Imago
- Company typePrivate
- Founded2016
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Imago firmographics
Firmographics- Name
- Imago
- Legal name
- Imago (Seequent Product)
- Website
- https://imago.live
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Imago is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Markets served
Imago business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Imago Portal Subscriptions: Subscription-based software licensing with three tiers (Standard, Enterprise, Junior). 12-month subscription periods. Additional mine sites require separate Imago subscriptions. Revenue generated through recurring annual fees with storage-based tier differentiation.
- Add-on Products: Additional products including Chip Shot (RC chip capture), Mobile Capture X (smartphone workflows), and additional storage (1TB increments). Requires an active Imago subscription to purchase and run add-ons.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard tier with single workspace, unlimited users, camera capture, integrations, 3TB storage, and API access |
| Subscription | Annual | Enterprise tier with multiple workspaces, additional storage options, SSO, user group management, workspace tools, and 6TB shared storage |
| Subscription | Annual | Junior tier for non-producing companies or academic licensing with 500GB storage |
| Other | Annual | Add-on: Chip Shot for RC chip tray capture |
| Other | Annual | Add-on: Mobile Capture X for smartphone field workflows |
| Unit Pricing | Annual | Add-on: Additional storage in 1TB increments |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Imago product offering
Product offeringCore offering
Imago is a cloud-based platform that captures, catalogues, and manages geological core imagery for mining, civil, environmental, and energy organizations. It uses geoscience-specific machine learning to automate RQD calculation, colour analysis, depth mapping, and core-box cropping, and integrates with Seequent's geological modelling and data tools. The offering is delivered via tiered annual subscriptions (Standard, Enterprise, Junior) with add-on modules such as Capture X, Chip Shot, and Mobile Capture X.
Product overview
Imago is a cloud-based geological imagery collection and management platform offered by Seequent. The product portfolio consists of the core Imago Cloud Platform for cataloguing and managing core imagery, complemented by three subscription tiers (Standard, Enterprise, Junior) and three key features (AI Image Analysis, Capture X, and Imago Connect). The platform uses machine learning for RQD calculation, colour analysis, depth mapping, and AutoCropping. Add-on modules include Chip shot, Mobile Capture X, and additional Storage. Imago integrates with other Seequent products including Leapfrog, MX Deposit, Oasis montaj, and Seequent Central to enable users to validate decisions across the drilling lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- Imago Portal: Cloud-based platform for cataloguing and managing core imagery with AI image analysis, Capture X, and Imago Connect features.
- Imago Capture X
- Imago Connect
Products and services
- Imago Cloud Platform Cloud-based platform that automatically crops, catalogues, and syncs geological core imagery captured in the core shed, providing remote access and integration with subsurface modelling tools for mining, civil, environmental, and energy teams.
- Imago Capture X Image-capture workflow module that controls camera equipment, automates labelling, cropping, and storage of core photographs, and streams them into the Imago platform.
- Imago Connect Connectivity toolkit providing export workflows, program interoperability, and integration tooling for automation and batch operations between Imago and other applications.
- Chip Shot (Add-on) Add-on module that uses the Capture X camera to capture reverse-circulation (RC) chips in 2–5 compartment chip trays; requires an active Imago subscription.
- Mobile Capture X (Add-on) Add-on module that enables smartphone-based workflows to capture geoscience imagery from the field and import it into Imago; requires an active Imago subscription.
- Additional Storage (Add-on) Add-on that provides additional cloud storage for the Imago Portal in 1TB increments; requires an active Imago subscription.
Quantifiable outcome
- 2000m core photography and curation reduced from ~50 hours to 10 hours (80% time savings)
- +1 more outcomes
Companies that use Imago
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
Imago technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature4 records
Imago partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Imago competitors and assessment
Company assessmentBroad incumbents
- Micromine: Micromine offers an end-to-end mining software suite including geological modelling, resource estimation, and mine planning. Its customer base overlaps with Imago's mining exploration audience and it represents a broader incumbent alternative.
- Maptek: Maptek provides 3D geological modelling, mine planning, and operational software to major mining companies worldwide. It targets the same enterprise mining buyer and competes for the same subsurface-data wallet share that Imago addresses.
- Datamine: Datamine is a long-established mining software suite covering geological modelling, mine planning, and resource estimation. It serves the same mining enterprise customers as Imago and could bundle core-imagery functionality as part of its broader platform.
- Hexagon Mining: Hexagon Mining offers an integrated portfolio of mine planning, operations, and geological modelling software to large mining enterprises. It addresses the same enterprise buyers and could expand into core-imagery AI workflows.
- CGG (Geosoft): CGG's Geosoft suite provides geophysical and geological data management and analysis tools. It is closely related to Seequent's Oasis montaj (which integrates with Imago) and serves overlapping mining and exploration customers.
Direct peers
- acQuire Technology Solutions: acQuire provides geological data management software for the mining industry, including core logging and drillhole data capture workflows. It competes head-to-head with the data-management portion of Imago's value proposition for mining exploration customers.
- Seequent (Leapfrog / MX Deposit): Seequent is the parent company of Imago and offers Leapfrog (3D geological modelling) and MX Deposit (drillhole and sample data management), which directly integrate with Imago. They target the same mining and exploration customers with overlapping geological data workflows, making them the closest comparable within the same corporate ecosystem.
Others
- PETEX (Petroleum Experts): PETEX provides geological and reservoir modelling software primarily to oil and gas operators. It is adjacent to Imago's energy (oil and gas) segment and could overlap as Imago expands core-imagery and subsurface data workflows into the energy vertical.
Emerging players
- Maxwell Geoservices: Maxwell Geoservices offers drillhole data management and geological modelling software for the mining industry. It targets similar exploration and grade-control workflows and represents a more focused alternative to Imago's data-management functionality.
- Mira Geoscience: Mira Geoscience provides geoscience software for 3D geological and geophysical modelling aimed at mining and exploration customers. It overlaps with Imago's downstream geological modelling workflows and competes for the same geoscience software budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Imago social profiles
Digital presenceImago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imago leadership team
Management profileNumber of profiles
Profiles1 record
Imago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imago
What does Imago do?
Imago is a cloud-based platform that captures, catalogues, and manages geological core imagery for mining, civil, environmental, and energy organizations. It uses geoscience-specific machine learning to automate RQD calculation, colour analysis, depth mapping, and core-box cropping, and integrates with Seequent's geological modelling and data tools. The offering is delivered via tiered annual subscriptions (Standard, Enterprise, Junior) with add-on modules such as Capture X, Chip Shot, and Mobile Capture X.
Is Imago a public or private company?
Imago is a private company. It is classified as corporate owned and is currently operating.
When was Imago founded?
Imago was founded in 2016. It employs 11 to 50 people.
Where is Imago based?
Imago is headquartered in Phoenix, United States, in the North America region.
How does Imago make money?
Two revenue lines are on record. Imago Portal Subscriptions are the primary driver. The others are add-on Products.
Who are Imago's main competitors?
Broad incumbents on record are Micromine, Maptek, Datamine, Hexagon Mining and CGG (Geosoft). Direct peers are acQuire Technology Solutions and Seequent (Leapfrog / MX Deposit). PETEX (Petroleum Experts) is listed as an others. Emerging players are Maxwell Geoservices and Mira Geoscience.
Does Imago have an API?
Yes. Imago offers API Data access as part of its Standard plan features, enabling programmatic access to core imagery data. Additionally, Imago Connect provides a connectivity toolkit for streamlining image management and integrations, including export workflows and program interoperability for automation and batch operations.