quote-based and not publicly disclosed. Audison serves three primary segments: car audio enthusiasts and audiophiles (primary segment), marine audio customers (via partnerships like Tigé Boats), and the OEM integration market. Recent strategic moves include the 2025 launch of VOCE II speakers, the 2024 release of bit Drive 3.1 software, and a 2024 Sound Pack solution specifically for Tesla Model 3 and Model Y. The company participates in industry events such as Car Media World and Motor Valley Fest, maintains a multi-language website (English, Italian, French, German, Spanish, Chinese), and offers a Sound Pack Configurator tool for model-specific audio solutions. No public financials, funding rounds, or venture capital investments are disclosed.

Name

Audison

Legal name

Elettromedia S.p.A.

Website

https://audison.eu

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Audison is an Italian premium car audio manufacturer (subsidiary of Elettromedia S.p.A.) designing DSP amplifiers, processors, speakers, and subwoofers for automotive enthusiasts, marine applications, and OEM integration, distributed globally through authorized dealers.

Ownership category

akta.pro rank

Product category

Automotive Audio Electronics

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320), Audio and Video Equipment Manufacturing (33431)

SIC

Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Automotive Infotainment, Telematics & Connectivity Hardware Manufacturing (TCU/V2X/GNSS) (IMACAJAH)

akta.pro secondary industry

Passenger Vehicle Electrical & Electronics Manufacturing (ICE) (IMACAAAK)

Keywords

• DSP car amplifiers
• Car audio processors
• Automotive audio speakers
• Powered car subwoofers
• OEM audio integration

Headquarters

HQ city

Potenza Picena

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: Primary revenue from selling DSP amplifiers, traditional amplifiers, processors, speakers, subwoofers, and subwoofer boxes. Products organized in tiers: Thesis (flagship), Voce/Voce II (premium), Forza (mid-high), Prima (OEM integration), SR (compact high-power).

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Audison manufactures automotive audio hardware, including DSP and conventional amplifiers, digital signal processors, speakers, subwoofers, and subwoofer boxes. It also provides model-specific audio packages, the bit Drive tuning software, and the Sound Pack Configurator used to configure and calibrate vehicle audio systems.

Product overview

Audison is an Italian car audio manufacturer specializing in high-end DSP amplifiers, amplifiers, processors, speakers, and subwoofers. The product portfolio consists of multiple sub-brands: Forza (DSP amplifiers with D-Class technology for OEM integration), Thesis (flagship amplifiers), Voce/Voce II (premium speakers and amplifiers), SR Series (compact high-power amplifiers), Prima (OEM integration-focused products), and Bit (digital signal processors). The ecosystem includes bit Drive PC software for system configuration and tuning, and a Sound Pack Configurator for tailored car audio solutions. The company also offers marine audio products and recently introduced Sound Packs for Tesla vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• Forza: DSP amplifiers featuring bit Drive software and Audison D-Class technology, positioned as OEM integration solutions.
• Thesis
• Voce
• SR
• Prima
• Bit

Products and services

• Forza Audison's DSP amplifier product line for OEM integration, incorporating latest-generation D-Class amplifier technology and high output power.
• Thesis Audison's flagship amplifier product line for high-end car audio systems.
• Voce Audison's premium amplifier and speaker product line for high-fidelity car audio.
• Voce II Audison's second-generation VOCE speaker and subwoofer product line for car audio, developed with design input from the flagship Thesis series.
• SR Series Audison's compact, high-power amplifier series for car audio installations.
• Prima Audison's amplifier and speaker product line for integrating upgraded audio with factory vehicle systems.
• Bit Processors Audison's digital signal processor product line for car audio systems.
• bit Drive Software PC software for analyzing, routing, and correcting audio signals in Audison DSP products; the listed latest version is bit Drive 3.1.
• Sound Pack Configurator Online tool for configuring optimized Audison Sound Packs for specific vehicle manufacturer models.
• Sound Pack for Tesla Model-specific Plug & Play audio package for Tesla Model 3 and Model Y, designed for compatibility with both Base Audio and Premium Sound systems.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Tigé BoatscoreStrategic or Co-development PartnerAudison and Tigé Boats collaborated to develop marine audio systems for the Tigé Ultré ZX, which won Power Boating Magazine's Boat of the Year Award. This partnership represents Audison's expansion into the marine audio segment.
• TeslacoreStrategic or Co-development PartnerAudison developed Sound Pack solutions specifically for Tesla Model 3 and Model Y vehicles, compatible with both Base Audio and Premium Sound systems. These are Hi-End Plug & Play audio solutions designed for seamless integration.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Alpine Electronics: Japanese-headquartered car audio specialist owned by Alps Alpine, producing head units, amplifiers, speakers and DSP processors. Direct competitor in DSP amplifier and OEM integration categories with broader product breadth and global OEM relationships.
• Focal: French premium audio brand with a major car audio division (Focal Inside / Plug & Play kits for BMW, Peugeot, etc.). Competes directly with Audison on premium speakers, amplifiers and Hi-Fi integration solutions in the OEM and aftermarket segments.
• ETON (German loudspeaker manufacturer): German premium loudspeaker and amplifier maker with a dedicated car audio line. Comparable to Audison on premium speaker engineering and OEM integration solutions, particularly for European vehicle platforms.
• JL Audio: US premium car audio manufacturer producing amplifiers, subwoofers and speakers targeting the same enthusiast/audiophile segment as Audison. Directly competes across DSP amplifier and subwoofer categories with comparable ASP positioning.
• Rockford Fosgate: US premium car audio brand producing amplifiers, speakers and subwoofers with a strong enthusiast following. Competes head-to-head with Audison in the aftermarket amplifier and DSP segment, particularly in the US dealer channel.
• Kicker: US car audio manufacturer specializing in subwoofers, amplifiers and speakers with strong enthusiast brand recognition. Direct competitor in aftermarket amplifier and subwoofer categories, though positioned more at value/premium than Audison's flagship Thesis tier.
• Hertz Audio Video: Italian premium car audio manufacturer headquartered near Audison, producing amplifiers, speakers and subwoofers with similar DSP-enabled product lines. Closest geographic and category peer, competing in the same Italian and European dealer channels.
• Mosconi: Italian DSP amplifier and processor manufacturer with a strong following among European car audio enthusiasts. Closest Italian DSP peer to Audison's Bit processor line, competing in the same dealer network and competition circuits.
• Audiotec-Fischer (Brax / Helix / Match): German manufacturer of premium DSP car audio amplifiers and processors under the Brax, Helix and Match brands. Most direct DSP-software peer to Audison's bit Drive platform and competes in the same audiophile installer channel in Europe.

Emerging players

• Audiofrog: US-based challenger brand founded by industry veterans producing premium speakers and subwoofers with a focus on installer training and direct-to-installer sales. Emerging niche peer in the premium car audio segment overlapping with Audison's specialist positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/audison_official
• Facebookfacebook.com/Audison.Official
• LinkedInlinkedin.com/company/audison

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audison