Fitness for Mental Health

Name

Fitness for Mental Health

Legal name

Fitness for Mental Health

Website

https://fitforthemind.ca

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Mental Health Fitness Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Mental health fitness
• Exercise therapy
• Fitness certification programs
• Community fitness support
• Wellness services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Service Fees: Fees charged for fitness support sessions including one-on-one sessions, group classes, and packages. Services are delivered by certified Fitness Support Specialists.
2. Corporate Sponsorship: Funding from corporations supporting mental health and fitness initiatives. Operates as a nonprofit with support from corporate partners.
3. Grants and Government Funding: Funding from various grant sources and government programs supporting mental health initiatives.
4. Donations: Individual donations supporting expansion of outreach and services. Donation tiers fund specific client sessions (group participant, one-on-one session, group class, or package).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fitness for Mental Health is a Canadian nonprofit that delivers personalized fitness support services to individuals living with mental health challenges, including 60-minute one-on-one sessions, group fitness programs for healthcare and community organizations, and community workshops and events. It also offers the Fitness Support Specialist (FSS) Certification Program—Canada's first mental health specialization for fitness professionals—available in-person and self-paced online through the Thinkific platform.

Product overview

Fitness for Mental Health is a nonprofit organization offering a suite of fitness-for-mental-health services centered on three core programs: One-on-One Fitness Support (personalized 60-minute sessions with certified Fitness Support Specialists incorporating exercise prescription, mindfulness, and lifestyle coaching), Group Fitness Support (specialized fitness services for organizations including hospitals, shelters, and community centres, available in-person or virtually), and Workshops & Events (community programs including mental health workshops, yoga classes, fundraisers, and fitness excursions). The organization also offers a Fitness Support Specialist (FSS) Certification Program—Canada's first mental health specialization for fitness professionals—available through in-person group training or self-paced online ('At Your Own Pace') format via Thinkific. A Regional Head Coach volunteer program supports expansion across Canadian communities.

Differentiator

Problem solved

Functional benefit

Products and services

• One-on-One Fitness Support Personalized 60-minute fitness support sessions delivered by certified Fitness Support Specialists trained to support individuals living with mental illness. Includes traditional exercise prescription, mindfulness tools, habit and lifestyle coaching, and physical-based therapy, with options for strength, cardio, mobility, breathwork, and meditation. Available mobile (client's dwelling), outdoor, and virtually. Currently serving the Greater Toronto Area with national expansion.
• Group Fitness Support Specialized fitness professionals supplied to organizations including hospitals, health centres, housing facilities, long-term care facilities, community centres, nonprofits, and youth/sports organizations. Services are available both in-person and virtually, with or without traditional fitness equipment.
• Workshops & Events Community-focused offerings including Mental Health Workshops, Education Seminars, Fitness and Yoga Classes, Fundraisers and Events (Charity Galas, Film Screenings), and Fitness Excursions and Adventures.
• Fitness Support Specialist (FSS) Certification Program Canada's first mental health specialization certification for fitness professionals. Trains fitness professionals to recognize and understand barriers faced by those experiencing mental health challenges and to implement mindfulness tools, habit and lifestyle coaching, and physical-based therapy. Available as in-person group certification and as a self-paced online 'At Your Own Pace' format via Thinkific.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Tara LeitchcoreStrategic or Co-development Partner · 1 February 2019Partnership with Tara Leitch to initiate Petition e-2035, a nationally recognized petition to the House of Commons advocating for fitness as an element of mental health treatment.
• Centre for Addiction and Mental Health (CAMH)coreStrategic or Co-development Partner · 1 September 2018Partnership with Canada's largest mental health teaching hospital and one of the world's leading research centres. FMH delivers fitness support services to CAMH clients. Partnership began September 2018 with positive feedback from recreational therapists.
• Canadian Mental Health AssociationflagshipStrategic or Co-development Partner · 1 January 2017Partnership to develop Canada's first mental health specialization certification for fitness professionals. Inaugural Fitness Support Specialist group certification completed June 2017. This founding partnership established FMH's core training program.
• Gifts of Light at CAMHcoreStrategic or Co-development PartnerPartner organization operating within CAMH, Canada's largest mental health teaching hospital. Supports FMH programming at the facility.
• PCAS - Peel Career Assessment ServicesminorStrategic or Co-development PartnerPartner organization providing career assessment services. Collaboration on fitness-for-mental-health initiatives in the Peel region.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FitFortheMind
• Facebookfacebook.com/Fitforthemind

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fitness for Mental Health